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9 Australian Websites That Will Inspire Your Design

It’s no question that Australia is one of the most visually stunning places on Earth.

And, for generations, Australian artists have embraced the continent’s colorful culture in their work.

When walking through a museum or historical location in Australia, you might find canvases covered with vibrant colors and energetic images that feel like they’re transporting you into an intense or action-packed scene.

Take, for example, this 1994 painting by Emily Kame Kngwarreye, an Australian high-colorist artis. Here, the painter uses explosions of different colors to simulate the action-packed beginning of Earth.

Image Source

But Australia’s colorful, energetic art aesthetic doesn’t stop at art museums. Today, it can be seen in architecture, graphic design, and online. In fact, many Australian brands exemplify the region’s immersive or eye-popping artistic techniques in web design and user experience.

Whether you’re an international marketer learning how to design a unique web experience for visitors around the world, or an Australian designer hoping to get a leg up on the local competition, we’ve compiled a list of nine stunning Australian company websites you can learn from.

Examples of Australian Websites

Vbreathe

Vbreathe, which sells a high-tech, compact air detoxification system for homes,leverages a full video experience on the homepage of its website.

vbreathe australian website demo

When you enter Vbreathe’s site, you instantly see a silent video that uses animations and special effects to demonstrate how the detoxifier works. Then, when you click on the video’s overlaid play button, you enter a full-screen product demo video that explains how the product works and why consumers should consider it.

After viewing the silent or full-screen video, visitors can scroll down to find more text-based product details and links to content air detoxification.

All in all, Vbreathe’s site does a great job of combining stunning images, videos, and text-based content that educate visitors about in-home air quality and give them the information they need to justify making a purchase.

Kua Coffee

Kua Coffee pulls visitors into its website with an interactive homepage scale that simply asks, “How many coffees do you have a day?”

When you click an amount of coffee you drink on the scale and press “GO,” you’re sent through a slide show that calculates interesting measurements related to the amount of coffee you drink and explains where that coffee would be sustainably sourced from if you purchase brews from Kua.

kua coffee australian website demo

Once you complete Kua’s slideshow, you can scroll through a page that informs you more about the impact of environmentally-friendly coffee brewing and where Kua’s ingredients are sourced from.

Kua Coffee’s site is a great example of how a brand can create an interactive experience that allows a visitor to think about how they use or consume a product, learn more about how that type of product is made, and find out why a particular brand’s product is better than its competition.

Slaven Torline

While some designers might find it difficult to create a memorable site around something as logistical as financial planning, Slaven Torline — an Australian firm that advises struggling companies — embraces whitespace and simple animations to create an intriguing, effective, and professional website.

On Slaven Torline’s homepage, all you’ll find a brief mission statement, an image with a sphere and a cube, and a headline asking “How can we help?”

Slaven Torline australian website demo

When you hover over the sphere, you’ll see the word “Insolvency” appear with a few list items to the side explaining how the business can help. When you hover over the square, you’ll see something similar around the word “Restructuring.

When you click “Learn more” for either Insolvency or Restructuring, the page expands with the associated shape moving down to a lower corner. From there, the shape’s shadow will change based on where your mouse is moving, adding light interactivity to the page.

Overall, Slaven Torline’s a great example of how a corporate or B2B company with less visual offerings can still leverage a clever — yet professional — aesthetic to create a memorable, interesting, and smooth user experience for its visitors.

SeeMakePlay

SeeMakePlay is a company that coordinates and teaches arts and crafts to children in schools or at parties. When you visit the site, you’ll see a colorful SeeMakePlay logo surrounded by colorful animated characters. And, on the lower-right, you can click a color and a pencil icon which enables you to scribble all over the page and characters.

seemakeplay australian website demo

As you scroll down, you continue to see playful animations, testimonials, and images of happy children, as well as an explanation of how the business works. You can also find an inquiry form allowing you to learn more about the brand.

With SeeMakePlay’s website, visitors can experience the fun and excitement of arts and crafts at the top of the homepage, scroll to learn more about the business, and ultimately find out where and how to schedule a class when they reach the bottom. This is an excellent way to pull a visitor through the flywheel as the design attracts, engages, and delights them.

PacVac

PacVac, an Australian vacuum company, offers its homepage visitors a highly visual and somewhat interactive experience that highlights the major value points of its Velo vacuum cleaner.

When you enter the site, you see a simple image of a woman vacuuming her home. Then as you scroll, you begin to see product shots of the Velo, which pop in front of a white background.

Just when you think this is a standard product site, you might notice that the product shots are animated. For some of them, you can twist and move the Velo in different directions with a simple swipe of your mouse, allowing you to get an interactive 360-degree view of the product.

pacvac australian website demo

From there, the animations continue to get more advanced with each scroll. At one point you can scroll to see how each piece of Velo’s inner machinery works.

pacvac australian website demo

Essentially the home-page of this site feels like a self-paced, interactive video demonstration that shows a visitor everything they need to know about a vacuum without completely overwhelming them. The more you scroll, the more complex the details and animations get.

The progression of VacPac’s homepage content lines up well with the average buyer’s journey. When a prospect is doing initial research, they might just skim a site for light product information. But, as they get more serious about purchasing a product, they’ll look for a longer list of details and specifications before making an informed decision.

The Rocks Markets

The Rocks Markets is a retail and dining space in Sydney, Australia. While this business could easily place static food shots and basic information on its site and still get great foot traffic as a notable tourist destination, the web designers used the site to embrace color, video, and a sense of movement with each scroll.

The Rocks australian website demo

When you land on the homepage, you can see that the background is a video of delicious foods from different vendors at The Rocks Market. As you scroll, you’ll continue to see photos and notice that the page navigation shrinks to give space to the beautiful food photography.

The Rocks Menu australian website demo

The Rocks Markets’ site is a great example of how a brand can highlight product videos and imagery, text-based content, a detailed navigation bar, and other information without making a homepage look too busy or overwhelming to understand. When visiting this site, you feel like you’ve learned almost everything you need to know about the Rocks Market, but still know exactly where to click if you have remaining questions before your visit.

Australian Shopping Sites

Boyd Blue

Boyd Blue is a women-fun ecommerce site and store chain that sells a wide range of Australian-made home products — from furniture to decor.

While many other sites on this list have amped up interactivity, Boyd Blue’s designers aired on the side of simplicity by focusing each web page’s format around large, high-resolution images of products in natural home settings.

Boyd Blue australian website demo

Aside from its beautiful homepage, Boyd Blue’s website also features an ecommerce store with a design and UX that’s also simple and easy to navigate for quick, frictionless purchases:

boyd blue australian website demo

Rather than burying basic product shots in a page design with tons of descriptive text, the image-centered, light-text design allows users to get an accurate idea of what products will look like in real life, while also enjoying a smooth, aesthetically pleasing web experience.

Queen Garnet is an Australian brand that sells plum-based health and wellness products such as supplements, powders, and beverages.

Like a Queen Garnet plum, which has been dubbed a “queen of antioxidants,” the QueenGarnet.com’s homepage is purple, decorative, and uses regal-looking imager and fonts. When you enter the homepage, you’ll see a short, but memorable automatic video that presents one of Queen Garnets products in a castle with a moat surrounding it.

queen garnet australian website demo

As you scroll down the homepage, you’ll see light animations that show each recent Queen Garnet product and basic information about it. With each product listing, visitors can click to buy it or learn more about it.

Visitors can also click to the Queen Garnet’s ecommerce shop, which has a similar purple aesthetic, and lists all of its products:

queen garnet australian website demo

Queen Garnet’s site is a great example of how brands can benefit from light video, basic animations, and a consistent color and style aesthetic. The site’s royal-purple theme is not only fun and vibrant, but it could also be very memorable to visitors sifting through a handful of health and wellness sites for the perfect product.

Birdsnest

Birdsnest is an ecommerce clothing site that allows you to skim through product listings or get automated product recommendations based on your interests.

The ecommerce brand’s website design balances whitespace with colorful product shots to give off a simplistic, friendly, care-free aesthetic.

birdsnest australian shopping website demo

What’s most memorable about Birdsnest’s site is its user experience.

If you’re a first time visitor, you can browse products using search filters, or shop by categories including body type, occasion, and even personality. You can also answer a few questions about yourself and your clothing interests to generate a Style Profile that will help the website send you suggestions.

birdsnest style me australian shopping website demo

As you fill out your Style Profile, look at different products, or buy different outfits, the site will learn more about you and give you product suggestions in its Style Me section or through via an email subscription.

This is a great example of how designers and marketing teams can work together to create a highly-personalized shopping experience that can lead multiple groups of people with different interests to product purchases.

If you’re interested in building a website and design that does something similar, there are plenty of affordable ecommerce tools that can help businesses in any region with personalization and ecommerce recommendations. Check out this guide to learn more about them.

What Marketers Can Learn From Australian Web Design

Whether you’re in Australia or designing a website globally, the examples on this list have highlighted how brands can use color, video, and other elements to make their websites (and brands) seem memorable and unique to all visitors.

Here are a few techniques you can try leveraging:

  • Immersive or Interactive Experiences: Many of the sites above drop the visitor into a video or interactive experience that makes navigating the homepage feel like an entertaining journey. These experiences not only engage the visitor, but they’re also memorable and allow prospects to easily digest lots of information about a brand in a short time.
  • High-Resolution Imagery: All of these websites played up imagery, whether the graphics related to products or stirring up emotion. Regardless of the photo strategy, solid photos with great quality will be very memorable to your visitors.
  • Vivid Color Schemes: While some websites on this list masterfully played with white space, all of the examples above had a design scheme that allowed colors related to their images or brands to stand out.

To learn more about designing the best website for achieving your brand’s awareness or sales goals, check out this guide. Already have a website? Click here for redesign tips. You can also download the free resource below for even more handy advice.

How to Get More Instagram Traffic

Want to drive more traffic to your site from Instagram? Are you using all of the options available on Instagram? In this article, you’ll discover four places to drop your links on Instagram and discover pro tips and tricks to optimize your links for clicks. You’ll also find a valuable hack to bypass the link […]

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How to Host a Virtual Holiday Party & Bond With Your Team

Throughout my career, I’ve worked at a company that was fully remote, a company that was partially remote, and several fully in-person organizations.

Each company approached holiday parties differently. In fact, most of the remote organizations didn’t even offer team bonding activities.

While we’ve all probably participated in various holiday parties and team bonding events, those might not have been virtual.

Hosting a virtual team bonding or holiday party can seem daunting. How can you plan activities online? What logistics are involved?

If you’re planning a virtual holiday party this year, don’t stress.

Let’s review some tips from HubSpot’s remote workforce on how to host a virtual holiday party.

1. Use a spreadsheet to organize your activities.

Planning a virtual holiday party requires plenty of logistics. That’s why you should use a spreadsheet to stay organized.

Kara Korosec, a remote senior customer success manager at HubSpot, says, “I used to coordinate Secret Santa at my last company, a 100% remote company. I set up a spreadsheet where everyone listed some of their interests, then we used a random generator to assign secret Santas. Everyone had a budget of $50 and used the spreadsheet as inspiration for what to get. After the gifts were mailed, we had a Zoom where we shared our gifts and guessed who our secret Santa was.”

Regardless of the activity you’re doing, it’s important to stay organized so it’s clear who’s running the activities and when the deadlines are.

2. Make it interactive.

Virtual events might automatically feel “hands-off.” However, these events can still be interactive. In Korosec’s secret Santa example, they opened the gifts on a live Zoom call.

The goal here is to be creative.

Eimear Marrinan, a director of culture at HubSpot, says, “There are a ton of amazing remote vendors and minority-owned businesses that we partner with in the Culture Team. They are doing amazing work. If your budget allows for it, consider outsourcing to the experts. A few brilliant events I have seen: Ski Chalet Experience, Walkthrough Christmas Markets, Cocktails in a Winter Wonderland!”

There are several online games and activities you can use for your virtual holiday party. Below are some of our favorite interactive remote activities:

3. Incorporate food.

When you have an event in person, usually the meal is provided. With remote holiday parties, don’t forget about this element.

Emily Tong-Sanchez, a remote revenue operations specialist at HubSpot, says, “Let people comp their meal!”

This gives people a reason to celebrate and enjoy the party.

Marrinan adds, “Ask questions if you’re incorporating food. Are there allergies or preferences? If you’re arranging a cocktail hour, does everyone drink alcohol? This is all about being inclusive in how you’re arranging your event.”

If you’re sending food, it’s important to be aware of any restrictions so your event is inclusive of all participants.

4. Encourage people to dress up.

Holiday parties are usually fun events where everyone can dress up and celebrate. Being remote shouldn’t change this.

Tong-Sanchez says, “Encourage people to dress up. We like having a reason to put on fancy clothes!”

5. Always lead with an inclusive mindset.

A major obstacle with remote meetings is that it’s hard to feel included.

Marrinan remarks, “We are working in a distributed and remote world right now, so when thinking through a holiday event for you and your team think big & think global. Will the timezone work for all on your team? Do ‘The Holidays’ resonate across the globe? Make sure you plan something fun, and inclusive that everyone can get involved in!”

6. Plan in advance.

If you’re planning a virtual holiday party, it’s important to plan in advance.

Marrinan says, “The end of the year is busy. Really busy! Give people advanced notice and book time in advance. A lot of people are juggling right now, so being protective of time is important! Similarly, be mindful of caregivers on your team, or anyone that may have blocked time in their day.”

7. Send something physical.

Just because your event is remote, doesn’t mean you can’t include a physical element in your virtual holiday party.

“Can you send something out to the team in advance to spur some excitement? This doesn’t have to be a physical gift — maybe it is a handwritten card or a note of gratitude,” Marrinan remarks. “A holiday event doesn’t have to be a big, big thing. Sometimes it’s the simple acts of kindness that go a long way for people.”

8. Pick a goal.

When you’re planning your holiday party, it’s important to decide what your goal is. For example, it’s hard to play a game while also getting to know each other.

Caroline Merewether, a strategy and operations manager at HubSpot, says, “The biggest takeaway is to figure out if it’s more about deepening relationships or playing a game.”

One of Merewether’s favorite events her team put on was an Airbnb experience which was a virtual escape room.

“That was fun to do something different and it was a fun mental shift. But it wasn’t great for getting to know people because we were trying to solve for clues. For our next party, we wanted to drive conversation between us,” she adds.

For her team’s next virtual holiday party, they’re going to send international candies that will be a great conversation starter for breakout rooms. Then, they’re going to do a costume contest and online trivia.

Jeff Boulter, an engineering lead at HubSpot, decided to combine the interactive activity with a way of getting to know each other via an interactive trivia game.

To start, Boulter sent out a Google Form with a mixture of icebreaker questions. A few examples included:

  • What was your first online handle or email address?
  • What course did you do the worst at college?
  • What’s the weirdest job you’ve ever had?
  • What’s your least favorite song?
  • What’s your favorite conspiracy theory?
  • What’s an unusual skill you have?
  • Star Wars or Star Trek?
  • Yanni or Laurel?
  • If you could commit any crime and get away with it, what would it be?
  • What’s the worst gift you’ve ever received?
  • Who would get eaten first if we all got stuck in the 1C elevator?

Then, they used a free online trivia site called MyQuiz. Here, the answers were either picking one person from their squad (who’s least favorite song is “It’s a Small World”, for example) or picking the correct answer amongst 3 other made-up answers. They ended up with 54 questions. See the picture below for what this looked like.

A virtual trivia game.

Ultimately, planning a virtual holiday party takes some planning. But with a little research, you could end up with a fun, interactive game.

As a remote leader, your holiday party can be just as fun and interactive as an in-person event. To learn more, consider taking HubSpot’s Remote Leadership Training.

Why You Shouldn’t Buy Instagram Followers (& What to Do Instead)

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.

Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to take shortcuts wherever you can in order to expand your audience, including ‘buying’ Instagram followers.

Here, we’ve gone ahead and covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works. We’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand.

1,000 followers seems like a good deal for the price of a small Starbucks latte. But of course, if it really was that cheap and easy, everyone would be doing it. So what’s the catch? Is buying Instagram followers legal and safe for your business? Is it a worthwhile investment?

The main reason buying Instagram followers can prove to be a wasted investment is because the accounts you follow often aren’t real. 

Buying ‘Fake’ Instagram Followers

The vast majority of purchasable followers are either bots or inactive accounts. Here’s how it works:

Instagram Bots

As of 2018, Instagram may have as much as 95 million bots, which accounts for approximately 9.5% of its total user base. There are companies out there who have automated the process of creating bots so well that they can then sell these bots as followers. In some cases, the bots may even assume the identity of a real person, using stolen images and names. 

Depending on the service, these dummy accounts may even seem organic, running on automation to share and like content. Some can even be programmed to produce content. However, because they’re not real people, they will not have an organic-looking following to follower ratio. As a result, the engagement they do produce will have little impact.

Without real followers to engage with your content, your posts are essentially hidden from everyone except your inauthentic audience. Plus, your bot followers won’t discuss your brand in real life with friends or family, because, well … they don’t exist in real life (no offense, bots).

Inactive Accounts

However, not all fake followers are bots. There are some companies who sell followers that are genuine accounts.

In this situation, the accounts are created either because they’re managed by users whose only goal is to get followed in return or for the sole reason to offer this service. And while these followers might show early engagement, they’ll ultimately become a drain on your Instagram account’s performance metrics when their accounts go dormant.

After all, if their account was created for the sole purpose of fulfilling sponsorship requests, the real person behind the account has little reason to dwell on the newsfeed, interact with content, or purchase the goods and services being advertised. 

Without that interaction, your follower numbers are inflated with none of the value that organic followers would bring.

When you buy Instagram followers, you’re paying for a number alone. Engagement is not guaranteed, or even likely.

In addition to buying followers directly, you can also pay services to strategically follow other accounts on your behalf based on your preferences (location, hashtag usage, account type, and gender). Ideally, those followed accounts will then follow you back.

With this option, your followers are more likely to be real people, but engagement is still unlikely. Since you can’t even guarantee these accounts will follow you back, it’s a risky investment. Most accounts won’t follow you back, and even if they do, they probably aren’t going to be long-term, loyal, or active followers.

You’ll get early engagement that tapers off.

Purchased Instagram followers also provide no long-term value to your profile’s content. The followers you buy might give you views, likes, and comments early into acquiring them as a follower, but the attention they throw you now won’t be there later — when you start reporting on how your Instagram account is performing.

And how helpful, really, are 10,000 followers that don’t engage with you? Engagement is key to how Instagram’s algorithm displays posts to users. Without likes or comments, your post probably won’t show up on your audience’s newsfeeds, and it also won’t show up on any Explore Pages.

You could hurt your credibility.

Having a lot of followers could convince users to follow you organically, but it’s not a guarantee.

Remember the risks: these followers will probably never like or comment on a post, and if you’re caught with a ton of fake followers, you could ruin your credibility with your real audience.

Users might notice you don’t have a ton of engagement on your posts, which could deter them from following you. If you have 10,000 followers but only four likes per post, it won’t take people long to realize something is up.

Think of it this way: would you keep following an account if you saw that most of their “loyal audience” were inactive accounts or bots? I’m guessing not. It could seem deceitful, and lead you to believe the brand couldn’t get authentic followers through good content alone.

Bought Instagram followers can distort your performance metrics.

It’s practically impossible to measure how well your target audience is connecting with your brand if a high percentage of that audience isn’t real. How will you measure posts that do well with your real audience if those bots and inactive accounts skew the ratio?

If you don’t know how well your posts are doing or what your real audience thinks, you’ll never convert your Instagram followers into real customers. And isn’t that the point?

Ultimately, if you pay for Instagram followers, you aren’t paying for quality, real-life followers. You’re paying for a blank number. And since Instagram’s algorithm is largely tied to engagement, not followers, buying followers isn’t a long-term solution. In fact, it isn’t really a solution at all.

Take the time, energy, and money that you would’ve dedicated to buying followers, and focus instead on building genuine relationships with a real audience. If your content is engaging and authentic, your loyal followers will spread the word and engage with your brand without needing any bribes.

Instagram Identifies and Purges Fake Followers

Recently, Instagram has updated its terms of use to identify and remove inauthentic accounts from its platform. Instagram is removing any likes, follows, or comments from third-party apps that are designed to artificially grow accounts’ audiences. By buying followers, you violate Instagram’s community guidelines and it may trigger a reaction from Instagram moderators. 

Instagram is looking to maintain genuine interactions on its site, protecting real accounts and experiences. Fake or bought activity infringes upon this mission and might result in consequences, so it’s better to grow your audience organically.

Alternatives to Buying Instagram Followers

Instagram’s new algorithm rewards engagement more than follower count, displaying content similar to posts users engaged with in the past. In order to drive engagement, there are many different actions one can try on the platform to get in front of your ideal audience.

By using good Instagram marketing practices — whether you are building your personal brand or a company account — you can better reach the nearly 800 million monthly Instagram users and build an authentic audience. 

1. Make your account public.

First, make your account public so that users can see your profile and content. This way, you can grow your audience organically when your content pops up on users’ explore pages, attracting and delighting your target viewership. 

2. Give users a reason to follow you by publishing quality content.

Next, publish a variety of posts to your feed: you can post images, GIFs, videos, Boomerangs, quizzes on your story, how-tos, user-generated content, and so much more. Build trust and excitement among your followers by using high-quality photos, writing catchy captions, posting consistently, and keeping up a unique style overall to differentiate yourself from other accounts. Do your research on which hashtags generate a lot of buzz and which are aligned with your brand — hashtags can be a great way to reach new audiences if done correctly.

Depending on your brand personality, it can help to be funny or witty in your content. Having an acute awareness of how your brand is perceived and the trends going around Instagram will serve you when choosing content to post and how to interact with your Instagram community. 

3. Use Instagram to its fullest capability.

Lastly, utilize the many different channels on the platform, like Instagram Live, IGTV, Instagram Stories, or Shopping on Instagram. There are so many different ways to connect with users, and by driving engagement through these features, you can drive engagement and traffic organically and authentically.

Editor’s note: This post was originally published in March 2020 and has been updated for comprehensiveness.

 

20 Stats About Australian Instagram Users & Trends

In July, nearly 41% of Australia’s population was on Instagram.

And, with Australia being one of the biggest internet and social media growth regions, its Instagram audiences are likely to keep getting bigger.

Yes. No matter what country you’re marketing in, Instagram’s platform is primed for brand awareness. You might think with growth stats like this, Australian brands are rushing to Instagram.But that’s not the case — many Australian businesses are actually missing out on the opportunities Instagram offers. In fact, recent research reveals that only 32% of Australian SMBs use it in their social media strategy.

Although Instagram sounds promising, SMBs with limited time, budget, or bandwidth might be hesitant to add any new social platform.

Why? Even though an Instagram account can majorly boost local and global brand awareness, building a scalable strategy for it can seem intimidating and time-consuming for smaller brands.

Luckily, Australian businesses don’t just have to launch an Instagram account and hope it works. In 2020, there’s plenty of data that can help these brands determine if the platform is appropriate for their goals, and how to engage Australian audiences once they’ve made a Business page.

If you’re an Australian social media marketer looking to improve your Instagram strategy or are working to boost a brand’s Australian presence from afar, here are 20 stats to know about Australian Instagram usage, marketing, and peak engagement times.

Australian Instagram Usage Stats to Know

Australian Instagram Users

  • There were 10.45 million Instagram users in Australia in July 2020: roughly 40.8% of its entire population. (NapoleonCat, 2020)
  • Australian Instagram users grew from just over 9 million to 10.45 million between May 2019 and July 2020. (NapoleonCat, 2020)
  • 46% of Australian social media users say they regularly use Instagram, making it the second most popular channel in the region. (Yellow Sensis Social Media Report, 2018)

Instagram is the third most commonly used app in Australia

Image Source

  • Most Australian Instagram users are women, with the highest ratio of women to men being in the 45-to-54 age group. (NapoleonCat, 2020)
  • More than 3.2 million Australian Instagram users are 25 to 34, making them the largest user group. (NapoleonCat, 2020)
  • Roughly 9.1 million Instagram users are listed as over 18. (Laurel Papworth, 2020)
  • 48% of Australian Instagram users follow a brand on the platform. (Yellow Sensis Social Media Report, 2020)
  • Instagram is the third-most-used non-gaming mobile app in Australia. (We Are Social, 2019)

Instagram User Behavior in Australia

  • More than 51% of Australian Instagram users log on to the app at least three to five times a week. (Statista, 2018)

Most Australian Instagram users log on to the app at least once daily.

Image Source

  • Three regularly-trending Instagram hashtags in Australia are #photography, #Australia, and #Sydney, which have 450 million, 55 million, and 28 million posts associated with them, respectively. (Talkwalker, 2019)
  • 45% of Australian social media users have taken a selfie for platforms such as Instagram. Selfies posts are more common among men and 18 to 29-year-olds. (Yellow Sensis Social Media Report, 2018)
  • Roughly 40% of Australian social media users have posted a picture of food on channels such as Instagram. (Yellow Sensis Social Media Report, 2018)

Australian Business on Instagram

  • 22% of Australian SMBs have advertised on Instagram (Yellow Sensis Social Media Report, 2020)
  • 32% of Australian SMBs have an Instagram account, compared to 90% and 33% respectively on Facebook and LinkedIn. (Yellow Sensis Social Media Report, 2020)
  • Instagram influencers whose accounts were about yoga experienced 127% growth in overall Australian engagement in March 2020. (Statista, 2020)
  • Also in March 2020, hotel-related Instagram accounts experienced a 100% decrease in Australian engagement. (Statista, 2020)

Peak Engagement Times in Australian

  • When using Instagram in any global region, the best time to post to get local post engagements is 2 PM and 3 PM in your brand’s timezone. (HubSpot, 2020)
  • The best day to post on Instagram in Australia is Thursday in the AEDT timezone. (ShareMyInsights, 2020)
  • Weekday posts on Instagram get more impressions from Australians than weekend posts. (ShareMyInsights, 2020)
  • When aiming for global post engagement, the best times to post on Instagram from Australia are 12 AM to 2 AM, 6 AM to 8 AM, and 9 PM to 10 PM AEDT. (ShareMyInsights, 2020)

Growing Australian Brand Awareness with Instagram

From looking at the data above, it’s clear that Australian businesses can benefit from Instagram, which has a huge pool of users that will follow, engage with, and potentially purchase products from all sorts of brands on the platform.

But, simply creating an Instagram account and forgetting about it won’t boost your brand awareness. To truly gain audience engagement, you’ll want to create an active account with content that entertains users, grabs their attention, and educates them about your brand and your products.

If this list has inspired you to get ahead of the one-third of Australian SMBs missing out on Instagram, check out this guide or the free resource below for proven tips on building an effective Instagram strategy.

Live Video Engagement: How to Build Relationships Live

Want to create a loyal tribe? Wondering how to build relationships with live video? To explore how to create engaging relationships while you’re live on social media, I interview Janine Cummings on the Social Media Marketing Podcast. Janine is a live video expert who helps women entrepreneurs grow their business with live video. Her course […]

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Google Cache: How to View Cached Pages

Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason.

At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to view a website that is slow or not responding, and it can also help SEO experts figure out indexation issues with a site.

For example, when Google crawls a web page, it will take a screenshot of that page and index the content for future reference. Additionally, Google will provide the date of the last time the page was indexed on the cache page, i.e. “This page is a snapshot of the page as it appeared on Feb 20, 2020”.

If you’ve come across a page that isn’t responding, or if you want to make sure your site is being properly indexed, keep reading to figure out how cached pages can help you solve both.

1. In Google’s search box, type the website or page you’re trying to see. Beside the URL, click the down arrow. Select “Cached”.

Cached dropdown underneath arrow next to SERP URL

2. You are now viewing the cached page.

Cached page with message at the top that reads: "This is Google's cache of [URL]. It is a snapshot of the page as it appeared on [Date]. The current page could have changed in the meantime."

2. Alternatively, type the word “cache” in front of the web page’s URL. i.e. “cache:https://examplesite.com”.

Google search query that reads: cache:https://ww2.hm.com/en_us/index.html

 

It’s important to note, the cache is the part of the website written in plain HTML — it doesn’t also save JavaScript. Webmaster Trends Analyst at Google, John Mueller, verifies this, stating on his Twitter:

John Mueller's Tweet that reads: The cached page should just be the HTML page, if the iframe is on there, the browser can show it. x-frame-options is a way to prevent that on modern browsers.

JavaScript content is typically inaccessible from the cache, but that doesn’t mean it wasn’t indexed — to check how a Google bot views your website, try using the Fetch and Render tool in Google Search Console instead.

Next, let’s explore how you can use Google Cache for website optimization.

1. Use Google Cache if you’re on a web page that is slow or unresponsive.

If you’re trying to find information on a website but it seems the page is down (or just slow), you might try alternating to the Google Cache version. Of course, the page might not look aesthetically identical, but you’ll be able to see the HTML from the last time a Googlebot crawled the page.

2. Use Google Cache to check when a particular page was last visited by a Googlebot.

If you want to know the last time a Googlebot visited a certain page, but don’t have access to server logs, you can now see when the page was last visited by checking out the Cache version of the page. It can be helpful to see the last time the page was successfully fetched by a bot — if you’ve made changes that make the page unresponsive, you might need to know which changes you need to un-do.

3. Check how your website is indexed online.

You might be curious to see whether your website is cached online. If it’s not cached, there are a few potential reasons — first, you’ll want to check there is no content=”noarchive” attribute in the source code of the page. If the page is non-indexable or blocked from crawling, it won’t be cached. Alternatively, if a page is new, it might take a little while for the cache to become available.

If it’s not able to be cached, it’s still visible online. But if you want your site viewers to have the option of viewing it in a cache-version if your site is slow or unresponsive, you might consider digging deeper to figure out what the problem is.

Editor’s note: This post was originally published in February 2019 and has been updated for comprehensiveness.

7 Best Link Shorteners to Shorten that URL

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services.

If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it.

To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the seven best link shorteners that’ll clip your links into clean, consistent, and clickable URLs.

What are the benefits of using link shorteners?

Using link shorteners can benefit your brand in three main ways:

  1. When you post long links on social media, it can look like spam or deter users from clicking on something they don’t recognize. In particular, adding tracking parameters to your links can result in URLs that look long and confusing to someone who’s unfamiliar with typical link tracking practices. Link shorteners can prune spammy-looking links into clear and concise links.
  2. Many link shorteners also let you track each of your link’s performance and analytics, which can help you understand which pieces of content perform best on specific platforms.
  3. Every social media network limits the amount of characters you can include in your posts. Twitter and LinkedIn have the shortest character limits at 280 and 700 characters, respectively, so if you need to squeeze a link or an extra hashtag in one of your posts, link shorteners can help you stay within the limit.

1. Bit.ly

Bit.ly link shortener

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Bit.ly is a link shortener platform that features a comprehensive dashboard displaying your links’ performance metrics, such as click-through rates, channel stats, and geographic information of the people clicking on your links.

They also offer branded links and have integrations with social media management software, like Sprinklr, Sprout Social, Buffer, Hootsuite, and HubSpot to help you seamlessly distribute your shortened links through your social media profiles.

Bit.ly’s free account offers up to 1,000 unbranded links and link reporting for 30 days, which is ideal for small businesses. Their enterprise plan lets you brand 3,000+ links a month and provides all the data and metrics mentioned above, which is best for large businesses who want to brand and track every link in their marketing campaigns.

2. Bl.ink

BLink link shortener page

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As one of the more robust link shorteners out there, Bl.ink offers smart branded links that allow you to create custom links that contain relevant words and not just a random string of characters.

They also provide analytic reports that can track clicks by date, time, language, referrers, device, and location and integrate with web analytic tools like Google Analytics and Adobe.

Bl.ink offers six subscriptions tiers from a free to an enterprise plan. Starting at $12 per month, they price their plans based off the amount of links you’d like create and track.

3. Rebrand.ly

Rebrand.ly link shortener page

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Trusted by over 250,000 customers, Rebrand.ly is a link shortener platform that can brand your links, track their performance metrics, or integrate with over 50 other platforms to seamlessly distribute your links.

With three plans for individuals and two plans for teams, Rebrand.ly offers link shortening solutions for both small business and enterprise companies. For instance, their free plan offers 5,000 tracked clicks, 500 branded links, and 5 custom domain names, while their premium plan offers 1,500,000 tracked clicks, 150,000 branded links, and 20 custom domain names for $499 per month.

4. Ow.ly

Hootsuite's Ow.ly link shorterner page

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Developed by the social media management platform, Hootsuite, Ow.ly is a link shortener that’s included in every free Hootsuite account. With Ow.ly, you can distribute your links and track their performance metrics directly in the Hootsuite platform, which allows you to shorten every single link you post to all your social media profiles. Ow.ly is a great option for anyone who already uses Hootsuite as their social media management platform.

5. Buff.ly

Buffer's link shortening page

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Similar to Hootsuite’s link shortener tool, Buff.ly is integrated in Buffer, another social media management platform. With Buff.ly, you can shorten your links, customize them, distribute them to all your social media profiles, and track their performance metrics right in the Buffer platform. Buff.ly is perfect for anyone who uses Buffer as their social media management platform.

6. TinyURL

TinyURL is a free link shortening platform that’s perfect for users who have one-off links they want to shorten.

Using TinyURL is simple. All you have to do is go to TinyURL.com and follow the instructions. You can quickly fill in the link you want a short URL for, as well as a custom alias. If no one uses your alias, the link you will get will look something like “tinyurl.com/alias.”

TinyURL Link shortening page

Once you fill in the URL information and press submit, you’ll be shown three types of URLs: the long link, a generated short link, and a third that can serve as a web page’s preview link. Here’s an example:

TinyURL results page

7. Tiny.CC

Tiny.CC is another free link shortener that allows you to create temporary short links by simply pasting your long link into a text box and pressing Shorten. Like TinyURL, you can also customize these links.

If you register or become a paid subscriber, you can have non-expiring links and edit URLs later. If you’re a free user, the link will eventually expire and you cannot edit them once they’re generated.

Tiny.CC homepage and link shortener

Navigating Link Shorteners

If you have to share a few ginormous links, there’s no harm in shortening them because the process is quick and simple. Aside from being easier to look at, shortened links can also be helpful for print ads, physical signage, or places where you can’t link to another site.

There are a handful of free or affordable link shortening websites out there. But you might be wondering which to choose. To help you, we’ll leave you with two quick tips:

  • If you don’t use an analytics software, like Google, you might want to use a link-shortener that includes basic stats, like page views.
  • On the other hand, if you want to customize your link, you’ll also want a shortener that allows you to do that.

After you master shortening your URLs, you might also want to look into a similar process of creating QR codes. If so, check out this guide for tips and tricks.

Editor’s note: This post was originally published in January 2019 and has been updated for comprehensiveness.

 

 

9 Quick Ways to Reduce Page Loading Speed

When it comes to your site’s performance, page speed is of the utmost importance.

However, unless you understand how this metric works — and, more specifically, the factors that influence it — you may find it difficult to improve.

To reduce your bounce rate and increase visitor engagement, it’s essential that your web pages load quickly and seamlessly.

A site that is optimized for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings.

In this article, we’ll explain what page speed is, why it’s important, and how to measure it. Then we’ll provide you with nine quick solutions you can use to reduce page loading speed.

Let’s get started!

What is page speed?

In a nutshell, page speed refers to how quickly your content loads when someone visits a page on your site. Not to be confused with website speed, page speed represents the loading time of a specific page.

There are a variety of factors that can influence page speed. Some of the most important include:

  • How many images, videos, and other media files are contained on the page
  • What themes and plugins are installed on your site
  • Your site’s (and the specific page’s) coding and server-side scripts

All of these elements affect your page loading speed and in turn your website’s UX. After all, visitors dislike slow-loading pages and are more likely to click away from them.

Why is page speed important?

When it comes to page loading speed, every second counts. In fact, Google research shows that when loading times increase from one to three seconds, the probability of a bounce (the visitor leaving right away) increases by 32 percent.

If the page takes five seconds to load, the probability of a bounce rises by 90 percent:

 

Image Source

In other words, if your pages don’t load within a few seconds, it significantly increases the chance that visitors will leave your site. Additionally, if your web pages are sluggish, that can hurt your ability to drive engagement and conversions.

Page speed also plays a pivotal role in Search Engine Optimization (SEO). Google takes a wide variety of factors into consideration when deciding how to rank web pages.

However, speed is an important ranking signal for both desktop and mobile searches.

Another reason page speed matters is because it can influence consumers’ perception of your brand. If your web pages take too long to load or anything goes wrong during the process, it can make you look unprofessional, and your website unreliable.

If you want to run a highly-effective website, therefore, it’s necessary to focus on optimizing page speed. The first step in doing that is figuring out how your pages are currently performing.

How to Measure Page Speed

Before making any changes to your site, you’ll need to gauge your web pages’ performance. There are various tools you can use to test and measure page speed. Two popular solutions are Pingdom Website Speed Test and GTmetrix, which are both beginner-friendly options.

However, we recommend starting with Google PageSpeed Insights. This is an easy-to-use tool that enables you to measure and test the speed of your web pages on both desktop and mobile devices.

Plus, as a Google-supported tool, it can help you make sure you’re hitting the performance benchmarks required for high search result placements.

To use PageSpeed Insights, simply enter the URL of the web page you want to test into the text field, and select the Analyze button:

Google PageSpeed Insights.

PageSpeed Insights will then analyze the content on your page, and score it on a scale of 0 to 100. Below your score, you’ll find a list of suggestions on ways you can reduce page loading speed:

Suggestions for improving performance.

It’s worth noting that you’ll get a separate score and list of suggestions for both the desktop and mobile versions of your site.

This information gives you a solid starting point for gauging how fast your web pages are, and offers tangible actions you can take to improve page loading speeds.

9 Quick Ways to Reduce Page Loading Speed

Now that you understand the importance of page speed and how to test your site’s performance, it’s time to work on improving this key metric.

With that in mind, let’s take a look at nine easy ways to make your pages load faster.

1. Choose a performance-optimized hosting solution.

The hosting provider you use plays a major role in your website’s management and performance. That includes its page speeds.

One of the worst mistakes you can make is settling for mediocre hosting in order to get a lower monthly rate.

Cheap hosting often translates to poor performance. It can mean sharing resources between multiple websites on an overloaded server, which can end up straining your page loading times.

On the other hand, there are a handful of performance-focused hosting solutions you can use that provide a powerful platform designed for speed. Usually, these providers don’t offer shared hosting, which means you’ll never have to worry about other websites draining your pool of potential resources.

2. Compress and optimize your images.

Images help enhance the appearance of your web pages and increase the quality of your content. However, large images can also delay loading times.

Therefore, one of the easiest ways to reduce page loading speeds is to compress and optimize your images. This can include changing their file formats, enabling lazy loading, and compressing images through lossy or lossless compression.

By reducing your images’ file sizes, you can reduce their ‘weight’, ultimately helping your pages load more quickly. There are a variety of image optimization plugins you can use for this purpose, such as WP Smush.

After you install and activate this plugin, it will automatically resize and compress your images without affecting their quality. It includes features for lossless compression, lazy loading, and even optimizing images in bulk.

If you’re not using WordPress as your CMS, you might want to try with tinypng.com, which can reduce your image sizes anywhere from 25% to 80%, and a free website app called Squoosh.

3. Reduce your redirects.

Too many redirects on your website can really hurt loading times. Every time a page redirects somewhere else, it prolongs the HTTP request and response process.

Of course, in some cases redirects may be necessary, such as when you’re moving to a new domain. However, eliminating unnecessary redirects on your site can result in significantly lower page loading times.

There are a few different ways to reduce redirects in WordPress. One is to avoid creating unnecessary ones when building internal links and menus. Another is making sure your Top-Level Domain (TLD) resolves with a maximum of one redirection.

If you need help identifying redirects that are incorrectly set up on your site, you can use the Patrick Sexton Redirect mapper tool:

The Patrick Sexton Redirect mapper tool.

This will uncover any duplicate redirects. You can also use a tool such as Screaming Frog to identify all the redirects on your site and where they lead to. This should make it easier to identify redirects that aren’t serving a purpose. Then you can delete the ones you don’t need via your site’s .htaccess file.

4. Cache your web pages.

Caching is one of the most effective ways to speed up your web pages. Caching stores copies of your site’s files, minimizing the work needed for the server to generate and serve a web page to a visitor’s browser.

Caching your web pages can help with lowering Time to First Byte (TTFB), by requiring the server to use fewer resources to load a page.

There are various ways to cache your web pages. You can do this at the server level, meaning that your host handles it for you.

Another option is to use a caching plugin such as W3 Total Cache, which is a free WordPress plugin that makes caching your web pages quick and easy. After you install and activate it, simply navigate to General Settings > Page Cache and select the Enable option.

5. Enable browser caching.

Browser caching is another form of caching you can leverage to reduce page loading speeds. This technique enables the browser to store a variety of information, including stylesheets, images, and JavaScript files, so it doesn’t have to reload the entire page every time a user visits it.

Similar to W3 Total Cache, WP Rocket is a powerful caching plugin you can use on your WordPress site. It employs page caching and cache pre-loading to optimize the speed of your pages, and create lightning-fast loading times. WP Rocket is a premium plugin, with a variety of pricing plans to choose from.

6. Use asynchronous and defer loading for your CSS and JavaScript files.

Your site is made up of CSS and JavaScript files. These scripts can load either synchronously or asynchronously.

Synchronously means that the files load one at a time, in the order in which they appear on your web page.

With this method, when the browser encounters a script, it will stop loading other elements on the page until that file has been fully loaded first.

Conversely, asynchronous loading enables multiple files to load at the same time, which can speed up the page’s performance. Setting this up involves eliminating render-blocking resources.

If you’re using WordPress, you could either use a combination of the Autoptimize and Async JavaScript plugins to take care of this task easily.

7. Minify CSS, JavaScript, and HTML.

Optimizing the way your files load can help reduce page loading speed. Similarly, so can minifying your CSS, JavaScript, and HTML code. This means removing unnecessary spaces, characters, comments, and other unneeded elements to reduce the size of the files.

Decreasing your files’ sizes also makes it easier to combine them. The result is cleaner code, and leaner web pages that load faster.

Of course, combing through every line of code for each of your site’s files isn’t exactly efficient.

Instead, you can minify your CSS, JavaScript, and HTML with a free plugin: Autoptimize instead. This popular plugin makes it easy to aggregate and minify your scripts and styles automatically:

The Autoptimize WordPress plugin’s settings.

Considering the wide variety of features and settings it offers, configuring this plugin can be a bit overwhelming at first. To make your job easier, feel free to check out this guide on how to set up Autoptimize on your website.

8. Leverage a content delivery network (CDN).

A Content Delivery Network (CDN), also referred to as a ‘content distribution network’, is a network of servers that can help reduce page loading speed. It does this by hosting and delivering copies of your site’s static content from servers located across the globe.

A CDN works with, rather than in place of, your host. In addition to the server that hosts your primary website, you can leverage a CDN to distribute copies of your site’s files among strategically-chosen data centers.

This can maximize performance, by reducing the distance data requests have to travel between browsers and your host’s servers. By loading the content for a web page from a server close to each visitor, a CDN helps reduce network latency and produce lower TTFBs.

You have a variety of CDN options to choose from, one of which is opting for a host that provides a CDN you can enable it directly from your own dashboard.

9. Eliminate unnecessary plugins.

Not all plugins are created equal. Having too many plugins on your site can cause unnecessary bloat that slows it down.

Additionally, plugins that are outdated or aren’t well maintained can pose a security threat, and even introduce compatibility issues that hamper performance.

Therefore, it’s a smart idea to minimize the number of plugins you use on your WordPress site. Of course, one of the easiest ways to do this is by disabling and deleting any plugins you don’t currently use.

We also recommend reviewing the plugins you have installed, to evaluate whether they’re actually necessary. There might be some tools that have overlapping functionalities and features, and others that are simply no longer relevant to your needs.

Finally, certain plugins may slow your site down more than others. To identify any plugins that are reducing your page speeds, you can try testing them individually.

First, deactivate all of your plugins (it’s safest to do this on a staging site):

Deactivating WordPress plugins.

Then turn them back on one by one. Each time you activate a plugin, use a speed testing tool such as PageSpeed Insights to see if your score and timings have been affected.

Many plugins might increase your page speeds by a small margin. However, if you see a sudden large increase, it may be time to find an alternative tool that serves the same purpose (but is better optimized).

Ultimately, reducing page loading speed improves not only the overall performance and UX of your website but its SEO as well. Luckily for you, there are a variety of methods you can use to decrease your loading times.

In addition to leveraging a CDN and caching your pages, you can use plugins to optimize your images, defer loading scripts, and minify your site’s files.

Using a hosting solution optimized for performance can also have a major influence on your site’s speed.

Remember, though — every second your web pages take to load drastically increases the chance your visitors will leave. How long will you able to run your business while losing leads?

Campañas de Email Marketing: Paso a Paso para diseñar automatizaciones que fidelicen

Mantener la relación con los clientes es y será uno de los grandes retos de los comercios. Por eso, vamos a hablar de campañas de email marketing orientadas a fidelizar.

No solo te vamos a explicar en qué consiste cada campaña, analizaremos ejemplos REALES y abordaremos cómo se hacen las automatizaciones en diferentes plataformas de email marketing. 

Para animarte a implementar este tipo de acciones, te compartiremos dos datos:

#1. Durante marzo de 2020, el mes de las más férreas cuarentenas, se abrieron más campañas de email marketing que en otros periodos.

hubspot campañas de email marketing

 

#2. A partir de abril de 2020, las ventas concretadas a través de campañas de email marketing comenzaron a remontar, luego de un periodo a la baja.

ventas campañas de email marketing

 

Ahora, entremos directamente en el tema para que tengas herramientas que te ayuden a crear desde el email marketing mejores relaciones con tus clientes.

>>> Email marketing gratis: plataformas para navegar en un mar de leads.

 

 

#1. Campañas de Email Marketing: hay que saber decir adiós

Las campañas de email marketing orientadas a la limpieza de tu base de datos son más que necesarias.

Pocas personas son conscientes de que un lead sin interés, en realidad es un gasto.

Tanto si tienes una cuenta gratis como de pago en una plataforma de mailing, enviar un correo electrónico a alguien que no lo abre, te quita espacio.

Por eso, periódicamente debes hacer una limpieza en tu base de datos y, literalmente, pedirle a tus usuarios que se den de baja si no están interesados en tu información. 

Antes de seguir, queremos recomendarte nuestro post con estrategias de Lead Marketing para nutrir tu base de datos con contactos que sí estén interesados.

Retomando el tema, estos son los pasos para crear una campaña de limpieza de datos:

Estrategias de email marketing: cómo segmentar el desinterés

Para hacer campañas de email marketing de limpieza de datos primero tienes que revisar tus estadísticas para hacer un segmento. 

Este tipo de campañas no se la vas a enviar a todos tus contactos.

Debes escoger los siguientes:

  • Los correos que no llegan a la bandeja de entrada.
  • Las direcciones de correos que no han abierto tus mails en mucho tiempo.

Si tienes una cuenta de Acumbamail, por ejemplo, esto se hace de la siguiente manera:

  • Vas a la pestaña de Informes, después a Suscriptores y ahí deberás filtrar por Hard Bounces (los que no llegaron a la bandeja de entrada) y No Abridores.

acumbamail campañas de email marketing

 

A los Hard Bounces tendrás que darlos de baja directamente. Tu información no les está llegando.

A los No Abridores tendrás que seducirlos. Envíales una campaña de email marketing en la que les pidas que si no están interesados en tus contenidos, se den de baja.

Antes, recuérdales cuál es el valor de seguir contigo

limpieza campañas de email marketing

 

Es la mejor forma de limpiar tu lista.

 

#2. Eres bienvenido: Campañas de Email Marketing para iniciar una relación

Si logras que alguien se suscriba a tu lista de correos para recibir tus campañas de email marketing, ¡enhorabuena! Algo hiciste bien.

Pero, el trabajo apenas comienza. A partir de ahí tendrás que construir una relación. 

Te recomendamos hacer una automatización en tu plataforma de email marketing para enviarles un correo de bienvenida a tus suscriptores nuevos. 

En Acumbamail lo harías de la siguiente manera:

  • En la pestaña de Automatizaciones haz clic en el botón de Nueva Automatización.
  • Deberás determinar un nombre y descripción para la automatización.
  • Selecciona una lista, que en este caso serán todos tus contactos.
  • En Evento: selecciona Suscriptor Nuevo en la Lista.
  • Después, personaliza una plantilla con el mail de bienvenida. Para ver todas las imágenes del paso a paso, haz clic en la flecha.
nuevo 1
nuevo 2
nuevo 3

 

Ahora hablaremos del contenido. Para inspirarte, queremos compartirte lo que hizo La Cerradura, una newsletter que nació en octubre de 2020. 

Primero, lanzaron una campaña de Twitter para captar leads. Al hacer clic en el enlace, el usuario aterriza en la siguiente landing page.

la cerradura campañas de email marketing

 

Hay dos elementos en los que nos queremos detener:

  • La frase: “Datos abiertos para una lectura hermosa” realmente invita a suscribirte.
  • La línea “Let me read it first” permite leer la newsletter, por lo tanto, es más probable que capte suscriptores que realmente estén interesados

Al suscribirse, envían el siguiente correo de bienvenida.

bienvenida campañas de email marketing

 

Tomando ese ejemplo, te contamos lo que un correo de bienvenida debe tener:

  • Un agradecimiento por suscribirse.
  • La periodicidad con la que recibirá noticias.
  • Deja muy claro lo que ganará. Cuál es el valor que le dará estar suscrito a tu lista.
  • Recuérdale que siempre tiene la posibilidad de darse de baja.

>>> Buscas una plataforma de email marketing todo en uno, conoce GetResponse.

 

#3. Realiza encuestas y pide valoraciones con Campañas de Email Marketing

Las campañas de email marketing te pueden ayudar a conocer mejor a tu audiencia. 

De acuerdo a datos de Benchmark, los correos electrónicos de encuestas tienen una tasa de apertura bastante buena, de entre un 15 y 20%.

Pero, el problema es que no todos los que abren contestan la encuesta.

Ahí es donde tu equipo de marketing de contenidos debe entrar en acción para seducir a los lectores.

Las recomendaciones para crear este tipo de automatizaciones son las siguientes:

  • Segmenta tu lista de suscriptores y envía a los que tienen más engagement contigo. Malchimp te permite segmentar a tus contactos por actividad (los que abren, los que hacen clic, los que no abren, los que no hacen clic). Envía a los que abren y hacen clic.

segmento campañas de email marketing

 

  • Ya que hagas el segmento y comiences a enviar la campaña, ofrece un premio por contestar la encuesta: la posibilidad de participar en un sorteo, un descuento, etc.
  • Crea un botón claro y visible para que los usuarios contesten la encuesta.
  • Informa el tiempo que le llevará al usuario, con esto podrás combatir el abandono.
  • Realiza formularios atractivos y que informen el progreso. Para ver las dos imágenes, haz clic en la flecha.
encuesta 1 campañas de email marketing
encuesta 2 campañas de email marketing

 

A los usuarios con mayor engagement también puedes pedirles que hagan una reseña o valoración de tu contenido, producto o servicio.

La recomendación es la misma: sé claro, ofrece alguna recompensa y facilita el proceso

 

#4. Envía Campañas de Email Marketing con promociones conforme a comportamiento

La segmentación de tu lista de contactos te ayudará a mejorar tus campañas de email marketing.

Para la fidelización de los clientes, te recomendamos enviar campañas personalizadas. Esto se puede hacer con campañas basadas en el comportamiento de tus suscriptores.

Los segmentos que te recomendamos realizar son:

  • Clientes por conquistar: quienes abren, hacen algún clic, pero no han comprado
  • Primera compra.
  • Compra única.
  • Clientes frecuentes.

Para ver cómo se hace un segmento en  Benchmark, haz clic en el video.

 

Resuelta la parte técnica, te recomendamos realizar campañas de email marketing con descuentos y promociones para cada uno de los segmentos.

Es muy importante establecer una buena relación desde la primera compra.

Te sugerimos que redactes un mail creativo en el que hagas sentir bien a tu nuevo cliente. 

Aprovecha para informarle procesos como el periodo de entrega o si necesitas que confirme algún dato.

agradecimiento convertri socialancer

 

Otro ejemplo es el de los clientes que te han hecho una compra única. Puedes enviarles un código de descuento contándoles que los extrañas.

descuento campañas de email marketing

 

Para esos clientes que se suscribieron a tu lista pero no han concretado una compra, también tendrías que diseñar un descuento exclusivo.

En este caso, te recomendamos generar una sensación de urgencia. Un texto estilo: “Compra ya, porque se te escapa”.

urgencia campañas de email marketing

 

A tus clientes frecuentes también debes mimarlos. Podrías ofrecerles una tarjeta de fidelidad y a partir de determinado número de compras, hacerles un descuento, regalo o envío gratis.

#5. Feliz cumpleaños: Campañas de Email Marketing para eventos especiales

No nos vamos a cansar de decirlo, debes usar las campañas de email marketing para construir una relación con tus clientes

Hazlos sentir importantes para ti. Para ello, en tu plataforma de email marketing realiza una automatización para enviarles un correo electrónico el día de su cumpleaños.

Te contaremos cómo se hace esa automatización si tienes una cuenta en MailChimp (¡te va a sorprender lo fácil que es!): 

#1. En el formulario de captación de datos, deberás añadir el campo de Fecha de Nacimiento.

fecha campañas de email marketing

 

#2. En el panel de control de tu cuenta de Mailchimp, haz clic en Create Campaing

create campañas de email marketing

 

#3. Después selecciona Email y en la siguiente pantalla, Automated. Para ver las dos imágenes, haz clic en la flecha.

email 1
email 2

 

#4. Por último, haz clic en Say “Happy Birthday” y listo. Solo deberás personalizar una plantilla y tu automatización comenzará a trabajar.

happy campañas de email marketing

 

También puedes diseñar automatizaciones para enviar campañas de email marketing para fechas especiales como Día de las Madres, Navidad, etc.

Conclusión: las automatizaciones importan en las Campañas de Email Marketing

Seguramente a estas alturas del texto ya te diste cuenta: las campañas de email marketing para fidelizar a tus clientes no podrían ser posibles sin las automatizaciones.

Esta función te permite no solo hacer envíos masivos sino personalizados.

Eso es muy importante en el trabajo de construcción de relaciones comerciales. 

Por eso, insistimos en que abras una cuenta gratis o de pago en plataformas de email marketing.

Si todavía no cuentas con alguna o quieres conocer más opciones, te recomendamos de nuevo nuestro post sobre 5 plataformas de email marketing gratis. Está muy orientado a las automatizaciones de cada una.

Por cierto, si quieres recibir nuestros contenidos de forma periódica, no olvides suscribirte al blog.

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Everything You Need to Know About Ecommerce Marketing

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today.

For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?

Ecommerce marketing and digital marketing are not mutually exclusive. Ecommerce websites can use all of the above digital channels to promote a product and grow their business.

This ecommerce marketing guide will explore all of the digital media available today.

Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.

Before we dive into more detail about what ecommerce marketing is and how to implement a strategy of your own, let’s review the definition of ecommerce advertising and advertising’s parity with marketing for an ecommerce business.

Ecommerce Advertising

In similar fashion to the way advertising falls beneath the umbrella of marketing, ecommerce advertising falls beneath ecommerce marketing — and when used in tandem, you have the ability to more effectively reach your audience members to boost conversions and improve brand awareness.

As mentioned in our definition above, ecommerce marketing is about driving awareness and action towards your product or service.

Meanwhile, ecommerce advertising includes the methods through which you actually promote your product. In terms of online or ecommerce marketing and selling, these ads may come in the form of display ads, banner ads, or rich media ads.

The main takeaway here is that ecommerce advertising is a highly-effective method to implement while developing your ecommerce marketing strategy to focus your product or service promotion.

Now, let’s get back to our in-depth discussion about ecommerce marketing.

Types of Ecommerce Marketing

To give you a sense of what an ecommerce marketing strategy looks like, here are some common marketing channels and how you’d use them to build an online store.

Social Media Marketing

Brands, publishers, contractors, and growing businesses all launch pages on today’s most popular social networks to connect with their audience and post content that the audience is interested in.

As an ecommerce marketer, you can do the same thing, but the campaigns you run might look a bit different, and not every social network is a good fit for your needs.

Ecommerce websites are highly visual — you have to show off the product, after all — so your success on social media depends on your use of imagery to drive attention and traffic to your product pages.

Instagram is an appropriate platform for ecommerce businesses because it enables you to post sharp product photography and expand your product’s reach beyond its purchase page.

You can take your social media posts a step further by creating shoppable content, which is content that enables visitors to buy right away. That can include anything from strategically placed display ads within a social feed to additional tags that take users directly to a shopping cart. These methods help you eliminate friction from the buying process.

create shoppable content ecommerce

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An ecommerce business is no stranger to product reviews, either. Using a Facebook Business Page to share product praise is a perfect fit for businesses that already solicit customer reviews across their online store. We’ll dive deeper into product reviews below.

Content Marketing

When you hear “content marketing” you might think of blogging and video marketing — content that is meant to improve your website’s ranking in search engines and answer questions related to your industry. But if you’re selling a product online, do you really need articles and videos to generate transactions? You sure do.

Here are some ways to use content to market your ecommerce store.

Optimize your product page copy.

Optimize your product pages for short, product-driven keywords that include the name of the product. If you sell wedding dresses, for example, a Google search for “brown bridesmaid dress” is more likely to produce product pages like yours if you’ve included that term on the page.

Also, make sure that your page titles, headers, and image alt text focus on the right keywords so search engines know to return your ecommerce store for the right query.

optimize your ecommerce product page

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Write relevant blog posts.

If you manage an online wedding dress store, writing blog posts about “how to plan a wedding” can attract everyone involved in wedding preparations no matter where they are in the planning process.

As visitors become more engaged, you can create posts that will move them into consideration, like “how to select the right wedding dress”, and turn them into leads, like a downloadable “wedding planning checklist”.

Create guest posts for external websites.

Guest posts can get you and your products in front of relevant audiences (oftentimes for free). Submitting guests posts will also help you get more domain authority for your ecommerce site, thereby telling search engines that you have a reliable site.

You’ll need to search for sites that rank for keywords related to your product. Sometimes you won’t even need to create an entire post. If a site already has a relatable post, offer to expand on it by providing additional context, like a video or infographic with a link to your site.

Put product-related videos on YouTube.

YouTube has over a billion active users … chances are your target audience is somewhere in there. It’s also the second-largest search engine behind Google. If you’re looking for a massive, captive audience, YouTube is where you’ll find it. Use highly searched keyword terms to determine your topics, then share videos that are related to your product and helpful to your audience.

This is also a great option for tutorial videos that show current customers how to use your product — these videos can show people how best to use your product, increasing customer satisfaction and building long-term relationships with website visitors.

Include a keyword-driven FAQ section on your website.

If your audience is asking questions related to your product, then you need to be the one to answer them. Create an FAQ page on your website with responses to high volume, long-tail keyword searches to get users to your site. You’ll be building both authority and traffic — two crucial components of a successful ecommerce store.

Search Engine Marketing

Search engine marketing (SEM) includes both search engine optimization (SEO) and paid advertising. While SEO relies on your knowledge of Google’s ranking algorithm to optimize content, SEM can involve pay-per-click (PPC) campaigns, display campaigns, or product-specific ad campaigns (think Google Shopping), which allow you to pay for top spots on search engine results pages.

On Google, PPC campaigns guarantee that potential buyers will see a link to your page when they enter search terms that match the terms of your campaign. But because you’re paying Google each time a person clicks on your result, the payoff to you should be high.

This is why ecommerce marketers often register with Google AdWords and promote their product pages through PPC campaigns. The campaign puts searchers right in front of the business’s product when they click on a paid result, increasing the likelihood that the searcher will make a purchase before leaving the business’s website.

Email Marketing

Email marketing is one of the oldest forms of digital marketing, and believe it or not, it holds specific value in the world of ecommerce marketing.

The best part about email marketing? It can be automated. Automation means that you can set up a successful drip campaign to subscribers that are segmented by interest or stage in the buyer’s journey and  let your email campaign do its magic. It’s one less marketing tactic that you need to worry about on your long list of tasks.

Even so, it’s imperative that you’re meticulous about your email list so you maintain trust among your leads. In a time when data privacy runs high on an internet user’s priority list, not every commercial email is welcome in that user’s inbox. Ecommerce marketers need to be careful when and how they add website visitors to their mailing list.

Here are two ways an ecommerce marketer might use email marketing.

1. Post-Purchase Follow Up

If a user has already purchased a product from your website — and agreed to receive emails from you during the checkout process — sending a follow-up email a few days after the product is delivered keeps the conversation going and gauges their future interest in your product line.

A post-purchase follow up also shows that you care about them beyond a sale and that your company has an interest in their success using your product. It gives you an opportunity to get feedback on their purchase experience, which, in turn, helps you reduce friction for future customers.

Some best practices for this type of email are to ask them to write a review of your product and/or read original content on how to use your product (those YouTube videos you created would be perfect here).

2. The Abandoned Shopping Cart

Users abandon their shopping carts for a number of reasons, and emails to diagnose the problem and retain their business can make the difference between a purchase and a lost customer. We’ll cover ways to reduce shopping cart abandonment below.

If a website visitor fails to complete a transaction while they’re in your shopping cart, consider sending a polite email to remind them to complete the checkout process, offer assistance, or recommend other related products to get their mind back on you and their browser back to your ecommerce store.

Learn more about why users are abandoning your shopping cart and how to fix it.

Influencer Marketing

Influencer marketing focuses on people or brands that influence your target market. The term is commonly used to denote Instagram accounts with several thousand followers, but it could also mean a celebrity or community that your target audience follows or belongs to.

Influencers build communities of people that know, like, and trust them. It is, therefore, easy for them to garner attention around your online product through a recommendation, or “sponsored post.”

Affiliate Marketing

81% of brands employ affiliate marketing, and ecommerce sites are particularly good candidates. Affiliates are people or businesses that help sell your product online for a commission.

Unlike most social media influencers, affiliates generate interest in products via old fashioned (yet effective) marketing tactics. They often use paid advertising, content marketing, and other means to drive traffic to your their pages on your product — it’s like having a team market for you.

Local Marketing

This is an often-overlooked tactic for ecommerce businesses, but local marketing allows you to double down on the areas where most of your prospects are (if you have a large population of them in one area) and allows you to offer incentives to your potential customer base.

Here’s how: use tracking cookies to determine where your prospects are located. Then, offer discounted (or free) shipping to potential customers in the areas where you have warehouses or shipping facilities. The incentive might be just what you need to gain a new customer.

There are countless ecommerce marketing tactics that you can employ to drive visitors to your online store beyond the traditional methods that we reviewed above. Let’s get into some more creative ways you can market your ecommerce business.

1. Use personalization.

Companies that use personalization are seeing revenue increases ranging from 6-10%. What is this magic bullet?

Personalization is finding ways to cater to individuals within the marketing materials that you already have; it is tailoring your outputs to reflect the unique needs of your consumer.

This can come in the form of a prospect’s name in the subject line of an email, recommended content or products based on a visitor’s behavior, or even showing smart content on a webpage when a user visits for a second time or has moved along their buyer’s journey.

Personalization can move people along their buyer’s journey faster — instead of searching for what they need, you put it right in front of them, making it easy for them to take your desired action, that is, make a purchase.

2. Capitalize on user-generated content (UGC).

What if you could have your customers market for you for free? That’s exactly what user-generated content, or UGC, is. It’s about finding ways for your customers to promote and share your business.

This helps in a couple ways: 1) It drives traffic to your ecommerce store, and 2) it builds an authentic following of people who are interested in what you offer.

Coca-Cola® did an amazing job of this with their “Share a Coke” campaign by creating customized Coke® bottles with people’s names, which naturally was shared across social media platforms.

example of ecommerce marketing ugc campaign by coke

Here are some effective ways to drive UGC:

  • Competitions, where customers enter to win by displaying your product in some way
  • Review platforms, where customers share feedback about your product
  • Social media hashtags, where users submit content using a branded hashtag

3. Build a loyalty program.

A loyal customer is a long-term customer, and who doesn’t want repeat business? A loyalty program provides an incentive for a customer to continue doing business with you through relevant offers and discounts. While building a customer loyalty program takes some planning and work, it pays off in repeat business, UGC, referrals, and retention.

There are a couple of things to consider as an ecommerce business when building out a loyalty program. For one, consider diversifying the ways in which customers can show loyalty, whether it be through repeat purchases, mentions on social media, or sharing your content. Also, think about how you will pay off their loyalty, be it through points, discount codes, or exclusive perks.

Generate Word-of-Mouth Marketing (WOMM)

Word-of-mouth marketing is one of the most powerful marketing tools out here. It’s based on the premise that people want advice from others like them. As buyers becoming more skeptical of marketing tactics from companies, the need for word-of-mouth marketing in your business becomes more apparent.

While you can make this to happen organically by providing a great customer experience, you can also encourage, and even create, forms of WOMM that are equally as effective.

Reviews

Remember how I just said that prospects trust companies less and less? Well, customer reviews help mitigate that mistrust because they come from people who are not invested in the success of your company — instead, they’re an authentic and oftentimes brutally honest review of your product and how it worked out for them.

Reviews serve as marketing tools for you because they include mentions of your product and oftentimes they do the selling for you … people think, “If it worked for them, it might work for me, too.” Encourage your customers to leave reviews however you can, and that post-purchase email we talked about above might be a good start.

Referral Marketing

When customers solicit their friends, family members, and co-workers to buy from you, that is a referral. Sure, this may happen naturally if they really enjoy your product, but you can ensure that it happens more frequently through a referral program.

Simply ask your customers to refer others in exchange for something of value (e.g. discount, money, free gift) that you can offer to either your new customer, your existing customer, or both. Dropbox does a good job of this — they offer additional cloud storage space when you refer a friend to sign up.

ecommerce marketing referral example

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Testimonials

You can use customer testimonials to get the word out about how great your product is. Testimonials are essentially tailored reviews because you typically produce them from interviews where you can ask specific questions that get to the points you want to address and share with prospects.

Being that you have an ecommerce store, some topics you might want to focus on for your testimonial interviews would be ease of the buying process, the level of customer support, and frictionless delivery and setup methods.

Case Studies

Case studies allow you to promote customers’ successes in a way that pushes prospects over the edge. They are meant to relate to your buyer persona, so you should interview customers that most closely represent your target audience. Case study best practice is to show a customer’s life before your product and how it has drastically improved since.

4. Invest in live chat.

Chatbots — you’ve heard about them, right? Well, they’re one of two ways to employ a live chat strategy. Depending on your business size, you can have a live person available to chat with potential customers who visit your store.

Whether you decide to go the bot or human route, live chat will prove especially effective while people are browsing your store so they can get answers right away and when they’re in the checkout process to mitigate any objections just before buying.

5. Cater to the shopping cart.

We discussed the reasons why people abandon their shopping cart above, and a lot of it has to do with trust in your business, in the product, or in the delivery system. You want to give customers every reason to want to buy from you without hesitation by confronting their objections head on.

Some ways to mitigate shopping cart abandonment are:

  • Money-back guarantees
  • A clear and simple return policy
  • Superior delivery options
  • Immediate access to customer support

If you’re using WooCommerce to run your online shop, take a look at HubSpot for WooCommerce to add abandoned cart sequences into your marketing program.

6. Implement a responsive website design.

No matter which aspect of your ecommerce strategy you’re working on, it should include a responsive design. Your ecommerce marketing tactics will be viewable and easily maneuverable via any device (e.g. laptop, smartphone, iPad or tablet).

Meaning, in a world where people are always on-the-go and visiting websites and viewing ecommerce marketing materials via a variety of devices from an array of locations, your content will be easy to read and simple to navigate for all users. (Check out this post for some examples of successful responsive web design.)

Ecommerce Marketing Strategy

Now that you know the ins and outs of ecommerce marketing, let’s put it all together and review some tips for building a successful marketing plan for your online store.

Set goals based on industry benchmarks.

Depending on your industry, location, business size, and a multitude of other factors, there are some standards you can use to measure your goals against — those standards are industry benchmarks.

Consider goals like website visits, click-through rates, conversion rates, and customer acquisition cost and compare those to other ecommerce business in your field.

Break down your strategy into small tactics.

When building out a marketing plan for your online store, there are several paths you could follow — we listed many of them above. It can be tempting to chase after every single one, but that’s a sure way to not be effective at any of them.

We recommend that you focus on a couple key strategies first that you believe will have the most ROI — and are the most accessible to you — and create action items for each.

For example, say you decided that you wanted to focus on a paid strategy to drive users to your store. A few of your action items would be: set up a Google Ads account, determine your ad spend, create an ad group based on your target keywords, and monitor your account daily.

This may sound oversimplified — that’s because it should be. You don’t want to get lost in chasing the next “great ecommerce strategy” without executing on one thoroughly and allowing it to work for you.

Delight your new and long-term customers.

Marketing doesn’t stop after a sale is made. Once someone becomes your customer, you should continue to engage, nurture, and delight them.

This way, you’ll support your customers’ long-term success which, in turn, will boost loyalty. It’ll also make your customers want to share their positive experiences with your leads and target audience members through cause studies, reviews, testimonials, and word-of-mouth.

Ready, Set, Sell

Ecommerce businesses have several marketing tools at their disposal. Using digital and inbound marketing just the right way, you can create campaigns that are designed to help your online store attract customers and grow better.

Editor’s note: This post was originally published in February 2019 and has been updated for comprehensiveness.

The Beginner’s Guide to Rich Media Ads

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.

This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider.

In fact, rich media ads outperform standard banner ads by 267%.

With statistics like that, it’s time to consider bringing your ads into the 21st century.

Below, let’s discuss what rich media ads are and how they’re different from other ad formats. Then, we’ll review how to create one for your company and look at some examples to inspire your own ad campaigns.

Rich media ads usually take much more time, effort, and capital to create. So, why do people use rich media ads?

Well, rich media ads are engaging and dynamic in a way that other ad types aren’t. They usually lead to more interaction, increased conversions, and a higher clickthrough rate.

Since many people have banner blindness like me, creating an ad that your audience wants to interact with isn’t easy. Rich media ads are a great way to create a better user experience.

So, how are these different from other ad formats?

Now, you might be wondering, “How do I go about creating a rich media ad?” Below, let’s discuss how you can get started with rich media ads.

1. Decide on the strategy.

Before you can create a rich media ad, it’s important to strategize. Decide what you’re advertising, how you want to reach audiences and the best way to engage them.

During this first step, you’ll determine what type of creative assets you want. For example, will you use video? If so, what will the video include?

Additionally, you might think about how to make the ad interactive. Will users be able to click through to another slide on your ad? What happens if they click on the ad? It’s important to discuss and plan these elements out before you create your ad.

2. Plan the creative assets.

Once you know more about your strategy, it’s time to list the creative assets you’ll need to get it done.

Then, you’ll want to either film or look through stock footage if you aren’t using your own imagery. This step will include either hiring actors, filming videos, taking photos, and writing text.

3. Use online tools.

At this point, you’ll have your strategy and assets all done. So, how do you actually build the ad?

If you don’t have a graphic designer on your team, you can use online tools to help you create a rich media ad.

For example, there’s Google’s Rich Media Gallery. On this site, you can create sophisticated rich media ads for free. While there are ready-to-use templates, you can also customize them by using your own creative assets.

However, if you have a graphic designer, you’ll want to meet with them at the beginning of your process so they know what you have in mind and can tell you if it’s doable.

4. Track and measure success.

When your ad is created, it’s time to start running it. You can use rich media ads on social media platforms like LinkedIn, Facebook, and Instagram. You can include them on search engines, as well.

Once you’ve started to run your ads, don’t forget to track and measure your success. Hopefully, you’ll see better results than your static display ads.

Now, you might be wondering, “What will this look like?” Let’s review some examples of rich media ads in action below.

Examples of Rich Media Ads

1. Lincoln Aviator

Lincoln Aviator rich media ad.

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When Lincoln decided to create an ad for the new Aviator car, they wanted it to be interactive. When you click on this ad, you’ll be brought to a separate slide. This image is an interactive guide to the features of the car. You can click on different areas of the car to learn more about it.

This is a great example of how rich media ads are engaging and interactive. The audience can click on the ad and learn more about the car without being brought to a new webpage.

2. Jessica London

Jessica London rich media ad.Image Source

This Jessica London ad is another rich media ad that takes advantage of moving images. Moving images are a great way to make a static ad more dynamic and engaging.

Additionally, moving ads are eye-catching in a way that static images aren’t. This is a great example of a simple way to take your ads to the next level.

3. Netflix’s Narcos

Narcos rich media ad from Netflix.Image Source

This is the rich media ad by Netflix that I was talking about before. This ad includes a unique video from the actors and is presented almost like a trailer.

Then, if you hover over the image, the audience will see moving images that rotate. Additionally, if you click the ad, you can watch the actual trailer for the Netflix show. This is a great rich media ad that includes several media formats to engage the viewer.

Rich media ads are an amazing way to engage and interact with your audience. In an age where audiences have banner blindness, rich media ads are a great way to get your audience’s attention.

The 7 Best Leadpages Alternatives in 2020

It doesn’t matter how awesome your e-book is if no one can download it.

And you might have the perfect agenda for your webinar, but if it isn’t easy for your customers to sign up, it’ll all be for nothing.

That’s why you need an effective landing page builder.

Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. They’re simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads.

When done correctly, landing pages are an essential tool to help you generate leads and pass off those qualified leads to your sales team.

And one of the most popular tools for creating landing pages is Leadpages.

Leadpages offers a variety of tools that can help you create compelling landing pages — including pop-ups, a drag-and-drop page editor with a seemingly endless list of pre-made templates, and more.

But Leadpages doesn’t have a free version to help you get started, and doesn’t offer many marketing tools beyond landing pages.

If you’re looking for an alternative to Leadpages, there are a number of different tools that you can explore.

Let’s take a look at the seven best Leadpages alternatives.

The 7 Best Leadpages Alternatives

1. HubSpot’s Landing Page Builder

HubSpot’s landing page builder helps you build beautiful landing pages that fit seamlessly into your marketing campaigns.

The drag-and-drop page editor is easy to use, and comes with a variety of templates for a number of different content offer types.

It includes all of the modules you’d expect, like a rich text module and a forms module, but it also has a video module and a meetings module, so your prospects can book meetings with your sales team directly on your landing pages.

Best of all, HubSpot’s landing page builder is available for free, and comes with the HubSpot CRM included.

With the CRM, you can track every interaction your prospects have with your brand, allowing you to create marketing campaigns that focus on the end-to-end customer experience. And with HubSpot Academy, you’ll be able to learn how to effectively run a marketing campaign and easily apply those learnings to the next campaign you run.

Additionally, as you grow your business, HubSpot’s landing page builder grows with you. You’ll be able to run machine-learning powered tests on your landing pages to ensure you’re constantly optimizing your pages for conversions, aand revenue attribution reporting shows you exactly which offers are impacting your bottom line.

2. Unbounce

Unbounce is one of the most popular landing page builders on the market today.

They provide landing pages and pop-ups geared at turning traffic into revenue for your business. Unbounce comes with over 100 templates that you can easily customize in their drag-and-drop editor. All their templates also work with WordPress.

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Although powerful, Unbounce starts at $80 per month, and charges you based on the number of conversions you receive on your pages. For growing companies, this can add up quickly as you generate more leads off your content offers.

3. Instapage

Like the other landing page builders on this list, Instapage offers an easy-to-use content editor, and a number of templates to create your pages.

Instapage also includes a feature called AdMap. With AdMap, you’ll be able to visualize how your ads match your landing pages, and report on the effectiveness of your ad campaigns personalization.

Their landing page solution also lets you leave comments on different elements of a landing page and @mention team members of yours, making it easy to collaborate on your marketing campaigns.

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While powerful, Instapages starts at $149 per month and still limits the number of pages you can create, how many users you have, and the number of unique visitors to your pages.

4. Mailchimp

Mailchimp now does so much more than email.

They’ve built out a full suite of marketing tools that helps small businesses get up and running with their digital marketing efforts. Their landing page builder works alongside their ads, email, and social media tools.

Additionally, their drag-and-drop editor is easy to use and lets you create beautiful landing pages that match your brand.

You can get started with Mailchimp’s landing page tool for free, and upgrade to their paid tier to start collaborating with your teammates, get access to more templates, or start optimizing your campaigns.

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5. Clickfunnels

Clickfunnels is a landing page builder and marketing automation tool focused on the sales audience.

Clickfunnels believes that your content should produce results just like your best sales reps would, and it’s a solution aimed at moving prospects through a sales funnel into becoming customers.

Clickfunnels has a number of templates to choose from based on intent — such as up-sell or webinar event pages. To edit these templates, you can use their drag-and-drop page editor to create a page that works for you and your business.

Best of all, they have pre-built “funnels” that you can use to visualize your customer’s journey with your brand — including follow up funnels that will help you cultivate relationships with users who’ve converted on your content.

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6. Sendinblue

Sendinblue is a simple marketing automation tool that features a number of different tools that SMBs need.

From email marketing, SMS, Facebook Messenger, and a CRM, you get a suite of tools that can help you communicate effectively with your customers.

Their suite of tools includes an intuitive and straightforward landing page builder with a number of pre-built templates you can choose from.

Although intuitive, their landing page builder is not included in their free product offering, and starts at $65 per month for five landing pages. However, other free offerings like their email marketing and SMS features are a great way to see if Sendinblue is right for you.

7. GetResponse

Like other landing page builders on this list, GetResponse comes with a number of other tools that can help you build amazing marketing campaigns.

With email marketing and pre-built sales funnels you can quickly begin marketing to the leads that you generate on your landing pages. What sets GetResponse apart are some of the features they include to help you fully design your pages.

They have built-in integrations with Shutterstock and Giphy to help you add compelling visuals to your landing pages, and they also include a mobile-first editor, in case there are a few tweaks you want to make to enhance your mobile-visitors experience.

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Choosing the Best LeadPages Alternative

Ultimately, deciding what landing page builder you go with will depend on your business’ needs.

For instance, if you’re looking for a point solution, tools like Unbounce or Instapage will be great for you — alternatively, if you’re looking for a platform that you can use across all your marketing efforts, other tools like Mailchimp or GetResponse will be better-suited for your needs.

And, for growing teams looking to align their marketing efforts around the customer experience, HubSpot’s landing page builder is a powerful choice for you. You can get started for free, and track your customers’ journey with your brand through the HubSpot CRM.

Plus, as you grow, you not only avoid having to rip out other tools, but you gain access to more advanced solutions that will help you unlock even more insights on your customers’ experience.

5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Despite the spattering of headlines that have popped up over the past several years proclaiming “infographics are dead,” infographics are, in fact, alive and well.

Infographics aren’t just alive and well — they remain a staple in many business’s content strategies. And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.(And by “success” I mean driving traffic — and potential leads — to their websites and generating social buzz through people sharing and commenting.)

As of 2018, the use of infographics among B2B marketers has increased the most of any marketer in the last four years, now at 65%. And according to John Medina, a developmental biology expert, adding an image to written content can increase one’s ability to retain that information by 55% (wow).

Download 10 free infographic templates here to help you create professional-looking infographics without a designer.

But how can those who don’t necessarily have a design background — or the budget to commission an agency, hire a dedicated in-house designer, or purchase expensive design software — create professional-looking infographics that are able to captivate their audiences?

Here’s a little secret: You can do it using the software you probably already have installed on your computer. That’s right — PowerPoint can be your best friend when it comes to visual content creation.

To help you get started, we’ve created 10 fabulous infographic templates you can download and use for free right within PowerPoint. Don’t be shy … download them here.

And in this post, we’ll highlight five of the infographic templates from the download and teach you some PowerPoint infographic creation basics along the way. Just be sure to download the PowerPoint templates for yourself so you can easily customize the designs you see below!

5 Infographics That Teach You How to Create an Infographic in PowerPoint

1. How to Create an Infographic Filled With Data

Infographics and data visualization are the peanut butter and jelly of the visual content world.

When you have new data to reveal to the world, you can use an infographic to display that data as part of a cohesive, visual narrative. And that’s exactly what the “Data Geek” template is for.

The Data Geek infographic template

We’ve loaded this template with a variety of different charts and graphs, which you can easily update with your own data. (Just right click on a graph, choose “Edit Data,” and you’ll be able to customize the values in an Excel spreadsheet.)

Not sure which types of graphs to use for your different data sets? Here are some best practices to keep in mind:

  • Column chart: Use for comparing different categories or for showing changes over time (from left to right).
  • Pie chart: Use for making part-to-whole comparisons. (Note: They work best with small data sets.)
  • Line graph: Use for showing data that changes continuously over time. Ideal for displaying volatility, trends, acceleration, or deceleration.
  • Doughnut chart: Use like a pie chart. This stylistic variation allows you to put a number, graphic, or other visual in the center of the chart.
  • Bar chart: Use like a column chart. (The horizontal bars make it easier to display long category names.)

2. How to Make a Timeline Infographic

Telling the history of a particular industry, product, brand, trend, or tactic can be a great topic for an infographic. And while there are a variety of different ways that you can visualize time — including in a circle, which is what we did with our Google algorithm updates infographic — the timeline is by far the most common and easiest design method to use.

Before we describe how to create a timeline via our timeline infographic template, find out below how to design a timeline from scratch using PowerPoint.

1. Select “SmartArt” from the PowerPoint navigation bar.

To make a timeline graphic in PowerPoint, suitable for any infographic, open PowerPoint and click “Insert” from the top navigation bar, as shown below. Then, select the SmartArt icon beneath the navigation bar, where you’ll find several categories of graphics to choose from.

smartart-powerpoint

2. Find a graphic that fits your data from the Process menu.

There are two categories of graphics that make effective timelines. The first is the Process category. Click this option to expand the graphics menu shown below. To make your selection easier, we’ve highlighted in red a few of the most fitting timeline-related graphics.

processes-smartart-powerpoint

3. Or, select “Alternating Picture Circles” from the Picture menu.

Aside from the Process menu of graphics, you’ll also find a viable timeline graphic in the Picture category. Select this category and you’ll find the “Alternating Picture Circles” option near the center of the graphics menu. We’ve highlighted it in red, below.

pictures-smartart-powerpoint

4. Add or remove timestamps from your timeline graphic.

For the sake of these instructions, we’ll use the “Alternating Picture Circles” graphic from the Picture menu. Once you’ve inserted this graphic into your first PowerPoint slide, you can add or remove circular icons to match how many dates or periods of time your data covers.

alternating-picture-circles-timeline

5. Insert your data into the graphic.

At this point, the size of your timeline graphic should match the amount of data you have. Begin to fill your timeline with the information you plan to report on using this timeline.

6. Edit the text and imagery of your SmartArt graphic.

As with the other graphics available in PowerPoint’s SmartArt, you can edit the text and the images associated with your timeline to your liking. As you can see below, we’ve edited the years and the images to better represent what happened at each point in time.

To insert images into your timeline graphic, simply right-click the square landscape icon, select a graphic “From File,” and upload an image from your computer onto your PowerPoint slide.

powerpoint-timeline-graphic

Of course, if you’re willing to give up a tiny bit of creative freedom for a ton of convenience, you can download the timeline infographic template below — which opens directly in PowerPoint.

To tell your story with our timeline infographic template below, update the time periods in the center circles, replace the placeholder text, and adjust the visuals and colors to your liking. For those latter adjustments, you can choose “Insert” > “Shape in PowerPoint” to add in different visuals, and use the paint bucket (a.k.a. “color fill”) icon to change the colors of different elements.

The Timeline infographic template for PowerPoint

Want to make sure your timeline infographic hits all the right notes? Here are some tips to consider:

  • Research. Research. Research. The best timeline infographics aren’t just beautifully designed — they also tell a great story based on extensive research. So before you start the design phase of your infographic, put in the time to surface the best information possible.
  • Narrow the scope: Timelines that cover hundreds or thousands of years can certainly be interesting, but they can also require weeks or months of research. To keep your sanity, stick with shorter time periods.
  • Keep your copy concise: Infographics are supposed to be visual. If you find yourself writing 100+ words for each date on your timeline, a blog post may be the better content format.

3. How to Design a Totally Hip Infographic

Ok, so “hipness” is definitely in the eye of the beholder. But for this infographic template we wanted to do something that reflected modern design trends, including using banners and arrows.

In terms of content, we provided plenty of space for both stats and copy. There’s also a column chart at the bottom. But remember, you can always add different charts and graphs to the template wherever you see fit. Just select “Insert” > “Chart …” and you’ll have several options to choose from.

The Hipster infographic template

To make sure your end result is as hip as possible, here are some design tips to follow:

  • Experiment with new color palettes. There are tons of free color palettes online. Don’t believe me? Do a Google image search of “color palette.” When you find a palette you like, drag the image directly into your PowerPoint presentation. Next, select the “color fill” bucket, choose “More Colors …” and click on the eyedropper icon. With the eyedropper tool, you can select colors from your palette and use them for elements in your infographic.
  • Take the time to manipulate shapes. PowerPoint has an extensive library of shapes — including banners, ribbons, and arrows — that you can use in your infographic design. By clicking and dragging on the little yellow diamonds that appear on these shapes, you can customize them. For example, you can make the pointy ends of a ribbon longer or shorter, or make the body of an arrow thinner or thicker.

4. How to Create a Flowchart Infographic

Warning: Creating a flowchart-style infographic is not for the faint of heart.

While on the surface a flowchart infographic may appear simple and fun, a lot of thought and planning need to go into making sure the different sections flow into each other in a logical way.

In our flowchart PowerPoint template, we created a basic flowchart structure, with positive responses guiding viewers to a conclusion at the bottom left of the infographic and negative responses guiding viewers to a separate conclusion at the bottom right of the infographic.

The Flowchart infographic template

To ensure your flowchart infographic makes sense and is easy for viewers to navigate, follow these tips:

  • Draw out the branches beforehand. Before you dive into PowerPoint, get out a pen and paper and do a rough outline of your flowchart. Test for weaknesses in your logic by answering questions in every possible combination and seeing where you end up. For best results, have a friend or coworker run through the flowchart too.
  • The smaller the scope, the easier the execution. The more questions or stages you add to your flowchart, the more difficult it will be to create (and the harder it will likely be for viewers to understand). So try to narrow the focus of your flowchart.

5. How to Design an Image-Heavy Infographic

So far, the infographic templates we’ve looked at have relied primarily on illustrations that you can create within PowerPoint. But of course, there’s no reason why you can’t bring external photos and other images into your infographic design.

We’ve created this image-heavy infographic template for that exact purpose. It’s great for comparing different categories, ideas, or results, and since you don’t need to create or customize a lot of shapes, it’s a lot less work.

Image Heavy infographic template

Here are some suggestions for ensuring your image-heavy infographic is easy on the eyes:

  • Use high-quality images. It’s better to scale down a big image (e.g. 2,000 pixels by 2,000 pixels) than to scale up a small image (e.g. 20 pixels by 20 pixels) in order to fit a particular space. The latter approach will result in images appearing pixelated and grainy.
  • Use borders. Adding borders to your images will help make them feel like their part of a cohesive design. In PowerPoint, you can control the size, style, and color of borders under the “Format Picture” tab.
  • Save your infographic as a PNG file. This is a best practice for all infographics, but is particularly relevant when publishing an infographic that contains photographs. The PNG extension offers better quality than other options. To save your finished infographic as a PNG file, you simply need to choose “File” > “Save As …” and select PNG from the dropdown.

What are you waiting for? Grab your free infographic templates so you can start customizing fantastic-looking infographics of your own!

Want to learn more about infographics? Check out 10 Traits of Amazingly Awesome Infographics.

18 Instagram Apps to Make Your Posts Stand Out

With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps.

Lucky for you, there are plenty of apps and tools available to help you edit Instagram photos, gain followers, attract likes, and analyze your performance. Unfortunately, a lot of these tools aren’t as helpful as they seem.

To help you take your Instagram posts to the next level, we’ve compiled a list of all the best apps and tools that will help you at any stage of your Insta journey. These tools will make your Instagram content distinguishable, memorable, and impactful. You might not be able to reach all 500 million potential customers, but you’ll be able to reach the ones that matter most to your brand.

Instagram Photo Editing Apps

Instagram’s in-app filters leave something to be desired. If you’re looking for an easy way to make your photos look more professional and unique, try out one of these alternative photo-editing apps. Whether you’re looking for a wider selection of filters developed by professional photographers, or just want to remove blemishes from selfies, these will do the trick.

1. VSCO

  • Price: Free
  • Available on: Android and iOS

VSCO provides free filters that often beat Instagram’s in-app options in terms of quality and professionalism. VSCO also offers plenty of editing tools (like customized sharpen, brightness/contrast, and skintone correction), so you can fully tweak your photo before exporting to Instagram. Plus, like Instagram, VSCO offers its own social capabilities: you can follow people directly on VSCO, and post and share photos from within the app.

2. Priime

  • Price: $2.99
  • Available on: iOS

Priime offers a selection of over 100 filters created in collaboration with professional photographers. If you aren’t sure which filter will look best, you can even receive recommendations from Priime’s Smart Suggestions.

Images via App Store

3. Snapseed

  • Price: Free
  • Available on: Android and iOS

Sometimes, your photo has varying degrees of darkness and brightness and you don’t want to auto-enhance all of it. Snapseed’s brush tool allows you to selectively adjust for exposure, saturation, and color temperature, which is ideal for situations where you’d rather selectively edit. Snapseed also gives you plenty of control and fine-tuning, and even provides tools to remove small blemishes or unwanted objects.

4. Pixlr

  • Price: Free
  • Available on: Android and iOS

With Pixlr, you can build your own filters with effects, overlays, and textures. When you’re happy with a filter you’ve created, you can save that filter and use it again. This can be particularly useful if you’re trying to build a unique brand image. Pixlr also lets you selectively adjust your brightness and sharpness. It includes a red-eye fixer and an array of photo-editing tools.

5. Litely

  • Price: Free
  • Available on: iOS

If you’re frustrated by photos that look overly filtered and edited, Litely is the tool for you. Litely offers uniquely subtle filters with the intent of enhancing the natural beauty of a photo. You can drag your finger anywhere on the image to make adjustments, and tap your finger to compare “before” and “after” versions. You can also choose different variations of the same filter (like “argyle,” “argyle high,” or “argyle faded”) to ensure the filter looks natural with your photo.

Instagram Apps for Followers

There aren’t many automated ways to gain followers, which makes the task a tedious challenge for any social media manager. Fortunately, the following tools can combat this challenge. Although the apps won’t let you buy followers, they offer legitimate options to gain and manage followers organically. You can decipher why people unfollow you, how to improve your social media visibility, and how to keep your followers long-term. With the help of these tools, you can attract a larger following and ensure your current followers are happy.

6. Followers for Instagram

  • Price: Free
  • Available on: Android and iOS

Followers for Instagram shows you accounts that unfollowed you, accounts that haven’t followed you back, and accounts you should be following based on similar accounts you already follow. You can use this data to strengthen weak relationships, make your followers happier, and understand the reasons an account might unfollow you. You might find that accounts are unfollowing you for simple, fixable reasons — like posting infrequently. Hopefully, fixing these issues improves your relationship to your Instagram audience longterm.

Images via App Store

7. Social Rocket

  • Price: Free
  • Available on: iOS

Social Rocket is a “likes/followers” marketplace: every time you like someone else’s post, you gain points to exchange for followers or likes on your own posts. Although this is probably an inefficient long-term solution, it can be helpful in the beginning when you’re trying to build an initial following and want your content to spread.

Images via App Store

8. Crowdfire

  • Price: Free
  • Available on: iOS

Crowdfire identifies your inactive followers. If you know your inactive followers, you can delete them from your followers pool and fix your ratio to get better analytics. Crowdfire also provides automated DM messaging, recognizes when people unfollow you, and helps you find new followers.

Screen Shot 2018-03-16 at 11.40.46 AM-1.png

Images via App Store

9. Tracker for Instagram

  • Price: Free
  • Available on: iOS

Instagram doesn’t offer any efficient tools for unfollowing or following accounts in bulk. Tracker for Instagram allows you to do this directly from the app. It also shows you your overall post performance, and analyzes how followers engage with your account, so you can discover your most active users.

Screen Shot 2018-03-16 at 12.04.19 PM.png

Images via App Store

10. Followers & Likes on Instagram

  • Price: Free
  • Available on: iOS

Followers & Likes on Instagram creates lists of your most engaged and least engaged followers, which is helpful because it gives you a better understanding of your target audience. It also shows you which posts attract the most likes and comments from your best followers. Knowing your most popular posts helps you evaluate and modify your future content strategy.

Images via App Store

Instagram Apps for Likes

On Instagram, likes are the strongest indicator we have when evaluating whether our audience is happy. Plus, the more likes your post gets, the higher it’ll appear on people’s feeds, and the more popular it’ll become. While there are no apps that allow you to buy likes, there are apps that help you attract more likes by offering suggestions, popular hashtags, and favorable captions.

11. InstaTag

  • Price: Free
  • Available on: Android

InstaTag allows you to discover the highest trending hashtags, which is valuable since popular hashtags change daily. By knowing the trending hashtags, your posts are more likely to show up ahead of the less relevant competition. There are dozens of categories and hundreds of tags, and you’re even able to search tags across categories.

Images via Android Apps on Google Play

12. Get Instant Likes and Hashtags

  • Price: Free
  • Available on: Android

Get Instant Likes and Hashtags gathers the top tags for each category and shows you the most popular ones, making it easy to make hashtag decisions quickly. You can also add, edit, and remove categories, and create custom hashtags, so you can copy all your hashtags at once and paste them into your post.

Images via Android Apps on Google Play

13. Magic Liker for Like Tags

  • Price: Free
  • Available on: iOS

Magic Liker helps you search multiple tags at the same time, find popular tags suggested by the app, search through daily suggested tags, or search posts by category like, “only videos,” or “only photos.” It also provides captions that are currently popular, for additional caption-writing inspiration.

Images via TopAppsLike.com

Instagram Analytics Apps

Regardless of where you are in your Instagram strategy (i.e. still creating it, or have been implementing it for years), it’s important to gather analytics to figure out how well you’re doing, and where you could be doing better. With the right Instagram analytics tools, you’ll be able to improve your strategy, attract a larger audience, and make your existing followers happier than ever.

14. Instagram Insights

  • Price: Free
  • Available on: Android and iOS

Instagram actually does offer its own native analytics tool. Instagram Insights does require you to have a Facebook Business profile, but if you don’t have one, it’s a simple four-step process to get set up. The tool offers powerful insights, including how many times people use the Send Message option on your Instagram story, how many people have saved your posts, and how well your Instagram advertisements are doing.

instagraminsights.png

Image via Buffer Blog

15. Hootsuite Analytics

  • Price:Free 30-Day Trial, Professional Version is $30/month
  • Available on: Android and iOS

Along with metrics like audience growth and traffic, Hootsuite gathers insights like how people react to your posts according to language or gender, and what types of action your followers are taking. You can also customize the insights you collect, which is particularly helpful if you’re testing out unique engagement factors or collecting specific data.

hootsuite.png

Image via Hootsuite

16. Iconosquare

  • Price: Free 30-Day Trial, Professional Version is $30/month
  • Available on: Android and iOS

While the above two tools focus on your business alone, Iconosquare also examines the community (and competition) by identifying the most important Instagram influencers in your industry. This is great if you’re interested in hiring influencers to promote your brand, but aren’t sure where to find them. It’s also helpful if you’re just starting to build your Instagram strategy, and want to see what other brands are doing for inspiration. Iconosquare also provides analytics on engagement, and analyzes hashtag growth and popularity.

Images via App Store

17. Union Metrics

  • Price:Free Account Checkup, Lite Version is $23/month
  • Available on: Android and iOS

Union Metrics’ free Instagram Account Checkup shows you the best time to post for your network, your most loyal followers, your top hashtags, and your best-performing posts. The paid version gathers more specific information including a profile analysis, analytics, and hashtag monitoring. If you’re unsure about paying for it, test out the free Checkup Tool and see what you think.

unionmetrics.png

Image via Union Metrics

18. Squarelovin

  • Price:Free
  • Available on: Android and iOS

Squarelovin provides analytics regarding growth, engagement, number of followers, best and worst times to post, and top hashtags. Best of all, the analytics are delivered daily, weekly, and monthly, allowing you to narrow or broaden your focus and your analytics as you see fit. This is especially helpful if you want to A/B test a few different Instagram strategies throughout the month, and want to compare weeks or even days.

squarelovin1.png

Image via Squarelovin

 

How to Promote Your Business on Facebook

I was only 12 years old when Facebook became available for anyone with a valid email address.

By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content.

But things are a bit more sophisticated in the world of social media nowadays.

Now, Facebook is a great place to advertise your business and interact with prospective and current customers.

Below, let’s discuss how you can use Facebook to promote your business.

1. Sign up for a business page.

The first thing you need to do is create a business page. This is a simple process. All you have to do is log on to Facebook, click “Pages” in the left sidebar, and then “Create New Page.”

To get started, you’ll upload a profile picture, a cover photo, and basic information about your business. This will include what type of business you run whether you run a B2B business, a local business, or an ecommerce site.

Once you sign up, it’s smart to start optimizing your page.

2. Optimize your profile.

Now that your profile is up and running, you’ll want to optimize your page. This means writing your About section, adding business information like your website and business hours, and including a call to action button such as “Book Now,” “Shop Now,” or “Sign Up.”

Additionally, you’ll want to draft several posts that will engage your audience. Think about what type of posts they might like on social media. How are they interacting with your competitors? What posts perform well for your competition? This is the type of content you’ll want to model yours after.

Now that you’ve built and optimized your business page, it’s time to engage with your community.

3. Be active in Facebook groups.

A great way to promote your business on Facebook is to participate in Facebook groups. You can engage with public groups or join private Facebook groups.

To get started with this, you’ll want to consider what type of groups your audience would be a part of. Once you’ve finished brainstorming, you can join the same communities that your audience is active in.

4. Create your own Facebook group.

While it’s important to engage with your audience where they’re at, it’s also important to attract your audience to your own pages. You can do this with your own Facebook group.

Krystal Wu, a social media community manager at HubSpot, says, “Facebook Groups allow our audience to connect with each other and have valuable discussions. Businesses who center a Group around their brand or industry can build a community around it — making our brand and products even more valuable to potential customers.”

5. Promote events.

Another way to promote your business on Facebook is to use the social media platform to promote your events. If you’re a local business, this is especially important.

Attracting people to an event can feel like an undertaking, and you need to use all the tools at your disposal to promote it. That’s why you should post your event on Facebook and also plan an ad campaign.

6. Interact with your followers.

This might seem like social media 101, but it’s important to interact with your followers. The best way to get engagement on social media is to make sure your posts show up for your followers. To do that, you need to create interaction. Make sure you answer questions, respond to comments, and participate in your online community.

7. Use live streaming.

Facebook live is an excellent tool to promote your business and provide valuable content to your audience. You can use this feature to showcase your company culture, host a panel discussion on industry topics, or even display your industry expertise.

Additionally, you can host events virtually on Facebook live as a way to interact with your audience that can’t be at an event in person. This is a great way to promote your business because going live will notify your followers and prompt them to engage with your page.

8. Run Facebook ads.

One of the best ways to promote your business with Facebook is to use Facebook ads. The social media giant has created one of the most popular ways to reach your audience with its advanced targeting options.

To get started with ads, you can review this lesson from Facebook directly. Make sure that you review the types of Facebook ads and various bidding strategies to help you succeed.

9. Talk about your company culture.

When you post on social media, your content should promote your overall brand messaging. A great way to do this is to talk about your company culture. Showcase your employees and their day-to-day tasks.

You can also use Facebook as a recruitment tool, hosting panels on what it’s like to work at your company, or posting jobs right on your business page.

10. Manage contests and giveaways.

Encouraging engagement is one of the main objectives of Facebook promotion. To do this, you can host contests and giveaways that your audience will want to participate in. This will help increase brand awareness and encourage interaction from your followers.

11. Have a customer service representative field comments and requests from customers.

Social media is a great way for your customers to get in touch with you. However, if they choose to reach out to you on Facebook, you need to be prepared to answer their questions and address their requests. To do this, consider having a few people from your customer service team answer messages or comments from your customers.

12. Post valuable content.

Ultimately, the best way to promote your business on Facebook is to provide valuable content for your audience. Content is what attracts people to your social media profile and is the way you’ll build an audience online. You’ll want to include different types of content including images, videos, text, Stories, or even polls.

Facebook is an essential part of your social media marketing. No matter what type of business you’re running, it’s important to develop both organic and paid social media strategies to promote your business on Facebook.