by Cristian De Nardo | Feb 1, 2023 | Marketing
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and...
by Cristian De Nardo | Jan 31, 2023 | Marketing
Experimental navigation, scrolling effects, and structured typography are just a few of the top web design trends you’ll see in 2023. Regularly updating your website to ensure it feels modern, fresh, and engaging is essential, but without some insight on the latest...
by Cristian De Nardo | Jan 31, 2023 | Marketing
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on...
by Cristian De Nardo | Jan 29, 2023 | Marketing
When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer...
by Cristian De Nardo | Jan 26, 2023 | Marketing
Coca-Cola is more than a soda. Starbucks is more than coffee. Apple is more than computers. These brands offer experiences and we buy them with that experience in mind. And these companies know exactly what experience they want you to have when you make (or consider)...
Recent Comments