9 Reasons for Leaving Your Last Job That Hiring Managers Will Completely Understand

Out of all the questions hiring managers can potentially ask you during an interview, “Why did you leave your last job?” could be one of the hardest to answer. To effectively answer this question, you need to frame your response in a way that shows hiring managers that you know what’s important to you and how to handle less than ideal situations. But you also don’t want to sound ungrateful for the opportunities you had in your previous role, or come off like you’re still bitter about how you left things with your last employer. It can be challenging to explain why you decided to leave your last position without throwing your old company under the bus. But if answered thoughtfully, this question can help you highlight your flexibility and self-awareness. To help you nail this question at your next interview, we rounded up nine reasons for leaving your last job that hiring managers will completely understand. And even if you’ve only worked in your current role for a short amount of time, these reasons can help you frame your decision to depart your last role in a way your potential new employer can truly respect. 9 Good Reasons For Leaving Your Job You’re looking to level up in your career, and your current company has limited opportunities for career growth. You don’t feel challenged or you’re not learning anything new at your current job. The nature of your work is not what was promised to you. You’re burnt out. You feel undervalued at your current job. You want to make a career change. You want a better work...

What Does Allyship Mean?

Research has shown more inclusive companies have a 2.3x higher cash flow per employee, and are 1.7 times more likely to be innovation leaders in their industry. Increasing sales, while driving innovation — who doesn’t want that? Undoubtedly, inclusion is critical for your company’s success and long-term growth. But inclusion can’t happen without allyship — and yet, many of us still aren’t sure what “allyship” means. I have a sticker on my laptop that reads, “Ally is a verb”. I got it recently at an Allyship panel hosted here at HubSpot. It’s a daily reminder for me that being an ally is continuous action — not just a label. To ensure a workplace culture in which employees feel included and valued, it’s critical you learn what allyship means, and how you can become an ally. Allyship Allyship is the lifelong process in which people with privilege and power work to develop empathy towards another marginalized group’s challenges or issues. The goal of allyship is to create a culture in which the marginalized group feels valued, supported, and heard. Being an ally is not a label — it is a verb. What Does Allyship Mean? Allyship is the continuous process in which someone with privilege and power seeks to first learn about the experiences of a marginalized group of people, and then ultimately empathize with their challenges and build relationships with that group of people. The role of an ally includes: Being able to listen, and shine a spotlight on those whose voices are often unheard. Recognizing your own privilege and power, and using that privilege to lift others up....

How to Plan a Social Media Collaboration

Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audiences. Why Run Joint Social Media Campaigns? The pace and competitiveness of social media marketing often narrow our […] The post How to Plan a Social Media Collaboration appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner http://bit.ly/2EYhb19 via...

How to Do A/B Testing: A Checklist You’ll Want to Bookmark

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re much better off running an A/B test — sometimes called a split test. A/B testing can be valuable because different audiences behave, well, differently. Something that works for one company may not necessarily work for another. In fact, conversion rate optimization (CRO) experts hate the term “best practices” because it may not actually be the best practice for you. But A/B tests can also be complex. If you’re not careful, you could make incorrect assumptions about what people like and what makes them click — decisions that could easily misinform other parts of your strategy. Keep reading to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results. What is A/B testing? A/B testing, also known as split testing, is a marketing experiment wherein you “split” your audience to test a number of variations of a campaign and determine which performs better. In other words, you can show version A of a piece of marketing content to one half of your audience, and version B to another. To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, you’ll show these two versions to two similarly sized...

Social Customer Care: Why Marketers Should Care

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social […] The post Social Customer Care: Why Marketers Should Care appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner http://bit.ly/2EWce9G via...