by Cristian De Nardo | Jul 31, 2018 | Apple
Hot on the heels of Apple’s earnings report this afternoon, IDC has released its latest smartphone market data. According to the report, smartphone vendors shipped a total of 342 million units during the June quarter of 2018, which is down 1.8 percent compared...
by Cristian De Nardo | Jul 31, 2018 | Apple
While the Apple Music app itself isn’t getting a huge overhaul in iOS 12 as some might have hoped for, it is getting a nifty feature that will help users find the song they’re looking for. more…
by Cristian De Nardo | Jul 31, 2018 | Apple
Last month, Apple began beta testing iOS 12, watchOS 5, tvOS 12, and macOS 10.14 Mojave. During the company’s third-quarter earnings call this afternoon, Tim Cook offered some details on just how many users are participating in the beta testing experience this...
by Cristian De Nardo | Jul 31, 2018 | Marketing
The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?” But guerrilla marketing isn’t some sort...
by Cristian De Nardo | Jul 31, 2018 | Marketing
No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the...
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