by Cristian De Nardo | Sep 30, 2019 | Marketing
We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is all the wasted time we spend scheduling the meeting. The endless back-and-forth communication and steps — reviewing calendars, finding out the best place to meet, setting up a call-in number, adding the meeting to the calendar, and inviting all the necessary attendees. The process makes your meeting a hassle before it even starts. Effortlessly scheduling meetings without the annoying back-and-forth emails. Get free access to HubSpot Meetings here. Whether you’re trying to find the perfect window of time to catch up with your busy team, or looking for the best way to coordinate with your clients, these meeting scheduler tools have you covered. 1. HubSpot A lot of meeting scheduler tools connect to your inbox, but what if you need your meeting schedule available in your CRM as well? HubSpot’s meeting scheduling tool integrates with both your calendar and your HubSpot CRM, so setting up meetings with customers, prospects, or leads is a painless process. The Meetings tool provides users with a personalized booking link they can share via email to invite people to view their availability and book time. When someone schedules a meeting, it will automatically be added to your calendar, and pushed to the CRM. 2. Rally Finding a time for a group of people to meet can be a nightmare, especially if your team is large or includes remote employees. Rally lets you create a simple, straightforward poll where attendees can vote on a day for an event that works best for them. It also includes an open comment section on the meeting page, so attendees can plan the...
by Cristian De Nardo | Sep 30, 2019 | Marketing
If you’ve ever opened Twitter and watched a commercial, laughed at a YouTube video, or read an article, you’ve already interacted with Twitter Cards. Cards are a handy and essential function of using Twitter for business and driving traffic to your website. It’s spooky season, witches. 🖤 this tweet to get a reminder to watch #31NightsOfHalloween on Tuesday, October 1 on @FreeformTV. pic.twitter.com/iDdlyWaDUE 31 Nights (@31Nights) September 18, 2019 In the example above, ABC Freeform, uses a Player Card to get their audience into the Halloween spirit. Twitter Cards are easy to implement and can revitalize a social strategy with an app almost half its users open every day (that’s roughly 150 million people). Learn how to use them to your benefit, below. Twitter Cards are media-enriched tweets that stand out to Twitter users, encourage engagement, and ultimately drive traffic back to your landing pages. There are four different types of Cards: Summary, Summary Card With Large Image, App, and Player. Go into peak hiring season with the tips you need to stand out and find the #job meant for you: https://t.co/EC0OlEJ8ek #InItTogether LinkedIn (@LinkedIn) September 23, 2019 The different types of Cards note the structure of the tweet. A Summary Card, for example, will include a small photo, a title, and brief summary of the content it’s teasing. Summary Card with Large Image has the same setup, just with a larger image. App Cards pull the featured image and link of your app from the Play Store or App Store for the tweet. Player Card tweets will automatically play video and link to your website at the bottom...
by Cristian De Nardo | Sep 30, 2019 | Marketing
Clothes, food, habits — outgrowing things is a natural part of life. That’s true for brands as well. When brands decide they’ve outgrown their current way of doing things, this might call for a rebrand. Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company transition to a more “grownup” brand that would allow them to serve more small businesses. Many blogs I read, like “Liv’s Healthy Life,” (Now known as just “Liv B,”) quickly rebrand when they realize their old blog name just doesn’t make sense anymore. While rebranding a business can be a smart and necessary step to growing a long-lasting business, renaming your blog or business doesn’t have to be. To combat outgrowing a blog name too quickly, let’s go over some strategies to use when naming a blog. How to Choose a Blog Name 1. Identify your niche What are you doing? What will your blog be about? Will it be an extension of your business or its own project? Identifying what your blog will be about is key to defining a name that’ll expand with you. The blog name will represent your unique point of view in your industry or niche. It should vibe with the aesthetic of your blog and define the mood you want to give your readers when they visit your blog’s homepage. It should also be descriptive of the type of content you’ll publish. Image source: Hot for Food I love the blog name “Hot for Food” so much. The blog is a companion to creator Lauren Toyota’s YouTube...
by Cristian De Nardo | Sep 30, 2019 | Marketing
When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we’re being honest, it can get a little confusing. With more than 2.3 billion people using Facebook every month, and nearly 1.6 billion users every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there’s not much room for oversight. To help, we’ve put together a checklist to help you keep all of your campaign details straight. Or watch this short video on how to increase the effectiveness of your ads and budget. These will help ensure that you’re tapping into the right audience with the right ad at the right time. How to Run Facebook Ads Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements: Campaigns. The campaign houses all of your assets. Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each. Ads. Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc. With that terminology out of the way, let’s dive in to creating an ad. Start creating an ad through Facebook’s Ads Manager. You can create a paid ad on Facebook using Facebook’s Ads Manager. Once you log into this page, you’ll see a performance dashboard where all...
by Cristian De Nardo | Sep 30, 2019 | Marketing
I think we can all agree: successful founders like Mark Zuckerberg, Elon Musk, and Steve Jobs are undeniably talented, innovative, and ambitious. But there’s something else they have in common, too — they’re all productive. Good ideas, and the willpower to follow through on them, is one aspect of creating a successful business, but without the ability to avoid distractions, these founders likely wouldn’t have been able to create such thriving companies. To gather productivity tips and tricks from successful founders, Resume.io analyzed interviews, biographies, and blogs and put together the following infographic. If you’re aiming to effectively drive results for your team in 2020 or ensure your ideas come into fruition, keep reading to learn how some of the world’s most innovative leaders stayed...
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