Welcome to My Blog

What’s new in iOS 11.2 beta 2? Hands-on with changes and features [Video]

As we noted earlier, iOS 11.2 beta 2 is an iPhone X-only release for the time being. It doesn’t appear to feature many changes when compared to the previous beta, but it does come with at least three noteworthy new additions for iPhone X owners.

The biggest news for iOS 11.2 beta 2 is the presence of three new Live wallpapers, which appear in addition to the three new Live wallpapers included with the public iOS version for iPhone X. These are the same wallpapers that Apple has featured in its marketing, including its highly-publicized iPhone X ‘It’s Here’ commercial. more…

How to navigate the Home button-less iPhone X using gestures [Video]

The iPhone X presents a major change to the way we interact with our devices due to the lack of a Home button. In order to accommodate an almost bezel-free display, Apple eschewed the Home button and replaced its functionality with several new Screen Edge Gestures.

The presence of these new gestures presents new learning opportunities for navigating throughout the iOS UI.  We’ve been using the iPhone X for a few hours, and have already largely adapted to the new interface methods.

Watch our hands-on video walkthrough as we step through many of the new gestures you’ll need to know to fully navigate the iOS interface sans Home button. more…

How to view your current battery percentage on iPhone X [Video]

Unlike previous iPhones, there’s no way to manually enable a permanent battery percentage display on the iPhone X in the status bar via the Settings app. This could be due to the fact that there’s not as much real estate available in the status bar on the iPhone X, or it could just be Apple wanting to maintain a tidy interface.

Whatever the reason, Apple understands that users still need to be able to access their iPhone’s current battery percentage. How do you go about doing so on iPhone X? In our brief hands-on, we share three easy ways to do so. more…

CNET carries out review of iPhone X camera in California wildfire zone

I’m not totally convinced that the scene of the most devastating wildfire in California’s history is the most tasteful way to test the iPhone X camera, but I can kind of see why CNET’s senior photographer James Martin decided to do it.

News coverage requires a camera that not only produces good enough results for publication, but one that is sufficiently fast, reliable and flexible to cope with whatever might be thrown at it. In particular, you often don’t have much time for editing, so results have to be decent straight from camera …

more…

Comment: Apple’s earnings report & guidance show that its three-model strategy has paid-off

The run-up to the launch of the iPhone X has been a long one. We got the first sure-fire clue that Apple was shaking up its iPhone line with last year’s iPhone 7. Instead of the familiar tick-tock pattern of a new design one year and new internals the following year, the iPhone 7 was a second tock: a relatively minor external refresh of the iPhone 6 design.

That was, of course, an interim move while Apple got the iPhone X ready for launch. But instead of two new models this year, we got three.

There were many who wondered whether Apple knew what it was doing …

more…

Color Psychology in Marketing [Infographic]

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.

There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we found that a red CTA button outperformed a green CTA button by 21%.

In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. That’s the power of color psychology in marketing.

Let’s explore the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide.

What is Color Psychology?

Color psychology is an area of research that looks at how color influences our behavior and decision-making. When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren’t always apparent, such as how certain hues can increase appetite.

As you explore the below infographic from Iconic Fox, you’ll see why certain brands have chosen specific colors for their logos. Have a look, and learn more about how each color influences consumer emotions and purchasing decisions.