The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest

by | Nov 11, 2019 | Marketing

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, what are the best hours to post on each social media channel? Unfortunately, there’s no perfect answer. People browse each social network differently, and businesses may find different days and times work best for them. For example, while Twitter sees tweets perform well at hours like 6 p.m., Pinterest sees certain posts perform well as late at 2 a.m.. These aren’t your only (or best) times, though. Good post timing depends on the platform you’re using, as well as on how your target audience interacts with that platform, the regions and corresponding time zones you’re targeting, and your marketing goals (e.g., clickthroughs versus shares). However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic — from the likes of Buffer and Quintly, just to name a couple — and created a helpful list of ideal posting times based on industry trends across today’s most popular social networks. The industries they analyzed include: B2C B2B Software Healthcare Media Higher Education Bookmark this post as a go-to set of guidelines, and refer to it next time you need to find the optimal posting times for your business. To start, let’s take a look at the U.S....

Technical SEO Rankability Checklist

by | Nov 11, 2019 | Marketing

Now we move to the more topical elements that you’re probably already aware of — how to improve ranking from a technical SEO standpoint. Getting your pages to rank involves some of the on-page and off-page elements that we mentioned before but from a technical lens. Rankability Checklist Remember that all of these elements work together to create an SEO-friendly site. So, we’d be remiss to leave out all the contributing factors. Let’s dive into it. Internal and External Linking Links help search bots understand where a page fits in the grand scheme of a query and gives context for how to rank that page. Links guide search bots (and users) to related content and transfer page importance. Overall, linking improves crawling, indexing, and your ability to rank. Backlink Quality Backlinks — links from other sites back to your own — provide a vote of confidence for your site. They tell search bots that External Website A believes your page is high-quality and worth crawling. As these votes add up, search bots notice and treat your site as more credible. Sounds like a great deal right? However, as with most great things, there’s a caveat. The quality of those backlinks matter, a lot. Links from low-quality sites can actually hurt your rankings. There are many ways to get quality backlinks to your site, like outreach to relevant publications, claiming unlinked mentions, providing relevant publications, claiming unlinked mentions, and providing helpful content that other sites want to link to. Content Clusters We at HubSpot have not been shy about our love for content clusters or how they contribute to organic...

Technical SEO Clickability Checklist

by | Nov 11, 2019 | Marketing

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Ranking and click-through rate go hand-in-hand because, let’s be honest, searchers want immediate answers. The more your result stands out on the SERP, the more likely you’ll get the click. Let’s go over a few ways to improve your clickability. 1. Use structured data. Structured data employs a specific vocabulary called schema to categorize and label elements on your webpage for search bots. The schema makes it crystal clear what each element is, how it relates to your site, and how to interpret it. Basically, structured data tells bots, “This is a video,” “This is a product,” or “This is a recipe,” leaving no room for interpretation. To be clear, using structured data is not a “clickability factor” (if there even is such a thing), but it does help organize your content in a way that makes it easy for search bots to understand, index, and potentially rank your pages. 2. Win SERP features. SERP features, otherwise known as rich results, are a double-edged sword. If you win them and get the click-through, you’re golden. If not, your organic results are pushed down the page beneath sponsored ads, text answer boxes, video carousels, and the like. Rich results are those elements that don’t follow the page title, URL, meta description format of other search results. For example, the image below shows...