Welcome to My Blog
Review: Fibaro Flood Sensor uses HomeKit automation to help detect leaks
Best iOS/Mac app deals for the holidays: Duet Display, Mini Metro, LEGO, Star Wars, more
Well, it’s that time of year again and we are seeing huge deals across the App Stores. As per usual, just about all the best iOS and Mac apps/games have gone on sale for the holidays and this is the place to find them. We have curated only the best-of-the-best down below in each category and will be updating this post throughout the weekend. more…
Apple responds to iPhone performance/battery age controversy, plans rollout to more iPhones
Speaking to TechCrunch today, Apple has shared an official statement regarding the decreased performance of iPhones with older batteries. While Apple’s response doesn’t offer much that’s new, it does reveal that the company plans on rolling out the battery stabilizing feature to more iPhones. TechCrunch’s Matthew Panzarino shares a thorough look at this situation with some actionable feedback for Apple.
Twitter now lets you use third-party apps instead of SMS for two-factor authentication
Twitter has announced an important change to how it handles two-factor authentication for new logins on its service. Twitter now lets you use third-party apps for two-factor authentication as an alternative to SMS.
Safari Technology Preview 46 brings Service Workers to Apple’s browser
Apple’s developer-centric Safari Technology Preview sees an update today to version 46. Along with expected bug fixes, the browser release is the first from Apple to enable Service Workers by default.
9to5Toys Lunch Break: iTunes $100 Gift Card $85, Powerbeats 3 $110, Panasonic eneloop bundle $22, more
Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. more…
Tidal brings its hi-fi streaming service to Apple TV and Android TV
Tidal may be running out of cash according to recent reports, but Jay-Z’s music streaming service has been on fire with shipping app updates for Apple’s platforms lately. Earlier this month Tidal shipped its iPhone X app update which added support for Apple CarPlay. Now, Tidal is coming to the Apple TV with a new tvOS app.
Latest celebrity voice option for Waze is Liam Neeson
If you’re bored with the standard Waze voice, and don’t want to record your own, the company has just announced that actor Liam Neeson’s voice is available ‘for a limited time’ as part of a promo for his upcoming movie Commuter …
In-depth analysis compares quality of Apple’s mapping data against Google’s, highlights challenges Apple faces to compete
Report: Apple to support cross-platform apps that run on iPhone, iPad and Mac next year
Apple will add new developer tools that will enable developers to design and engineer a single application that runs on iPhone, iPad and Mac devices according to a report from Bloomberg. This will be a huge step for the Mac app ecosystem especially, as it should make it easier for third-party developers to maintain one app that runs on iOS and Macs.
The apps would be designed in such a way that they can work with a touchscreen, mouse and trackpad depending on which platform it is running. The new ability is scheduled to launch with iOS 12 and macOS 10.14 next year.
Apple to start off 2018 with a New Year’s Apple Watch Activity Challenge
For the second year in a row, Apple will launch an Apple Watch Activity Challenge to celebrate the New Year. Set to start showing up from the 28th December, the new activity challenge promotes fitness by asking users to complete their Activity rings (Move, Exercise, and Stand) for seven consecutive days in January 2018.
Apple Watch owners can earn a special iMessage sticker (pictured below) and achievement medal in the Activity app. The design of the rewards are the same as the 2017 challenge, with an updated number for the 2018 year.
Pokémon GO gaining iPhone exclusive AR+ mode powered by Apple’s ARKit
After first demoing improved augmented reality features for Pokémon GO back at Apple’s developer conference in June, Niantic has officially announced AR+ mode for the hit game. AR+ leverages Apple’s ARKit framework to make Pokémon appear hyper realistic.
Samsung reportedly hits 90% yield with iPhone X displays, Apple quadruples order
One of the initial constraints on supply of the iPhone X was poor yield rates on the Samsung-made OLED screens. Back in August, the yield rate was reported to be as low as 60% thanks to Apple’s exacting standards.
But Samsung appears to be getting into the swing of things, with a report out of Korea saying that the yield rate passed through 80% later in the year, and is now close to 90% …
Apple TV now on sale at Amazon following Prime Video app release, currently out of stock
It took almost six months since the initial murmurings, but Apple and Amazon have finally resolved their differences. The Apple TV 4K and fourth-generation Apple TV are available to buy from Amazon.com, following the launch of the Prime Video tvOS app earlier this month.
Amazon refuses to sell media devices that do not offer its content, which meant Apple TV was pulled from the biggest online storefront for more than 2 years. Just shy of Christmas, the device is listed again.
A look back at a decade of the iPhone making some companies rich, bankrupting others
The Nikkei Asian Review has an interesting piece looking back at the impact of a decade of iPhone production, examining how it made some companies rich, some considerably poorer – and even bankrupted one major supplier.
Foxconn is, it says, the obvious success story, but not the only one.
In 2006, Hon Hai Precision Industry was about to take on a major role in an epochal shift in consumer electronics, though few of the Taiwanese company’s employees could have imagined what was about to hit them […]
Over the next decade, the iPhone would help push Foxconn’s revenue from $38 billion to $145 billion and turn it into one of the world’s largest employers …
Early adopters of iPhone X rate it 4.64/5 in online reviews, citing three plus points
Developer explains the HomeKit vulnerability first demonstrated to 9to5Mac, expresses frustration
The developer who discovered a huge vulnerability in HomeKit, which allowed anyone unauthorized control of someone else’s devices, has explained how it worked. He has also expressed frustration at Apple’s failure to properly fix the bug until 9to5Mac intervened.
Khaos Tian handled his discovery responsibly, by reporting it to Apple on the day he discovered it, October 28. But he says the issue remained live throughout November, and the next iOS release actually made things worse …
10 Examples of Effective Re-Engagement Emails
A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.
So, how can you address this issue? By creating special re-engagement emails targeted directly at your “inactive” subscribers.
Re-engagement emails play a vital role in the email lifecycle
Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). Therefore, list retention should be an absolute must for all email marketers.
When done well, re-engagement emails can reduce list churn rates and boost incremental engagement. In terms of deliverability, re-engaging your inactive subscribers can enhance or at least help you maintain inbox placement rates for your emails. Often, if your overall engagement levels drop significantly, ISPs are more likely to consider you a low-quality sender, block, and make your engagement problems even worse.
So what does an effective re-engagement email look like? Here are 10 examples to inspire your next campaign effort.
10 Re-engagement Email Examples to Woo the Inactive Subscribers
1. Lowe’s
This re-engagement email draws attention to the improvements in their products since the last subscriber engagement. They have tactfully highlighted how more than 5 million members are using their services. Social sharing buttons are clearly visible in the email footer — hoping to push more engagement in other channels as well.
2. Animoto
Animoto sends out a simple question: Do you still want to hear from us? Their focus is on allowing subscribers to update their email preferences through a prominent CTA button that directs them to a preference center.
3. BirchBox
We all love surprises. BirchBox makes use of that emotional instinct in their re-engagement emails. They provide subscribers with two interesting options — a very rewarding way to re-engage!
4. Grammarly
Grammarly re-engages inactive subscribers by presenting them with a “Wrinkle in Time” badge. The prominent CTA button ‘GO’ tempts the users to use their service again. They also promote their premium version at the bottom of the email and hint at a special price as well.
5. Path
Path is a photo-editing app that showcases all their new features to entice inactive subscribers. The ‘Update Now’ CTA stands out and drives engagements by pushing subscribers to update their app.
6. ReturnPath
ReturnPath builds a brief background for the re-engagement and allows the subscriber to choose the types of communications they wish to receive. They demonstrate how the preference center works and end the email with two cute illustrations accompanied with related CTA buttons for options for engagement.
7. SurfStitch
This re-engagement email attempts to feature everything that an inactive subscriber might have missed. They include a provision for the subscriber to adjust email frequency. And they don’t miss out on this opportunity to remind subscribers of their value propositions at the bottom (free express delivery, return policy, and customer service).
8. Urban Outfitters
This re-engagement email by Urban Outfitters is a perfect blend of humor and emotional appeal. It’s brand-appropriate, and likely stands out very well from their normal marketing emails.
9. Paul Mitchell
Paul Mitchell starts off their re-engagement email with an emotional ‘We hate goodbyes,’ informing the subscriber that it’s the last email to them. They include their products in a sad or worried face and drive readers prominently to a CTA to stay subscribed.
10. Asthma Foundation
Non-profit organizations can use re-engagement emails effectively as well — especially when it comes to convincing previous donors to demonstrate their generosity once more. This email by the Asthma Foundation deftly illustrates asthma triggers and quickly goes into persuasion mode to get the subscriber to make another contribution.
Get ready to re-engage.
Subscriber inactivity is a fact of life. How you handle it makes all the difference. Take these subscribers as an opportunity to try new content and innovative approaches to see how you can bring your old customers back and get you new sales.