Comment: Stop using AR as a gimmick and give us truly transformative experiences

I’m with Tim Cook in thinking that augmented reality (AR) is far more exciting and relevant than virtual reality (VR).

VR has its uses, of course, but the need to wear a headset is a significant limitation. To me, VR is something you use at a specific time for a specific purpose, whether it’s playing a game or looking around a virtual representation of a building.

AR, in contrast, is something I think could become a much more integrated part of our lives. But it only makes sense if AR transforms the experience. Too many AR apps are, in my view, just gimmicks …

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Logi Circle 2 HomeKit camera now easier to mount with new magnetic base

Logitech already makes my go-to HomeKit camera with the Logi Circle 2 ($177.98, reg. $179.99), and today a new mounting option is being introduced to make positioning the camera in just the right spot much easier. Magnetic Mount ($19.99) works with both wired and wireless Circle 2 cameras and enables mounting on any flat metal surface indoors or outdoors without requiring tools.

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Microsoft reportedly planning cheaper Surface tablets to compete against $329 iPad

Apple launched a new version of the $329 iPad in March, with a faster processor and Apple Pencil stylus support. The $329 iPad has helped prop up iPad sales significantly since it was introduced last year. Apple has said that the 9.7-inch tablet is its most popular iPad.

Bloomberg reports that Microsoft is looking to compete in ths price range with some new Surface tablets that hit $400 price points. The products are expected to debut later this year.

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‘Multiple sources’ say Research Triangle Park tops Apple’s shortlist for new campus

Apple announced back in January that it was planning to grow its US operations with a new campus.

The company plans to establish an Apple campus in a new location, which will initially house technical support for customers. The location of this new facility will be announced later in the year.

Since then, there has been much speculation on where it might be located …

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