Comment: Average Selling Price shows Apple’s iPhone X strategy has been a huge success

Apple surprised analysts yesterday by reporting better-than-expected earnings, and record revenue for what is always its slowest quarter. Revenue was up 17% year-on-year, significantly above the Wall Street consensus. There was even better news on profit, up 32% on the previous year.

With such dramatic revenue and profit growth at a time when Mac sales are down, you might expect that meant substantial growth in iPhone sales – but that wasn’t the case. Year-on-year, iPhone sales were up just 1% …

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AAPL gets even closer to $1tn market cap, hits new all-time high in after-hours trading

Apple stock is now within spitting distance of the $1 trillion market cap milestone. Although after-hours trading can be volatile, it is obvious that investors are pleased with Apple’s latest earnings report.

In after-market, the stock hit $197.69 — above its all-time high of $195.96, up 3.6% on today’s close. If the gains hold, Apple will open with a market cap around $990bn tomorrow.

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