Apple has announced that Super Mario is coming to the iPhone, as part of its iPhone 7 event. The company brought Shigeru Minamoto on stage to announce Apple bringing Nintendo’s top franchise to the iPhone.

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Apple just unveiled the new iPhone 7 on Twitter during its event in San Francisco today. Head below for a first look at the first and the rundown specs, features, pricing and availability…

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It’s Wednesday, September 7th and Apple’s iPhone 7 event is about to kick off at 10 AM PT/1 PM ET.

We already gave you the run down on what to expect: iPhone 7, iOS 10, macOS Sierra, Apple Watch 2, and likely some new accessories, but Apple could always have one or two more surprises in store.

Below we’re keeping track off all our coverage from the event with handy links to everything in our News Hub, and we’ll have pre-event coverage and the latest from inside the event in our Live Blog below that.

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If you’ve been waiting for the all-in-one mobile TV solution that will let you finally get rid of your old-fashioned cable TV subscription, the latest DIRECTV app together with AT&T’s promised streaming services look set to at last make it a practical proposition.

The latest DIRECTV app lets you watch both live and recorded shows anywhere – including the ability to download shows from your home DVR to your mobile device to watch without a net connection. And if you’re on AT&T, DIRECTV streaming doesn’t use up your mobile data allowance.

Right now, you still need the cable connection and home DVR box, but that looks set to change in the final quarter this year …

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The Apple event starts in a couple of hours at 10 AM PT. We are expecting to watch Apple CEO Tim Cook and the rest of the executive crew launch the new iPhone 7, second-generation Apple Watch and maybe some other surprises. But how you can follow along at home? We’ll be bringing live coverage on 9to5Mac of course but how to watch the live video stream?

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Six Colors’ Jason Snell (via Daring Fireball) posed an interesting question in his preview of today’s launch event: how will Apple justify the removal of the headphone socket? Will it do so loudly or quietly, and what will it sell as the benefit?

What’s going to be interesting is how Apple explains the move. Does it play it off quickly with a shrug—“wireless is better”—or does it go into detail? Does the jack’s removal get blamed on some other great iPhone feature that required the space? Does Apple have a bigger story about wireless headphones that it uses to distract from the removal issue?

I’ve already suggested that Apple has been preparing the ground for some time now, but I think yesterday’s KGI report contained a rather large clue as to how Apple will sell the move …

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Apple will be announcing the iPhone 7 for real in just a few hours, but if you are itching for the latest, we have one set of purported new iPhone images for you before Apple’s event at 10 AM PT. The photos apparently show a working 4.7 inch iPhone 7 unit in high resolution.

The pictures feature close-up looks at the new larger camera, 4-LED camera flash, redesigned rubber gasket SIM tray and a shot of the new ‘dark black’ iPhone 7 color variant. More photos after the jump …

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As is typical with an Apple keynote day, the company has halted business from the Apple Online Store with its usual “Please check back soon” message. Apple takes down its website to build hype for imminent product launches. At 10 AM PST, Apple will kickoff its fall media event where it is expected to unveil its new iPhone 7 and a second-generation Apple Watch.

The site says: ‘We’ve got something special in store for you. And we can’t wait for you to see it’.

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A brief report from Digitimes claims that improved cooperation between Foxconn, its shipping agents and Chinese customs officers will result in faster delivery of the new iPhone 7 to the U.S. and elsewhere.

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Research firm IDC is today out with its latest data concerning the wearable market. IDC’s data, which reflects the second quarter of 2016, shows an overall increase in the wearables market but smart wearables, described as those that support third-party apps, saw a significant decline.

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