by Cristian De Nardo | Jul 17, 2019 | Marketing
How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions. So if you’re looking to up your landing page game, it’s helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Click one of the links below to jump to that section of the article: Landing Page Design Examples Landing Page Ideas Surprisingly, when I started doing research into landing page examples, I realized there are hardly any sites out there with modern, impressive landing page designs that are more than just a sign-up form on a homepage. So, we decided to compile a list of landing pages we love ourselves. One big caveat here: I don’t have access to the stats for these pages, so I can’t tell you how well they convert visitors, leads, and customers. Still, these examples — even those that are no longer active on the business’s website — have some of the best combinations of those nuanced landing page elements I’ve ever seen. Obviously, if you feel inspired to try any of these tactics on your...
by Cristian De Nardo | Jul 17, 2019 | Marketing
Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something’s profitability, many marketers look at ROI — or return on investment. At the most basic level, ROI compares the amount of money you spend on a project with the amount of revenue you gain from it. Ever wonder why we never saw a third sequel to the Jim Carrey classic, Bruce Almighty? One major reason could be the disastrous ROI of 2007’s Evan Almighty. A few years after 2003’s Bruce Almighty grossed over $484 million, a sequel was made that starred The Office‘s Steve Carell. In 2007’s Evan Almighty, God, played by Morgan Freeman, commands Carell to build an arc like the biblical figure, Noah. The movie’s marketing, award-winning cast, and special effects might have seemed promising at the time. But its production costs led to it having the biggest budget of any comedy film at $250 million. After the studio, cast, and crew spent huge amounts of time and money on the film, it only made a dismal $67 million in its first two weeks of release. In comparison, Bruce Almighty, which had a budget slightly over $80 million, made nearly the same amount in its opening weekend. While this example looks at ROI on an incredibly large scale, the strategy of measuring your returns can be incredibly helpful to marketers or small businesses as they learn which tactics are and aren’t worth repeating. Determining one overall marketing ROI benchmark is challenging because all marketing tactics are different. When dealing with an online ad...
by Cristian De Nardo | Jul 17, 2019 | Marketing
Women have been talking about the glass ceiling for years … but have you heard about the glass cliff? This phenomenon describes how women who do finally shatter the proverbial glass ceiling are promoted or appointed during times of company strife — when risk of failure is greatest. Women have been working hard to close the gender gap in business. Women now earn more graduate degrees than men, secure business loans to launch their own startups, and dedicate their careers to climbing the corporate ladder at some of the world’s top companies. And yet, despite these strides, only 4.8 percent of the world’s top companies are led by women — and this number is actually lower than it was 15 years ago, when the glass cliff was first discovered. In 2004, psychologists Michelle Ryan and Alex Haslam first labelled the phenomenon known as the glass cliff after an article in the U.K. Times stated that companies with women on boards of the London Stock Exchange performed poorly compared to companies led completely by men. After reading the article, Ryan and Haslam decided to take a closer look at the numbers and discovered that women were only offered positions on boards of companies that were already underperforming. Since their initial findings, other studies have backed up their research and uncovered that not only are women more likely to be appointed during times of turmoil, but they’re also 45% more likely to be removed as CEO compared to their male counterparts. One high profile example of the glass cliff is Carly Fiorina, who was appointed CEO at Hewlett-Packard as a transformational...
by Cristian De Nardo | Jul 17, 2019 | Social Media
Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers? In this article, you’ll discover four ways to showcase and promote your products on Instagram. First, Attract an Audience That’s Likely to Convert To have success selling on Instagram, you first need to build a following of people who have […] The post How to Sell More Products on Instagram: 4 Tips That Work appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner https://ift.tt/2YR2tjz via...
by Cristian De Nardo | Jul 16, 2019 | Marketing
The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently. Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Trust me, though: It’s well worth it to invest time in building connections with high quality bloggers and turn them into a brand advocates who will be willing to help you out over and over again. Want to achieve worthwhile results from your blogger outreach efforts? In this post, I’ll go over a few tips for reaching out to bloggers effectively. Then, I’ll talk about seven great blogger outreach tools that will help you connect with bloggers in your niche. Blogger Search Before you start reaching out to bloggers, you’ll need to figure out who you’ll reach out to by doing some quick research. As you’re searching for bloggers, look for people who are in your industry or in an industry that somewhat relates to your product. This way, their audience will be similar to yours and may trust the blogger more when they talk about your product or write a sponsored post about you. You’ll also want to look at their following. The larger their audience is, the better the posts will...
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