When Is the Best Time to Post on Instagram in 2018? [Cheat Sheet]

In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”. After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts. My friend’s rather scientific method to maximize her Instagram likes still makes me chuckle to this day. But since I’m a marketer now, her desire to build a strong Instagram presence also resonates with me. To build a sizable Instagram following, you need to create compelling content that your audience actually craves. But if you don’t post your content at the right time, most of them will never see it. So how do you figure out the optimal post time for your specific audience? The best way to find an ideal posting time is by testing the timing of your posts to see which post time generates the most audience engagement. But if you don’t have enough resources or time to conduct your own tests, Sprout Social, a social media management platform with over 24,000 customers, has you covered. This year, they analyzed their customer data to see what time and day their social media posts generated the most engagement. They also segmented the data by social network and industry. Looking at their aggregate customer data for Instagram, you can see that the following days and times (in Central...

Unriddled: Samsung’s Big Moves, the Latest Bets on Video, and More Tech News You Need

“Unriddled” is HubSpot’s mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It’s tech news: explained. Unriddled: The Tech News You Need 1. Samsung’s Big Moves Samsung, which is largely known by some for its mobile devices, has been appearing in its fair share of headlines lately. From its latest smartphone release to a new smart speaker, here are some key highlights. The Galaxy Note9 Samsung held a high-profile product unveiling last week, where it officially debuted the Galaxy Note9: its much-speculated latest smartphone release, which boasts such nifty features as a “health censor” that can measure vitals like your heart rate and blood pressure. It comes with one of the company’s signature stylus pens: the Note9 S Pen, which can remotely unlock the phone, play music (from the phone), and even control games like Fortnite — a game that, Samsung will have you know, is available in beta to Galaxy users. Source: Samsung Its other boasting points include all-day battery life and 512GB built-in storage space. The price tag: a cool $1,000. As for the design and build specs, VentureBeat‘s Kyle Wiggers has you covered. Read full story >> Back to Bixby When I attended the Samsung Developer Conference last year, the spotlight was largely on Bixby: the company’s digital personal assistant, akin to Amazon’s Alexa or Google’s Assistant. But in the months following the event, Bixby had yet to make a mainstream appearance — until now. At the same unveiling event for the Galaxy Note9, Samsung at long last...

How the Baader-Meinhof Phenomenon Secretly Influences Your Decisions

Let’s say your friend recently told you about a new Netflix show. After you heard about the show from her, you began seeing and hearing about it everywhere — on Facebook, at dinner with your parents, on your favorite radio station. Kind of creepy, right? It might feel a bit like a conspiracy theory, like the whole world’s suddenly playing a prank on you — but it’s not. It’s known as the Bader-Meinhof Phenomenon. Baader-Meinhof Phenomenon (a.k.a. the Recency Bias or Frequency Illusion) The Baader-Meinhof Phenomenon, otherwise known as the frequency illusion or recency bias, is a situation where something you recently learned about suddenly seems to appear everywhere. There are two reasons for this phenomenon — first, selective attention, which means your brain is subconsciously seeking out more information on the subject. Second, confirmation bias, which means every time you see something related to the subject, your brain tells you that it’s proof the subject has gained popularity overnight. There are a few ways the Baader-Meinhof phenomenon might influence your customer’s decision-making process, and understanding the psychology behind it is key to taking your marketing strategies to the next level. Let’s take a look at three ways in particular now. Three Ways the Baader-Meinhof Phenomenon Secretly Influences Your Customer’s Decisions 1. The Baader-Meinhof Phenomenon and Repetitive Marketing To incorporate the effects of the Baader-Meinhof Phenomenon into your marketing strategy, you need to put your brand messaging out there as much as possible. Remember, the Baader-Meinhof Phenomenon can only happen if someone initially notices or learns about your product. You’ll want to start with strong ad copy, an attention-grabbing...

10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby’s International Realty of Weston, MA. Most real estate agents have a social media presence, but are they really giving home buyers and sellers want they crave? Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor. They want more than someone who’s just experienced in the industry. They want someone who will protect their interests and help them navigate the complexities of real estate. It is important that the agent they choose is someone they’ll feel confident having by their side throughout the process. That’s where social media comes in. If applied correctly, it can be a great way to open a dialog, share advice, and begin to forge a relationship. Here is a handy list of social media dos and don’ts for real estate agents. Real Estate Social Media Marketing Promote the town, not just the house. Be yourself. Educate your buyers. Chat with your followers. Respond to comments, good and bad. Avoid simply shouting about your home listings. Don’t forget video. Never assume you’re only connecting with first-time buyers. Talking to yourself on social media doesn’t do your page any good. Don’t ignore your existing clients. Tips That Agents Should Embrace 1. Promote the town, not just the house. Home buyers want to know the good, bad, and ugly of each town to which they’re considering a move. Yet most real estate blogs simply give buyers basic demographic statistics and perhaps some flowery language about the area. Use...

How to Quickly & Easily Create a Buyer Persona [Free Tool]

As marketers, we’re tasked with making a living out of making a connection — but not just any connection. To scale growth and keep acquisition costs down, your time and resources need to be spent positioning your business in front of the right people, at the right time. That’s where buyer personas come in. Well-researched buyer personas align departments — marketing, sales, and services — around actionable audience insights, creating a clear picture of exactly who you are trying to attract and serve. But before you can begin refining your strategy to match your ideal customers’ preferences, you need to document your persona in a way that’s both visible and actionable. Introducing Make My Persona, an interactive web tool that generates buyer personas for you after answering a series of questions about your ideal customers. The free tool guides you through strategic questions designed to help you organize and better understand your buyer persona research. Upon completion, you’re presented with a fully customizable, shareable persona document highlighting important details about your target audience. No more unmanageable documents filled with disconnected persona research notes. No more stressing about the format and design. How to Use the Make My Persona Generator 1. Go to hubspot.com/make-my-persona and select your path. We understand that buyer persona creation has several phases. That’s why we designed two unique paths for you to choose from based on what information you need. If you’ve already done your persona research: You can head straight to the tool to start organizing your persona data into a meaningful, customizable buyer profile. If you haven’t done your persona research yet: We’ve...

7 Free Project Management Software Options to Keep Your Team On-Track

59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. Miscommunication and inefficiencies in your project management process can lead to confusing and stressful experiences for your employees, and hinder your company’s ability to satisfy your clients’ needs or hit end-of-year goals. This can lead to major losses over time. Fortunately, there are plenty of free project management software options to keep your team on-track without breaking the bank. To streamline your process and ensure everyone on your team is on the same page, take a look at these seven exceptional free project management tools. 1. Teamweek Teamweek is an effective project management tool to automate your task delegation process, and visualize which project tasks have been completed and which haven’t. If your team often collaborates with other departments on projects, this could be a useful tool for you. Features include: Gantt-chart visualization to track important deadlines and projects Integrations with Slack, Github, Evernote, and others Team collaboration option through shared calendars and task notes Cost: Free for an unlimited number of projects for up to five team members 2. Zoho Reports Zoho Reports is easy to use and lets you create comprehensive dashboards and data visualizations to ensure your projects are on-track. You can import data from outside files, cloud drives, applications, and in-house apps, enabling you to create more accurate cross functional reports. (Zoho Reports is a HubSpot integration partner). Features...