25 Post Event Survey Questions to Ask

Just like Joey from “Friends,” we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback. Without feedback, we would never be able to improve. And even though it’s hard, feedback is a...

13 Things NOT to Do on Facebook

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don’t have a page garners the same reaction from users as searching for a business on Google and seeing they don’t have a...

The Ultimate Guide to B2B Marketing in 2021

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re...

What is Comparative Advertising? [+ Examples]

Advertising is the process of creating messages that raise awareness of your brand. These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Most advertisements center around...