Modern Marketing: Wisdom From Seth Godin

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn’t working for marketers today, I interview Seth Godin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […] The post Modern Marketing: Wisdom From Seth Godin appeared first on Social Media Examiner. from Social Media Examiner https://ift.tt/2TiPpkL via...

How to Maximize the Exposure of Your Videos: A Strategic Plan

Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create? In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively. Why Your Business Needs a Video Distribution and Promotion Strategy Right now, video is the […] The post How to Maximize the Exposure of Your Videos: A Strategic Plan appeared first on Social Media Examiner. from Social Media Examiner https://ift.tt/2DFr4ky via...

Knowing When to Change: The Journey: Season 2, Episode 10

Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 10, Michael Stelzner (founder of Social Media Examiner) realizes lots of things he’s doing must stop. […] The post Knowing When to Change: The Journey: Season 2, Episode 10 appeared first on Social Media Examiner. from Social Media Examiner https://ift.tt/2qP43mG via...

6 Tips for Writing Social Media Ad Copy That Converts

Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions? In this article, you’ll discover six tips for writing social media ad copy that converts. 6 Tips for Writing Social Media Ad Copy That Converts by Ashley Ward on Social Media Examiner. #1: Extend Your Brand Voice to Your Ad Copy Every business needs to have its own voice, one that mimics that of its followers. When users scroll the feed, they should be able to recognize your brand voice immediately. If your brand is more of a cargo short and t-shirt vibe, avoid using words that reflect a suit and tie mentality. The wording in your ad copy needs to mimic your other posts and include the language your demographic uses. Incorporate local lingo, slang, and grammar to match. Yes, how you spell the words in your ad makes a huge difference here. The same goes if you’re a B2B that uses more professional and business-like language when you speak and write. Mimic that style in your ad copy. #2: Clearly Communicate the Who, What, When, Where, and Why Your social media ads not only need to include a call to action but also answer the who, what, when, where, and why. Communicating these details helps ensure users have all of the information they need to know so when they do engage with the ad, they become a warm engagement and not just a casual liker who double-taps on everything they scroll through. If you look at this WeWork ad, here’s how they answered each W: Who: WeWork What:...

How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

Want your employees to share curated on-brand content with their own social audiences? Wondering how to measure the impact of those shares across multiple social media platforms? In this article, you’ll learn how to use LinkedIn Elevate to manage and measure the impact of an employee advocacy campaign for your business. How to Use LinkedIn Elevate to Manage an Employee Advocacy Program by Karlyn Williams on Social Media Examiner. What Are the Benefits of Employee Advocacy for Your Business? Employee advocacy is when you engage your employees to be ambassadors to grow your company’s reach, generate more prospects, and convert them into paying clients without spending excess advertising dollars. Let’s look at a few reasons why employee advocacy works, according to LinkedIn: Content shared by employees has double the engagement than when shared by a company. People want to interact with other people, not a faceless brand. So let employees be that face (if they want to be). Let them share in and contribute to the online voice of the brand. Salespeople who regularly share content are 45% more likely to exceed quota. They’re the employees who are building the initial rapport with prospects. They’re the ones who want to be the experts in their fields so they can showcase their knowledge and position themselves for the sale. Assisting them in sharing safe and on-brand content would be a smart idea, right? By positioning employees as advocates, you’re also giving them the freedom to create a personal brand. A personal brand is when you, as an individual, actively market yourself as an expert in your industry or chosen field. In today’s digital...

How to Optimize Your Ad Budget Between Facebook and Instagram

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. Is Allocating Ad Spend via Automatic Placement in Your Best Interest? When you advertise […] The post How to Optimize Your Ad Budget Between Facebook and Instagram appeared first on Social Media Examiner. from Social Media Examiner https://ift.tt/2K34jYd via...