3 Types of Social Video That Work for Any Business

Want to add more video to your social media marketing? Wondering how other businesses use video? In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and LinkedIn. Why Social Video Matters to Your Business According to a 2019 survey by Wyzowl, 87% of marketers see video as […]

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Instagram Creator Accounts: What Marketers Need to Know

Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts? In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals. What Is an Instagram Creator Account? When Instagram first launched, everyone had a personal account. […]

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Facebook Ad Relevance Score Updates: What Marketers Need to Know

Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you? In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns. What Changed With Facebook Ad Relevance Metrics? Facebook’s relevance score is an assessment based on how well […]

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Facebook Pixel to Become Less Effective for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On today’s show, we explore the ramifications of Facebook’s upcoming Clear History tool and Instagram expanding Stories into the Explore tab with special guests, Jenn Herman and […]

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How to Use IGTV for Marketers

Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She’s the founder of Insta 180, an online course on using Instagram for business, and she […]

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3 Image Tools for Marketers on a Budget

Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help? In this article, you’ll discover three affordable image design tools for marketers. #1: Create the Perfectly Sized Image for Every Social Network Over (available for iOS and Android) is a powerful image tool that lets […]

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How to Use Twitter Media Studio to Improve Your Video Marketing

Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets? In this article, you’ll learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter. What Is Twitter Media Studio? With Twitter Media Studio, you can improve the videos you […]

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How to Research Your Competitors’ Facebook Ads

Want to know more about your competitors’ Facebook ad campaigns? Wondering how to study their ad strategy? In this article, you’ll discover six ways to research your competitors’ Facebook advertising campaigns and discover creative ideas for your next Facebook ads. #1: Build a Facebook Ad Swipe File A swipe file is a place where you […]

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Facebook Marketing Declining: New Research

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore findings from the 2019 Social Media Marketing Industry Report and Facebook’s new Automated Ads tool with special […]

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How Local Businesses Can Drive More Foot Traffic

Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl. Stacy is a local business marketing expert and owner of two performing arts studios. She’s also host of the Foot Traffic podcast […]

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