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Apple debuts new ‘Behind the Mac’ ad campaign highlighting individual stories of creativity

Apple today is launching an expansive new ad campaign that will run on television during the 2018 FIFA World Cup, as well as online. The company is calling the new campaign “Behind the Mac” and it highlights 12 real stories of people using the Mac to solve problems, create music, and more.
How to Remove the Background of a Photo in Photoshop or PowerPoint
You know what one of my biggest design pet peeves is? When I’m designing something, but there’s an unwanted background on the image I’m editing.
In this article, you’ll learn how to remove a photo background altogether, or make it transparent so the image assumes the look of any other background you put behind it.
Consider the above feature image. The image to the left would be so much more useful to my call-to-action, SlideShare presentation, blog post, or ebook if I could just remove that pesky background so it looked like the image on the right.
Or maybe you’ve downloaded another one of our collections of free stock photos that could also use a transparent background.
Luckily, there is something you can do about it. Using either Photoshop or PowerPoint, you can easily remove the background of your photo or image in no time. And I’m going to show you exactly how to do it.
First, grab an image to practice with. You can download one from our latest collection of royalty-free stock photo here … Got an image whose background you want to remove? Great — let’s get started.
Because some of you may not have Photoshop at your disposal, let’s start with instructions for PowerPoint. You can also jump down to the instructions for Photoshop here.
How to Make a Picture Background Transparent in PowerPoint
- Insert the image into PowerPoint.
- Click on your image. Then, under ‘File’ (on a PC) or ‘Adjust’ (on a Mac) in your toolbar, choose ‘Remove Background.’
- PowerPoint will automatically try to remove the background, but it might not get it just right.
- Using the options in the toolbar, click to mark areas you want to keep or remove from the final cropped image.
- Click somewhere outside of the image when you’re finished.
- Save the image as a PNG file to preserve its transparent background.
How to Remove a Photo Background in PowerPoint
Keep in mind that you’ll need to be using Office 2010 or later, and because PowerPoint isn’t as sophisticated as Photoshop, it may not work for some of the more difficult images. But if you don’t have access to Photoshop, this could be just what you need.
1. Insert the image into PowerPoint.
Images with white/solid backgrounds or those that have high contrast with the foreground are the easiest to manipulate in PowerPoint.

2. First, click on your image. Then, under ‘Picture Format’ on a Mac (or ‘File’ on a PC) in your toolbar, choose ‘Remove Background.’

3. PowerPoint will automatically try to remove the background, but it might not get it just right.

4. Using the options in the toolbar, click to mark areas you want to keep or remove from the final cropped image.
See how it’s cutting off part of the girl’s torso and cape above? First, drag the box around the image so it includes the entire area of the image you want to keep.
Keep in mind that the areas highlighted in purple will ultimately be removed. Using your cursor, however, you can be even more precise about what you want eliminated. Hover over both the purple background and the subject in your picture — you’ll see your cursor produce either a plus sign or a minus sign. The minus sign, when hovering over your subject, allows you to mark areas to remove — simply click on any additional areas you would like to remove.
If there are purple areas you actually want to keep, hover over any purple spot and click to mark areas to keep — they will feature a plus sign.
To get a closer look at the areas you want to select, zoom in on your image. Below, you’ll see small minus signs surrounding areas of the girl’s hair — I clicked on these spots where I thought PowerPoint might get confused as to which parts of the background between strands of hair should go or stay.
PowerPoint could see these strands of hair as the edge of the girl, and not remove the background between this hair and the rest of her head. In this type of case, these minus signs can help you.
If you happen to mistakenly include or exclude something, just click on the plus or minus sign that covers the area, and it will disappear.
5. Click somewhere outside of the image when you’re finished.

Last but not least, save the image as a PNG file to preserve its transparent background.
How to Make a Background Transparent in Photoshop
Because Photoshop is much more sophisticated than PowerPoint, there are a few different methods you can use to make a background transparent. Each is good for a different kind of image. Click the links below to jump to the tutorial for each method:
- The Polygonal Lasso method is great for images with straight edges.
- The Quick Selection method is good for images with round edges.
- The Brush method is best for images whose edges require more precision.
The Polygonal Lasso Method: For Images With Straight Edges
Let’s say I want to remove the blue background (as well as the pole) from this “stop spam” image.

Because this image is made up entirely of straight edges, this method of background removal is perfect. Here’s how to make that blue background (and the silver pole) transparent.
1. Get your image ready in Photoshop.
The first thing you’ll want to do after you drag and drop your image into Photoshop is convert it into a “Smart Object,” and then rasterize it. Here’s how:
Click on the Layer dropdown in your Photoshop menu, highlight Smart Objects, and then click Convert to Smart Object.

Next, click on the Layer dropdown again, but this time, highlight Rasterize, and then click Smart Object.

Now you’re ready to convert that pesky background into a transparent one.
2. Zoom in on your image so you can be more precise with your background removal.
You can zoom in and out by clicking the View dropdown and choosing Zoom In or Zoom Out, or using the keyboard shortcuts as indicated.
3. Select the Polygonal Lasso Tool from the toolbar on the left.
The Polygonal Lasso Tool looks like this: ![]()
Once selected, click on a starting point, and trace the part of the image you want to keep using a series of clicks from point to point. I prefer to get rid of the black border on the stop sign, so I’m tracing the sign just inside the outer edge of the white border.

4. Connect the line with your starting point.
Once you’ve made it all the way around your image, connect your line to the first point you started with. You’ll know it’s connected when your cursor includes a little circle, as shown below.

Once you connect your line to your first point, a flashing dashed line will form around your image, like so …

5. Select the background you want to delete.
Do this by clicking the Select dropdown in the top menu, and clicking Inverse. This will highlight the entire background you want to make transparent.

6. Delete the background.
Hit Delete on your keyboard, and the background will turn into a checkered grid like you see below. This is how you’ll know your background is now transparent.

7. Save your image as a PNG file.
This will ensure your background transparency stays in tact.
The Quick Selection Method: For Images With Round or Wavy Edges
Okay, now let’s say your image isn’t as straight-edged as the image in the example above, and it’s got some curve to it, like the image below. Here, you’ll want to use the Quick Selection Tool.

1. Get your image ready in Photoshop.
Just like we did with the Polygonal Lasso method, the first thing you’ll want to do after you drag and drop your image into Photoshop is convert it into a “Smart Object,” and then rasterize it:
- Click on the Layer dropdown in your Photoshop menu, highlight Smart Objects, and then click Convert to Smart Object.
- Next, click on the Layer dropdown again, but this time, highlight Rasterize, and then click Smart Object. (See step 1 within the Polygonal Lasso method tutorial for screenshots if you’re stuck.)
2. Choose the Quick Selection Tool from the toolbar on the left.
The Quick Selection Tool is right below the Polygonal Lasso Tool, and it looks like this: ![]()
3. Click the background to highlight the part you want to make transparent.
This tool takes some getting used to, but once you get the hang of it, it’s one of the fastest and easiest ways to remove the background from a photo.
Start clicking around on the background to highlight the parts you want to remove.

Adjust the size of the selection tool accordingly. I recommend starting with a larger size, since that will allow you to select larger sections of your background at a time, speeding up the process.

Repeat this process until the entire background of the image is selected:

4. Subtract selections as needed.
Oops! Let’s say you notice part of the image you want to keep is getting highlighted along with the background, like you see in the screenshot below.

Have no fear — you can subtract parts of the image that accidentally get highlighted:
First, click on the Subtract From Selection button in the toolbar at the top. (Alternatively, you can hold down alt while you click on a PC, or option while you click on a Mac.)

This is also something that may take some getting used to, but the trick is to position your cursor right along the inner edges of the part of the image you want to keep. You may want to adjust the size of your Quick Selection tool for some of the finer details. Then click so the incorrectly highlighted section gets detracted.
5. Delete the background.
Finally, click Delete on your keyboard to make the background transparent.

6. Save your image as a PNG file.
This will preserve the transparency of your background.
Pro Tip: Sometimes using the Quick Selection Tool results in jagged edges, especially on parts of the image where the edge should be a straight line. This tends to happen most on low-resolution images. If it happens to you, try smoothing out the jagged edges using the Polygonal Lasso method after first removing the background with the Quick Selection Tool.
The Brush Method: For Trickier Images
There’s a third method you can fall back on if the first two methods just aren’t cutting it. This is great for images that need a little bit more precision, although to be honest, the first two methods usually do the trick for me.
The one time this method comes in handy for me is when I need to clean up some of the edges of images whose backgrounds were removed via the first two methods. For example, I used the Polygonal Lasso Tool in Photoshop to remove the background of the shark boy image at the very top of this article, but I cleaned up the spaces in between his fingers (which needed a little bit more precision) using the Brush Method.
1. Get your image ready in Photoshop.
Just like the first two methods, the first thing you need to do after you drag and drop your image into Photoshop is convert it into a “Smart Object,” and then rasterize it:
- Click on the Layer dropdown in your Photoshop menu, highlight Smart Objects, and then click Convert to Smart Object.
- Next, click on the Layer dropdown again, but this time, highlight Rasterize, and then click Smart Object. (See step 1 within the Polygonal Lasso method tutorial for screenshots if you’re stuck.)
2. Select the Brush Tool from the toolbar on the left.
The Brush Tool is right below the Red Eye Tool, and it looks like this: ![]()
3. Change the “Mode” and “Hardness” of the Brush Tool.
Right below the top menu, change the Mode to Clear. Then click the drop-down arrow next to the brush size box, and change the Hardness to 100%. This will essentially transform your Brush Tool into an eraser.

4. Brush away the background.
Erase your background by clicking and dragging. Adjust the size of your Brush Tool and zoom in on your image for more fine-tuned precision.
5. Save your image as a PNG file.
Once you have your image the way you want it, save it as a PNG. This will preserve the transparency of your background.
That’s it! Hopefully image background removal is now much easier for you using at least one of these methods.
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AT&T completes $85B Time Warner acquisition, promises to bring ‘fresh approach’ to media

Following Tuesday’s ruling from a federal judge, AT&T today has completed its acquisition of Time Warner. The deal, valued at $85 billion, was first announced in 2016 but faced a slew of regulatory delays due to antitrust concerns…
Instagram will no longer notify users if someone screenshots their Story

Back in February, some Instagram users started to receive notifications whenever someone took a screenshot of their Story. After experimenting with this feature for several months, Instagram has decided to cancel it altogether.
Apple’s Spike Jonze-directed HomePod ad wins ‘advertising excellence’ award at AICP show

Coinciding with the release of the HomePod earlier this year, Apple debuted a trippy 4-minute advertisement for the smart speaker directed by Spike Jonze and starring FKA Twigs. Now, that ad has taken home an award at the Association of Independent Commercial Producers Show…
watchOS 5: How to clear Website Data

One smaller change Apple is making in watchOS 5 is adding a variation of WebKit in the operating system. For now, it’s limited to Messages and Mail. This allows you to lightly access the internet from Apple Watch, however Apple will aggressively try to use reader mode whenever possible, among other limitations.
Apple rolls out live sports integration to its TV app in Canada

Apple today has officially rolled out live sports to users of the Apple TV app in Canada. This means that users can now easily track sporting events through various providers and services with the TV app on iOS and tvOS…
Report: Grayshift may have already found a way around USB Restricted Mode in iOS 12

In a statement to 9to5Mac yesterday, Apple confirmed a new feature called USB Restricted Mode that restricts an iPhone’s Lightning port to charge only if the device hasn’t been unlocked in the last hour. According to a new report from Vice, however, security researchers have already been able to workaround the new feature..
Apple Pay promo offers two free rides with Ofo bike sharing service

Apple continues its in-app Apple Pay promotions this week with an exclusive offer from popular bike share app Ofo. When using Apple Pay in the Ofo app, users can score two free rides through next week…
9to5Mac Daily 092: June 14, 2018

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
Apple in talks with Irish-based animation studio Cartoon Saloon, hints at possible film

To further its in-house video catalog, Apple is reportedly about to ink a deal to create its first animated film.
iWork for iOS and Mac gain built-in audio recording, Smart Annotation improvements, more

Apple has updated its iWork suite on the Mac and iOS with changes for Pages, Keynote, Numbers on both platforms. iWork for iOS in particular gains the ability to record, edit, and play audio directly in Pages, Keynote, and Numbers documents. Check out the change log for each app below:
iPhone & iPad: How to enable the new thesaurus in iOS 12

Along with other minor updates to iOS 12 like how Face ID works on the Lock screen, Apple has brought a built-in thesaurus to iPhone and iPad. Follow along for how to turn this feature on.
AirPlay 2 coming to portable Libratone speakers in September from $249

Now that AirPlay 2 is out with iOS 11.4, we’re starting to learn more about when speaker makers will release support in their products. Libratone shared this week that two of its speakers will work with AirPlay 2 starting in September.
Apple upgrading ResearchKit 2.0 with iOS 12 UI, speech recognition tasks, PDF viewer, more

After announcing ResearchKit 2.0 last week, Apple has shared more specifics on what the latest version will offer in iOS 12. Features include new speech recognition and speech in noise tasks, a new PDF viewer, a refreshed UI, and more.
AirPlay 2: HomePod stereo, Apple TV challenges, macOS limitations

AirPlay 2 has been out for a few weeks now after shipping a week before WWDC 2018 and almost a year after it was previewed at WWDC 2017.
In the places where AirPlay 2 works, the audio streaming feature is a notable upgrade over the original AirPlay feature — but there are also weird choices and clear opportunities for AirPlay 2 now that it’s available.
9to5Toys Lunch Break: 13″ MacBook Air $650, Beats Solo3 Headphones $159, Mac App Bundle $2, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. more…
9to5Mac Happy Hour 177: AirPlay 2 growing pains, using iOS 12’s Screen Time, USB-C iPhone rumors

This week Benjamin and Zac catch up on the Sonos Beam soundbar announcement, AirPlay 2 support coming to Sonos in July, more HomePod stereo thoughts after a few weeks of use, how Apple TV speakers can be challenging with AirPlay 2, iOS 12’s new Screen Time and Down Time features, potential scenarios where Walkie-Talkie on Apple Watch might be practical, and USB-C iPhones and ‘solid state’ Apple Watch rumors.
9to5Mac Happy Hour is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play Music, or through our dedicated RSS feed for Overcast and other podcast players.
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