The Ultimate Guide to Human Resources

When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. She was professional, incredibly informative, and experienced. She had the answer to every question I had about the company, the role I was being interviewed for, and HubSpot’s culture. From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Even now, she checks in with me to ask how I’m doing and how my job is going when I see her around the office. Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business. Before we discuss more reasons why your company needs an impactful HR department and how you can go about building one, let’s talk more about what human resources actually means.   Based on this definition alone, you can see how it would be difficult to run your operation successfully without the assistance HR provides. That’s why even small and medium-sized businesses (SMBs) have HR departments with employees who oversee all management, engagement, and development between the company and its employees. HR departments exist to support you and your employees so you can continue doing your jobs successfully. The work and responsibilities of a human resources employee will touch a large portion of your business every day. So what does that mean for you? Let’s review some of the most common responsibilities these employees have so you can better understand...

How Neuromarketing Could Revolutionize the Marketing Industry

If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to do the same.  Whether its views, social shares, scroll depth, subscriptions, leads, and sometimes even ROI, digital marketers can measure it all. But even though we have access to a laundry list of metrics, we still can’t measure what is arguably the most crucial indicator of a campaign’s performance — emotional resonance. Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger. But in an industry where skimming a page for 10 seconds counts as a view, leaving your desk to grab some string cheese will result in a time-on-page of five minutes, and 50% of web traffic and engagement are generated by bots and Chinese click farms, claiming digital metrics are a surefire way to gauge your content’s emotional impact is a stretch. But what if we could actually measure emotional resonance? What if we could place a resonance score next to a piece of content, just like we do with views? Interestingly enough, there are companies spearheading this movement and developing technology that can gauge people’s emotional response to your content without needing to draw blood or scan any brains. What is neuromarketing? Neuromarketing blends neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns. To do this,...

Absolutely Everything You Need to Know About Paid Time Off (PTO)

From 1976 to 2000, the average working American took off more than 20 days a year. 15 years later, that number has decreased to 16 days for the average American. We all know the importance of work-life balance — but, unfortunately, we don’t always know how to implement formal company policies to give employees’ legitimate permission to take time off. And, without company approval, many employees are leaving free vacation days on the table. Additionally, your employees are unique. While some might want time off to visit the Grand Canyon, others might just want to stay home with a sick child, or catch up on errands. A lack of time off for employees can impact your company’s bottom line, too. In fact, people who use vacation days are more likely to get a promotion or raise. Ultimately, time off allows people to recharge and maintain peak productivity levels, undoubtedly good for your company’s long-term growth. To ensure your company sees optimal success in 2019, we’ve created this guide to Paid Time Off (PTO), which can help create a culture in which employees feel secure taking the time they need to maintain a healthy work-life balance. What is Paid Time Off (PTO)? Paid Time Off (PTO) allows employees to take a certain number of days off, typically based on a certain amount of time they’ve worked at a company. Rather than giving employees vacation and sick days, many companies use PTO as an all-in-one opportunity for employees to take time off at their own discretion. This helps employees avoid burnout, and allows managers to avert the administrative hassles of tracking where employees are...

How to Organize Social Media Marketing Tasks: 3 Tools

Do you need to bring some organization to your social media workflow? Looking for tools to help? In this article, you’ll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks. #1: Plan Your Social Media Schedule With ContentCal One of the biggest challenges for multi-platform social media managers […] The post How to Organize Social Media Marketing Tasks: 3 Tools appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner http://bit.ly/2BcHpdD via...