by Cristian De Nardo | Apr 30, 2021 | Marketing
If you’re a marketer, you’ve undoubtedly asked yourself, “How can I track clicks on a link in Google Analytics?” Tracking clicks can help you understand where your audience is going from one page to another. It’ll also let you know what...
by Cristian De Nardo | Apr 30, 2021 | Marketing
To understand the “rule of thirds” as it relates to web design, let’s start with an example. Consider this image of a bull in a field: Not too interesting, right? As the center of the image, the bull image feels a little bland and predictable....
by Cristian De Nardo | Apr 29, 2021 | Marketing
Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”. What do you think they’ll do when they find your...
by Cristian De Nardo | Apr 29, 2021 | Marketing
We’ve talked a lot about the customer journey — how it impacts sales, service, and marketers. But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be...
by Cristian De Nardo | Apr 29, 2021 | Marketing
For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads...
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