by Cristian De Nardo | Mar 29, 2020 | Marketing
There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals. So before sending your next email, pause for a few minutes and ask yourself: What is the goal of my email marketing? Is it to grow my subscriber database? Generate more leads? To convert more existing leads into customers? Whatever you decide your goal is (and you can have more than one), the next thing you need to do is figure out which metrics you’ll need to track in order to determine how you’re progressing toward that goal. Let’s take a look at the metrics you should be paying attention to in your email marketing efforts. We’ll start with the metrics every email marketer should be tracking, and then we’ll take a look at how to tie certain metrics to your specific goals. 1. Clickthrough Rate What It Is: The percentage of email recipients who clicked on one or more links contained in a given email. How to Calculate It: (Total clicks OR unique clicks ÷ Number of delivered emails) * 100 Example: 500 total clicks ÷ 10,000 delivered emails * 100 = 5% clickthrough rate (Using either total clicks or unique clicks in the calculation above works, as long as you...
by Cristian De Nardo | Mar 28, 2020 | Social Media
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format […] The post Social Media Use Surges: How Marketers Should Respond appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner https://ift.tt/3aBwQAB via...
by Cristian De Nardo | Mar 27, 2020 | Marketing
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. Amazon came away with nearly 40% of the US ecommerce market in 2018. Google still remains the top search tool for B2B purchases and services and informational queries that lead to purchases, but Amazon is the dominant front runner in ecommerce. Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? Book a free meeting with The Center for Inbound Advertising here. So what does this mean for you? When you’re thinking about your online advertising strategy, you want to meet your consumers where they are. And if you’re an ecommerce company, that place is — more likely than not — Amazon. That’s where Amazon advertising comes in. Amazon has several advertising programs to choose from, but the best one to get started with is Amazon Sponsored Products. Amazon Sponsored Products Sponsored Products on Amazon are pay-per-click (PPC) ads that appear in strategic locations on Amazon, giving your products more visibility and purchase opportunity. You select the products you want to boost, set your bid and daily budget, and write an ad to entice shoppers to click. The Sponsored Product ads are really just image ads — similar to display ads in Google Ads — but the cool thing is that they appear in search results on Amazon right next to the searched products. So, when I search for “acoustic guitars” in Amazon I get this: The only visible difference between the sponsored and the non-sponsored results is the...
by Cristian De Nardo | Mar 27, 2020 | Marketing
The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd. What Is a Google Ads Campaign? Google Ads is a pay-per-click (PPC) system for advertising in the search engine results pages (SERPs) on Google. You can create Campaigns, which are used to organize groups of similar ads. Your Google Ads account can have one or many Campaigns running at a time. Let’s start with a few real examples of Google Ads campaigns — a service formerly known as Google AdWords — and then throw in some pro tips for succeeding with your own search engine marketing (SEM) strategy. By the time we’re done, you’ll be an expert. AdWords Examples New Breed Marketing: what is inbound marketing Nettitude: cybersecurity Rock Content: content marketing course Destination Canada: cheap holiday destinations FM Training: LEED certification online LeftLane Sports: hiking boots for women 1. New Breed Marketing Search term: what is inbound marketing Links to: Some searchers are experiencing a pain that’s led them on a path to purchase, but they may not be clear on...
by Cristian De Nardo | Mar 27, 2020 | Social Media
Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video marketing expert and founder of […] The post Creating Social Videos That Grow Strong Connections appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner https://ift.tt/2Unn8Mv via...
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