What Is a White Paper? [FAQs]

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and...

The 25 Dominating Web Design Trends for 2023

Experimental navigation, scrolling effects, and structured typography are just a few of the top web design trends you’ll see in 2023. Regularly updating your website to ensure it feels modern, fresh, and engaging is essential, but without some insight on the latest...

The Ultimate Guide to Branding in 2023

Coca-Cola is more than a soda. Starbucks is more than coffee. Apple is more than computers. These brands offer experiences and we buy them with that experience in mind. And these companies know exactly what experience they want you to have when you make (or consider)...