by Cristian De Nardo | Dec 10, 2018 | Marketing
Creating a window display is a lot like creating web content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store. To engage an audience, you must stick out from the crowd. But what’s the best way to do so? A powerful way to differentiate your brand is by telling stories. Even though it’s a buzzword as old as the advertising industry, storytelling is a timeless skill. Neuroscience proves that it’s the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds. We’re programmed to pay our undivided attention to a great story — that’ll never change. And for this very reason, we’ve decided to highlight the window displays that tell some of the most captivating stories in retail and teach you how to tell them through your own window display. By leveraging storytelling, you can pull people into a narrative and evoke warm feelings and emotions they associate with your brand, driving them to not only visit your store but also buy your products. 5 Pro Tips for Creating a Window Display That Sells [+ Examples] 1. Make sure you understand your target customer. Even if your window display tells an incredibly vivid story, it won’t resonate with your audience if they can’t visualize themselves in that narrative. In other words, you need to make sure your window display is relatable and relevant to your target customers’ lives. For instance, check...
by Cristian De Nardo | Dec 10, 2018 | Marketing
According to Psychology Today, if you’re an introvert, here are a few potential truths about you — your best thinking occurs when you’re alone, you can be an exceptional leader (particularly if your team is self-driven), and you enjoy having time to yourself. Additionally, psychologist Carl Jung described an introvert as someone who attains energy alone, in minimally stimulating environments — versus extraverts, who attain energy in large group settings. Sound familiar? Of course, people can, and often do, have a mixture of both extraversion and introversion. For instance, an extrovert might prefer exercising alone at home, while an introvert might prefer loud group workout classes. However, if you typically derive energy from your alone time, and if you often think best by yourself, it’s likely that you’ll excel at certain jobs more naturally than others. To ensure you choose a career in which your natural strengths are both valued and encouraged, take a look at our list of the eight best jobs for introverts. Best Jobs for Introverts Blogger Editor Graphic Designer Market Research Analyst Copywriter SEO Analyst Social Media Manager Film and Video Editor 1. Blogger Imagine this — for long hours of the day, you’re asked to sit alone, research various topics, and write about them. Typically, your schedule is up to you. As long as you finish your blog posts by a certain deadline, it doesn’t matter where or when you write them. If you’re an introvert, this likely sounds very appealing to you. You have ample opportunity to think by yourself, and craft content alone with little interruption. I may be biased, but being...
by Cristian De Nardo | Dec 10, 2018 | Social Media
Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out? In this article, you’ll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors. What Are Facebook Event Source Groups? An event […] The post How to Use Event Tracking in Facebook Analytics: Event Source Groups appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner https://ift.tt/2QGl9Sq via...
by Cristian De Nardo | Dec 9, 2018 | Marketing
A resume tells you that a candidate has the required skills and background for the open role. A cover letter confirms their interest in the position. An interview, then, is a critical step for evaluating a candidate’s critical thinking, decision-making, and interpersonal skills. Essentially, it’s an opportunity to dig deeper into an interviewee’s potential, and the STAR interview method is your shovel. STAR Method The STAR method stands for Situation, Task, Action, Results. With this behavioral interview approach, employers can find out how candidates would act in certain situations on the job based on their past experiences. Candidates’ answers would describe a situation, the required task, the candidate’s chosen action, and the result of that action. To evaluate each candidate you interview fairly, you’ll want to ask questions to understand how they’ll perform in the role. The STAR method is a behavioral interviewing technique that can be used to gain those insights. Interview questions using the STAR method urge candidates to tell a linear story. From this story, interviewers can identify a sense of judgment in the candidate that might not be visible in more generic skill-based interview questions. The STAR Answer Format Here’s a bit more detail on how “STAR” answers should sound when listening to a candidate’s answer. S: Situation Answers to STAR interview questions should first paint a picture of a problem or dilemma that the candidate ultimately solved. Interviewees can explain how the situation came about and who else was involved. T: Task The “Task” component of a STAR answer elaborates on the candidate’s role in this situation. What was he/she tasked with doing in...
by Cristian De Nardo | Dec 8, 2018 | Social Media
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of YouTube Stories to more creators. Our special guest is Steve Dotto. Watch the Social Media […] The post YouTube Officially Rolls Out YouTube Stories appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner https://ift.tt/2RK1LkL via...
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