Instagram Pushes IGTV Growth With Horizontal Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David […]

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How to Create Content That Attracts Customers

Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former journalist, storytelling expert, and founder of StoryFuel, a company that helps marketers become better storytellers. Discover different ways to create content both on and […]

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How to Get LinkedIn Leads Without Advertising

Do you need to generate more leads and prospects? Wondering how to identify and nurture leads organically on LinkedIn? In this article, you’ll find a three-step plan to develop profitable relationships with people on LinkedIn, without spending any money on ads. LinkedIn’s Role in the Sales Funnel I love LinkedIn, but the platform has long […]

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Top Marketing Podcasts That Will Make You Smarter

Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best? We’ve done the research for you. Below are the top marketing podcasts by category along with important information including what people think about the shows. We curated nominations from our community and only selected podcasts that produce […]

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How to Reach Local Customers Using Facebook Video Ads

Are you trying to get more local customers? Have you tried Facebook video ads targeted to your local market? In this article, you’ll discover how to use Facebook video ads to reach customers in your area. Why Local Businesses Struggle With Facebook Advertising In my experience working with hundreds of local business owners, the number-one […]

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YouTube Changes Public Subscriber Counts

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore upcoming changes to YouTube’s public-facing subscriber counts and marketers’ reactions to Facebook Ads Manager issues with special […]

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How to Write Facebook Ads That Sell

Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services. Ken […]

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3 Types of Social Video That Work for Any Business

Want to add more video to your social media marketing? Wondering how other businesses use video? In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and LinkedIn. Why Social Video Matters to Your Business According to a 2019 survey by Wyzowl, 87% of marketers see video as […]

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Instagram Creator Accounts: What Marketers Need to Know

Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts? In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals. What Is an Instagram Creator Account? When Instagram first launched, everyone had a personal account. […]

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Facebook Ad Relevance Score Updates: What Marketers Need to Know

Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you? In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns. What Changed With Facebook Ad Relevance Metrics? Facebook’s relevance score is an assessment based on how well […]

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