Apple today has announced a voluntary recall and exchange program for a select number of AC wall plug adapters used in Argentina, Australia, Brazil, Continental Europe, New Zealand and South Korea. America is not included in the recall. Apple says that in “very rare cases” the two-pronged Apple wall adapters could break and create a risk of electrical shock if touched.

Apple said that the affected wall adapters shipped between 2003 and 2015 with Mac and certain iOS devices. Apple also says the adapters were included in the Apple World Travel Kit. The company says that it is aware 12 issues worldwide.

The recall does not affect any of Apple’s USB power adapters or customers in Canada, China, Hong Kong, Japan, United Kingdom, and the United States.

Customers who would like take participate in the voluntary recall and exchange program should visit Apple’s new support page for the recall. The company is asking that users stop using the affected wall adapters and exchange them for new, redesigned choices.

Last year, Apple issued a recall for the Beats Pill XL citing instances in which the speaker could overheat and create a fire risk. Also last year the company launched a camera replacement program for the rear camera on select iPhone 6 and iPhone 6 Plus devices.

Important Notice for Certain AC Wall Plug Adapters & World Travel Adapter Kit Customers

Voluntary Recall and Exchange Program

CUPERTINO, California — January 28, 2016 — Apple® today announced a voluntary recall of AC wall plug adapters designed for use in Argentina, Australia, Brazil, Continental Europe, New Zealand and South Korea. In very rare cases, affected Apple two-prong wall plug adapters may break and create a risk of electrical shock if touched. These wall plug adapters shipped with Mac® and certain iOS devices between 2003 and 2015 and were also included in the Apple World Travel Adapter Kit. Apple is aware of 12 incidents worldwide.

The recall does not affect any other Apple AC wall plug adapters designed for Canada, China, Hong Kong, Japan, United Kingdom, United States or any Apple USB power adapters.

Because customer safety is the company’s top priority, Apple is asking customers to stop using affected plug adapters. Customers should visit http://ift.tt/1ORMwPX for details about how to exchange the affected adapters for new, redesigned ones.

An affected two-prong plug adapter has either four or five characters or no characters on the inside slot where it attaches to the main Apple power adapter. Visit the program website for more details on how to identify an affected adapter.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Filed under: AAPL Company Tagged: Apple, recall

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Yahoo today announced that it’s revamping the way it aggregates news content and in the process launching redesigned commenting, news discovery, and notification features to users on Android, iOS, and through its Yahoo homepage on the web.

Not only will the experience be consistent across platforms now, the entire experience has been given a fresh coat of paint and new features with Yahoo noting that it’s “made it easier to discover and create conversations with a community around engaging content and follow the latest developing stories in a nearly infinite news stream.”

Here’s what’s new for news discovery:

With this update, we’ve made it possible to sift through more content in less time. You no longer need to open individual articles in multiple browser tabs; instead, you can simply scroll through related stories inline. Up top, our editors pick some of the most important stories you need to know, alongside content most relevant to you. For a more in-depth understanding of a story, see related stories by clicking the “heart” icon, or clicking through to find additional related stories below each article. Over time, as you click on more content, the Yahoo stream becomes more tailored to your interests. The more you use the app and homepage, the better your experience will be.

With the update you’ll also find it easier to find and hop into conversations surrounding stories, with comments now surfaced in-line, neatly folding out from underneath an article when requested.

And lastly, you’ll now be able to follow the latest stories and trends as well as receive notifications on updates directly to your mobile device or on the web.

The updated Yahoo iOS app (and the Yahoo app for Android  & Yahoo homepage) should be rolling out shortly.

Filed under: Apps Tagged: Android, conversations, homepage, iOS, mobile, news discovery, update, Yahoo

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The iPad Pro quietly gained a new capability in iOS 9.3 beta 2: German developer Stefan Wolfrum tweeted that the device can now update the firmware in devices attached to the Smart Connector. He was offered, and able to complete, a firmware update to his Logitech Create keyboard.

Firmware updates of accessories usually need you to connect them to a Mac, but as the Smart Connector is unique to the iPad Pro, it’s likely this fact that prompted the new capability …

The move also helps support Tim Cook’s contention that, for many people, an iPad Pro could be a complete replacement for a PC.

We haven’t been overly impressed with the Logitech Create keyboard, with some reporting flakey connectivity, so hopefully the firmware update will solve this issue.

The second public beta of iOS 9.3 was released yesterday, adding Night Shift mode, an updated Control Center and more.

Filed under: iOS Devices Tagged: iOS, iOS 9.3, iOS 9.3 beta 2, iOS 9.3 public beta 2, iPad, iPad Pro, Logitech, Logitech Create, Logitech CREATE Keyboard, Smart Connector

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After our report yesterday, the not overly reliable Digitimes is claiming that the iPad Air 3 will come equipped with a 4K screen, as well as 4GB RAM and improved battery life. As usual, it cites unnamed supply chain sources for the claims.

Aside from the source of the latest rumor, a 4K display would give the iPad Air 3 a higher-resolution screen than the iPad Pro, which would seem unlikely. It’s also more Apple-like to opt for a slimmer device matching the battery life of existing iPads rather than increase the already great battery life. Perhaps the extra battery that they are seeing on the supply side is needed to get all the extra features to the standard 10-hour life…

We revealed yesterday that the iPad Air 3 is likely to be unveiled at a mid-March event, alongside the iPhone 5se and new Apple Watch goodies. A sketchy schematic earlier suggested the possibility of a rear-facing LED flash and additional speakers along the lines of the iPad Pro.

Apple does need to work hard to give iPad owners good reasons to upgrade, its latest earnings report revealing a 25% year-on-year fall in sales.

Filed under: iOS Devices Tagged: iPad, ipad air, iPad Air 3

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Apple retail chief Angela Ahrendts has recently sat down with Fast Company for a brief interview in which she discusses what her first two years at Apple have been like. Ahrendts previously was the CEO of high-end fashion retailer Burberry. Ahrendts notes of the strategies she’s employed to improve Apple’s retail chain, including her strategy of treating them just as she would treat an executive.

Ahrendts first notes that during her first six months on the job at Apple, she was able to travel to 40 different markets and spend time with retail leaders in each. She described that Apple’s retail stores are “uniting people and getting them to collaborate.” Having that power, Ahrednts explained, just by itself is “empowering” to her.

Perhaps most notably, Ahrendts said that in 2015, Apple retail had the highest retention rate it has ever had at 81 percent. She explained that she doesn’t see retail employees as simply retail employees, but rather she sees them as executives that are “touching the customers with the products that Jony and team took years to build.” This comment really shines on how important Ahrendts believes Apple’s oft-praised retail chain is to the company:

We just ended the year with the highest retention rates we’ve ever had: 81%. And the feedback [from Apple Store employees is that it’s] because they feel connected. They feel like one Apple. They don’t feel like they’re just somebody over here working with customers. I don’t see them as retail employees. I see them as executives in the company who are touching the customers with the products that Jony [Ive] and the team took years to build. Somebody has to deliver it to the customer in a wonderful way.

Ahrendts also noted that one thing she noticed during her first month at Apple is that the culture within the company is strong. The executive explained that everyone working at Apple is driven to “change people’s lives.” It goes deeper than just the products, too, with Tim Cook’s strategy of being involved in societal issues and leaving the world better than they found it:

The thing I didn’t know before I came in—a month in, I told my husband, “I now know why this is one of the most successful companies on the planet: Because the culture is so strong. The pride, the protection, the values.” The company was built to change people’s lives. That foundation, that service mentality, that drive to continue to change lives—that is a core value in the company. And Tim [Cook] then has added his on: He says it’s also our responsibility to leave it better than we found it. So you have these two amazing pillars and a culture built around that. It’s the same in retail and in [Cupertino]. That is the underlying mission, and how could you know that unless you’re inside? But it is deeper than you would ever imagine.

You can read the full interview from Fast Company here.

Filed under: AAPL Company Tagged: Angela Ahrendts, Apple, interview, retail

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Apple has long been rumored to have an interest in the virtual reality market, but the company itself has always remained quiet on the technology. That’s not an unusual strategy for Apple, though, as it often only makes very general, or even negative, comments about a technology until it is ready to announce its own foray into a market. During the company’s earnings call for the first quarter of 2016, however, CEO Tim Cook was asked about his opinions on virtual reality.

Speaking on the call, Cook said that he thinks virtual reality has some interesting applications and noted that he doesn’t think it is a niche market, a comment often used against the technology by its naysayers. “I don’t think VR is a niche,” Cook said. “It’s really cool and has some interesting applications.”

This begs the question as to what exactly Apple has planned for virtual reality. There are a variety of possibilities, some of which companies like Google have already capitalized on. As we’ve learned in the past, however, Apple has no problem with launching its own version of a technology later in the game. So, let’s talk about some of the potential places in which Apple could implement virtual and augmented reality technologies…

Apple has made a variety of acquisitions relating to the virtual and augmented reality technologies. Earlier this year, it acquired a company called Emotient. Emotient used artificial intelligence to detect emotions by analyzing facial expressions. In a similar fashion, the company also recently acquired Faceshit, the company behind the motion capture technology used in Star Wars.

The acquisitions of Faceshift and Emotient combined present a few intriguing possibilities. Ben Lovejoy broke down a handful of them earlier, but some of it bares repeating again, especially taking into account the acquisition of Emotient. Perhaps the most interesting possibility in my opinion comes in facial recognition to unlock devices. I don’t think this has a huge use case for iPhones, but for Apple TV and Mac it’s a different story.

Impinge that, as soon as you sat down in front of your TV, Apple was able to recognize that it was you and propagated your Apple TV with your personalized content, including apps, TV, music, and movie suggestions, and more. This would make it much easier for families to share Apple TVs without having content overlap. The same principle applies to the Mac. You sit down in front of your Mac and your personalized user account is automatically loaded without you having to enter a password or anything.

Personally, I don’t think facial recognition for device unlocking has as big of an application for the iPhone. With Touch ID already as quick as it is and with iPhones not being devices that are commonly shared by more than one user, it just doesn’t seem realistic for Apple to invest too much time into implanting facial recognition into the iPhone.

On the other hand, facial recognition could be used on the iPhone to identify the people in a picture on the go. Imagine that as you’re taking a picture, iOS is able to immediately identify who else is in the picture and tag. You could even set it up so that if you took a picture with a family member, iOS could recognize who it was and immediately share it with them via AirDrop. This would replace the age-old process of taking an image on everyone’s phone or taking an image and iMessaging it to the other people in it.

Currently on the market there a variety of headsets that enable virtual reality from existing smartphones. Perhaps most notable is Google Cardboard. Just as the name implies, it’s a literal cardboard structure with a slot for a smartphone that gives virtual reality-like experiences. There’s also the Facebook-owned Oculus Rift that’s launching later this year. I don’t necessarily see Apple entering the market of developing its own virtual reality headsets, however, but rather creating platform on which other companies can build virtual reality headsets and apps.

Think something similar to HomeKit and TVKit platforms that Apple offers. Apple has yet to build its own hardware for things like iPhone-controlled thermostats and lights, but rather a platform on which other companies can build their hardware and integrate it with iOS. For instance, look at the Speck Pocket VR headset that was announced at CES earlier this month. The Pocket VR features a collapsible design and is compatible with the iPhone 6 and iPhone 6s and gives iOS users a Google Cardboard-like experience.

The issue at the moment with things like the Speck Pocket VR, though, is that there is not a lot of content available on iOS for the platform. So if Apple were to release a VRKit of some sort for developers, they could build virtual reality apps for third-party viewers like the Speck model. Along with VRKit, Apple could apply its Made For iPhone (MFi) standard to VR headsets, as well, allowing companies to work in conjunction with Apple on bringing virtual reality to more people, without Apple itself having to invest too much time or effort into the technology.

If Apple were to build its own virtual reality hardware, which I think is very unlikely for the foreseeable future, there is no part of me that thinks it will be anything that resembles Google Glass. Google Glass arguably proved that the average person doesn’t want a piece of hardware to attached to their face at all times. Apple’s solution should be something focused on gaming rather than delivering 24/7 information. That’s what the Apple Watch is for.

The Apple TV presents a huge opportunity for virtual reality as far as gaming goes. The idea of putting on a headset while gaming on a TV is something that has been around for ages, and if job postings are anything to go by, it’s something Apple is hard at work developing a platform for. In 2014, the company posted a job listing looking for people to build “VR gaming experiences and cinematic user interfaces” for future products:

Play a part in the next revolution in user experience by delivering cinematic user interfaces and simplifying human interface in fundamental ways. Build a team to develop new user interaction solutions, while working on innovative products… This engineer will create high performance apps that integrate with Virtual Reality systems for prototyping and user testing

At the same time, however, Google Glass and Google Cardboard have proved that there is a huge market for virtual reality in enterprise markets. For instance, earlier this month we saw Google Cardboard used to save the life of a young child with heart and lung issues. With Apple already pushing its iPad and Mac lineup in the enterprise market with its IBM partnership, there are a handful of different ways in which it could partner with hospitals and the like to implement virtual reality technology.

One of the more intriguing possibilities for Apple to implement augmented reality is in the camera on the iPhone. Google has its Project Tango initiative and earlier this year announced the first consumer-ready device in partnership with Lenovo. While unveiling the device at CES, Lenovo and Google showed off how they could instantly map out the stage and reconfigure it with furniture such as a couch and a refrigerator. Project Tango uses real-time mapping technology paired with a complex setup of cameras and sensors to map the 3D space around users in real time and it is wicked cool. Think of Apple integrating something like this into the iPhone’s camera…

In 2012, Apple was granted a patent for a technology relating to 3D camera technologies related to augmented reality. The patent detailed how the camera would be capable of recognizing facial expressions and gestures while creating 3D models of scanned objects. This technology would lend itself very nicely to a Project Tango-like technology. Furthermore, a patent application recently surfaced suggesting that the company was considering a twin-camera system for future iOS devices. A two-camera set-up opens up a wide array of possibilities when it comes to augmented reality.

Perhaps most telling about Apple’s augmented reality plans is its acquisition of Metaio last year. Metaio specialized in integrating augmented reality into every day life. For instance, the company opened the door for virtually trying on clothing. The technology in the video below was created using Metaio’s SDK and shows how augmented reality can be used in viewing historical landmarks as they looked hundreds of years ago.

No matter how you look at it, virtual and augmented reality are becoming more common technologies with every passing year. Now that Apple has officially acknowledged its interest in the market, it will be interesting to see where it goes. As I mentioned before, I don’t see Apple getting into the hardware-side of virtual reality anytime soon, but rather creating a platform for others to develop their own apps and hardware for.

Personally, however, I think that the most interesting possibility for Apple is in integrating augmented reality technologies into the iPhone camera. Imagine being able to hold your camera up and using just your iPhone, be able to map out a place in real time, adding layers and making changes.

What do you think Apple has in store for virtual reality? Let us know in the comments!

Filed under: AAPL Company, Opinion Tagged: Apple, Augmented reality, Opinion, Virtual reality, vr

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Apple today announced on its Developer Portal that its making two new lower price tiers available for developers in Canada and New Zealand. Developers in those countries can now offer paid apps and in-app purchases at $0.99 CAD and $0.99 NZD. These new options will allow for developers to offer more affordable apps and in-app purchases to users in these countries.

Apple wrote the following on its Developer Portal regarding the changes:

Lower price tiers, Alternate Tier A and Alternate Tier B, now let you offer paid apps and In-App Purchases at $0.99 (CAD) and $0.99 (NZD). Existing apps that already use these price tiers have been automatically updated. Get details on App Store pricing in the Pricing and Availability section of My Apps on iTunes Connect.

Earlier this month, Apple announced that it was increasing the prices of apps and in-app purchases in Canada, New Zealand, Israel, Mexico, Russia, Singapore, and South Africa due to exchange rate fluctuations. The introduction of new $0.99 CAD and $0.99 NZD pricing tiers will allow for developers to continue offering apps at a low price, albeit making less money due to the exchange rate fluctuations.

Developers can implement the new pricing tiers on iTunes Connect.

Filed under: Apps, Developers Tagged: App Store, Apple, Apps, developer

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Six years ago today Steve Jobs introduced the iPad on stage in what was arguably one of the best product demos from Apple or any other tech company for that matter. The hype was tremendous but the demo was low key.

Jobs plainly explained why the iPad needed to exist and where Apple believed it fit between iPhones and Macs, then offered an almost hypnotizing demonstration of what using an iPad was like. Highlighting the intimacy of the tablet, Jobs demoed the iPad on stage while comfortably seated for a full 12 minutes. If you’ve never watched the demo or haven’t seen it lately, queue it up and see for yourself how much it stands out from nearly every other product introduction.

Six years in, the iPad has matured from a single product to a whole product line with multiple screen sizes, price points, and even accessories specific to the tablet. iPad sales peaked two years ago, though, and that peak’s clearly not temporary like many believe it is with the iPhone. Even with a whole new display size with the iPad Pro, Apple saw year-over-year declines with iPad sales last quarter.

So how exactly have iPad sales been changing over the years, what has Apple done to address the product category, and what opportunities remain for the tablet family?

Let’s take a look at just how many iPads Apple sold during the holiday quarter: 16.1 million. That’s three times as many Macs sold during the same quarter, but iPads have outsold Macs since their second quarter on the market. Looking at the same holiday quarter one year ago, Apple sold 21.4 million iPads. The holiday quarter before that? Peak iPad at 26 million.

Looking at iPad sales annually, the recent and steady decline is even clearer. 74.2 million iPads sold in 2013, 63.2 million iPads sold across 2014, and 49.4 million iPads sold last year during 2015.

CNBC’s Jon Fortt shared this chart which visualizes iPad sales per quarter since Apple began selling the tablet.

The iPad has effectively spent the last third of its life as a product category on the decline no matter how you slice it. So what has Apple been dying to combat that?

In 2012, before we actually reached peak iPad, Apple debuted the smaller and more affordable iPad mini. The 7.9-inch tablet was better priced to take on mid-tier competition from Google and Amazon, but even smaller iPads are still premium so Apple has thus far relied on older generation hardware to meet even lower price points.

Then this past November, Apple released the larger iPad Pro with a 12.9-inch display that mammoths the now mid-size 9.7-inch iPad. As we saw in yesterday’s earnings report, iPad sales dropped dramatically year over year despite a significantly different iPad being introduced in the middle of the quarter.

For competitive reasons, Apple doesn’t break out how many of which model of iPad it sold, so it’s possible the iPad Pro sold in high numbers but not enough to offset decline with the other iPads. It’s also worth pointing out that Apple didn’t introduce an updated 9.7-inch iPad, which is widely considered to be the default model, and instead focused on updating the iPad mini and introducing the iPad Pro. It sounds like there’s a new iPad Air 3 not too far off to balance this out.

Apple is also targeting both the enterprise and education markets as major potential iPad customers.

For enterprise customers, Apple has grown its IBM partnership first established in mid-2014, which has resulted in over 100 MobileFirst apps for iOS, watchOS, and OS X. Apple sees businesses replacing outdated PCs as an opportunity to push iPads in mass, and it’s using IBM to serve as its enterprise wing for software development and distribution.

In education, the iPad has been getting schooled by cheaper and more laptop-like Chromebooks. As we’ve seen with iOS 9.3, Apple is shifting its 1:1 approach in education to allow iPads to be shared between classrooms when one iPad per student isn’t possible. Apple’s also making progress in education with its upcoming Classroom application for teachers and managed Apple IDs that can be assigned by schools.

And on a broader level, we saw Apple demonstrate a renewed focus on the iPad with iOS 9, which introduced new multitasking features like Split View, Slide Over, and Picture in Picture. Many of these features require newer iPads to work, marking one of the first instances where Apple has necessarily used software as a reason to promote iPad hardware upgrades.

Lengthy upgrade cycles have certainly been a factor in declining iPad sales, and Apple readily admits that larger iPhones risk cannibalizing iPad sales. The idea is that it’s better for Apple to do the cannibalization and not a competing company.

Revisiting Steve Jobs’ original description for why the iPad should exist, I think the whole table has flipped and it’s way more complicated than six years back. Jobs described that iPad’s goal as being better than an iPhone and MacBook at web browsing, emailing, viewing photos, watching video, playing music and games, and reading ebooks.

In the age of the iPhone 6s Plus and 12-inch MacBook, it’s increasingly difficult to assign any one of those tasks solely to the iPad. But iPads are totally replacing laptops for loads of people (and Mac sales aren’t climbing either), the software is getting increasingly capable, and the form factor has made leaps in just six short years.

While it’s true that I personally can’t fully replace my workflow on my Mac with one on the iPad, it’s easy to think that the last few holes in this will be filled over the next six years of iPad.

For some perspective, read Seth’s day one impression of the original iPad six years ago when he wrote that “the iPad will be a success” while the masses were dismissing it as just a big iPod touch. Think about how far the iPad has come since then.

Despite that downward sales trend, I’m happy to see Apple move the iPad forward every year technologically and hope to see iOS 10 continue what iOS 9 started by dramatically expanding the software capabilities.

Six years is an eternity in the technology world, but it’s just a blip on the radar in the grand scheme of things. With that in mind, iPad seems to be a long play for Apple — not to mention Tim Cook genuinely seems to prefer the iPad to the Mac, which doesn’t hurt the iPad’s long term outlook as long as he’s in charge of the company.

Filed under: iOS Devices, Opinion Tagged: Education, enterprise, iOS, iPad, Steve Jobs, Tim Cook

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A report earlier this month from Bloomberg claimed that Apple could owe more than $8 billion in back taxes if the European Commission rules that its Ireland setup is illegal. Speaking to the Financial Times today, Apple CFO Luca Maestri commented on the ongoing European investigation and said that he estimates Apple will have to pay $0 in back taxes, assuming the investigation outcome is “fair.”

Maestri had the following to say regarding the European Commission’s investigation into Apple’s tax practices:

“This is a case between the European Commission and Ireland and frankly there is no way to estimate the impact right now, we need to see what the final decision is going to be. My estimate is zero. I mean, if there is a fair outcome of the investigation, it should be zero.”

For those unfamiliar with Apple’s practice, it funnels all European revenue through Ireland. In Ireland, it has a special agreement with the Irish government that means it pays just a 2.5 percent tax rate instead of the normal 12.5 percent. This practice has been the subject of a European Commission investigation for a while now, but the investigation was recently extended and expanded.

Last month, CEO Tim Cook labeled claims that Apple doesn’t pay its fair share in taxes as “political crap.” Cook said that Apple pays more taxes than anyone and while it would love to bring overseas revenue back to America, it would cost 40 percent for the company to do so. This comment, however, seem to focus primarily on the claims that Apple avoids U.S. taxes, with Cook avoiding the topic of the Irish tax investigation and its agreement with the Irish government.

Filed under: AAPL Company Tagged: Apple, Taxes

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