11 Tried-and-True Lead Magnet Ideas and Examples

Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great — but who has time to create it all? In this article, I’ll reveal nine different lead magnets you can create today by repurposing content you already have. What Is a Lead Magnet? A lead magnet is a marketing tool that generates leads by offering a long-form resource in exchange for a prospect’s contact information. Leads magnets can take the form of ebooks, whitepapers, templates, and similar downloadable assets. This exchange takes place at the second stage of a buyer’s conversion path. Before I share each lead magnet example, let’s quickly review the conversion path that turns website visitors into leads — and the role email marketing plays in this process: Call to Action (CTA): This is the button that blog readers and website visitors click to access the resource you’re offering through this lead magnet. Landing Page: This is where your lead magnet captures information provided by the visitor. After visitors click the CTA, they’re brought to a landing page where they’ll fill out a form with their name, email address, and any other relevant information you’ve deemed important. Thank You Page: The visitor is then led to a page where they can download your resource, officially adding them to your mailing list. Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation...