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Apple launches variety of new Apple Watch models and band colors

Alongside the launch of a new Space Black Milanese Loop and range of nylon bands, Apple has also refreshed some of its other models and bands with new colors. We’ve listed every single new model Apple sells from today after the break. Note that all Sport models (featuring a rubber or nylon band) now start at a new lower price … $299 for 38 mm and $349 for 42 mm. Prices for the steel Apple Watch remain unchanged.

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Filed under: iOS Devices

Numbers from Apple event: 30m 4-inch iPhones sold last year, 5000 Apple TV apps, renewable energy stats, more

Apple CEO Tim Cook took some time to kick off today’s ‘Let us loop you in’ press event with comments on the FBI/encryption controversy, but the company also offered the usual milestones and stats throughout the event. 

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Filed under: iOS Devices Tagged: 1 billion devices, 30 million, 4-inch, Apple, Apple watch, AppleTV, iPad, iPhone SE, milestones, Numbers, sales, stats

Apple expands iPhone silicone/leather case options, confirms iPhone SE cases will fit 5/5s

Following Apple’s special event today, the company has updated its online store to include several new accessories including new iPhone case options. The Apple-branded iPhone 6s and iPhone 6s Plus leather and silicone cases now come in a variety of new color options. Also available are new iPhone SE cases fit for the new 4-inch iPhone, which Apple says will also fit the iPhone 5 and iPhone 5s which has the same design.

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Filed under: iOS Devices Tagged: iPhone 6, iphone 6 plus, iPhone 6s, iphone 6s plus, iPhone SE

9.7 inch iPad Pro goes on sale from March 24th in four colors, starting at $599, 256 GB option

The new 9.7 inch iPad Pro goes on sale, starting at $599 for 32 GB. This puts the new product squarely between the iPad Air and the 12.9 inch iPad Pro in the lineup with the announced pricing. You can order the new iPad Pro now from Apple’s website. Just like its bigger brother, the new iPad Pro features the same A9X processor for great performance. For the first time, the new iPad Pro has a 256 GB storage option for $899.

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Filed under: iOS Devices

Apple announces Smart Keyboard for new 9.7-inch iPad Pro

In addition to announcing the 9.7-inch iPad Pro, Apple today has also revealed new accessories for the device. As we expected, the company announced a new smaller version of the Smart Keyboard accessory for the device, as well. Apple of course originally introduced the Smart Keyboard with the 12.9-inch iPad Pro last November.

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Filed under: iOS Devices Tagged: Apple, iPad Pro, Smart Keyboard

Apple announces 9.7 inch iPad Pro, targeting existing iPad and Windows users

As part of its media event, Apple has announced a new 9.7 inch version of the iPad Pro. It features much of the same internals as its 12.9 inch cousin, with A9X chip, Apple Pencil support and Smart Connector. Although in most respects, the iPad Pro is the same as its big brother it features significant upgrades in the camera department. The 9.7 inch iPad Pro has a 12 megapixel rear camera, 4K video recording and a 5 megapixel front camera. That being said, the iPad Pro now has a camera bump to support the advanced camera system.

Apple says the new iPad features a screen with a True Tone display, that automatically adjusts the color temperature of the screen based on the room environment.

Along with the smaller hardware, Apple is also releasing a new smaller Smart Keyboard to fit. Existing Apple Pencils are compatible with the new device. Apple is describing the iPad Pro as an ultimate PC replacement.

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Filed under: iOS, iOS Devices Tagged: iPad, iPad Pro

tvOS 9.2 update for Apple TV will be available later today

During Apple’s special event today, CEO Tim Cook walked through the new features in tvOS 9.2, which we’ve been covering in depth and will detail once more later today. The news of the segment is that tvOS 9.2 will be available later today; release dates for the beta software rolled out last January haven’t previously been available. We’ll update as iOS, watchOS, and OS X get addressed later today.

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Filed under: iOS Devices

Apple drops Apple Watch price from today, now starting at $299 for 38 mm

Apple has just announced a price drop for Apple Watch, now starting at just $299 for 38 mm. For that price, it appears to come equipped with the new nylon bands. It’s unclear how other models in the range are impacted. Updating with more pricing information as they become available …

This represents a $50 price drop from the launch $349 price for Apple Watch. Note however, that Apple Watch has been seeing significant $100 discounts in many retail outlets for a while now. Still, this is a nice change for those who buy direct from Apple.com.

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Filed under: Apple Watch, iOS Devices

Apple announces new Apple Watch bands: Space Black Milanese, new Sport colors, more

As expected, Apple today has not released a new Apple Watch model but rather announced a handful of new bands for the device. Most notably, Apple has announced a new Space Black version of the Milanese Loop. Apple originally introduced the Milanese Loop when it first launched the Apple Watch last April.

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Filed under: Apple Watch Tagged: Apple watch, bands, milanese, nato, Nylon, sport

Apple COO Jeff Williams introduces new CareKit framework, shares latest ResearchKit developments

It’s been just over a year since Apple’s Jeff Williams first introduced ResearchKit on stage, and today the Apple COO returned to present the latest developments in Apple’s medical research effort. Williams revealed that the largest Parkinson’s study in history happened using ResearchKit. Following the success of both the HealthKit and ResearchKit frameworks, Apple is today introducing a new framework called CareKit. The first app to use this new framework will focus on Parkinson’s.

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Filed under: iOS Devices Tagged: CareKit, researchkit

Apple SVP Lisa Jackson details Apple’s environmental effort including recycling program during event

Apple’s Vice President of environment, policy, and social initiatives, Lisa Jackson took to the stage to discuss the company’s latest numbers and initiatives in environmental protection. Jackson announced that 93% of its operations are running on renewable energy worldwide. A total of 23 countries, including United States and China are utilizing 100% renewable energy.

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Filed under: AAPL Company Tagged: Apple event, Let us loop you in, Liam, Lisa Jackson, Recycling, Renewable

Tim Cook addresses FBI & encryption controversy at Apple’s press event: ‘we owe it to our customers’

One question that was up in the air leading up to Apple’s press event today was whether or not the company would use the very public stage to also address the current controversy with the FBI over the iPhone’s security.

Today Tim Cook opened up the event with some brief statements on security and encryption and in the process addressed the case with the FBI indirectly.

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Filed under: iOS Devices

News Hub/Live Blog: Apple’s iPhone SE, 9.7-inch iPad Pro & Apple Watch bands event

It’s March 21st, the day of Apple’s March 2016 media event. As we’ve been reporting over the past several months, Apple is set to debut a new 4-inch smartphone called the iPhone SE, a 9.7-inch version of the iPad Pro, and new Apple Watch bands. You can read our extensive roundup to see all of our expectations. It is still to be seen if Apple CEO Tim Cook takes the stage to discuss the Apple/FBI case, which goes to court tomorrow morning. In this News Hub, we will be live blogging all of the major announcements and highlighting all of our site-wide coverage of the event. The event begins at 10 AM Pacific Time/1 PM Eastern Time, but we’ll be updating this post with the latest details before the event as well.

Read on for the latest:

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Filed under: AAPL Company, Apple Watch, iOS, iOS Devices Tagged: Apple event, Apple Watch bands, Black Milanese Loop, FBI, iPad Pro 9.7-inch, iPhone SE, March 21st, Nylon Loop