7 Digital Marketing Strategies and How to Plan Your Own Campaign [Template]

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do — how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy? We’ve compiled a list of seven digital marketing strategies that marketers can adapt to help their teams and businesses grow, as well as a crash course on the meaning of digital strategy and marketing campaigns. Then, grab your free collection of digital content marketing templates at the end of this post. What is digital marketing strategy? Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business. The term “strategy” might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year. Depending on the scale of your business, your digital marketing strategy might involve multiple digital strategies — each with different goals — and a lot of moving parts. But coming...

What You Missed Last Month in Google

Welcome one, welcome all to November 1st — and to another recap of the month’s top Google news items. What You Missed Last Month in Google 1. New Measures for User Data Control Until recently, Google users would have to visit a separate account settings page to clear their search history. Now, the company says, that data can be accessed directly from the search page, via a hamburger menu that appears above the query bar. Source: Google After tapping on this menu option, users can view recent search activity, and choose what to delete — their searches over the past hour, or all search activity. On this same page, users can also access privacy settings for voice search, as well as those pertaining to ad personalization. Next year, Google says, these easy-to-access data controls will roll out to Maps and other Google products. Read more >> 2. “No Robocalls, Please” Google made waves in May when it announced Duplex: its new Assistant that’s (artificially) intelligent enough to make phone calls on a user’s behalf to book appointments, make reservations, and more. After some controversy, Google could be adding an option for business owners to indicate that they do not want to receive phone calls from Assistant. The alleged option was discovered by a search strategist who saw the option while creating a Google business listing for a client. Read more >> @GoogleMyBiz dashboard is now asking if your business is okay with accepting Google Assistant Calls @mblumenthal @localseoguide pic.twitter.com/H8RVcxDO7S — Michael Wallace (@LocalGladiator) October 30, 2018 3. Search Console Stats Take Center Stage Several users have reported seeing Search...

Unriddled: Messenger’s New Look, Apple’s Latest Products, and More Tech News You Need

“Unriddled” is HubSpot’s weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It’s tech news: explained. Unriddled: The Tech News You Need 1. Messenger Has a New Look Facebook announced last week that it will soon roll out Messenger 4: the latest edition of its instant messaging platform that, among other new features, will be more personalized and easier to navigate. Source: Facebook Instead of its current nine tabs, Messenger 4 will only have three: chats, people, and discover. Plus, the company says, it’s added new personalization features to group chats (like customizable dialogue bubble colors), while also keeping features like bill-splitting and games. Messenger says the changes will roll out incrementally. Read full announcement >> 2. Apple’s New iPad Pro and MacBook In addition to releasing iOS 12.1 yesterday, Apple held a special event to debut the the latest editions in its line of iPad Pro and MacBook products. Among them: a new retina MacBook Air (the design of which hadn’t been updated since 2010), as well as a bring-your-own-monitor-style Mac Mini. Source: Apple Also unveiled today were the two latest additions to Apple’s line of iPad Pro devices, available in 11-inch and 12.9-inch models — which are the first iPads to come with FaceID technology. Emily Bary of MarketWatch has more. Read full story >> 3. Walmart-Owned Sam’s Club Will Open a Cashierless Store In what could be interpreted as an attempt to keep up with ecommerce rival Amazon, Walmart announced that it will open a somewhat cashierless store,...

The Ultimate List of HR Interview Questions

As a job seeker, you can often expect to speak with an HR professional before moving onto interviews with employees within the department for which you’re applying. It’s critical you prepare well for your HR interview. Oftentimes, a company uses their HR department to screen candidates and decide which candidates are most qualified to move forward in the interview process. But an HR professional has different goals when interviewing than your direct hiring manager does. While your hiring manager will ask questions specific to the role, the HR professional is interested in gaining broader insights regarding culture fit and whether you demonstrate the company’s values. I spoke with Alexa Matthews, a recruiter here at HubSpot, who pointed out some additional benefits to the screening process — “It’s an opportunity for a great first impression. In the first call, a candidate can often convey things that are not written on their resume. We take that information so that we can be their advocate and make recommendations to hiring managers throughout the process.” Additionally, Alexa mentioned initial interview screens help candidates learn more about the role and evaluate their interest in the company. At the same time, these initial interviews help HR professionals set a candidate up for success, by learning what is required of the role, and providing the candidate with feedback throughout all stages of the interview process. To help you prepare for any questions you might receiving from an HR professional, we’ve cultivated a list of nine, along with the best sample answers. HR Interview Questions and Answers 1. Tell me about yourself. One of the more traditional...