PSA: Warn your less techy friends about scam phone calls regarding ‘iCloud hack’

While the evidence seems pretty clear that a hacking group’s claim to have obtained the details of 600M iCloud accounts is a hoax, many less techy people have only heard the claim, not Apple’s refutation. Telephone scammers are now taking advantage of this fact to pretend to be calling from Apple in order to obtain actual login details and other personal information …

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Filed under: Apple

Apple declared ‘most intimate brand’ in survey of 6,000 consumers

A survey of 6,000 consumers across three countries has found that Apple is ‘the most intimate brand’ – using a range of survey responses to measure the emotional connection people feel to a brand. It also had the highest score for ‘can’t live without this brand,’ with 59% of consumers ticking this box.

Behind Apple in the top 10 were Disney, Amazon, Harley Davidson, Netflix, Nintendo, Samsung, Whole Foods, BMW and Toyota.

MBLM, the company behind the survey, say that hard data proves the rankings aren’t just fluff …

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Filed under: Apple

PSA: Apple’s USB-C accessory + UltraFine display pricing discounts end this week

Apple first announced that it would be discounting certain USB-C accessories back in November to coincide with the release of the new MacBook Pros. Originally, the promotion was set to run through the end of the year, but Apple extended it through March 31st to supplement the launch of the LG UltraFine 5K displays, which are also discounted.

That day is quickly approaching, though, so you’re running out of time to take advantage of the promo…

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Filed under: Apple

Samsung’s Galaxy S8 prepares Apple fans for all the possibilities in the iPhone 8 [Poll]

Today was an exciting day over at 9to5Google as Samsung unveiled a suite of new features coming to their new Galaxy S8 and S8+ devices. What made today’s announcements uncanny was just how many features Samsung unveiled in their new Galaxy S8 that we’ve already heard reported for the upcoming iPhone 8. The Galaxy S8 may not be iPhone fans want today, but it surely prepares them for what we may be seeing later this year.

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Filed under: Apple

Apple Music saw over 40M users on mobile last month, leading Spotify by 10M

While Spotify may lead in terms of subscribers, it’s already been proven that Apple Music can dominate even with its smaller user base. A new report from analytics firm Verto further highlights the sometimes underestimated reach of Apple Music.

The report shows that Apple Music comes out on top in terms of monthly unique users, thanks in large part to the three-month free trial Apple offers.
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Filed under: Apple

Opinion: iPhone 8’s top feature needs to be design

Apple surely has lots of whiz-bang new features planned for the new flagship iPhone this fall, but the number one feature on my wish list this year is a radical new design. Given the choice between a new iPhone with the same design plus new features like wireless charging and facial recognition or a new iPhone with a new design and no new features, I’d absolutely choose the new design.

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Filed under: Apple