The Complete Guide to Empathetic Marketing

Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points....

12 Tips on How to Become an Influencer [+Data]

The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you’re probably wondering how to become an influencer. In...