AirSnap by Twelve South secures AirPods to your backpack in stylish leather case

When Apple’s AirPods originally debuted, the possibility of losing one or both of the wireless earbuds was a major concern. Apple later added a Find My AirPods feature that helps you locate lost earbuds by playing a loud sound from the speaker, but that’s not as useful when your AirPods are lost in their charging case.

Twelve South wants to make keeping up with your AirPods and charging case easier with its new AirSnap carrying case. AirSnap is a $29 leather pouch that protects your charging case and clips to your backpack or bag so your AirPods don’t go missing in action.

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‘Think Different’ campaign creator Ken Segall says Apple is ‘losing its personality’

Ken Segall, the ad director behind the Think Different campaign, and a close confidante of Steve Jobs, believes that Apple is losing its personality with its current marketing.

Segall argues that having a clear brand personality is even more important at a time when the smartphone market is a mature one and the ability to differentiate on design and features is reduced …  more…

New videos show hands-on footage with 6.1-inch and 6.5-inch 2018 iPhone dummy models

As we get closer to the launch of this year’s iPhone models, we’re seeing an increasing number of images of dummy models.

While none are claiming to be the real thing, they are based on what are said to be leaked schematics from Apple’s supply-chain, and therefore an accurate representation of the appearance of the 2018 iPhone line-up. We saw the latest photos yesterday, and today two new videos have emerged …

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