by Cristian De Nardo | Jul 6, 2021 | Marketing
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within...
by Cristian De Nardo | Jul 6, 2021 | Marketing
While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%? Plus, consistently presented brands are 3.5...
by Cristian De Nardo | Jul 5, 2021 | Marketing
Maybe you’ve been refreshing the Careers page at your dream company for months. Alternatively, perhaps you’ve heard glowing reviews about a company from friends — but whenever you check, they’re still not hiring for any roles for which you’d...
by Cristian De Nardo | Jul 5, 2021 | Marketing
In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. We actually had some fans that would watch our videos and dare us to do something on a weekly basis. While hosting these types of videos on...
by Cristian De Nardo | Jul 1, 2021 | Marketing
Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. Successfully evaluating the impact of marketing campaigns requires the use of comprehensive digital marketing analytics. When most marketers hear the term...
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