6 Marketing AI Predictions to Watch in 2023

AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers. Although this technology is still in its early stages, it’s already changing how we work. With the help of AI-powered tools, marketers can automate a variety of tasks,...

What Is Demand Generation? [FAQs]

If you ask 10 different B2B marketers what “demand generation” means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. In this guide, we’ll clear up the confusion. You’ll get...