Comment: Apple seems to be turning the delayed iPhone X launch to its marketing advantage

They say when life gives you lemons, make lemonade, and it looks to me like Apple may be doing just that with the delayed launch of the iPhone X. The company appears to be taking a new approach to marketing this year’s flagship phone.

Apple normally has a very regimented approach to the way they the press – and hence the public – get exposed to a new iPhone, with two distinct phases …

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Apple shows off iMac Pro and Space Gray accessories at Final Cut Pro X Creative Summit

Apple took an iMac Pro to the Final Cut Pro X Creative Summit to demo its power to the professional video editors attending the conference. Whilst we still don’t know exactly when the computer will be available, Apple has promised a December launch and photos of the iMac Pro in the flesh certainly help to build the hype.

Gallery of photos after the break …

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iPhone 8 sees Apple bounce back in China, sales up 40% after six quarters of decline

The iPhone 8 launch has seen Apple return to growth in China after six consecutive quarters of declining sales in the world’s most populous country. The report comes from Canalys, which says that iPhone sales grew by a dramatic 40% year-on-year.

The company says that Q3 sales, which include the iPhone 8, hits 11 million, up from 8M in the same quarter last year. However, warns the firm, that growth could be short-lived despite excitement about the iPhone X

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Apple gives original iPhone reviewer Steven Levy early hands-on with iPhone X

Whilst we are waiting for the onslaught of iPhone X reviews to drop, Steven Levy (now writing for Wired) has published his hands-on with the device, having been given a review unit last Tuesday. Levy was one of the four journalists who reviewed the original iPhone in 2007, so Apple decided to give him the opportunity to publish first impressions with the ‘milestone’ iPhone X.

Levy was impressed by the ‘Super Retina’ 5.8-inch OLED display in the body of a phone only slightly larger than a 4.7-inch iPhone 8. He also quickly adapted to the new swipe gestures that replace the home button, but hit some frictions with Face ID.

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