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It’s important to note that a mobile shopping cart is not the same as a shopping cart on a laptop or PC. There are different paths for buyers as they shop on mobile devices and laptops, so we can be certain the products end up at the checkout page for different reasons. That’s why you can’t treat an abandoned cart from a mobile device the same as any other abandoned cart.

This survey shows that the top reason for abandoned carts for an abandoned cart on an ecommerce site is the shock of shipping prices. Meanwhile, this survey shows that abandoned mobile purchases are most often left behind because the buyer simply isn’t sure about the product. Take a look at the rest of the reasons on each. They’re different all the way down, aren’t they? That’s evidence enough that mobile purchases are simply a different animal. So, let’s explore how to recapture those mobile shoppers after they’ve walked away.

Curing Purchase Uncertainty

If a buyer gets all the way to the checkout lane and then leaves the cart behind, you may feel there’s not a lot you can do to fix the problem. If they decided they just didn’t want the item, then it’s not like you can change their minds. Before you get too sure, consider the choice of words here: uncertainty. They weren’t sure, either. So what can you do about that?

Education, of course. You know how very important education and information is to getting those buyers to your checkout page to begin with. If they walk away, it may just mean they didn’t get enough information to fully convince them. A follow-up email asking if they need some help might be all you need to finish the sale. If they still don’t respond, try another message with some special blogs, videos, ebooks, or reviews about the product to see if that prompts some movement. You might be surprised.

Slow-Moving Sites

The second reason for abandoning a mobile purchase is a slow site or app. Well, that’s understandable. We already know that users will bounce after just a few seconds on a mobile device, and that’s just when they’re taking a look around. When they’re ready to buy, they don’t want to wait ages between page loads just to get through the checkout process.

What can be done? This one’s pretty obvious, isn’t it? Test your mobile site to make sure it loads quickly and correctly every time. If your buyers use an app, make sure the app is quick and painless. The fewer steps you can create between putting the item in the cart and finishing the purchase, the less a buyer will need to wait between pages.

Difficult Navigation and Use

The design of your mobile site could be the next reason buyers abandon a purchase. If your users can’t see the images, have trouble getting from one page to the next, and trip over their fingers when trying to enter information, they’re going to run away screaming. If they’re frustrated enough, they won’t even come back when they have a laptop available.

Examine your site. Have some trusted friends and colleagues test the usability. Can they see the images and type information without trouble? If not, you have some work to do. Sure, it’s expensive and time consuming, but fixing it now is better than losing out on all those future sales, isn’t it?

Payment and Information Security

These two combined actually outrank the number one spot. Buyers don’t want to feel as though their offering up their personal and financial information to anyone who might be nearby when they make a mobile purchase. If they don’t feel safe, then they’re not going to complete the purchase.

Yes, you can streamline the process for them. A login early in the process could fill in information for the buyer, but only if they’ve registered before. A PIN instead of a password could give them the feeling of security they need without worries of fat-fingering and fumbling.

Most of all, just let them know what you’re doing to keep their information safe at all times. Information and education is sometimes more powerful than action. If they know what you’re doing behind the scenes, they may be more likely to hand over their credit card information when the time comes to make a purchase.

W. Clement Stone once said: “You are a product of your environment. So choose the environment that will best develop you toward your objective. Are the things around you helping you toward success — or are they holding you back?”

That’s what facilities managers and office managers around the world are asking themselves about the office spaces they’re responsible for organizing. How can they set up a space that’s not just a place to shelter all your employees, but one that’s a strategic tool for productivity, collaboration, and growth?

What makes an office environment great is different for every company. A lot of it has to do with a company’s culture and how employees there like to work. And the right office environment can set employees up with the right situation and motivation to tackle big, important projects (like getting inbound certified, perhaps?).

Want to get inspired by examples of what your workplace could look like? Check out the post below.

7 Innovative Ways Companies Are Changing the Workplace

1) “Hot-Desking” (i.e. No Assigned Seating)

Thanks to wireless internet, laptops, and tablets, employees are finding they don’t necessarily need to be chained to a single desk. Instead, they can move around their space more, technology in tow. And some companies have taken this to the next level by eliminating personal desks and opting for a configuration called “hot desking.”

Hot desking simply means no one in the office has an assigned desk or seating area. Instead, when you come in to work in the morning, you can sit anywhere you please — from open tables or desks set up with cables and monitors, to more public spaces like couches and chairs. For this to work, a company should take special care to create spaces in the office that can easily be reconfigured for different tasks and evolving teams.

The financial services and mobile payment company Square has done some experimentation with hot desking. In an Inc interview, Maja Henderson, Square’s global facilities manager explains why hot desking has worked for them:

We don’t want our employees sitting in one chair all day, because that’s not good for them and it’s not good for collaboration. We just get these really great intersections of people and ideas … Suddenly and randomly, we’ll have these conversations with people from finance, legal, design, and you get these collaborations that wouldn’t otherwise occur. I love how flexible it is, and that there are always different people sitting at my desk. It makes me feel more in touch with my co-workers and what’s going on in the company.”

Image Credit: Inc

But be aware that hot desking may not be an effective way to create movement in the office. One study found that when people didn’t have an assigned desk, they didn’t move around more; instead, they would find a place to work and then stay there for the rest of the day. So, while interaction among employees did increase by 17% in the study, the number of individuals’ encounters during the day actually dropped by an average of 14%. As a result, team communication actually dropped by 45%.

If you like the idea of creating movement in your office but don’t want to eliminate assigned seating altogether, you might try playing “musical chairs” every few months, where you keep teams together but change their assigned seating area every few months. Or …

2) Movable Desks

… You could do what Skullcandy did at their international office in Zurich, Switzerland, and use desks that can be reconfigured to work individually or collaboratively. Desks there fit together like puzzle pieces and can be moved, reworked, and reattached as employees see fit — a nod to the values of modern office design, which include mobility, flexibility, and collaboration.

Image Credit: Business Insider

3) “Overlap Zones”

Another alternative to help encourage spontaneous collaboration among your employees is designing your space to allow for “overlap zones,” which make it more likely your employees will run into each other. How do your employees move throughout the day? Where do they go? What kind of spaces would cause them to run into each other more frequently?

Research from the University of Michigan showed that when scientists worked in a space where they ran into one another — in areas known as “zonal overlap” — they were more likely to collaborate. The data suggests that creating opportunities for unplanned interactions among employees both inside and outside the organization actually improves performance.

The most creative ideas aren’t going to come while sitting in front of your monitor,” said Scott Birnbaum, a VP of Samsung Semiconductor. That’s why the folks at Samsung made plans to build an office that includes large outdoor areas sandwiched between floors that encourage employees to hang out and mingle in shared spaces. According to Birnbaum, the new space is “designed to spark not just collaboration, but that innovation you see when people collide.”

The main staircase at ad agency Grupo Gallegos’ office is another great example of a zonal overlap. To inspire more collaboration in their office, they started by knocking down walls and barriers to give more “visual connectivity. The stairway is a place where you can often find employees sitting down and having informal meetings.

Image Credit: Office Snapshots

Zappos purposefully planned to build a smaller office for their U.S. headquarters to increase the metric they call “collisionable hours” — in other words, the number of probable interactions per hour per acre. In the University of Michigan study, scientists working in a smaller space increased collisions by up to 20% for every 100 feet of “zonal overlap.” So Zappos decided their headquarters would allot about 100 square feet per employee, as opposed to the 150 square feet that was originally in their plans.

4) Music Rooms

One way to boost employee productivity at the office is to foster a positive company culture. To give employees a place to blow off steam at work, why not add a music room to the mix? For the musically inclined, going into the company music room to playing music alone or with coworkers is one way to do it. (And for the non-musically inclined, let’s hope that music room is super soundproofed.)

At LinkedIn’s headquarters in Mountain View, California, employees can jam out in a music room that’s stocked with high-end music equipment like drums, guitars, keyboards, AV equipment, microphone stands, and even stage lighting. Check out the garage doors on the left in the picture below: When the weather’s nice, they can open those doors and play an open-air show.

Image Credit: Business Insider

“While the benefits to employees are obvious, we have uncovered many benefits to the company as well,” Michael Oliver, the former engineering director at LinkedIn who helped build the room back in 2010, wrote in a LinkedIn article. “Musicians perform, which improves the office culture. The program improves the company’s marketability to potential employees, especially musicians, both as a specific perk and also as a ‘think different’ means of demonstrating our commitment to fun.

Bullhorn, a recruiting software firm out of San Francisco, also has a music room — converted from a conference room — where employees can jam out at their leisure. It’s equipped with four guitars, three amps, a bass, a bass amp, an electric drum kit, a keyboard, three microphones, and two PAs.

Image Credit: BostInno

To ease the landlord’s concerns over noise complaints, they hired an architect to figure out how to completely soundproof the room — although they still have a rule where sound levels need to stay at or below 90 decibels (which is about as loud as a jet engine at takeoff).

5) Pets in the Office

Whether or not allowing pets in the office boosts or hinders productivity is an often-debated topic. But there are a lot of companies out there that do allow folks to bring their pets to work, and they have a lot of good things to say about it — it improves work-life balance, serves as a social catalyst, and helps people de-stress.

For example, letting people bring their pet to work means those people don’t have to worry about leaving their pet to sit at home all day or paying a dogwalker. It also eliminates the worry of rushing home at the end of the day to feed or let a pet out — so they can focus more on work and getting stuff done later than usual if they need to.

Pets are also a great facilitator in de-stressing and creating social relationships among employees. Jennifer Williams, who manages operations at a New York ad agency, said having dogs in the office helps “create a moment of separation from the chaos of the day.”

Image Credit: #dogsofwework on Instagram

In fact, a Virginia Commonwealth University study found that employees who bring dogs to work produced lower levels of the stress hormone cortisol. In the study, as the workday progressed, the employees who’d brought their dogs to work experienced a decline in stress levels of 11%, while those who didn’t saw their stress levels rise by up to 70% by the end of the day.

Finally, office pets — especially dogs — give owners an excuse to take a break, which has been shown to be restorative and boost productivity later on.

6) A “Superdesk”

Designing an office space around the “open office” concept is one thing. But what about creating a shared desk for your company’s entire staff? 

To represent their collaborative approach to work, the folks at the Barbarian Group built a 4,400-square-foot desk that weaves through their 20,000-square-foot office headquarters in New York City, which can sit up to 170 people at once.

Image Credit: Architecture Magazine

For employees who want to work in a quieter space or have more private discussions, the desk lifts into large arches that have seats built underneath them.

Image Credit: Architecture Magazine

“The coffers of the arches themselves offer acoustic privacy, and then within them we put acoustic insulation,” said Chester Nielsen, an associate at CWA, the company that created 3D computer models of the desk.

Image Credit: Architecture Magazine

Not only did the desk’s design help CWA win an award for interior design, but it also became a symbol of collaboration and innovation for the Barbarian Group itself.

7) Plants & Greenery

It isn’t too hard to believe that spending time around nature and sunlight and fragrant greenery is good for the soul. But now, there’s scientific research to back that claim. 

Researchers have found that adding plants and greenery in an office can help increase employee productivity by 15%. “A green office communicates to employees that their employer cares about them and their welfare,” said Psychology Professor Alex Haslam, who co-authored the study. “Office landscaping helps the workplace become a more enjoyable, comfortable and profitable place to be.”

Some companies have even started investing in installing plants and greenery around the office help make their employees happier and healthier (and boosting productivity at the same time). For example, Google’s office in Tel Aviv, Israel has an indoor orange grove that turns an otherwise normal, collaborative space into a relaxing area that makes you feel like you’re sitting outside on a park bench. 

Image Credit: Inc

Venray installed a hanging garden above its conference table.

Image Credit: Office Snapshots

Plus, all those live plants in the office need natural light — and natural light does a great job to diminish monitor glare and reduce eye strain, says Teri Ianni Driscoll, director of marketing for a company called KA Inc.

That the same study, employee productivity went up even in offices where there was landscape imagery or large windows with views of the outdoors. We’ve seen this first-hand at HubSpot — we have a few rooms with wallpaper mimicking the outdoors:

Image Credit: BostInno 

Other health benefits of decorating with plants and greenery? NASA reported that live plants can have a significant impact on reducing toxic chemicals in the air emitted from furniture, rugs, and so on. For those interested in decorating air-cleaning plants, the best ones include Boston ferns, Kimberley Queens, and palm trees.

Image Credit: HubSpot & Market Domination Media

And that’s it: a collection of the latest office designs sweeping the business world. Now, over to you: What designs do you think companies should implement in the future?

Are you an extrovert or an introvert?

While most people fall somewhere in between the two extremes, it’s likely that you find yourself swaying one way or the other. If you’re an extrovert, you’re probably more outgoing, energized by being around other people, enjoy jumping into new things quickly, and process ideas by talking them out. As a result of these tendencies, what makes an extrovert happy can be very different than what makes an introvert happy. No matter where you fall on the spectrum, knowing what folks with different personality types enjoy is important for communication — both at home and at work.

So, what makes extroverts happy and successful? Check out the infographic from Happify below to learn everything from what boosts an extrovert’s mood and which careers they might enjoy most, to how extroverts and introverts can communicate better in the office and at home. (And read this blog post to learn more about whether personality type matters at work.)

What tips do you have to be a successful and happy introvert? Share with us in the comments.