The 4 Best Content Management Software Tools in 2019

by | May 31, 2019 | Marketing

These days, websites are so much more than words and pictures on a page — while design and content are still important, it’s becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us. And, while it’s true that they need to have input, marketers should have a seat at the table, as well. After all, if development resources because a bottleneck to website content changes, that can prevent speed and agility in your marketing campaigns. Your developers and engineers want a certain set of criteria — including control, security, access to underlying code, and customizability, all of which are important. Marketers, on the other hand, need easy access to make quick updates, the ability to integrate the software with other tools, and access to support. Without a good integration between your content management software and your other systems, something as simple as trying to successfully send a follow-up email after a form submission can turn into a massive time suck. Ultimately, the content management software that a website lives on can greatly affect a marketer’s ability to succeed. Here, we’re going to explore the characteristics you need for any content management software tool, as well as our four favorite options for marketers. Characteristics of the Best Content Management Software Tools Here are some of the features marketers should feel good about in a content management software tool. 1. A powerful, flexible editor. As marketers, we need to be able to do things like quickly produce a landing page for a Facebook campaign, make...

How to Create Content That Attracts Customers

by | May 31, 2019 | Social Media

Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former journalist, storytelling expert, and founder of StoryFuel, a company that helps marketers become better storytellers. Discover different ways to create content both on and […] The post How to Create Content That Attracts Customers appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner http://bit.ly/2I7P5jN via...

How to Perfectly Manage a PPC Campaign [Template]

by | May 30, 2019 | Marketing

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2018, it was reported that the service was generating 84% of Alphabet’s revenue. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. They also know that this placement can help generate leads. As you prepare to create a PPC campaign, it’s important to get a rundown of what a successful campaign entails, and identify management misssteps that you’ll want to avoid. The key to building a successful PPC campaign is to follow these steps: Determine your PPC campaign structure. Identify, build, or refine your campaign’s landing pages. Build a keyword strategy based on your research. Create ads based on what you’ve determined in the above steps. Share your campaign plan with decision makers. The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. Here are a few ways marketers could go wrong with PPC management: Coming up with keywords on the fly without doing prior research. Only building one basic campaign without utilizing Google Ads’ AdGroups tool. Attaching un-engaging landing pages — or a homepage that generates no leads — to the campaign. Not adding “negative keywords” or monitoring campaigns to avoid wasted spend. Creating campaigns, setting budget caps, and going live without telling key decision makers at your company or a client’s company. So, how do you do PPC...

Here’s a Guide to Starting Tasks You’ve Been Avoiding [Infographic]

by | May 30, 2019 | Marketing

Did you know only 11% of professionals report accomplishing the tasks they set out to do in a given day? Of course you did, because you’ve totally been there. Whether you’re procrastinating on a difficult project, avoiding sending that email you know you need to send, or are just too stubborn to delegate — getting enough done each day is a problem most of us face. So, how can you boost your productivity and head to happy hour earlier? Follow NetCredit‘s tips below to start the tasks you’ve been avoiding....