The once ‘hobby’ Apple TV has been gaining quite a bit of attention from Apple over the last year. tvOS 10 brought in a new Dark mode option for users system wide, while version 10.1 brought in the new TV app.

With rumors of Apple integrating its own TV bundle service to the system coming and going, here are a few things that could be in the pipeline for Apple TV and tvOS.
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This week’s 9to5Rewards partner is ExoLens, creators of the professional grade lens kits for iPhones.

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Apple has kicked off a new ad campaign for the iPad Pro that targets PC users skeptical of the tablet as a real computer. The new videos are quite different from recent advertisements from Apple and have a similar tone to Apple’s famous ‘I’m a Mac and I’m a PC’ ad era.

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Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Here’s your first discount on the new BeatsX wireless headphones: $125 shipped (Reg. $150)

Daily Deals: Brother Wireless Mono Laser Printer w/ AirPrint $76, 2-pack of D-Link Wi-Fi Cameras $57, more

UE’s ROLL 2 Bluetooth Speaker is one of our favorites on the market today: $69 (Reg. $90+)

Best Buy President’s Day Sale: $275 off 13-inch MacBook Air, iMac and iPad Pro deals plus 4K UHDTVs and more!

Best Buy extra $25 off $100+ w/ Visa Checkout: WD 4TB Ext. Hard Drive $95, Powerbeats3 $125, Google Home $104, more

Give the kids a no-contract iPhone 5s 16GB on Virgin Mobile’s pre-paid service for just $100 shipped

Verizon announces trade-in program that nets a free iPhone 7/Plus or Google Pixel (and others) for new Unlimited users

9to5Rewards: Grado’s Brooklyn-made SR325e Over-Ear Headphones [Giveaway]

App Store Free App of the Week: the gorgeous Green Riding Hood goes free for the very first time (Reg. $3)

• 2K iOS Game Sale: Civilization Revolution 2 $3, XCOM Enemy Within $3, more
• The entire GO Trilogy on iOS for just $2 today: Hitman, Lara Croft and Deus Ex (Reg. $5+)
• LEGO Batman Beyond Gotham for iOS gets its very first price drop: $1 (Reg. $5)

The Best Console Game Releases for February: Horizon Zero Dawn, For Honor, and more

MORE NEW GEAR FROM TODAY:

Add rich sound to your home: Sony 5.1-Ch. Soundbar System with Wireless Subwoofer $225 shipped (Reg. $500)

• Canon’s latest certified refurb sale: Rebel T6 w/ two lens kit $390 (Orig. $750), more
• Smartphone Accessories: Vansky Universal Gooseneck Car Mount and Charger $11, more
• TGIF! Weekend movie rentals for $0.99: The Secret Life of Pets, Suicide Squad, more
• Games/Apps: Final Fantasy XV $34 or less, COD Infinite Warfare $25, iOS freebies, more
• You Can Now Pay Whatever You Want For These Course Bundles: Learn to Code, and more!
• The amazing Zelda Breath of the Wild Hardcover Deluxe Coffee Table Book Guide
• 9to5Toys Specials: Jamstik+ Smart Guitar $240 (Orig. $300), more
• Hop on pop, I mean, hop on over to Target to get three Dr. Seuss books for the price of two
• DEWALT 20V Drill/Driver Kit w/ Bag, Battery and Hard Case for $150 (Reg. $250)
• Levi’s – get an extra 40% off sitewide: 541 Athletic Fit Stretch Jeans $42, more

MORE DEALS STILL LIVE:

Apple iPhone 7 Smart Battery Case in Black or White: on sale for $85 shipped (Reg. $99)

Stream live video 24/7 with the Netgear Arlo 1080p HD Wired Security Camera for $120 shipped (Reg. $190)

Dive into the world of Google Home + Chromecast at Best Buy, bundles start at $119 w/ Visa Checkout

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This week Benjamin and Zac discuss the first HomeKit video camera, iPhone 8’s rumored function area and other details, WWDC 2017 in San Jose, and Eddy Cue’s appearance at Code Media. 9to5Mac’s Happy Hour podcast is available for download on iTunes and Apple’s Podcasts app, or through our dedicated RSS feed for Overcast and other podcast players.

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It seems pretty clear by this stage that Apple is working on a near-bezel-free design for the iPhone 8. Not only have we heard consistent reports supporting this idea – and Jony Ive’s ambitions of a ‘single slab of glass’ design – but it’s also a pretty obvious next step in the evolution of smartphones.

Apple has been headed in this direction since day one. One of the major points of differentiation of the very first iPhone over existing smartphones of the time was that it dispensed with a physical keyboard in order to maximize the screen space. In the latest iPhones, Apple has ditched a mechanical Home button in favor of a touch-sensitive one, and it holds patents for multiple approaches to embedding a fingerprint reader into a screen.

But the latest KGI report echoes an earlier one in suggesting that Apple may be planning to drop Touch ID and switch instead to ‘new biometric technologies’ …

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Apple’s flagship retail store in Sydney’s central business district was evacuated earlier today in what was described only as a ‘police operation.’

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India’s Economic Times reports that Apple will begin assembling iPhones in India whether or not the government agrees to the incentives it has requested. The report also supports a recent report that the location of the first plant will be Karnataka in Bengaluru.

Apple will kick off its India manufacturing plans by initially assembling 3-400,000 units of its iPhone SE model at the Karnataka plant being set up by contract manufacturer Wistron, as the maker of the iconic iPhones looks to take a deeper bite of a key market amid slowing global smartphone growth […]

A person in the contract manufacturing industry said Wistron is ready to start assembling the phones. “The duty concessions are not connected to the plant,” the person added.

Apple is said to be keen to press ahead with the plan without delay for two reasons …

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A lot has been made about Apple and Tim Cook’s relationship with President Donald Trump, but the new FCC Chairman in the Trump Administration could finally give you access to that FM radio chip in your smartphone.

As detailed by Recode, FCC Chairman Ajit Pai believes that access to FM radios in smartphones is a public safety issue.

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As Apple continues to advertise the Portrait Mode feature of the iPhone 7 Plus, the device is continuing to gain adoption for professional purposes. As detailed in a new article from Mashable, the latest cover photo for Billboard Magazine was shot with an iPhone 7 Plus and Portrait Mode…

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