13 Email Examples That Totally Nailed Personalization

If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, according to a study by Litmus. To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences — ones that feel less like a robot, and more like a friend. The best part? Email personalization doesn’t need to be insanely complicated to resonate with recipients. To see what I mean, check out these 13 great email examples that cleverly use personalization. 13 Personalized Email Examples You Can’t Help but Click 1) OpenTable As you may have gathered from my bio, there are few things in life that bring me as much joy as a remarkable meal. That’s why OpenTable is one of my favorite brands. Not only does it easy to make reservations online, but it also remembers my favorite restaurants, and helps me discover new ones based on my reviews and reservation behavior. One way OpenTable encourages me to leave reviews is by sending me an email with a personalized subject line asking me how my most recent meal was that I booked through this platform. Because these reviews help OpenTable figure out which restaurant recommendations to make for me, I’m already encouraged — but a personalized, specific subject line with a reminder of where my last reservation was, helps to boost my engagement. 2) JetBlue...