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How to Easily Manage Multiple Twitter Accounts
Are you managing multiple Twitter accounts? Wondering how to streamline your Twitter marketing? TweetDeck lets you engage, monitor and schedule tweets for multiple accounts from a single customizable dashboard. In this article you’ll discover how to manage multiple Twitter accounts with TweetDeck. #1: Connect Your Twitter Accounts The first step is to set up your TweetDeck account. If your […]
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The Science Behind Successful Facebook Ads [Free Ebook]
Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page.
But using Facebook advertising to drive results like these only works if you’re smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck.
What exactly does it take to make a Facebook ad successful? To find out, HubSpot teamed up with AdEspresso and analysed 100,000 Facebook ads from businesses. We compiled the data into a free visual guide, The Science of Successful Facebook Ads.
In this brand new ebook, we go through the data we collected and the analyses we drew from it, Facebook advertising best practices to follow, and examples of companies that are doing it well to get your creative juices flowing.
The Facebook advertising data we cover in the ebook includes:
- The most popular type of Facebook ad
- The most popular headline length
- The most popular text & description length
- The most popular words used
- The most popular numbers used
- The most popular links
- The most popular calls-to-action (CTAs)
Ready to start creating better Facebook ads that drive real business value?
Download your copy of The Science of Successful Facebook Ads here and start creating more effective Facebook ads.
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“Data-backed best practices for Facebook Advertising by @HubSpot and @AdEspresso http://hubs.ly/H022wFn0”
Report: Apple to argue that encryption battle with FBI should be decided by Congress
According to a report from the Associated Press, Apple plans to file legal papers in which it will argue that its fight with the FBI of decrypting an iPhone used by one of the San Bernardino gunmen should be settled by Congress. This report follows Apple CEO Tim Cook’s letter to employees in which he stated that the government should withdraw its demands because they are invalid under the All Writs Act from 1789.
Theodore Boutrous Jr., a lead lawyer for Apple, reportedly previewed the company’s legal plan and arguments to the Associated Press, much of which Cook hinted at in his open-letter to customers and subsequent letter to employees. Apple will argue that the fight should be decided by Congress, where it spent $5 billion lobbying in 2015.
Boutrous echoed Tim Cook’s sentiments while speaking to the AP, explaining that the law does not give the government the authority to force companies to create a backdoor to their devices:
“The government is really seeking to push the courts to do what they haven’t been able to persuade Congress to do,” Boutrous said in an AP interview. “That’s to give it more broad, sweeping authority to help the Department of Justice hack into devices, to have a backdoor into devices, and the law simply does not provide that authority.”
Yesterday it was revealed that in addition to the San Bernardino case, the government is seeking data from at least 12 other iPhones involved in criminal activities. Apple will argue against all of these cases with this battle, the report claims.
Apple’s battle with the FBI over national security versus user privacy began last week and has since become one of the biggest and most complex stories in tech and politics. You can view all of our extensive coverage at the links below:
- U.S. judge orders Apple to help FBI access data on San Bernardino gunman’s iPhone 5c
- Apple publishes letter responding to FBI iPhone unlock demand: ‘an unprecedented step which threatens the security of our customers’
- Google CEO Pichai appears to side with Apple in series of vague tweets on FBI encryption battle
- Security firm shows how Apple could bypass iPhone security to comply with FBI request
- Opinion: How likely is Apple to succeed in resisting the FBI court order?
- Should Apple comply with FBI request to bypass San Bernardino gunman’s iPhone? [Poll]
- Civil rights groups and tech companies express support for Apple’s stand against the FBI
- Opinion: Why an iPhone master key is better than a backdoor, but still too dangerous
- Petition urges White House to support Apple in blocking government access to locked iPhones
- Senate Intelligence Committee considering bill to penalize companies refusing to decrypt user device
- Report: Apple to get more time to formally respond to government’s request for access to locked iPhone
- Apple/FBI fight looks destined to go all the way to the Supreme Court as more background is revealed
- Department of Justice files motion to force Apple to comply with FBI iPhone backdoor request
- Apple implies FBI screwup: iPhone Apple ID password changed in govt possession, backdoor unnecessary
- FBI explains why it changed Apple ID password in iPhone unlock case, retrieved iCloud backups up to October 19 but wants more
- San Bernardino victims divided on iPhone issue as FBI claims not trying to set a precedent
- Apple/FBI: Tim Cook sends memo to employees, wants government to drop All Writs Act demands, posts customer FAQ
- Mark Zuckerberg sides w/ Apple in encryption battle as poll suggests public supports FBI
- Report says DOJ seeking data from ‘about’ 12 other iPhones as Bill Gates sides with FBI
Filed under: AAPL Company, iOS Devices Tagged: Apple, Encryption, FBI, iOS
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Malaysian Prime Minister meets w/ Apple to discuss opening R&D & app development centers
In a blog post, Malaysian Prime Minister Najib Razak detailed that he has recently met with Apple executives Jeff Williams and Lisa Jackson at the company’s headquarters in Cupertino. In addition to Apple, Razak also met with Tesla. The Prime Minister described the meeting with Apple on his blog, explaining that they discussed ideas such as research and development and education.
Razak said that the country of Malaysia would like Apple to set up a research and development center in the area. The Prime Minister says that building a research and development center in Malaysia would boost learning among young children with innovative mobile technology:
“We will look at opportunities to commercialize the Apple Research and Development Center in the Asia Pacific region in Malaysia, which will focus on innovative ways to use mobile technology to boost learning among children,” the Prime Minister wrote.
Furthermore, Razek said that he would like Apple to open an App Development Excellence Center to identify, educate, and produce more Malaysian app developers. Razek notes that local developers are already designing applications for the App Store that are appropriate for the local market:
“In addition, to further develop the potential of young minds Malaysia, we will also explore opportunities to establish a Centre of Excellence Application Development Apple to identify, educate and produce local application developers,” he said.
Razek concludes by explaining that he hopes one day Apple and Tesla will bring the innovations they have already developed to Malaysia and make the country a part of its production and innovation process.
Apple already offers its flagship products in Malaysia, including the Apple Watch and iPhone 6s and iPhone 6s Plus. Now, it appears that Malaysia wants Apple to bring more of its behind-the-scenes efforts to the country. Apple has recently announced a new development center in India, perhaps hinting that it’s looking to expand globally. The company also announced its first iOS App Development Center in Italy recently.
Filed under: AAPL Company Tagged: Apple, Jeff Wiliams, Lisa Jackson, Malaysia, Najib Razak
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Apple restoring full Pencil functionality on iPad Pro in next iOS 9.3 version
When Apple released the first beta of iOS 9.3, iPad Pro users quickly discovered that the update essentially crippled the Apple Pencil’s functionality with the device. Since its release, the Apple Pencil had been able to be used to navigate throughout iOS, in addition to the oft-touted drawing capabilities. The 9.3 betas, however, removed the accessory’s ability to be used to navigate iOS. Apple has confirmed to The Verge, though, that the capability will return in the next beta.
With iOS 9.3, users are able to tap icons with the Apple Pencil, but are unable to scroll or perform any other navigation tasks. In the statement, Apple explained that it is working on better ways to implement the ability to use the Pencil as a navigation tool:
“We believe a finger will always be the primary way users navigate on an iPad, but we understand that some customers like to use Apple Pencil for this as well and we’ve been working on ways to better implement this while maintaining compatibility during this latest beta cycle,” a spokesperson said. “We will add this functionality back in the next beta of iOS 9.3.”
When we reviewed the Apple Pencil last year, we noted that Apple Pencil is unable to activate things like Notification Center, Control Center, and Multitasking while drawing. At the time, this seemed like a decision on Apple’s part to remove any stress of accidentally activating those features while in the middle of a project.
This change almost feels like a reversal on Apple’s part after much outcry from iPad Pro users. Given that Apple has released four betas of iOS 9.3 without Pencil navigation support, it certainly seemed like it was the company’s intention to remove the capability, especially given its stance on using a stylus in the past.
Nevertheless, Apple says that the ability to navigate iOS with Apple Pencil will return with the next beta of iOS 9.3.
Filed under: iOS Devices Tagged: Apple, Apple Pencil, iOS 9.3, iPad Pro
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How-To: Display window previews for apps in the OS X Dock
Yesterday, I presented a list of 10 different tips that I thought any new Mac owner should know. As stated in that walkthrough, I don’t consider every recommendation on the list to be an absolute must-follow for new Mac users. There are a few items on the list, however, that are staples in my opinion.
For example, I would hate it if every minimized window on OS X occupied its own space on the Dock. For that reason, I rush to enable the “Minimize window into application icon” option (found in System Preferences → Dock) after every new install. But enabling such a feature comes with its own caveat — it’s hard to know exactly what’s behind an app icon on the Dock once you’ve minimized its respective windows. Thankfully, there’s a handy Mac utility that allows you to preview app windows by hovering over icons in the Dock.
HyperDock ($9.99 on the Mac App Store) is a must-have app for OS X in my eyes, as it brings the ability to preview what’s running in the dock without fully opening an app window. When HyperDock is active, simply hovering over an open app in the Dock will reveal a small preview window displaying its current state.
I find HyperDock to be especially useful when you have more than one window open for a single application. HyperDock will allow you to preview both windows right from the dock without opening either window.
The great thing about HyperDock is that the previews can be large enough to actually display content therein. It even updates the small preview screenshot of the apps running in your Dock to show their current state. For instance, if your Twitter timeline is refreshed, you’ll see a preview of the timeline’s latest state, even if the app is minimized into the Dock.
But HyperDock doesn’t just stop with window previews. Along with tons of customization options to change the look and size of said previews, the utility adds window snapping into the mix. While it’s true that Apple implemented iOS 9-esque side-by-side multitasking in OS X El Capitan, HyperDock’s window snapping capabilities bring much more flexibility to the table. For example, you can easily use HyperDock to snap a 2×2 grid of windows together in order to display four apps on screen at once.
Lastly, you might enjoy the fact that HyperDock adds special window previews to certain apps like Calendar, iTunes, and even Spotify. By hovering over the Dock icons of certain apps, it’s possible to enjoy enhanced functionality like music controls, calendar events, etc.
Needless to say, HyperDock is one of the very first apps that I install on my Mac. It’s an app that I go out of my way to tell people about — it’s just that good. You can find HyperDock on the Mac App Store for $9.99. You can also download a 15-day trial version of the utility outside of the Mac App Store, which can be licensed for only $6.95.
Filed under:
How-To, Apps, iOS Devices, Mac Tagged: dock, how to, Mac App, Mac OS X, tutorial
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Twitter’s Fabric releases iPhone app for developers to monitor app crashes on the move
Fabric, a subsidiary of Twitter, has today expanded its comprehensive platform for developers by releasing an iPhone app, Fabric for iPhone. The app lets developers monitor various analytics and diagnostics about their applications while on the go. Stats like current active users and crash rates are instantly visible from the dashboard.
Most notably, the app features push notifications for realtime updates about major issues. For instance, developers will get a push alert if their app suddenly starts crashing for a new reason.
The app tries to be intelligent, striking a balance to send relevant notifications about important issues without bombarding the developer’s phone too much. You can control notifications on a per-app level and each banner alert includes a button action to ‘Mute for 2 hours’, if you really don’t want to be disturbed.
There’s also an Activity feed inside the main app screen that lists recent activity as a stream of text, almost like a Twitter timeline for a developer to track the stability of their app. You can tap through to see more details about an issue, including full stacktraces so developers can start thinking about the solutions to the bugs before getting back to their desk. The summary highlights what OS versions and what devices are exhibiting the errant behavior, again helping to narrow in on the bugs.
The companion app will help developers that already use Fabric and Crashlytics SDK in their apps. Whether the addition of a mobile app is enough to convince a developer to move from their existing crash reporting solution to Fabric’s is unknown. Although it is compelling, its functionality is limited as a 1.0 release. Developers on the app have already said they will expand the features with app updates in the future.
Check out the Fabric app in the App Store now. More information is available on Fabric’s blog.
The @fabric app for iOS is written 100% in Swift (and using ReactiveCocoa 4) http://twitter.com/NeoNacho/statu…
—
Javi.swift (@Javi) February 23, 2016
Filed under: Apps, Developers, iOS, iOS Devices, Tech Industry Tagged: Apps, developers, iOS, Swift
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Unreleased space black Modern Buckle Apple Watch band image spotted at premium reseller
9to5Mac has reported that Apple will hold a media event next month on March 15th where it will unveil the 4-inch iPhone 5se, new iPad Air 3, and new versions of Apple Watch bands. We’ve already seen one band accidentally revealed, the space black Milanese Loop that has yet to be released, and now another space black version of a current Apple Watch band has been spotted in the wild (via WatchGeneration.fr) …
Currently on display on marketing material at an Apple Premium Reseller called iConcept Toulouse Esquirol is what appears to be an unreleased space black stone leather Modern Buckle strap paired with a stainless steel space black Apple Watch.
Apple originally only sold the DLC stainless steel space black Apple Watch in 38mm and 42mm versions with the Link Bracelet for a premium over the standard stainless steel version, then introduced a less pricey version in both sizes paired with a black Sport band last fall.
The Modern Buckle style band is currently only sold in stainless steel 38mm options including soft pink, midnight blue, or standalone black or brown.
No space black Modern Buckles or versions with what appears to be stone leather like Apple’s Leather Loop has yet to be introduced.
(via WatchGeneration.fr)
If Apple indeed introduces space black versions of the Modern Buckle band and Apple Watch configuration, pricing will likely be between $249 and $349 per standalone band and $749 to $849 when bought with the space black Apple Watch.
As for the other space black Apple Watch band that we’ve already seen but hasn’t been officially sold yet, Apple briefly ousted that band earlier this year on its Czech website.
The difference here, however, is that we’re dealing with marketing material, not a premature store listing, which we’ve seen in the past time and again as a result of Photoshop mixups.
9to5Mac has since reported that the unreleased space black Milanese Loop and new Sport bands will be introduced next month. Unreleased NATO-style nylon bands have also been in the works and could be released at the same event.
Based on Apple’s history with leaking that it’s expanding the band lineup with more space black versions, it’s possible that the marketing image is an early look at what’s to come, or it could just be a mistake that coincidentally reveals what Apple might or might not inevitably release.
Filed under: Apple Watch Tagged: Apple watch
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Coca-Cola made packaging that converts into a free Google Cardboard-style VR viewer for iPhone [Video]
Coca-Cola could easily equip just about everyone in the country with a free Google Cardboard-style VR viewer if the above experiment turns into reality.
The project envisions packaging for a 12-pack of Cokes and other products that is easily converted into a virtual reality viewer for an iPhone or other smartphone and it looks like it’s based on Google Cardboard specs. In the video below we see Coke’s prototype for the idea, which uses only recycle cardboard from its popular 12-pack box to create a VR viewer that works with a smartphone.
It’s not much of a stretch to imagine Coca-Cola actually making this packaging idea a reality, as Google and third-parties are already selling what are essentially kits of pre-cut cardboard that customers assemble themselves in much the same way.
Users would have to cut out the pieces using guides Coca-Cola has on the inside of the packaging, but the only part missing is the plastic lens, something Coke could easily throw into the box like it does for other product giveaways.
Google’s Cardboard platform, an open spec for virtual reality viewers powered by smartphones, already has over 10 products from various companies ranging from low-cost all cardboard versions to products that more resemble a finished consumer product like Mattel’s revamped View-Master. Last month, Google announced that over 5 million units of Cardboard viewers had been shipped as apps for the platform passed the 1000 mark on the Google Play store.
Check out the full video below:
Filed under: iOS Devices Tagged: Coca-Cola, Google Cardboard, iPhone, packaging, video, viewer, Virtual reality, vr
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Why Your Inbound Marketing Strategy May Not Be Working
Although most companies now recognize that inbound marketing is an effective promotional tactic, it’s been viewed more often as the icing on the cake rather than a must-have. But even in 2013, 92.7 percent of companies using inbound marketing saw a significant increase in leads.
Since then, more and more companies — from big brands to small businesses — have taken on inbound marketing. And in 2016, inbound marketing is being touted as an essential component to your online marketing efforts. As a result, now is the perfect time to reevaluate your inbound marketing tactics and ask yourself, “Are these really working?”
Why Your Inbound Marketing Isn’t Working
At PCR, I’ve noticed that when companies aren’t seeing success with their inbound marketing tactics, it usually boils down to the same core reasons. Here’s why your efforts may not be working for you.
1) You don’t know what you’re trying to accomplish
With inbound marketing, a lot of companies dive right into tactics and say, “We need better search engine optimization” or “We need to blog more.” But these companies have yet to take a look at existing assets and how they can be improved before chasing the next big thing in inbound marketing. Plus, these metrics are too vague — you have to align your lead generation with measurable goals to make an impact and analyze results.
2) You haven’t built the right foundation
Around six to 12 months in, if you don’t have a strong foundation on which to build your strategy, your inbound marketing plan can get really messy. You won’t have the proper attribution or reporting, making it hard to scale and see which efforts are going to produce the best results.
3) You don’t have the right person
You may have dedicated someone to “handle” the inbound marketing internally, but it can easily become overwhelming for that person to get up to speed on the right software. Plus, if he or she doesn’t see buy-in or education from the leadership (or isn’t seeing any results fast enough), that person may put undue pressure on the team — or decide to quit altogether.
4) Your inbound efforts are not aligning with your outbound efforts
In my experience, clients can sometimes run print advertisements or pay-per-click campaigns to get more eyes on a certain service or product without any outbound efforts. Landing pages, form capture, or email follow-ups need to be in place to line up with those ads to get the leads you need.
5) Your efforts are not data-driven
It’s understandable for brands to want to stay true to their traditional communication styles. However, not paying attention to important metrics — like whether your open rates are dropping from email to email — can hurt your inbound initiatives. It’s important to hone in on how your users react to certain messaging efforts to develop the right communication.
These aren’t the only obstacles that you may be running into, but if you can figure out which one is keeping you from succeeding and address it head-on, then you’ll quickly see an improvement in your marketing.
Strengthen Your Inbound Marketing Campaign
Once you’ve identified which pit (or pits) you’ve fallen into, you need to understand how to adapt these marketing mistakes and ensure that they’ll really work. Here are four things you can do along the way.
1) Reevaluate your goals
Ask yourself, “Is this providing value in accomplishing our business goals?” A lot of companies get in “checklist mode,” doing the same thing repeatedly without taking the time to ask whether it’s really working. Remember, goals and objectives — when contingent upon user data — will change and take turns. Scheduling an audit, with measurable goals, every four to six weeks is a good rule of thumb.
2) Communicate with your team
Set up regular check-ins to make sure everyone is on the same page and knows what’s going on. Involve key decision makers in every step of the process. This shouldn’t be done annually or quarterly, but monthly on an ongoing basis. Start with an initial strategic discussion about what really needs to be accomplished to achieve the goals. Perform an existing audit of everything that has been done up to this point, and schedule a time to go through goals of the campaign. Are your expectations realistic?
3) Identify your customer
Build the marketing plan around attracting and engaging these users. You need to know if your inbound marketing strategy will resonate with your ideal customers and help solve one of their problems every step of the way. Make sure your customers are segmented and that you create buyer personas.
4) Measure your data
Data and proper attribution can tell you how effective each campaign is. Measure everything so you’re making educated decisions about its effectiveness. It’s important to at least note a date that you kick off a certain outbound campaign to keep track of internal spikes in website traffic or conversions. Tie all marketing efforts together for tracking, and reporting reasons so you can tell if a campaign is working.
With these four resolutions in mind, you’ll be able to adapt your current inbound marketing strategy to one that works in no time. But as you continue to evolve, you also need to know how to easily find marketing problems before adaptation is no longer an option.
Spotting Those Inbound Marketing Pitfalls
Although we all like to think that we’ll be the first to recognize when we’ve made mistakes, this isn’t always the case. Amid the big rush to “do more” and “do it quickly,” you may neglect the proper steps to build the right type of campaign.
In my experience, companies are having the most trouble identifying their inbound pitfalls because they don’t have the resources to effectively manage them. When brainstorming solutions, I see a lot of companies view a particular type of software or tactic as a cure-all, but that’s rarely the case. It’s often more likely that the marketing team is small and trying to automate their inbound processes from the get-go.
Make no mistake: Automation is great because it leaves the heavy lifting and manual labor to the machines. But over time — if everything is already running on its own — it’s easy to move on to other tasks and neglect actually developing your marketing efforts (especially with one or two people on the marketing team).
Ultimately, identifying these issues involves more than just the marketing team. Teams that are siloed from one another increasingly proves that their differing objectives and lack of communication harm a business across the board. Customer service, sales, and executive leadership all need to be on the same page if the company is going to gain any good leads from inbound marketing efforts.
Often we’re afraid to take a hard look at what we’ve been doing and ask ourselves whether it’s really the best approach to meet our goals. But in 2016, as inbound marketing increasingly becomes a must-have tool in your arsenal, the time is right to collect data, get the right team in place, communicate, and reassess how you reach your leads.
YouTube app updated for iPad Pro; still lacks support for Split View and Picture in Picture
Today Google pushed a long-awaited update to its YouTube app, which adds support for the iPad Pro. As you might imagine, the additional resolution makes the app look much more at home on Apple’s super-sized tablet than before. Unfortunately, outside of a few additional bug fixes, no other big features made the cut for today’s update. In other words, support for key features like Split View, which makes it possible to enjoy true side-by-side multitasking, and Picture and Picture mode are still missing in action.
Google has been slow in general when it comes to rolling out support for the iPad’s headlining features. It’s been over three months since the iPad Pro launched, and users are still unable to view videos with the official YouTube app using the handy Picture in Picture mode, not to mention Split View.
What’s New
- Native resolution on iPad Pro
- Fixed bug that caused the keyboard to freeze while commenting
- Fixed bug that caused a crash after adding an account on iOS 7
The good news is that there are iPad apps available that allow you to enjoy YouTube videos with both Split View and Picture and Picture support in tow. In fact, CornerTube and YouPlayer are two helpful apps that come to mind. CornerTube focuses primarily on Picture in Picture mode, and YouPlayer is an outright replacement for the YouTube app, bringing Split View, Picture in Picture mode and other handy features to the fore.
If you’re looking for the best YouTube experience, then I recommend checking out some of the third party offerings, starting with the apps mentioned above.
Filed under: Apps Tagged: Google, iPad Pro, Picture in Picture, Split View, YouTube
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Apple releases OS X 10.11.4 public beta 4 with updated Notes & Messages apps
Apple has released the fourth OS X 10.11.4 public beta for non-developer testers. Public beta testers running the El Capitan pre-release can find the new software update through the Mac App Store. The latest public beta update follows the fourth developer beta of the same update earlier this week.
Changes coming with OS X 10.11.4 include support for viewing and sharing Live Photos taken on iPhone 6s and 6s Plus through iMessage using the Messages app as well as the ability to password-protect items in the Notes app for the first time.
Apple is also making it easier to import text files and data from competing note-taking apps like Evernote into Notes with OS X 10.11.4. A new ‘Import Notes…’ option lets you easily migrate from Evernote to Apple Notes in just a few steps, and also lets you add .txt and .rtf text files into the app with iCloud syncing the data back to iPhones, iPads, and the web.
Focus areas so far have included iBooks, Photos, Messages, and Notes. The update is also expected to resolve the issue with opening Twitter URL links in Safari.
Filed under: Mac Tagged: el capitan, Mac, OS X, OS X 10.11.4
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Apple releases iOS 9.3 public beta 4 with Night Shift, Touch ID Notes, & Verizon Wi-Fi Calling
Apple has released the fourth iOS 9.3 public beta to non-developer testers today. iOS 9.3 public beta 4 follows this week’s fourth developer iOS 9.3 beta release as well. The latest beta cleans up issues introduced in the last version while adding some new features as well.
iOS 9.3, which is expected to be released to everyone next month, adds loads of new features for iPhones and iPads including Night Shift mode to change the display temperature for evening reading, Touch ID/secure passwords to protect Notes, new 3D Touch shortcuts on the iPhone 6s and 6s Plus, enhancements to the Health and Activity apps, iCloud for iBooks PDF syncing, and much more.
For CarPlay users, iOS 9.3 also adds the full Apple Music experience with For You and New sections as well as Nearby in Maps. iOS 9.3 also includes a major new education initiative with multi-user support and much more.
Changes in the latest beta include an updated Night Shift icon in Control Center as well as new star icons on popular tracks/singles in Apple Music.
Check out our coverage of iOS 9.3 beta 4 for developers for more details.
Filed under: iOS Tagged: iOS, iOS 9.3, iPad, iPhone, IPod Touch, public beta
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IDC: Apple Watch sales hit 4.1M in Q4 making Apple #2 in wearables behind Fitbit

IDC is out today with its latest data on the wearable market — both smartwatches and more basic activity trackers— and within we get a look at Apple Watch sales for the fourth quarter of 2015.
Closely mirroring other recent reports, IDC puts Apple Watch sales at approximately 4.1 million units during the important holiday quarter, positioning Apple at #2 only behind Fitbit (which wouldn’t be included at all if we were to look at just full-featured smartwatches). Fitbit, according to IDC’s data, sold almost double Apple with 8.1 million units shipped and 29.5% of the market versus 15% for Apple.
Apple grew its Watch distribution, enjoyed holiday promotions, and drove the company’s overall ‘Other Products’ revenue during 4Q15. However, volumes for the quarter grew only slightly from the previous quarter and total revenues have yet to counterbalance the slowing growth and declines from the company’s other product categories. Expectations are higher for the next-generation Watch that can leverage the company’s platforms (HealthKit, ResearchKit, WatchKit, and watchOS 2) and connectivity capabilities.
The Apple Watch sales estimate is slightly under the 5.1 million units for the quarter that Strategy Analytics calculated in its report from last week. That report looked only at the smartwatch category not including the basic fitness trackers, however, and noted that Apple’s 5.1 million units sold was over half of the total 8.1 million total smartwatch units it estimated were sold during the quarter, a number which for the first time matched sales of traditional Swiss watches. That’s opposed to IDC’s report measuring the wearables market as a whole with 27.4 million units shipped during the quarter (up 126.9% year over year).
As for how the other full-fledged smartwatch makers are competing with Apple, IDC estimates Samsung sold 1.3 million units during Q4 and just 3.1 million during all of 2015. The rest of the smartwatch makers didn’t even chart and were included in IDC’s “Others” category.
When looking at 2015 in its entirety (above), IDC estimates around 11.6 million Apple Watch units sold, putting Apple just behind Xiaomi for the year and ahead of Garmin and Samsung.
Filed under: Apple Watch, Tech Industry Tagged: 2015, Apple, Apple watch, Data, Fitbit, IDC, Q4, sales, smartwatch, Wearables
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TODAY’S CAN’T MISS DEALS:
Apple 13-inch MacBook Air 1.6GHz/4GB/128GB (newest version): $800 shipped (Reg. $999)
Apple 11-inch MacBook Air 1.6GHz/4GB/128GB (newest version): $720 shipped (Reg. $899)
Show off and charge your Apple Watch + iPhone w/ this aluminum dock for just $23 Prime shipped (Reg. $39), more
Get 55% off ‘Civilization: Beyond Earth Collection’ for Mac (Steam code): $27 ($80+ value)
Review: Audioengine turns it up to 11 with its newest Bluetooth HD6 powered speakers
Amazon quietly increased its free shipping threshold for non-Prime members over the weekend wp.me/p1xTlR-NSk https://t.co/xTuW54vSsc
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9to5Toys (@9to5toys) February 22, 2016
MORE NEW GEAR FROM TODAY:
Networking: D-Link Powerline Starter Kit $40 (Reg. $60), TP-Link Wi-Fi Smart Plug $20, more
Media – 12 classic Pixar films in HD for $15 ea, Mad Max: Fury Road & The Martian $10 ea, more
- Daily Deals: VIZIO 60-inch 4K UHDTV $900, AKG Headphones $50, more
- Power Deals: USB-C/Lightning Cables from $7, 3-port Charger $10, more
- Foldable Bluetooth Keyboard: Aluminum $22, w/ Stand $25 (Reg. $34)
- Groupon 15% off: Sol Republic BT Headphones $63, OtterBox Commuter Case $17, more
- Games/Apps: Sunset Overdrive from $15, iOS freebies more
- Star Wars PS4 bundle + BB-8 App-Enabled Droid $400 shipped ($500 value), more
- Grab this man. refurbished Acer Chromebook for $160 (Orig. $300)
MORE DEALS STILL ALIVE:
Seiki 42-inch 4K Ultra HD LED HDTV for $299.99 with free shipping (Reg. $400)
Seiki 39-inch 4K 120Hz LED UHDTV w/ 3 HDMI inputs: $300 shipped (Orig. $700)
Samsung 55-inch Smart 4K UHDTV w/ 3 HDMI inputs: $700 (Reg. $900+), more
Ringke iPhone 6s/Plus cases (multiple colors/styles) from $3 shipped (Reg. up to $15), more
- Gift Cards up to 20% off: CVS, Domino’s, Jiffy Lube, many more
- DashCam Recorder and Camera offers motion-triggered recording: $27 (Orig: $95)
- Keep your Wi-Fi running w/ this APC battery backup: $20 (Orig. $60)
- Storage: SanDisk 512GB 2.5-inch Internal Solid-State Drive $120 (Reg. $145+), more
- Save $50 on Huawei Watches for iOS/Android, prices start at $300
- Harman Kardon 5.1-channel, 120 watt surround-sound system w/200W sub: $200 (Orig. $600)
- Bluetooth Speakers: Bem Boom Box $40 (Reg. $80), Sylvania Rugged $12 (Reg. $20)
- Amazon Fire TV 4K Streaming Media Player: $85 shipped (Reg. $100)
- Try out Google Express with this $40 credit for $15 (62% savings)
- Nike+ Fuelband SE Fitness Tracker for $38 (Orig. $150, CA Tax only)
- Upgrade your audio w/ Logi’s 2.1-Ch. Speaker System: $100 (Reg. $125+)
- Grow fresh herbs/veggies year round: Miracle-Gro AeroGarden $45 Prime shipped
- Outfit your GoPro HERO4 with this 7-piece accessory bundle for $19 (Reg. $25)
- Spotify tempts new Premium subscribers with free Google Chromecast offer
- BJ’s Warehouse Inner Circle One-Year Membership: $25 w/ email delivery (Reg. $50)
- Apple offering popular iOS video editing app ‘Videoshop’ for free ($2 value)
- Patagonia – up to 50% off: Down Sweater Jacket $114 (Orig. $229), more
- Free MP3 of Footloose Soundtrack feat. Blake Shelton, Zac Brown, more (Reg. $9+)
- Master Ruby on Rails with this six-course coding bootcamp: $29 (Orig. $1,296)
- Amazon’s magnetic earbuds have a built-in remote & tangle-free design: $15 (Reg. $25)
- Kinda Deal: 2-pack Anker 6-ft MFi Lightning cables for $13 Prime shipped (Reg. $16)
- Buy a Moto X Pure Edition 64GB for $500, get a free first gen. Moto 360 ($200 value)
- Heroes Reborn: Enigma for iOS goes free as IGN’s Game of the Month (Reg. $5)
- Nintendo Select best sellers on the way w/ new low prices: Donkey Kong, Mario 3D World, more
- Jet Set Radio is available for free on Steam alongside a handful of other Sega titles
- Kinda Deal: Keep your cash secure w/ this fake-out book safe for $9 (Reg. $12)
- Philips Wake-Up Light With Colored Sunrise Simulation: $98 shipped (Orig. $170)
NEW PRODUCTS & MORE:
Faraday’s latest eBikes hit Kickstarter with a minimalist step-through design and iOS connectivity
- SanDisk announces faster USB-C flash drives and microSD cards at Mobile World Conference
- Garmin’s latest fitness trackers: can automatically identify your activities
- Canon adds three new Wi-Fi cameras to its mid-range lineup
- Pad & Quill’s new wooden iPhone 6/s/Plus cases use kevlar for added strength
- The original Rayman game is now available for download on the App Store
- The Coleco Chameleon retro gaming console is sure to appeal to any Millennial
- NERF’s Fall 2016 line includes battery-powered 70MPH blasters, Alien designs, more
- PSA: Fallout 4 gets 3DLC packs – get your Season Pass now before it jumps up in price
- Final Fantasy IX is now available for download on iOS/Android
Filed under: Tips and Tricks Tagged: 4K TV, 9to5Toys, Amazon, app deals, Apple Watch stand, Best Buy, Civ Beyond Earth, Daily Deals, free apps, Gold Box, LED HDTV, MacBook Air, Pixar films, Rising Tide, Ultra HD, video games, watch dock
For more news on Tips and Tricks, 9to5Toys, and Daily Deals continue reading at 9to5Mac.
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tvOS 9.2 solves major user experience issue with Siri Remote for Apple TV
Apple is currently testing a change in how the Siri Remote interacts with the new Apple TV. The change is available on the latest tvOS 9.2 beta, which is expected to be released around next month’s March 15th event. Starting with tvOS 9.2 beta 4, Apple has changed how you scrub through video during playback. Why does that matter? Two reasons:
First, you’ll need to learn how to scrub through video again if you’ve been using the new Apple TV with Siri Remote and gotten familiar with the original method. Discoverability isn’t obvious here so it can be confusing.
Second, the new interaction model dramatically improves the Siri Remote user experience by cutting down on accidental input.
Previously, swiping across the Siri Remote’s glass Touch surface during video playback would bring up a preview window, then clicking the Touch surface would jump to that part of the video. Video playback wasn’t totally interrupted unless you clicked, but it was too easy to accidentally bring up the preview window when picking up the Siri Remote and dismissing it was an unnecessary distraction.
Starting with the tvOS 9.2 beta 4 software update, which is currently only available to developers but is expected to be available to all users next month, Apple is changing how scrubbing works. In short, precise video scrubbing with a preview window is only available now when video is paused.
What that means is you now need to first click the Touch surface before swiping across the Touch surface for scrubbing forward and backward through video.
You can still swipe down to summon the menu overlay during video playback, but the requirement to first pause before scrubbing should dramatically cut back on accidental interactions when grabbing the Siri Remote. Clicking either the left or right of the trackpad button still lets you jump backward or forward by various small internals depending on the video service too.
Check out 9to5Mac’s Jeff Benjamin demoing the change to see it in action:
tvOS 9.2 has been in beta since early January and introduces loads of new features including app folders, an iOS 9-style app switcher, Siri search for the App Store, dictation for any text input including email and passwords, complete iCloud Photo Library support, Bluetooth keyboard support, and much more.
The new Apple TV also recently gained app video previews in the App Store, which you can see in action here, and more sources for universal search including Disney.
Filed under: Apple TV, Developers Tagged: Apple TV, Siri Remote, tvOS 9.2
For more news on Apple TV, Developers, and Apple TV continue reading at 9to5Mac.
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Mac Pro case clone Kickstarter is perfect for your next DIY gold Hackintosh project
We’ve seen DIY solutions in building a Mac Pro-style Hackintosh out of actual trash cans, but others who aren’t as inclined to follow a DIY route may be excited to hear about the Dune Case. Dune Case is currently running a Kickstarter campaign of its Mac Pro-inspired PC case. The case would allow anyone to get a Mac Pro look at a fraction of the cost at only $189. Boasting a design that helps support airflow, strikingly similar to the Mac Pro, the Dune Case comes in either a black or gold color options.
Even though Boot Camp officially supports Windows 10 on current Mac Pros, a lot of users desire the customization of a PC. The Dune Case gives PC-fans the options they want in customization, while still retaining a sleek form factor. The case utilizes mini-ITX components, has room for two 2.5 HDD, and includes three USB 3.0 ports.
The case is a bit heavy at 5.73 lbs, but that is primarily attributed to its aluminum construction. With a 140mm fan at the top, the Dune Case should keep components cooler than traditionally horizontal-oriented systems. The case is designed in a vertical-orientation, just like the Mac Pro, ensuring hot air is pulled up and out of the case instead of circulating within itself.
Pricing for the case will start at $189 when officially launched, but there are still some slots available for backers who can score it at $169 on Kickstarter.
Filed under: General, Mac Tagged: Boot Camp, DIY, Dune Case, Kickstarter, Mac Pro, mini-ITX, PC, Windows 10
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Apple granted design patents for gorgeous Istanbul store and new-style Chinese store
Apple was today granted a design patent on the beautiful Istanbul store that opened back in 2014. The store in Turkey’s largest city is known as the ‘Glass Lantern.’ The store has a glass rectangle atop the larger store beneath, each side of the rectangle comprising a single pane of glass, with a water feature covering the rest of the store’s roof.
A second patent was granted for the Apple Store in Zhongjie Joy City, China. This two-story design with a suspended upper floor and floor-to-ceiling glass walls spanning the full height of the building is one Apple is using in a number of new stores.
Patently Apple notes that the Turkish store was awarded the Supreme Award for Structural Engineering Excellence in the year it opened.
Apple has previously been awarded patents for its Fifth Avenue and Shanghai stores, Steve Jobs among those credited as an inventor in the case of the New York store. The company has also successfully trademarked store interior designs in Europe.
Filed under: AAPL Company Tagged: Apple Store, Apple Store design, Apple Store designs, Apple Store Istanbul, china, istanbul, Patent, Turkey
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