How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience with worthwhile and high-quality content, all while building your business’s reputation as an industry thought-leader and expert? The answer is with a blog marketing strategy. Before we review the steps to your blog marketing strategy, let’s take a look at how to create a successful blog first. These steps are a necessary part of building your blogging strategy — after all, you need to ensure you’re creating great content before marketing it. 1. Choose a blog topic. The first step in creating a successful blog is to determine your topic. This should be broad enough so you can write dozens (or hundreds) of articles about it, but also specific enough to relate it to your business, purpose, niche, and industry. For example, HubSpot has separate blogs for Marketing, Sales, and Service. 2. Pick a host. Next, you’ll need to pick a host for your business’s blog. The (arguably) easiest way to host your blog is to do it through the same...

The 10 Best Reporting and Business Intelligence Tools for Marketers

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role. Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Some tools, however, are better at delivering valuable reporting results than others. Ultimately, reporting tools should do more than just calculate — they should also make the marketer’s job easier, and more productive. Creating attractive and readable reports is key to ensuring that the results of your work are clear for your entire team. Here, let’s dive into some of the best data reporting tools, as well as some effective business intelligence (BI) platforms, to enable you to properly analyze your work. Best Data Reporting Tools Here are some tools with reporting features invaluable to today’s marketers. 1. Calendar Calendar offers analytics of a slightly different sort — productivity. Calendar has a number of features designed to analyze how your team’s time is spent. By tracking your moment-to-moment activities on a daily basis, you can identify key areas in which your schedule could be improved. As important as it is to have your marketing analytics at your fingertips, knowing how you use your time is just as important for maximizing output. Calendar’s clear and simple reporting tools give you helpful reports on what your agenda looks like and what you can do to make it better. (Disclosure: I’ve invested in Calendar) 2. DashThis DashThis is an effective tool for keeping up with your...

The 20 Quantifiable Benefits of Social Media Marketing for Business

If you’ve been a marketer for a while, you most likely know the basic facts about social media marketing: It’s cost-effective and it’s a way to engage with your customers and potential customers. All that sounds great, but you might be wondering what the data actually says about social media use. After all, when operating on a limited budget, you have to make sure every effort you’re putting into marketing has a return that proves their worth. Social media marketing is great for most businesses, and here are the statistics to prove it. Customer engagement 1. If you’re using YouTube to market to millennials, you’re in luck: you may be reaching 91% of them. (Pew Research, 2019) 2. 90% of consumers are more likely to engage with posts that embrace the company’s personality. (Sprout Social, 2018) 3. 71% of consumers with a positive interaction with a brand on social media are likely to recommend the brand to family and friends. ( LyfeMarketing, 2018) Marketing perspective 4. 89% of marketers believe social media is important to their overall social media strategy. (Buffer, 2019) 5. 65% of marketers have increased their social media marketing budget this year. (Buffer, 2019) 6. The top three ways marketers measure ROI of social media marketing are engagement, traffic, and leads. (Buffer, 2019) 7. 77% of marketers use social media analytics to measure campaign performance. (Sprout Social, 2018) 8. 73% of marketers have reported social media marketing as being effective for their business. (Buffer, 2019) 9. It is estimated that consumers will have spent over $500 billion in eCommerce by the end of 2019; which has...

Inbound Marketing vs. Outbound Marketing

When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what’s the difference between inbound and outbound? This post will walk you through it.  First, we’ll talk about the more traditional outbound marketing strategies. What is Outbound Marketing? Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing. Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods “outbound marketing” because marketers push his or her message out far and wide hoping that it resonates with that needle in the haystack.  Download our free guide here to learn more about inbound marketing. I think outbound marketing techniques are getting less and less effective over time for two reasons.  First, your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, Tivo, and Sirius satellite radio.  Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas.  Transforming Your Marketing from Outbound to Inbound Rather...

How to Advertise on TikTok

Is your business using TikTok? Wondering how to advertise on TikTok? In this article, you’ll learn how to create TikTok ads to promote your products or services. Are TikTok Ads Right for Your Business? With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter […] The post How to Advertise on TikTok appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner https://ift.tt/2JviLZK via...