19 Awesome SEO Blogs and Websites You’ll Want to Bookmark

Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. To do this, they’re focusing on things like localization, page authority, click-through rate, and even searches that come from voice assistants like Amazon Alexa and Google...

How to Fire Someone: A Step-by-Step Guide to Letting an Employee Go

To terminate is to bring to an end. And if you’ve ever had to figure out how to terminate an employee, you know things don’t get much harder or sadder. Most managers dread this part of the job more than any other. And frankly, you should feel a little dread when parting ways with an employee — it’s what makes you human. Luckily, there are some steps you can take to ensure the conversation goes smoothly. Due to feelings of guilt, uncertainty about the decision, legal concerns, and excuses by the team member, many managers don’t let poor performers go when they should (or at all). And when they do take action, almost every termination conversation is stressful. But keeping poor performers on the team is a disservice to other team members, clients, the organization, and even to the employee in question. Lower standards are infectious and can bring down the aspiration level of other team members, and poor performers often incite resentment. Taking action puts other low performers on notice, helps managers meet goals, and ensures clients get the value and care they need. Time and time again I have been told by colleagues and managers who have lost their jobs that the worst part wasn’t the termination itself but how the message was delivered. To quote one colleague, “The message was dropped like a bomb.” When it is time to let a team member go, the process you use — while it does not change the result — significantly alters the experience and reduces chances of litigation. Knowing how to terminate an employee properly makes managers more...

How to Delete Twitter [Easy Guide]

There are a few reasons you might be considering deleting Twitter. Maybe your friends don’t use it anymore. Perhaps you spend too much time on it, and believe you’d be more productive without it. Whatever the reason, it’s easy to deactivate your Twitter account. Twitter even gives you a 30 day grace period to reactivate your account, in case you change your mind. However, it should be noted once the 30 days end, your account is gone forever. If you’re ready to permanently delete your Twitter account, follow these five simple steps. How to delete Twitter Sign into your Twitter account Click “Settings and privacy” from the drop-down menu under your profile icon In the Accounts section, click “Deactivate your account” Click “Deactivate” Input your password, and click “Deactivate account” 1. Once you’ve signed into your Twitter account, click your profile icon to find the drop-down menu. Within the menu, select “Settings and privacy”. 2. In the Accounts section, click “Deactivate your account”. 3. Click “Deactivate”. 4. Input your password, and click “Deactivate account”. And that’s it! You’ve officially deleted your account (remember, you have 30 days to reactivate if you change your mind). For more productivity hacks, check out “The Ultimate Guide to the Best Productivity...

How Cognitive Computing Can Make You a Better Marketer

When Sophia, a robot who uses artificial intelligence to interact with humans (like Jimmy Fallon) visited my college last year, I was awestruck. At first, I thought Sophia would have a similar intelligence level as a simple bot, like Siri, who can only hold basic conversations and address straightforward questions and requests. But when Sophia’s developer started asking her questions, she completely debunked my assumption. She was articulate, made animated facial expressions, and had a surprisingly quick wit. Sophia’s ability to intellectually and socially interact with people seems like one of the most exciting advancements in artificial intelligence. But the thing is, she can’t actually understand conversation — her software is programmed to give scripted responses to common questions or phrases, creating an illusion that she’s naturally interacting with you. If developers want to create computer systems that can actually interact with humans naturally, they need to program cognitive computing into its software, which is a technology that can understand, learn, and reason like a real person. Cognitive computing can analyze enormous amounts of data in the same way humans think, reason, and remember, so the technology can provide data-backed recommendations to professionals who need to make high-stakes decisions. For instance, teachers can develop a personalized learning track for each of their students, doctors can make optimal recommendations for their patients, and marketers can even use cognitive computing to craft more human-centric customer journeys. Before we delve into how brands are applying cognitive computing to their marketing strategy, though, let’s go over what it exactly is. What is cognitive computing? Cognitive computing blends cognitive science, which is the study...

Why I Paid $25 to Take a Nap (And You Should, Too)

Blink twice if you typically sleep less than seven hours each night. Go ahead. I’m not watching, or judging. But if you’re part of the one-third of U.S. adults who get less than the recommended amount of sleep each night — please, blink twice. Did you do it? So did I. I, too, am part of what Eleanor Morgan, chief experience officer at Casper — the ecommerce company known for its sleep products, including its famed memory foam mattress — calls the most “under-slept” developed nation (the U.S.) in the world. This national epidemic of “short sleep duration” — the Center for Disease Control’s (CDC) term for habitually getting less than seven hours of sleep each night — well, it’s resulted in what Morgan has observed as “a lack of joy and happiness related to sleep.” A2. CDC data show that nearly 40% of health diagnosing and treating practitioners report a short #sleep duration of less than 7 hours on average https://t.co/hNXXDAezWn #ATSchat #MakeTime2Sleep — Academy of Sleep Med (@AASMorg) April 25, 2018 The CDC calls it “frequent mental distress” — one of the many side effects of regularly getting an insufficient amount of sleep. But it turns out that Casper — the company that admittedly started out as one that aimed to sell mattresses to millennials — wants to cure this epidemic. To democratize sleep. To make it okay — as it is in countries like Spain, Morgan uses as an example — to take a nap during the day. How Casper convinced legions of millennials to love something as pedestrian as a mattress company: https://t.co/YJPn6lXCGA — Backchannel...

The Ultimate Guide to Blockchain

Do you remember where you were the first time you heard about bitcoin? I do. The year was 2013. One of my friends briefly mentioned bitcoin while discussing how advancements in technology made it much more challenging to create timely policy. He used bitcoin as an example because it was the currency of choice for Silk Road: the now-defunct drug trafficking website. Just a little over five years ago, bitcoin was primarily used in the dark corners of the internet to purchase illicit goods on the black market. With that knowledge, I pushed bitcoin to a dark corner of my mind … until recently when I saw that the Winklevoss twins had become bitcoin billionaires. Say what? The price of bitcoin in June 2013? About $100. The price of bitcoin today? $11,392. Yes, I am suffering from an extreme case of FOMO. Thanks for asking. I bet many of you have your own bitcoin story. Maybe you bought bitcoin early and sold it a few years ago when it started to see marginal success? Maybe you just heard about it a few weeks ago and felt like it’s too late to get in the game? Or maybe you’re just confused by all these headlines about cryptocurrencies, digital mining, and … CryptoKitties? Hey, I get you. My cat is very much alive and very much scratches my new couch. But what if I told you the biggest opportunity for businesses of any kind is actually related to the technology that underlies bitcoin — known as blockchain. Blockchain, the public ledger that records all bitcoin transactions, is more than just a fad — it’s changing life...