This Company Has a Perfect Ecommerce Website Design for Inbound Marketing

There’s more to ecommerce website design than you might think. Everyone gets it sort of right, but not every site out there does it all — except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design, to pre-transactional educational content, to email marketing that rarely relies on coupons. As marketers, we have to get beyond the echo-chamber of sites we personally shop with to find great examples of inbound marketing for ecommerce in action. I don’t normally shop ModCloth, but many others do, and they’ve been highly successful. Let’s take a look at what makes ModCloth such an inbound marketing powerhouse. Homepage Design Okay, so saying they do everything well is a bit of a cop out. However, if we look at the welcome banner visitors see upon visiting the page, we see how easy various components of a great ecommerce site are to find. In one place, we see the page identity, the personalized welcome, a link for customer service, a search bar, special offers, the shopping bag, and an easy-to-understand menu. Wow. That’s a lot of stuff in one space, and yet nothing is crammed or hard to see. Blog Design ModCloth must know that business sites with a blog get 55% more visits than sites without. Of course, as you can see by the menu image above, the blog must be part of the main ecommerce site for those visits to be counted...

Facebook New Subscription Service for Creators and Pausing Messenger Chatbots

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s New subscription service for creators and pausing Messenger chatbots with Luria Petrucci, Facebook privacy updates, and […] This post Facebook New Subscription Service for Creators and Pausing Messenger Chatbots first appeared on Social Media Examiner. from https://ift.tt/2H0rGzV via...