The Top 11 Best Email Marketing Services in 2019

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer’s tool belt — and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. It’s also extremely cost effective, with some studies showing an ROI of up to 4400%. As email service providers (or ESPs) continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience. And, in 2019, email marketing is just as essential as it’s ever been. But with so many tools available, where should you start? Which tool meets your business’ unique needs? And how can you differentiate one tool from the next? To help you choose the most powerful tool for your team, let’s take a look at the best email marketing services on the market today. Best Email Marketing Services HubSpot Constant Contact Campaign Monitor iContact MailChimp AWeber SendinBlue ActiveCampaign AutoPilot GetResponse Ontraport 1. HubSpot HubSpot’s email tool is easy to use, has an extremely high deliverability rate, and has all the bells and whistles you’d expect to see within an ESP. When creating an email, you can pick from one of many drag-and-drop email templates, or you can craft a custom template tailored to your brand. Once you’ve got your template, incorporating content is simple and intuitive. You can also personalize your emails for different recipients based on device type, country, or list inclusion — or use a simple personalization token to ensure that each email...

Every Question You’ve Ever Had About Keywords, Answered

For a long time, digital marketers organized their entire content calendar around specific keywords. They’d work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. And, ultimately, it worked. Users from around the world could enter specific search terms into a search engine and, if their intent matched your keywords, they’d land on your site. Unfortunately, as time went on, publications began stuffing irrelevant, poorly-written content with specific keywords just to get more traffic. Search engines weren’t helping users find the information they needed anymore, because searches weren’t going to relevant information — they were just going to a keyword-stuffed filler page. Eventually, search engines realized they had to adapt to account for bad content. As search engines, largely led by Google and its constantly-changing search algorithm, became more advanced, the power of keywords waned in favor of a more contextual-based approach to content. Nowadays, it’s not uncommon to see a plethora of articles with titles proclaiming the “death of keywords”, to mark the shift away from a purely keyword-focused world of SEO. But don’t buy flowers to send to the funeral just yet. While keywords may not be the SEO powerhouse they once were, they’re still hugely important to growing your organic traffic. Mastering keywords can still help your content strategy substantially as long as you approach them with an updated perspective — here, we’re going to tell you how. What are keywords in SEO? SEO keywords refer to words or phrases that describe what a given piece...

How to Launch a Successful Online Community: A Step-by-Step Guide

It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. As of 2018, according to the B2B Buyers Survey Report, 45% of business buyers spent more time and resources researching purchases than they did the previous year. So, the more platforms you can launch your brand on, the more you can strengthen your buyers’ research. B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions, but how do you start? These forums provide people with an opportunity to learn from existing customers experiences and offer space for community feedback that can be used to bring trust and authenticity into an otherwise stale procedure. If you’re launching a new community or refreshing an existing one, taking time to prepare a plan is crucial for ensuring success. The best way to start is to determine why you are building the community to begin with. Reasons may range from you are trying to support your existing business or marketing efforts to wanting to counteract negative reviews and identify passionate fans. Either way, there are two questions you should consider when creating an online community: Why should I engage with my customers online? What’s the best platform to do it with? To walk you through the process of setting up an online community in more detail, keep reading. Free vs. Owned Community Forums: What’s the Right Move? Although...

6 Fundamental Video Marketing Tips for Every Type of Skill Level

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Resonance is the most important determinant of whether your audience will take action, and your video’s creative is the most important determinant of whether your video will resonate with your audience. So even if your video reaches a million people, if it doesn’t resonate with them, it won’t persuade anyone to take your preferred action, let alone remember your brand. With this insight in mind, let’s go over six fundamental video marketing tips that’ll help you craft videos that resonate with as many people as it reaches. Video Marketing Tips Hook your audience. Tell stories. Evoke positive emotions. Make your videos “sticky”. Rely on visuals. Add appropriate soundtracks to your videos. 1. Hook your audience. When Facebook analyzed their users’ video consumption data in 2016, they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. This data indicates that sparking your audience’s curiosity with an attention-grabbing title isn’t enough to engage them. You also need to instantly hook your viewers within the first three seconds of your video — the human attention span isn’t long enough to be entertained by sluggish content. But what actually hooks people? What we’ve discovered at HubSpot is that an effective video hook visually engages viewers and previews the video’s core message. Creating...

KOLs: What They Are & Why They’re Key to Your Marketing Strategy

Over the past few years, influencer marketing has become an incredibly successful strategy for brands looking to reach a targeted audience on social media. And, with an average ROI of $6.50 for each dollar spent, it’s undoubtedly powerful. If you’re a marketer, I’m willing to bet you’ve heard the term ‘influencer’ before. But what about key opinion leaders, or KOLs … have you heard of them? Despite certain commonalities between KOLs and influencers, the two terms aren’t synonymous. And if your brand is looking to reach a specific, niche demographic, you might want to consider implementing a strategy that incorporates KOLs. Here, we’re going to explore what KOLs are, and why they’re a critical component of your 2019 marketing strategy. What are KOLs? To consider what a KOL (key opinion leader) is, let’s start with a real-life example. Jaclyn Hill is a makeup artist and YouTuber whose channel focuses primarily on beauty products. With 5.8 million YouTube subscribers (as well as 6.2 million followers on Instagram), Hill is considered a makeup and beauty expert by her online community. In 2015, Becca Cosmetics partnered with Hill to create a limited-edition highlighter known as “Champagne Pop”. The product was extremely successful, breaking Sephora’s record for most-purchased product on its first day of release. Becca Cosmetics could have chosen another influencer to collaborate with, but the brand knew Hill had a specific niche community they wanted to reach. Hill was ultimately more than just another influencer to Becca Cosmetics — she was a KOL, or key opinion leader. A KOL is similar to an influencer in regards to follower size, but a...