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Visual Identity Systems: What They Are & Why They Matter

by Cristian De Nardo | May 31, 2022 | Marketing

When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized. Once a brand is established, it needs to...

How Consumers Prefer to Interact With Brands [HubSpot Blog Survey]

by Cristian De Nardo | May 31, 2022 | Marketing

All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more about what it offers, while others may initiate a conversation with a chatbot.  As your goal is to create a customer experience...

8 Easy Social Media Marketing Tips for Introverts [+Best Apps]

by Cristian De Nardo | May 31, 2022 | Marketing

Social media marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an...

The Best Fonts for Your Resume in 2022, According to HubSpot Recruiters

by Cristian De Nardo | May 30, 2022 | Marketing

Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts – including the font you...

18 Best Free Microsoft Excel Templates for Marketing & Sales

by Cristian De Nardo | May 30, 2022 | Marketing

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal...
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