by Cristian De Nardo | Apr 12, 2021 | Marketing
Today’s buyer’s journey includes a number of interactions across various touchpoints and channels. There’s rarely a conversion of sale that occurs based off a single interaction. Rather, conversions and sales often stem from a mix of interactions via...
by Cristian De Nardo | Apr 12, 2021 | Marketing
A few years ago, I got hired as a content marketer at a small web design company. At the time, I thought one skill — and one skill only — would serve me well enough to succeed: the ability to write. I was a proud English graduate who had no idea how to make it...
by Cristian De Nardo | Apr 12, 2021 | Marketing
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often...
by Cristian De Nardo | Apr 12, 2021 | Marketing
Whenever I’m driving and see a Herb Chambers billboard, I smile. Image Source At this point, I can recognize the short, humorous, memorable ad copy as a Herb ad without even needing to see the brand name. And, after years of seeing those ads, I feel like I...
by Cristian De Nardo | Apr 12, 2021 | Marketing
In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were...
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