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How to Write the Perfect Marketing Email [Free Ebook]
From the subject line to the closing, there’s a science to writing the perfect email.
Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader — especially considering 48% of emails are opened on a smartphone.
In our ebook, How to Write the Perfect Email, we’ll walk you through the 14 key steps to optimize your marketing emails for opens, clicks, subscribers, and more. We’ll cover how to:
- Prioritize the goals of your emails
- Nail the tone of your email to build trust with your audience
- Time your sends to make sure your email is actually read
- Segment your emails by lifecycle stage, content engagement, and more
- Choose an impactful call-to-action
With each email send, marketers make countless decisions that influence whether your message gets opened, tossed, skimmed, or clicked. Don’t send your next blast without the latest optimization tips and industry data.
Check out our email optimization guide and learn how proper email optimization can boost your content downloads, convert more prospects, and increase your ROI.
6 Steps to Save a Project That’s Gone Off the Rails
No matter how much careful planning goes into a project, disaster can still strike when you least expect it. And when it does, it’s important for project managers to know how to minimize the damage and keep the team moving forward.
Sometimes, the signs are obvious: deadlines are being missed, your communication channels aren’t keeping everyone on the same page, and team members are confused about the scope of their individual responsibilities.
Other times, the signs a project is headed for trouble are more difficult to spot. Maybe team morale is a little lower than usual, or the project’s output doesn’t exactly meet your agency’s quality standards.
If your latest project seems like it’s spinning out of control, we’re here to help. We’ve outlined a basic project recovery plan to stop the bleeding and steer your team back on track. It won’t necessarily fix everything, but it’s a good place to start.
How to Save a Project That’s Gone Off the Rails
1) Acknowledge that things aren’t going so great.
It might seem painfully simple, but admitting there’s a problem with the project’s current trajectory is the first (and often most difficult) step to getting things back on course.
Whether you’re dealing with a big problem or some smaller difficulties, the earlier you acknowledge them, the better. If you leave those seemingly less urgent issues to fester, they could cause major project disruptions down the line. Be vigilant for signs of potential catastrophe.
Avoid playing the blame game. Gather your team for an emergency meeting to discuss exactly what’s going wrong and assess the damage. As the project manager, it might mean an ego hit to call out a project’s shortcomings, but it’s a necessary blow to get things back on the right path.
2) Reevaluate the project’s core objectives.
The best way to get things rolling again is to bring your team’s attention back to the project’s original purpose and primary goals. When things get chaotic, it’s easy to lose sight of the bigger picture, and people can get bogged down in the stressful details. The purpose can get lost in the frantic shuffle.
As the project manager, it’s your job to keep an eye on the ultimate goal — especially when the project isn’t headed in the right direction. At the kickoff meeting, you likely went over the project’s targets and milestones with your team — but it might be time for a refresher.
When you meet with your team, don’t just rehash everything from the initial kickoff meeting — make sure you take the time to identify where things have fallen off course. Are there any particular areas of your project plan that now seem unattainable? Any areas that require some careful reevaluation? Maybe something you thought would be a small component is actually demanding a lot more attention.
At this point, you can’t be afraid to be flexible.
It can seem absolutely terrifying to pull a 180-degree pivot midway through an important project, but sometimes it’s the only way to salvage things. Think about it this way: You know more about the project now than you did at the outset. At this point, you know what doesn’t work, which makes you better equipped to formulate a better — more realistic and informed — approach.
3) Audit your team’s communication channels.
If your project isn’t going as planned, there’s a good chance that poor communication deserves a significant chunk of the blame. It’s pretty simple: For your project to succeed, you need to have a communication infrastructure that allows team members to stay on the same page, even when they’re working on different areas of the project.
Take the time to examine your current communication process and look for any gaps or weak spots. What channels is your team currently using to communicate? How are you sharing information about individual team members’ work? Is there a central place where team members can track the project’s overall progress? How often are you checking in as a group?
One of the easiest ways to keep your team connected is investing in a project management tool. There are a ton of tools available at various price points, making it a great option for agencies of all sizes.
If onboarding your entire team onto a new piece of software midway through a project sounds like it might overcomplicate things, make the best of your existing tools and channels. Create a single place (such as a shared document) where team members can report on their progress and keep track of how the project is doing overall. Establish regular times to meet in person and discuss what’s working, and what isn’t.
4) Schedule one-on-one meetings with team members.
Group meetings are a great way to share information and confirm everyone is focused on working towards the same goals, but individual, one-on-one meetings are still necessary to ensure the project is headed in the right direction.
If you haven’t already been doing so since the outset of the project, set up weekly one-on-one meetings with each of your team members. Regular one-on-ones give your team the chance to discuss how they’re feeling, how their work is going, and what they need from you to be successful.
These meetings also give you the opportunity to get a feel for where the project currently stands and address any concerns directly and discreetly. If a project isn’t going well because a few people seem to be slacking in their contributions, this is your opening to dig into why, and help them start pulling their weight again.
5) Address stakeholder concerns.
When a project starts going south, it’s your responsibility to keep your client (and any other relevant stakeholders) in the loop. Transparency and honesty are key here. If you attempt to hide the project’s issues, things will only get worse down the road.
Acknowledge any mistakes that might have occurred, and own up to them — don’t try to pass the blame or throw around excuses, because they won’t be received well. Instead, explain the issues straightforwardly and share your action plan for getting everything back on track.
The most important thing to emphasize here is that you fully understand the situation and you’re in control of it. It’s much better to inform your client something will be a little late and explain why, rather than keep them in the dark and have them get frustrated when the deadline is missed.
6) Learn from it.
It’s important to fully recognize what exactly went wrong so you can do your best to prevent it from happening again in the future.
After the project is over, you should orchestrate a project post-mortem with your team. Send out a simple questionnaire before the meeting to give team members the opportunity to reflect and share insights they might not feel comfortable sharing in front of the whole group. This is a great chance for people to dig into both the project’s weak points and successes (however small).
The post-mortem meeting itself should ultimately be a frank but civil discussion of the project from start to finish. Try to acknowledge even seemingly small points of frustration, and plan on putting processes in place to avoid issues in the future.
Remember: This meeting isn’t the time to put anyone on the spot, point fingers, or assign blame. It’s ultimately a chance to unpack the project’s trajectory and make your team is stronger for next time.
Bluetooth 5 now available to device manufacturers, offering 2x speed and 4x range improvements
Earlier this year, it was announced that Bluetooth 5 would be the new wireless standard, replacing Bluetooth 4.2 and now, the Bluetooth Special Interest Group has officially adopted the platform and made it available to manufacturers to use in devices…
Filed under: Apple
Panic updates popular Coda text editing app with support for new MacBook Pro’s Touch Bar
Apple’s Single Sign-On feature gains support for Disney and ABC apps
Apple formally introduced its new Single Sign-On feature yesterday, though with a weak list of supporters, both in terms of apps and cable companies. According to a new report from The Verge, however, Apple is adding support for the ABC and Disney apps just a day after the initial launch…
Filed under: Apple
Apple shares the top 50 songs played on Beats 1 during 2016, Drake & Chance the Rapper lead the way
Last night, Apple shared a breakdown of the top apps, games, music, tv, movies and more across its various digital stores. Now, Apple is taking a step back to provide a look at 2016 in terms of its Beats 1 streaming radio station, offering a playlist of the 50 biggest tracks of the year…
Filed under: Apple
Plans for future Apple Store at Carnegie Library in Washington, D.C. moving forward with 10-year lease proposed
Apple is moving forward with plans to open a retail store in the historic Carnegie Library in Mount Vernon Square, according to the Washington Business Journal. Discussions about the possibility of Apple opening a retail store in the Washington D.C. venue were first reported earlier this year.
Filed under: Apple
Review: QardioArm & QardioBase bring modern, attractive, and portable health tracking home
I’ve been a major fan of Apple’s Health app since its original launch and have continuously looked for reasons to use it. I believe that the first step to a healthy life is being proactive versus reactive, which is why my interest was piqued when Qardio reached out asking if I wanted to review their QardioArm and QardioBase products. A smart portable blood pressure monitor, and a smart scale was something that definitely fit into my “DIY preventative care” ideology. Qardio’s products are designed to fit into a modern health focused lifestyle, but let’s see what that means for the product’s themselves.
Filed under: Apple
Apple customers can now schedule Authorized Service Provider appointments along side Genius Bar
Apple has now introduced a manner in which customers seeking support can book repair appointments with not only the well known Genius Bar, but also Apple Authorized Service Providers. Previously customers only had the option to book online reservations with the Genius Bar, but the move to add third-party bookings is a new one. Customers should now have a better experience in finding a location to solve their issues.
Filed under: Apple
Apple Pay adds support for 30 more U.S. banks & credit unions, 5 in Australia
Apple reportedly in talks with studios to offer home rentals for movies in theaters
In latest un-carrier announcement T-Mobile unveils ‘DIGITS’, a Google Voice inspired service
Known for pushing the envelope, as far as cellular carriers are concerned, T-Mobile has disclosed the details of its new program ‘DIGITS’ in an un-carrier announcement today. Certainly taking cues from Google Voice, the new Digits initiative aims to provide users with phone number flexibility and convenience, and includes multiple phone number solutions as well. The company is launching a limited free beta for T-Mobile customers (with post-paid accounts) starting today. more…
Filed under: Apple
More from Apple’s AI talk: LiDAR research & beating Google’s image recognition algorithm
Earlier this week Apple’s director of AI research Russ Salakhutdinov made an appearance at a machine-learning conference to announce that Apple will allow its researchers to freely publish their findings, a rare move for the normally secretive company. Today a new report from Quartz offers more details from Apple’s talk at the NIPS 2016 conference, including slides that detail AI research related to “volumetric detection of LiDAR” and “prediction of structured outputs” next to visuals of vehicles and more.
Filed under: Apple
Apple releases iOS 10.2 beta 7 for developer + public beta iPhones and iPads
Apple has released the seventh developer and public beta version of iOS 10.2 for iPhone, iPad, and iPod touch — the second developer and public beta this week. iOS 10.2 includes several upcoming features like new Unicode 9.0 emoji, three new iPhone 7 and iPhone 7 Plus wallpapers, a new TV app, additional camera features, new Messages screen effects, and more.
Filed under: Apple
9to5Toys Lunch Break: Fitbit Alta Fitness Tracker $85, Spider-Man 2 for iOS $1, Amazon Tap Speaker w/ Alexa $80, more
Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.
TODAY’S CAN’T MISS DEALS:
Fitbit’s Alta Fitness Tracker w/ iPhone notifications drops back down to Black Friday pricing: $85 shipped (Reg. $130)
Gameloft’s highly-rated The Amazing Spider-Man 1 & 2 for iOS get rare price drops: $1 ea. (Reg. $7)
Amazon Tap Alexa-enabled Bluetooth Speaker $80, Protocol Quadcopter $20, more
Adobe Photoshop & Editing Mastery Bundle: $41 ($306 value) | 9to5Academy
Best Buy is taking $100 off all iPad Pro Wi-Fi models, prices start at $500 shipped
DirecTV Now launches with an aggressive free Apple TV offer when you pre-pay for three months of service: from $105 ($255 value)
DuckTales Remastered for iOS now matching its all-time low at $1 (Reg. up to $10)
- Rayman Classic for iOS goes free for the very first time (Reg. $5)
- App Store Free App of the Week: Toca Hair Salon 2 goes free for the first time in years (Reg. $3)
MORE NEW GEAR FROM TODAY:
Best Buy will sell you a 24-inch Acer 1080p Monitor with HDMI input for $80 shipped (Reg. $120)
- CyberPower 8-Outlet UPS Battery Backup System $88 (Reg. $130)
- Games/Apps: COD Infinite Warfare $30 or Legacy Edition $50, freebies, more
- Smartphone Accessories: Aukey Bluetooth Sport Headphones $13 (Reg. $20), more
- Give the gift of wireless headphones: Sennheiser Momentum 2.0 Over-Ears $330 (Reg. $400)
- Vansky’s Mood Lighting Strips are back down to Black Friday pricing: White $10, more
- Polk 5.1-ch. Home Theater System with Powered Subwoofer, on sale for $250 (Reg. $350+)
- LG’s Destiny 4G Android Smartphone w/ pre-paid service drops to $30
- Amazon’s 1-Day Men’s Leather Florsheim Shoe Sale up to 50% off
- You can get a free 3-month trial of HBO NOW just for owning a Chromecast ($45 value)
MORE DEALS STILL LIVE:
Harman Kardon’s 5.1-Ch. Home Theater System for $170 shipped (Orig. $600)
Philips Hue White A19 Starter Kit w/ Siri and Alexa Control, on sale for $56 shipped (Reg. $69)
Easy gift idea your family will love! Save 60% on all custom cards, calendars and books from Amazon – 12 mos. Wall Calendar $6
Get a free Gund Plush Teddy Bear with the purchase of $150+ Amazon Gift Cards
Filed under: Apple
Pebble is dead, software assets acquired by Fitbit, upcoming hardware canceled
Following several reports over the past few days, both Pebble and Fitbit have officially announced this morning that Fitbit will acquire Pebble’s software assets as the smartwatch maker is dissolved. The acquisition excludes all hardware.
Filed under: Apple
Apple reportedly introducing a red chassis color option with new ‘iPhone 7s’ in 2017
Japanese Apple rumor blog Macotakara has a new report today indicating that the successor to the iPhone 7 and iPhone 7 Plus will come in an all new color. The site says Apple will add a red casing color, joining the existing Black, Jet Black, Silver, Gold and Rose Gold options.
Macotakara has a decent track record when it comes to reporting details about unreleased Apple products. It was the first site to say that Apple would remove the headphone jack with the iPhone 7.
Filed under: Apple
