by Cristian De Nardo | Oct 4, 2022 | Marketing
The past two years have brought on changes in the workforce, especially when it comes to how people do their jobs and where they do their jobs. In this post, we’ll discuss new data from HubSpot’s State of Consumer Trends Report that shows exactly how consumers...
by Cristian De Nardo | Oct 3, 2022 | Marketing
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s the perfect vehicle for product discovery. Of course, not all social media platforms are created equal, especially when it comes...
by Cristian De Nardo | Sep 30, 2022 | Marketing
When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy. Most people get stuck. You might...
by Cristian De Nardo | Sep 29, 2022 | Marketing
Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. Considering that Apple Mail and Apple mobile...
by Cristian De Nardo | Sep 29, 2022 | Marketing
Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion. Finding quality leads...
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