by Cristian De Nardo | Jun 30, 2020 | Marketing
As a Boston-based young professional, the biggest product I’ve had to invest in was an over-priced apartment. And this year, with apartment tours going fully virtual, I’ve found it even harder to do the extreme research needed before committing to a lease....
by Cristian De Nardo | Jun 30, 2020 | Marketing
Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using...
by Cristian De Nardo | Jun 30, 2020 | Social Media
Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok? In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign. How TikTok Influencer Campaigns...
by Cristian De Nardo | Jun 30, 2020 | Marketing
When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was...
by Cristian De Nardo | Jun 29, 2020 | Marketing
If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?” Latent semantic indexing (LSI, for short) can be an overwhelming and confusing term for anyone hearing it for the...
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