Facebook Analytics: What Marketers Need to Know

Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with […]

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How to Turn Fans Into Brand Champions

Is your visibility on social media falling? Wondering how your biggest fans can help? In this article, you’ll discover how to turn engaged fans and followers into brand champions. Why Brand Champions Matter to Social Visibility As marketers prepare to feel the full effects of evolving social media algorithms, relationships are the new reach. More […]

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Creative Instagram Features for Marketers

Want to make your Instagram presence more business-oriented? Wondering which Instagram tools can help? In this article, you’ll discover six Instagram features marketers can use to support business goals. #1: Use Instagram Action Buttons to Encourage On-Platform Business Transactions Instagram business accounts can now add action buttons to their profile that allow users to book […]

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How to Evaluate and Partner With Social Media Influencers

Want to collaborate with social media influencers to promote your products and services? Wondering which influencers are a good fit for your business? In this article, you’ll find out how to get started with influencer marketing campaigns. #1: Identify Potential Social Media Influencers First, it’s helpful to understand what types of influencers you’ll encounter. While […]

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The Facebook Attribution Window: How Facebook Tracks Conversions

Confused by the Facebook attribution model for ads? Wondering which ad should receive credit for a conversion? In this article, you’ll learn how to use the Facebook Attribution Window feature for Facebook ad campaigns. How Does Facebook Ad Attribution Work? When people interact with your Facebook ads or Instagram ads, they can take a variety […]

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Facebook Rolls Out Watch Party to All Facebook Groups

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all Facebook groups, Twitter’s new Ads Playbook, and other breaking social […]

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How to Create a Live Show on YouTube

Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software? To explore what you need to create a live show on YouTube, I interview Dusty Porter. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover […]

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How to Use LinkedIn Lead Gen Form Ads

Want an efficient way to find qualified leads on LinkedIn? Have you heard of LinkedIn lead gen form ads? In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads. #1: Offer Something Your Target Audience Will Truly Value LinkedIn lead gen forms make it easy to collect leads […]

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How to Calculate the ROI of Influencer Marketing Campaigns

Do you run influencer marketing campaigns? Wondering how to determine the ROI of your efforts? In this article, you’ll learn how to measure the results of your influencer marketing campaigns. #1: Determine Your End Goal at the Beginning Before launching an influencer marketing campaign, you need to decide what you want to accomplish. Establishing an […]

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How to Maximize Your Exposure With LinkedIn Hashtags

Have you noticed more people using hashtags on LinkedIn? Looking for tips for using hashtags in your own LinkedIn marketing? In this article, you’ll learn how to use the LinkedIn Hashtags You Follow feature to develop a solid hashtag strategy for LinkedIn. #1: Explore the Hashtags You Follow Feature LinkedIn is encouraging users to post […]

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