Twitter Publisher Dashboard Improves Audience Insights

by | Jan 19, 2019 | Social Media

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter announcing new publisher tools, a beta program for upcoming features, and more with special guest Madalyn […] The post Twitter Publisher Dashboard Improves Audience Insights appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner http://bit.ly/2RV53EP via...

The Quick & Easy Guide to Fixing HTTP Error 405 (Method Not Allowed)

by | Jan 18, 2019 | Marketing

In a world hooked on instant gratification, one of the worst things a brand can do is not give their audience what they want. If your website visitors see an error page when they’re looking for help or information to do their jobs better, they could get annoyed and lose trust in your brand, permanently damaging your reputation. Unfortunately, 405 Method Not Allowed Errors are rather mysterious. They indicate what happened to your website, but they don’t tell you why it happened, making it challenging for you to pinpoint its cause and correct the issue. To help you fix your 405 Method Not Allowed Error and avoid losing brand trust, we’ve fleshed out exactly what the issue is and its most common solutions. 405 Method Not Allowed A 405 Method Not Allowed Error is an HTTP response status code that indicates a web browser has requested access to one of your web pages and your web server received and recognized its HTTP method. But, unfortunately, your server has decided to reject that specific HTTP method, so the web browser can’t access the requested web page. When this happens, your website will serve an error web page to your site’s visitors, like the photo below. Image Credit: Testing Nook Fortunately, there are three common and effective solutions for fixing most 405 Method Not Allowed Errors. How to Fix 405 Method Not Allowed Errors 1. Comb through your website’s code to find bugs. If there’s a mistake in your website’s code, your web server might not be able to correctly answer requests from a content delivery network. Comb through your code...

Phrases That Sell: 8 Copywriting Tips

by | Jan 18, 2019 | Social Media

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. He’s the author of How to Write Copy That Sells and hosts a podcast called The Ray Edwards Show. […] The post Phrases That Sell: 8 Copywriting Tips appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner http://bit.ly/2HioQtL via...

14 Copywriting Examples From Businesses With Incredible Copywriters

by | Jan 18, 2019 | Marketing

You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it. And do you know who is behind all of that marketing collateral? Copywriters. The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting, and if you’re looking, maybe get some inspiration for your own brand, too. Copywriting Examples UrbanDaddy Articulate Moosejaw First Round Capital Trello Velocity Partners Intrepid Travel Cultivated Wit Cards Against Humanity R/GA innocent GymIt ModCloth Ann Handley 1. UrbanDaddy UrbanDaddy has mastered the art of getting me to open emails. And when I click into them, they don’t disappoint. Below is the copy from an email they sent me with the subject line, “Fun.” There are a couple things in this email that caught my eye. First of all, there’s no long preamble. The writers get straight to the point — a wise choice for something as simple as a rubber band gun lest the reader feel cheated reading sentence after sentence for something so common. Secondly, take a look at the purposeful sentence structure. This copywriter eschews conventional grammar rules by...