by Cristian De Nardo | Apr 9, 2021 | Marketing
Choosing the right pricing for your product is a little bit like Goldilocks. Too high, and you risk alienating a large majority of your potential customers. Too low, and you likely won’t have enough revenue to run a sustainable business. Plus, consumers might...
by Cristian De Nardo | Apr 9, 2021 | Marketing
Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, this type of programmatic advertising can be a very confusing concept. I, for one, get intimidated just by...
by Cristian De Nardo | Apr 8, 2021 | Marketing
When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be to it. Typically, this is done through extensive market research — and one key component of the...
by Cristian De Nardo | Apr 8, 2021 | Marketing
While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand...
by Cristian De Nardo | Apr 8, 2021 | Marketing
An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes. These reports also...
Recent Comments