8 of the Best A/B Testing Tools for 2019

In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results. But, when you really think about it, marketing is always changing and experts often don’t have visibility into your unique context. This naturally begs the questions — what should you do when you can’t find a solution to one of your problems on the internet? To find the answers to your unique problem, consider channeling your inner Sherlock Holmes and become an investigator. Investigators forage for information that’ll lead them to the answers of their own specific questions. And, as a marketer, one of the best investigative tools at your disposal is A/B testing. Every company has a different set of customers, so there’s no one-size-fits-all formula for designing the most optimal website, crafting the most compelling copy, or building the most effective product. To figure out which website design, line of copy, or product feature will produce the best results for your company, you must discover what your unique set of customers prefer. To help you do this, we’ve curated eight of the best A/B testing tools for 2019 that’ll help you optimize your website design, copy, product, and, most importantly, help you find the answers to your own specific situation. 1. HubSpot & Kissmetrics’ A/B Testing Kit [Featured Tool] Download a free kit with everything you need to run A/B testing – an A/B test tracking template, a how-to guide for instruction and inspiration, and a statistical significance calculator to see if...

The Ultimate Guide to Content Distribution

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy. In recent years, there’s been a rapid influx of content … met with dwindling demand. With almost 4.5 million blog posts published every day, there’s only so much content we can consume. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business. While I won’t agree or disagree with this theory, I will equip you with the tools you need to distribute the content you create. By the end of this guide, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. Although the content distribution process happens after you create your content, it should be step one of your content marketing strategy. You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Where should I publish my content, you ask? Through the various content distribution channels we discuss next. Content Distribution Channels Content distribution channels are the channels through which you share and promote the content you create. There are three types of content distribution channels: owned, earned, and paid. The channels you use to distribute your content will vary based...

5 Facebook Tools to Optimize Your Facebook Ad Campaigns

Want better results from your Facebook ads? Looking for ways to optimize your ads? In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance. #1: Facebook Creative Hub Tool The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good […] The post 5 Facebook Tools to Optimize Your Facebook Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner https://ift.tt/2YxV9fO via...

10 Simple Ways to Write Stronger Introductions

There’s a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions? Compelling readers to actually read the article is an art form in and of itself — and if you don’t do it well, then you’re denying yourself potential promoters, subscribers, leads, and even paying customers. Take a look at the following graph from Schwartz to see what I mean. It shows where people stopped scrolling in an experiment covering many articles across the web. Every time someone landed on an article, Chartbeat analyzed that visitor’s behavior on a second-by-second basis, including which portion of the page the person was currently viewing. Each bar represents the share of readers who got to a particular depth in the article. Image Credit: Slate Of everyone who landed on an article, 10% never scroll down. So how do you get more people to scroll? One way is by writing a powerful, compelling introduction. So, let’s see about making it better now, shall we? In this post, I’ll share with you how to write powerful introductions that turn casual browsers into readers. Article introductions matter, and here’s how to make them count. 1. Keep your first sentence short. I’m a big fan of short sentences. I love them because people can understand them easily. There’s an insane amount of value in short sentences that are readable, digestible, and punchy. But often, writers get so caught up in the stress of their introduction that they come out with long, garbled sentences. The problem...