by Cristian De Nardo | Feb 25, 2016 | Apple
Brand loyalty consultancy Brand Keys says that Apple has topped the lists in three of the categories in which it competes: laptops, tablets and smartphones. It wasn’t quite a clean sweep, however – Apple Music lost out to Pandora in the online music category...
by Cristian De Nardo | Feb 25, 2016 | Marketing
If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you...
by Cristian De Nardo | Feb 25, 2016 | Apple
Apple may be battling one branch of U.S. law enforcement on a terrorist-related issue, but CNN reports that the company is working closely with another on a broader fight against ISIS. Apple is one of six leading tech and media companies offering assistance to the...
by Cristian De Nardo | Feb 25, 2016 | Marketing
When it comes to email marketing, one of the biggest challenges that media companies face today is the ability to translate insight into action. The reason? When publishers deploy email campaigns, it’s usually to deliver some value to the advertising side of the...
by Cristian De Nardo | Feb 25, 2016 | Marketing
When is the last time you visited a website on your smartphone and had to wait for the page to load? According to Akamai, 73% of mobile users say they’ve encountered a website that was slow to load. Many times, this happens when users aren’t on WiFi...
Recent Comments