Self-Driving Cars Will Hit the Road in a Few Weeks. Are We Ready?

A recent Bloomberg report says that self-driving car maker Waymo is planning to launch a driverless car-hailing service imminently. In as little as a few weeks, the story says, Waymo — which is owned by Google parent company Alphabet Inc. — will debut a commercial, self-driving car service that some have likened to ride-hailing companies Uber and Lyft. The launch, if the rumors prove to be true, is said to be small, consisting of anywhere between “dozens or hundreds of authorized riders in the suburbs around Phoenix, covering about 100 square miles,” according to the Bloomberg story. But it raises a question. Are we ready for self-driving cars to hit the road? To find out, we asked 3,325 people across the U.S., UK, and Canada about their experiences with and expectations of autonomous vehicles. Here’s what they had to say. Most People Have Not Ridden in a Self-Driving Car Despite much of the excitement around them, autonomous vehicles remain a highly emerging technology. Within our survey, over 88% of respondents indicated that they had not yet experienced riding in a self-driving car.  People Want to Try the Self-Driving Car Experience However, despite most people not having ever ridden in a driverless car, many of them are curious to try.  Nearly half of our respondents indicated that while they haven’t ever been in an autonomous vehicle, they’d like to try riding in one — suggesting that, once these cars do hit the road, the interest in experiencing them could help them go mainstream. Self-Driving Cars Will Be a Dominant Form of Transportation, but Not for a While We found that over three-quarters of...

WordPress.org vs WordPress.com: What’s the Difference?

Year after year, WordPress ranks as one of the top website building tools available. This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. If you’re looking to build a site on WordPress, one of the first questions you may find yourself asking is, “What’s the difference between WordPress.org and WordPress.com?”   WordPress.org is a self-hosted, free platform in which you purchase and manage all aspects of your website including your domain name, add-ons, security, and code. WordPress.com hosts your website for you, offers multiple payment plans, gives you access to a domain name, and a variety of default features. Below is a useful table that compares the key differences between WordPress.org and WordPress.com. Feature WordPress.org WordPress.com Cost Free. Free, $4 per month, $8 per month, or $25 per month. Hosting Provider and Additional Features Need to purchase hosting provider, create a custom domain name, purchase plugins, themes, and all other add-ons. Must manage your entire website, code, and security. WordPress offers a hosting service, domain name, security, and backups. You can upgrade your account and create a custom domain name and choose a third-party hosting provider as well. Customization Must purchase and install your own themes to customize your website. Customize your website with any WordPress-compatible theme of your choice. If you upgrade your account, you can also use premium themes, third-party themes, or custom themes. Integration with Social Networks Must install plugins to enable all social media sharing on your website. Your website can integrate with social media...

Six Cover Letter Greetings for Every Situation

When you’re trying to make a good first impression, a greeting is critical. Saying “Yo, what’s up” to your new employer will evoke a different, likely more negative reaction than, “Hello, sir, it’s nice to meet you.” A cover letter greeting is just as important as your first in-person salutation. It’s a chance to demonstrate professionalism and even effort — for instance, addressing your hiring manager by first and last name shows you did your research. Here, we’ll explore the best cover letter greetings you can use to ensure your cover letter is well-received. Cover Letter Salutation Examples 1. Use “Hello” or “Dear” followed by first and last name. If the job description includes the hiring manager’s name, or if you’ve managed to figure it out through research, an easy greeting uses a full name with a “Dear” or “Hello” before it. Additionally, this helps prevent any awkwardness that could arise from mistaking someone’s gender. For instance, Carson could be the first name of a woman or man. To be safe, you’ll want to address your letter like this — “Dear Carson Kennedy” or “Hello Carson Kennedy”. 2. Include their title if possible. If you’re writing to a hiring manager with a title like “Dr.” or “Professor”, include it in your greeting. It will demonstrate a level of respect, and since it’s non-gender specific, it won’t offend anyone. For instance, you might start your cover letter like this — “Dear Dr. Grace”. 3. If you don’t know their name, you can still make it specific. If you’ve done your research and can’t find a specific person hiring for the...

LinkedIn Just Relaunched Company Pages. Here’s What You Need To Know.

Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread your mission.  On November 13th, LinkedIn relaunched Company Pages as LinkedIn Pages, adding new features that customers value most. If you log into LinkedIn today, you’ll notice some obvious differences. The UI is cleaner and easier to navigate — additionally, look a little deeper and you’ll see there are a number of new features geared towards helping you leverage LinkedIn to grow your business. Understanding these new LinkedIn updates will help you take advantage of all that LinkedIn Pages has to offer, and find success on their platform. Here’s what you need to know about the new LinkedIn Pages. Join the conversations that matter. Whatever you specialize in, you want your company to be part of the conversation. But conversations on LinkedIn don’t just happen during your nine-to-five work day. What if you want to make a post during your commute to work, or respond to a comment on your video as soon as it comes in? With mobile admin, you can now manage conversations important to your company while at your desk, or on your phone while you’re on the go. More than half of LinkedIn’s traffic comes from their mobile app, but a number of the benefits that individual users enjoy in the mobile app have not been extended to LinkedIn Page admins. LinkedIn’s mobile app now lets you post, update, and respond to comments from anywhere — making it easier to manage...

19 Free Resume Templates You Can Customize in Microsoft Word

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing your resume in good old Microsoft Word is still the perfect way to develop your personal brand, while also communicating your experience and career goals. Read on to find out how to make your resume in word, then download one of 19 amazing resume templates that open directly in Microsoft Word. How to Make a Resume in Word Open Microsoft Word on your computer. Select either “Basic Resume” or “Bold Resume” from the template menu. Fill in your name and contact information at the top. Draft a brief summary of your experience and goals. Enter your school and latest education. Describe each job you’ve held using the lines prompted on the template. List all relevant skills. Describe any relevant accolades and accomplishments. 1. Open Microsoft Word on your computer. If you have Microsoft Word installed on your computer, open the program and let it load for a moment. There will be a couple of helpful options waiting for you on the first screen, specifically for resume creation. 2. Select either “Basic Resume” or “Bold Resume” from the template menu. Once you’ve launched MS Word, a window of templates will appear. Scroll down until you see the template options designed for resumes — there will be at least two of them. Double-click the one that...

Why the New Google My Business App Makes for a Pivotal Marketing Moment

Earlier today, I saw a tweet that impressively captured the space between a proverbial rock and hard place where many marketers and small-to-midsize businesses (SMBs) might find themselves. The tweet was part of an ongoing conversation in response to a recent New York Times investigation of never-before-reported events that led to Facebook’s high-profile crises and missteps over the past few years.  One commenter suggested that advertisers — those who use Facebook’s ad targeting tools to build and promote their businesses — leave the network, effectively cutting off the company’s largest revenue stream. To which another commenter essentially asked, “But where else is there for them to go?” This story is not, however, about the pros and cons of advertisers leaving Facebook. Rather, it’s a story about moves made by other companies to create new platforms for businesses to establish a broader — or perhaps alternative — digital presence. One such company is Google, who earlier this week announced its new Google My Business app. Here’s a look at the app — and why it represents a pivotal moment in marketing. The Google My Business App The road to this app began a few weeks ago, when Google introduced a new feature to Maps that allowed Android users to follow a business on that platform.  On the consumer side, the development was positioned as a way for users to keep up with existing favorites and new establishments alike on Maps for Android and mobile search. (When or if these features will be available for iOS users is unclear.) Image source: Google On the flip side, the follow feature allowed these businesses to create...