How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]

When was the last time you ran a competitive analysis for your brand? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. To help you get started with competitive analysis the right way, we’re breaking down everything you’ll want to look for below. Download the full competitive analysis kit from HubSpot and Alexa.com here. Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to:  Identify gaps in the market Develop new products and services Uncover market trends Market and sell more effectively As you can see, learning any of these four components will lead your brand down the path of achievement. But before you get too excited to start, we need to nail down a few important basics. How to Identify Your True Competition First, you’ll need to figure out who you’re really competing with so you can compare the data accurately. What works in a business similar to yours may not work for your brand. So how can you do this? Divide your “competitors” into two categories: direct and indirect. Direct competitors are businesses that offer a product or service that could pass as a similar substitute for yours, and that operate in your same geographic area. On the flip side, an indirect competitor is one that provides products that are not the same but could satisfy the same customer need or solve the same problem. It seems simple enough on paper, but these...

The Definition of a Buyer Persona [in Under 100 Words]

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business. Ready to put this definition into practice? Learn how to create a detailed buyer persona for your...

How to Make an Instagram Story Like a Pro

These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. The Instagram Story feature allows Instagram users to share photos and videos to their “Story” — which is visible to followers of the user’s Instagram account — and to specific users the Story’s sender follows. Like in Snapchat, Instagram Stories are ephemeral, meaning they vanish after 24 hours. Stories are published separately from the photos and videos found in the tiled gallery of one’s Instagram profile. You might know the basics of sharing Instagram Stories, but there are hidden tools within the app that can make the photos and videos you share more creative and more engaging. Below, we’ve created this guide to how to share Instagram Stories, and how to make those Stories are compelling and cool as possible. In this post, we’ll cover: Why Share Instagram Stories in the First Place How to Post Instagram Stories (The Basics) Instagram Stories Tricks and Hacks for Awesome Instagram Stories Why Share Instagram Stories? Instagram Stories can drive a ton of engagement and value — whether you’re sharing a Story from a brand account or your own personal profile. Since launching back in August 2016, a total of 250 million Instagram users have started sharing disappearing content on Instagram Stories — contributing to the huge jump in time spent in-app every day from 24 minutes to 32. What’s more, a lot of brands have already seen...

HomePod OS 12 private beta reportedly includes Siri multiple timers, make and answer phone calls, more

Apple has seeded a private beta for HomePod to Apple corporate and (some) retail employees for a while. iGeneration is reporting that the HomePod OS 12.0 beta, presumably set to be released alongside iOS 12 in the fall, has several major new features for Siri on the HomePod. The beta reportedly includes phone call features, allowing the user to start and answer calls from the HomePod, as well as Find My iPhone Siri command, and perhaps most dramatically — support for multiple timers are apparently on the cards....