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Review: HomeKit-enabled ecobee3 Wi-Fi thermostat w/ remote sensors is perfect for Siri fans

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A smart thermostat that you can control from your iPhone is nice, but if you’re a fan of Siri then HomeKit-compatibly is a must. The ecobee3 Wi-Fi thermostat can be controlled using Siri on your iPhone, iPad, or Apple Watch, and it uses remote sensors to determine temperature and presence around your home to be smarter about automating your HVAC system. Overall, the thermostat itself is rather slick and the software experience behind it holds up well. If you’re curious about HomeKit and in the market for a smart thermostat, the ecobee3 just might be the best option yet …

As with any new thermostat, smart or not, there’s a hardware installation process required at setup. You’re mileage may vary depending on conditions and experience, but using a combination of the setup instructions and the geniuses of YouTube, we got our ecobee3 up and running in under an hour. Wiring configuration will vary and this is where it can get complicated, but assuming your setup is already standard and you follow instructions carefully, you likely won’t need the pros to do the job. Once you replace your previous thermostat for ecobee3, the real fun begins.

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At a distance, ecobee3 displays just the current inside temperature prominently above an icon for the local weather condition next to the current outside temperature. When ecobee3 detects your presence, the display animates to reveal an on-screen target temperature slider, current relative humidity, menu button, full weather report, and quick changes button. Heating and cooling are distinguished by orange and blue bars.

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While the main view shows you the current outside temperature, you can actually get a detailed weather report right on the ecobee3. This includes a temperature forecast for the next several hours. It’s a small thing and already available on my other devices, but it makes ecobee3 feel smarter knowing and presenting the outside weather next to the inside temperature. You’ll also find a full menu of settings for your temperature preferences and managing ecobee3, but most of these tasks are just easier from the iPhone, iPad, or the web when available.

ecobee sensor

The ecobee3 unit itself has a built-in sensor for detecting presence and current temperature, but you can optionally place additional sensors around your house to more accurately monitor and manage temperature. My kit came bundled with three sensors, bringing the total number to four including the unit.

I’ve placed a sensor in my bedroom, living room, and office, and have the ecobee3 located in the center of the home in the hallway. These detect both temperature and presence, making ecobee3 more intelligent when using the system to cool or warm your home.

You can buy additional ecobee3 Remote Sensors in 2 packs for $79.

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As a smart thermostat, you can already control ecobee3 remotely from your iPhone or iPad from the iOS app, but turning on HomeKit enables Siri control and a lot of automation capabilities. Being able to change the temperature and make my home and office cooler or warmer without interrupting my work or watching a TV show is super convenient with the app alone, but being able to use Siri makes it super fast.

Siri works from the iPhone, iPad, and Apple Watch for changing the target temperature or asking where the current temperature is around the house. You can also set target temperatures as triggers and scenes with other HomeKit-compatible accessories. For example, saying “Netflix and chill” to Siri could mean locking the door, dimming the lights, and setting the temperature to be cooler in the summer.

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ecobee3 lets you set your system to heating, cooling, or automate between both based on target temperatures. Back in December when I first setup ecobee3, configuring HomeKit disabled Auto Mode which lets you set target cool and heat temperatures, which was an interesting limitation.

But just last week the iPhone app prompted me to the message above, noting that HomeKit now works with Auto Mode. What would have been a knock just a week earlier turned into a positive that reminded me that smart thermostats only get smarter over time.

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For Apple Watch owners, ecobee has a nice watchOS 2 app that lets you monitor temperatures and tweak settings. You need to use Siri to set a specific temperature, but the Apple Watch app lets you view the current target temperature as well as what temperature each sensor including the ecobee3’s currently reads. Force Touching within the app brings up options to turn your system’s fan on or off, or manually set ecobee3 to Home or Away mode.

There’s also a watch face complication, or widget, which tells you what mode ecobee3 is in as well as current target temperature. For fans of glances, the app has a card that you can swipe up to access from the watch face to view current temperature, target temperature, and mode. The watch app is nice, especially for viewing temperature readers from various rooms, but Siri control from the Apple Watch is my favorite part.

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The ecobee iPhone app actually looks almost identical to the user interface on the actual thermostat, which is nice because it creates a familiar experience on the unit and on your iPhone. The animations on the iPhone app are noticeably laggy, though, which I hope improves in the future.

For the ecobee iPad app, the same user interface is cleverly spread across of grid that requires fewer menus and more features. It feels futuristic and just plain cool controlling and managing the ecobee3 from the modular view on a tablet.

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Whether you’re using the thermostat, iPhone app, or iPad app, ecobee3 has some handy intelligence behind it. For example, you can set target temperatures for when you’re at home and away then using the motion sensors to track presence.

The ecobee system also has alert and reminder options for extreme temperature and humidity levels and maintenance reminders. We changed the air filter at our house when we installed ecobee3, then turned on the three-month reminder to change the filter in the future (which I tend to be terrible about remembering).

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For me, the ecobee3 thermostat’s appeal is mostly in controlling remotely using Siri and the mobile apps, but the ecobee app also offers insights into system usage over time in the Home IQ section. The iPad app offers some data here, but the web interface shows even more.

According to ecobee, my Home Energy Efficiency rating puts me in the top 20% of homes in my state and I should work on lowering my runtimes. During the month of January (my first full month with ecobee), Home IQ says I’ve saved 13 hours of runtime and $4.80 based on my equipment’s runtime and local electricity rates. This should be fun to game over time.

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Finally, there’s the web interface that you can access from ecobee’s website where you can remotely control the temperature, manage settings, view sensor data, and everything else you can access from the iOS apps. The screenshot above captured in Safari features a nearly identical layout to the ecobee iPad app. This makes accessing and controlling the thermostat from anywhere a familiar experience which I like a lot.

Overall, I’ve really enjoyed using the ecobee3 since December and can easily recommend it as a quality HomeKit accessory. Siri control for turning on the heat from my desk is super convenient, especially using the Apple Watch, and using the iPhone app to change the temperature has almost entirely replaced walking over to the thermostat.

I also really enjoy seeing the local outside weather next to the current inside temperature, viewing temperatures by room with multiple sensors is helpful, and I appreciate that the user interface is similar from the thermostat to the iPhone app to the iPad version to the website. Round thermostats like the Nest (no HomeKit, reviewed) and new Honeywell Lyric (HomeKit) can’t quite pull this off.

Lastly, ecobee’s ability to adjust temperature based on my preferences for when I’m home and away or awake and asleep is really helpful in saving energy. I’m still optimizing my preferences after the first month but also finding new features like the ability to schedule vacation temperature levels in advanced.

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Being deep in the Apple ecosystem means HomeKit and Siri control enable a lot of the ecobee3 experience, but in general the software and intelligence make it a quality competitor in the smart thermostat space on its own.

Aside from HomeKit and Siri, ecobee3 is getting smarter with new connections like the recently added Amazon Echo for voice control. You can grab the ecobee3 Smarter Wi-Fi Thermostat with Remote Sensor (2nd Generation) from $243, or the 3 Sensor Bundle I have from $318.

Filed under: HomeKit, Reviews Tagged: ecobee, Ecobee3, ecobee3 Smart Thermostat, homekit, Siri, smart appliances, smart home, Thermostat, Wi-Fi thermostat

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Petition urges White House to support Apple in blocking government access to locked iPhones

Tim Cook WWDC 2015

A new We the People petition has been created urging the White House to “halt efforts that compel Apple and other device makers to create a “backdoor” for the Government to access citizens data” (via MacReports). 

The petition comes as Apple CEO Tim Cook this week penned an open letter detailing why the company is resisting a demand from the FBI to unlock a device belonging to a suspect in the high profile San Bernardino shooter case.

The United States government has demanded that Apple take an unprecedented step which threatens the security of its customers…The FBI, is demanding that Apple build a “backdoor” to bypass digital locks protecting consumer information on Apple’s popular iPhones…We the undersigned, oppose this order, which has implications far beyond the legal case at hand.

The controversy and Cook’s letter followed complaints from the FBI that it couldn’t crack Apple’s encryption on the iPhone and Apple’s refusal to assist the courts and agency in doing so.

In his open letter, Cook defended Apple’s long running stance of not providing access to personal data to government under any circumstances and said that complying with the FBI’s request would be “‘an unprecedented step which threatens the security of our customers.” Cook continued:

The implications of the government’s demands are chilling. If the government can use the All Writs Act to make it easier to unlock your iPhone, it would have the power to reach into anyone’s device to capture their data. The government could extend this breach of privacy and demand that Apple build surveillance software to intercept your messages, access your health records or financial data, track your location, or even access your phone’s microphone or camera without your knowledge.

Since Cook’s letter, several organizations have voiced support for Apple including statements issued by The Electronic Frontier Foundation, American Civil Liberties Union (ACLU) and Amnesty International.

And while it certainly would be possible for Apple to bypass the iPhone’s security — either with a master key of sorts like the FBI wants or through other methods — our own poll shows that an overwhelming amount of you — around 86% of 17,000 and counting votes — support Apple and do not support any type of method of government access to data on iOS.

But so far, at the time of publishing, the We the People petition only has under 100 signatures. Another 99,900 to go before March 18th in order to get the White House’s attention and the required response. You can sign it here.

Filed under: iOS Devices Tagged: Apple, encrpytion, iPhone, privacy, White House

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9to5Toys Lunch Break: 15″ Retina MacBook Pro $549 off, D-Link iOS Water Sensor $38, iPhone car mount $5, more

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Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

15-inch-apple-retina-macbook-pro

Save $549 on Apple’s most powerful standard configuration 15-inch Retina MacBook Pro: $1,950 shipped (Reg. $2,499)

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Keep tabs on flood risk areas w/ this D-Link Wi-Fi Water Sensor for iOS/Android: $38 shipped (Reg. $60)

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Aukey iPhone car accessories w/ Prime shipping: Magnetic air vent mount $5, Dual USB charger $6, more

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Apple Deals:

The latest iPad Pro deal nets you a 128GB Wi-Fi model for the price of a 32GB: $799 shipped (Reg. $949)

Apple iPad Air Wi-Fi 16GB $299 or 64GB $349 shipped (Reg. $399/$449)

Apple iPhone 6s/Plus (Verizon + Sprint) on-contract pricing gets slashed by $200, 64GB now just $100

Many Apple Watch models now $100 off: 38mm Sport $249 w/ free shipping (Reg. $349), more

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Download VLC’s Remote app for iOS and Apple Watch while it’s free and save $5

App Store Free App of the Week: The Mesh puzzler goes free for the first time (Reg. $2)

Heroes Reborn: Enigma for iOS goes free for the first time as IGN’s Game of the Month (Reg. $5)

Final Fantasy IX is now available for download on iOS/Android

The Martian official iOS/Apple Watch game goes free (up to $3 value)

Apple offering popular iOS video editing app ‘Videoshop’ for free ($2 value)

MORE NEW GEAR FROM TODAY:

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Daily Deals: Aukey Aluminum 4-port USB 3.0 Hub $11, more

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Pad & Quill’s new wooden iPhone 6/s/Plus cases use kevlar for added strength

MORE DEALS STILL ALIVE:

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Control up to 8 devices w/ Logitech’s Harmony Home Universal Remote: $100 (Reg. $150)

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Spotify tempts new Premium subscribers with free Google Chromecast offer

NEW PRODUCTS & MORE:

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The new Carv wearable tracks your fitness and provides real-time feedback while skiing

Filed under: Tips and Tricks Tagged: 9to5Toys, Amazon, app deals, Best Buy, D-Link iOS Water Sensor, Daily Deals, free apps, Gold Box, iPhone car mount, Retina MacBook Pro

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Tasting Table launches Apple TV app in 24 hours thanks to JW Player’s new tvOS framework

Tasting Table (Featured Image)

Thanks to JW Player’s new tvOS app framework, Tasting Table was able to successfully build and submit an Apple TV app for review in less than 24 hours. JW Player’s new beta open-source product allows content makers on its platform to utilize what they already have created to build a fully branded Apple TV app.

Tasting Table is the first company to use JW Player’s new app framework to build out their own Apple TV app. Boasting a library of more than 250 food and drink related videos, and producing new videos every month, Tasting Table will be able to bring their viewing experience directly to their 8 million member’s couches.

"Video has always been a mainstay of our content strategy, but with the creation of our in-house Content Studio and our recent push this past November to produce even more video, we knew we wanted to get our new content to an even broader audience. JW Player was already helping us seamlessly stream video to our website, so when it came time to identify a technology provider to help us build an app for Apple TV, it was the natural choice." - Rohit Gupta, Director of Product at TastingTable.com

Customers on the JW Player platform will be able to utilize the content they already have to fully populate the app using any already created playlists. Video titles, descriptions and hero images are all captured from the video feed’s metadata and applied directly into the app. One of best parts about using JW’s open-source option is that it’s free for all users on the platform. Customers who want to integrate HLS (HTTP Live Streaming) within their app can do so by adding external URLs within the JW Player dashboard.

JW Player made sure that any existing customers were able to truly customize and make the app look and match their established brands. Customer can use their own image assets to change the look of the app and take the customization further by editing the framework’s source code. Data collected from video playback within the tvOS apps are reported back to the customer’s JW Player Dashboard.

The Tasting Table app is now available for free in the Apple TV App Store. JW Player’s framework for the Apple TV can be found on GitHub.

Filed under: Apple TV, Apps Tagged: Apple TV, developers, Development, framework, JW Player, Tasting Table, tvOS

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Honeywell’s new Lyric Round thermostat w/ HomeKit now available & in-stock

Honeywell Lyric HomeKit CES 2016

Honeywell’s new Lyric Round thermostat originally announced back at CES in January and until now up for preorder only is today officially on sale and in-stock for all.

Currently shipping from the company’s website for $249, the Honeywell Lyric Round is thought to be one of the smart, wi-fi connected thermostats this year that might ultimately give Google’s Nest thermostat a run for its money. It’s Honeywell’s second generation of the product, but its the first in its line to officially support Apple’s HomeKit home automation platform. That means its the first to offer control via Siri voice commands, something that Nest and other competitors are still a hold outs on as Google pushes its own competitive home automation platform.

The Honeywell Lyric Round works with a companion iOS app that allows manual control of the thermostat, but the product’s main pitch is that it will learn your habits overtime and hopefully help you keep track of energy consumption and adjust accordingly to improve your habits. Honeywell gives the rundown on features of the second-gen Lyric Round including Apple Watch and HomeKit:

  • Apple HomeKit and Apple Watch® – easily and securely control the Lyric thermostat using Siri, set up special actions, connect to other HomeKit-enabled products in the home via the Lyric app, and even make changes and check multiple thermostats using Apple Watch.
  • Customizable Geofencing – consumers can create a custom geofence map and distance, enabling the Lyric thermostat to deliver “comfort when you’re home, savings when you’re away” with even greater accuracy.
  • Smart Alerts – the Lyric thermostat can send reminders about filter changes, warn of extreme temperatures and humidity inside the home, and more.
  • Intelligent Comfort Control – to make sure 72 degrees feels like 72 degrees, the Lyric thermostat considers temperature and humidity to maintain comfort, and can also work with your system to adjust in-home humidity levels.
  • Custom Shortcuts – create a dynamic heating/cooling schedule, and set up recurring event triggers with a single touch of the thermostat or app.

You can grab the new Lyric Round thermostat with HomeKit ($249) from Honeywell’s website now.

Filed under: iOS Tagged: Apple, availability, CES, homekit, Honeywell, iPhone, Lyric, order, preorder, Shipping, Thermostat

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Three Simple Ways to Reduce Project Paperwork

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Three ways to reduce project paperworkEveryone can agree that processes are vital to a project’s success. Documentation is, of course, a necessary part of this. But what happens when this growing wave of paperwork gets to a critical level – and starts to seriously impact on the actual delivery of the project? Have you ever heard of a project being launched while its colossal Project Charter still circulates around stakeholders, sluggishly looking for a final sign off? I have. There are ways of helping to stem the tide of paperwork that may be causing you headaches…

Choose the right process

Every project is different. So choosing a ‘one-size-fits-all’ process, no matter the size just doesn’t make sense.

For smaller projects, you should be using a simpler process, especially if you’ve entrusted a smaller project to inexperienced project managers. A simpler process demands less documentation (and is much easier to follow for rookie project managers, or even experienced project managers who have a lot of other paperwork-heavy projects on their plate).

Smaller projects (as a minimum) could potentially only need:

  • A Project Initiation Document: This (again as a minimum) would cover the purpose; objectives; key requirements relating to scope, time and cost; major milestones (if known at that stage) and a list of project team members.
  • A log of stakeholder requirements: This should only include the list of stakeholders and their requirements.
  • A Project Scope: a clear list of the deliverables. Rather than creating a separate Work Breakdown Structure, you could just break down the deliverables in the scope for ease and simplicity.
  • A schedule: a list of the tasks, how long they will take, the key milestones and the end date. A Gantt chart is ideal for this.
  • A retrospective report: This may seem counter-intuitive. “Surely this is unnecessary if you’re wanting me to cut out bureaucracy,” you may ask? In fact, having a clear view of what went well and what could have been better will make your future projects run more smoothly. And projects that run more smoothly will generally demand less paperwork.

Of course, all that depends on the circumstances of your particular project. You may initially think that your particular project needs one or two other pieces of documentation. But when making this decision, its worth stepping back first and asking – is this really necessary for a project this size?

Don’t over-report

There is a balance between under-reporting and over-reporting to your stakeholders. Too much and they just won’t pay attention. Too little and they will be left in the dark. They may end up looking for more information from you than they would have originally been satisfied with. Either way, you may end up creating more documentation than you really need.

To report project status, try using the Red, Amber, Green system. It should be enough for most stakeholders.

  • Red for ‘you need to help deal with this’
  • Amber for ‘There’s an issue you need to be aware of, but we’re dealing with it’
  • Green for ‘Everything is on track’

Meetings

Meetings are inevitable in projects. You could have strategy meetings, scope meetings, project planning meetings, project kick-off meetings, status meetings, stakeholder meetings, risk identification meetings, change control meetings and finally retrospectives, among others.

That’s a lot of hours sitting in a room taking minutes.

Instead, why not try to cut the number of meetings. For smaller projects, you could get away with just four different types:

  • A stakeholder meeting
  • A scope meeting
  • Status meetings (see above)
  • A retrospective

By cutting the unnecessary meetings not only do you save time from the meeting itself, but you also score a double whammy of not needing to take minutes for each. In fact, for each of those meetings, you shouldn’t really be taking painstaking details of what every person said. Instead, you should focus on only noting the actions required and what you have agreed. Everything else should be unnecessary.

 

No doubt there are many other ways to trim the fat from the bureaucracy. It’s a question of mindset, as well as common sense. If you’re working on a sizable project, then you’ll be following a more comprehensive process, with the increased documentation that goes along with it. But if it’s smaller, try asking yourself regularly when you’re planning and delivering: what do I really need to document?

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How to do Top Level Project Management in IT Industry?

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Check-out our valuable and unique Top 15 Web Applications 2016.

Talking about project management, it is an art of planning and organizing, and controlling the tasks of a team to reach particular goals and meet specific targets. Project management seems to be necessary for every organization. Some projects are easy to handle as they are simple while some are complex. There are different techniques and methodologies framed under the management, according to the nature of the organization, they are practiced. Whether one has a small or a large enterprise, they have certain specifications regarding project management. This is carried in the overall team with team effort.

Whereas, a project is a temporary task that has defined goals and ends to meet the set objectives and goals of the enterprise. On the other hand project management includes project plans that further include defining and confirming the project targets. In almost every field of business, one has to consider every step with decisions and strategies. When project management is practiced, it is sure to bring and effective and productive results in all sorts of business. Project Management Officers are the backbone of business organization as they underpin the project delivery mechanism by ensuring that all the business is managed in a controlled way.

How to do top level Project Management in IT Industry

Many of the IT companies keep a proper check to bring their company to the highest rank with the help of project management. In order to do so there are some steps and strategies to be followed on the path of success. They are:-

  • To hold onto your goals by reaching with a business plan
  • Having a good supervision
  • Efficient project managers
  • Manage employees in the management

Project management skills are practiced with strategies that play a very important role in managing the organization. Let’s have a look at them. The tasks that are to be performed and kept in mind are:

  • Marketing – It is one of the best activities to outsource for many business firms. With this, it is the most important factor that is to be considered in income generation. One has to outsource the marketing efforts such that offshore marketing professionals will be the ones managing a business website, email campaigns, social media engagements and more. It will definitely help free up ones time and energy.
  • Payroll is another facet of small business management that is best to outsource. Payroll is a time-consuming process. You need to invest time and be organized at all times to keep records updated and accurate, calculate cash amounts per employee and communicate them effectively per employee.

Last comes the administrative support, With most business activities grounded on the computer these days such as creating files in Excel, uploading data on online databases, booking travel arrangements and crafting email replies to name a few, hiring overseas employees to help you with your administrative requirements should be a consideration as well.

 

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Volvo announces launch of new V90 Estate, its latest with Apple’s CarPlay

Volvo-CarPlay-V90-Estate

Volvo is today announcing the launch of its latest vehicle, the V90 Estate, which also happens to be the company’s latest with support for Apple’s in-dash iPhone CarPlay feature.

The car is Volvo’s third for its premium 90 series and for that reason is being referred to as a sibling of the S90 sedan and XC90 SUV models that the company previously unveiled (and which also include support for CarPlay). In its press release, the company notes that means the new V90 Estate, like the XC90 and S90 before it, is “built on the company’s specially-designed and fully modular Scalable Product Architecture (SPA).”

“The modern premium estate is all about the intriguing combination of a luxurious experience with the functional origins of the estates silhouette. The sophisticated ambience of our new Volvo Interiors is combined with a great cargo space, providing the right kind of functionality – whether through connectivity or cargo and storage solutions,” said Thomas Ingenlath senior vice president for design at Volvo Cars.

The new V90 delivers cutting-edge Pilot Assist semi-autonomous drive technology, the most advanced standard safety package on the market, with large animal detection and run-off road mitigation, and class-leading connectivity including smartphone integration with Apple CarPlay.

The vehicle has full support for Apple’s CarPlay on the V90 Estate’s in-dash system using a connected iPhone. Volvo says the in-dash system on the V90 Estate is the same as in the S90, which includes a 9-inch touchscreen display as pictured above. And here’s a look at the exterior on the V90 Estate:

Volvo-CarPlay-V90-Estate-2

Volvo first announced support for CarPlay on its 2016 XC90 SUV last year that it later delivered to owners of the vehicle through a software update back in December. Here’s a look at the feature in action in the vehicle:

Earlier this year Apple for the first time offered up an official list of CarPlay partners by year and model via a new webpage, but it has yet to update it to note the new Volvo V90 Estate launching today.

Filed under: CarPlay Tagged: Apple, CarPlay, dash, iPhone, launch, pictures, press release, release, V90 estate, Volvo

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Opinion: Why an iPhone master key is better than a backdoor, but still too dangerous

Touch-ID-iPhone

Discussing the FBI case with a friend yesterday, one distinction that seems worth addressing is the difference between a backdoor into iPhones – which is what law enforcement agencies have so far been calling for – and what we might term a master key, which is what the FBI is calling for in this particular case.

Law enforcement agencies have so far been calling for Apple to abandon its use of strong encryption. Technically, they want Apple to build in a backdoor route into that encryption for use by law enforcement agencies, but that’s the same thing: strong encryption with a built-in flaw is not strong encryption. It’s only a matter of time before hackers find and exploit it.

What the FBI is asking in the San Bernardino case is quite different. Instead of asking Apple to weaken the encryption, they want it to weaken the lock guarding access to the phone by removing the auto-wipe and time-delay functions. That would leave the phone vulnerable to a brute-force attack.

And, the FBI assures us, it isn’t asking Apple to do this for all iPhones, just this one specific device. It’s a very different scenario, and one that sounds superficially harmless …

Again, I emphasise that I fully sympathize with the FBI’s intentions in the San Bernardino case. If there are other terrorists out there waiting to launch similar attacks, we want to know about them. If this iPhone could lead to those possible terrorists, it doesn’t seem unreasonable to agree to this one request.

The problem, however, is that it is never ‘just this once.’ Any time we give up one of our civil liberties in a good cause, the legal precedent is set. There will be a second exception, and a third and … Effectively, if we permit just a single exception to a Constitutional right, we give up that right forever.

Some are arguing that there are sufficient safeguards in this case such that we don’t need to worry. Only Apple would hold the key, and it would only use it when presented with a court order. The FBI and other agencies would have no ability to carry out warrantless searches, and it would likely only seek court orders in the most serious of cases.

Again, however, we need to look beyond what is being asked for in the short term to what is likely to follow. In this particular case, the FBI wants Apple to unlock the phone. (Technically, Apple would remove the safeguards and the FBI would unlock the phone, but that’s a semantic argument.) Apple continues to hold the key.

But it is an extremely short distance from there to arguing that there will be some very time-critical cases where the delay involved in knocking on Apple’s door is too damaging. The classic ‘time-bomber in custody’ scenario. That the FBI needs to hold the key to prevent delay. It still wouldn’t do so without a court order, so where’s the harm? It would simply be cutting out the middleman.

ifixit

So soon, the FBI would hold the key. Then other law enforcement agencies. In time, that key would be held in every police precinct house. We would then be trusting more than a million people with access to that key to abide by the rules. Government agencies don’t always have the best of track-records in doing that.

Ok, you could argue, but where’s the harm? This is the ‘nothing to hide’ argument. That if we’re all law-abiding people, why should we fear the government snooping in our phones? As I’ve argued before, however, that’s a silly argument. If you take that line, then you could equally argue that everyone should be fitted with a GPS chip embedded in their skin to track their movements, and we should have blanket CCTV coverage on every street and in every building.

And lots of people have perfectly legitimate things to hide, from a partner sending intimate photos to cheer up a soldier serving overseas to journalists with contact details for confidential sources.

But even if we would trust our government with that much power, it isn’t just one government we have to consider. The USA almost certainly has agreements with friendly governments to share certain technologies, and the iPhone master key could well join the list. History shows that a country considered an ally today may well be an enemy tomorrow.

Even if you were prepared to risk that, there is no getting away from the fact that terrorists may be evil, but they are generally not stupid. In the San Bernardino case, it appears the shooters destroyed their own phones and hard drives, and the FBI is somehow hoping they might still have left incriminating evidence on a work phone. Do we doubt that they had the wit to use a strong passcode too? Terrorists and major criminals use burner phones to plan their attacks, not their own iPhones, registered in their own names and using their own Apple IDs.

So the arguments I made before this all happened haven’t changed. We would still be asked to sacrifice our right to privacy. We would still have no control over who ends up with the ability to access our devices. And it would still achieve nothing worthwhile.

Filed under: Opinion Tagged: Apple, backdoor, Encryption, master key, privacy, Security

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2 Ecommerce Image Tips That Increase Sales Conversions

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Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction.

Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change. Right now, these design trends encourage buyers to click through to the checkout.

White/Negative Space

Once upon a time, busy was better. Now, however, consumers want to focus only on the items they’re considering for purchase. That means products set against a white background will pop right into view, while those featured in sets and scenes will be overlooked every time.

The beauty of negative space is that it forces the eye to focus on the featured images. Colors, details, sizes, and accessories stand out and become important in the buyer’s mind. White space around those product images also means the descriptions and, more importantly, the CTA button will stand out. A CTA that stands out just begs buyers to click, like this example from Nike.

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While some negative space will be easy enough to create, the product photography can pose some problems. Fortunately, there are several tutorials available to help you feature your products without distracting backgrounds or sets.

Large Images

With the growing popularity of mobile shopping, large detailed images are a must. If buyers can’t see what they’re buying, they’re more likely to pass. When they pass on your products, that doesn’t mean they’re giving up for good, either. It means they’ll go to your competitors.

Your images should be large and clear enough for buyers to see every detail. A zoom feature to help with the smallest of details is always a great idea, too. Photograph and feature every product from a variety of angles, too. Buyers will want to see top, bottom, sides, and inner workings of everything you sell. Again, without those details, consumers will walk away and find a site that can provide the images they need. Coach does a good job of this, showing their products from almost every angle.

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Remember, too, that images of the products aren’t the only images your buyers will want to see clearly. Any logos, text, and graphics shared on your site should be easy to view on absolutely any device. If buyers can’t see the logo, they may lose trust in your website.

What images capture your attention on ecommerce sites? Are there image types that you’re more likely to click on? 

Learn to grow your ecommerce business with these guides.

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Apple launches iPhone ‘Trade Up With Installments’ plan from $15/mo, yet another way to buy a new iPhone in the US

IPhone-lineup-2016

Apple is today rolling out another new way to buy an iPhone at an Apple Store, a combination of its existing iPhone Upgrade Program and trade-in offers. Right now, on the normal iPhone Upgrade Program, customers can pay about $32 a month for a brand new iPhone 6s on a two-year agreement with an annual trade-in option.

What the ‘Trade Up With Installments’ offers is a reduction of that monthly fee, in exchange for a trade-in of your existing smartphone. For example, you can trade in your current iPhone 6 to get a new iPhone 6s with a 2-year payment plan of $15/mo. What’s interesting is that you can trade in an Android device, not just iPhones — Apple will give up to $300 in trade-in value for Android handsets.

Exact pricing varies based on the age of the device being traded in and the new phone you are looking to buy. Moving from one iPhone generation to another works out to a monthly price of about $15 for 24 months, but moving from an iPhone 4 to a 128 GB iPhone 6s Plus will result in a $35.37 monthly bill, via USA Today.

You can trade in an iPhone dating back as far back to the iPhone 4. You’ll pay somewhere in the neighborhood of $15 a month for each step up in model, with the interest-free term again lasting for 24 months.

For example, if you step up from an iPhone 4 to an iPhone 5S, you’ll pay $14.58 a month for 24 months. If you move from an iPhone 6 to a 6S, the monthly tab is $14.54. To take the most extreme example, to move from the iPhone 4 to the largest-capacity (128 GB) iPhone 6S Plus, you’ll pay $35.37 a month.

Effectively, the new program is an interest-free loan with credit handled by Citizens Bank. It’s an alternative option to the existing iPhone Upgrade Program and trade-in Apple Store credit opportunities the company offers at its stores. On Apple’s most recent earnings call, Tim Cook said that 60% of the install base prior to iPhone 6 has still yet to upgrade … this new plan seems like a targeted move on incentivizing some of this existing user base to upgrade.

For now, the Trade Up With Installments plan is only available at Apple Retail Stores in the United States. In most cases, buying an iPhone outright is still the cheapest way of buying a new device in the long run, but many iOS customers are unable (or simply do not want) to pay >$650 as a lump sum at once. Hence, Apple and carriers now offer a plethora of interest-free-loan smartphone payment plans just like this one.

Filed under: AAPL Company, iOS Devices Tagged: Apple, buying an iPhone, carrier, ihpoen subsidy, iOS, iPhone, iPhone 6s, payment plan

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Use your iPhone to control any AA-powered device with this simple $10 adapter

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HomeKit-certified devices are the slickest way to control your technology, but if you have any dumb technology powered by AA batteries, you can now remotely switch it on and off using your iPhone.

The Tethercell AA Smart Battery Adapter is a really simple idea. Replace one of the device’s AA batteries with this adapter, which takes a smaller AAA battery, and you can then switch it on and off from an app on your iPhone.

It’s Bluetooth LE rather than Wi-Fi, so range will be limited (the company claims 50-60 feet), but if the device is close enough, it’s a cheap and easy way to add remote control functionality. It’s compatible with all iPhones from the 4S onward.

The adapter costs $20 for two from Amazon.

Via BGR

Filed under: iOS Devices Tagged: AA battery, AAA battery, Bluetooth, Bluetooth LE, Home automation, smart AA battery, smart home

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LastPass survey finds 95% of Americans share passwords, 59% use same password for multiple sites

passwords

It’s no surprise that 95% of U.S. consumers share up to six passwords with other people when you consider that this includes WiFi passwords for home Internet connections and sharing Netflix passwords with family members, but a survey by LastPass showed that 59% also re-use the same passwords for multiple sites. Put the two facts together and people could potentially be allowing access to rather more than they intended.

The younger you are, the more likely you are to share passwords with a friends: 40% of 18-29 year olds do so, dropping to 15% for those aged 30-44 and 6% at 45-59. Only just over a quarter bother to reset a password after they’ve shared it with someone else.

While the company’s motivation is to promote the emergency access and password-sharing features it introduced last month, it does provide a nudge to ensure you’re not using your WiFi password for anything sensitive.

Filed under: iOS Devices

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PSA: Skype’s group video calling on iOS & Android rolling out from today

skype

Skype told us a month ago that it would soon be rolling out group video calling to both iOS and Android devices, and the company has today advised that the rollout is now underway.

Today, we’ve started rolling out group video calling on iPhone, iPad and Android phones and tablets in Western Europe and North America and we expect to have completed our roll-out to these markets over the next week or so. We plan to be fully available worldwide in March

This brings the mobile experience in line with that already available on the desktop.

The UI lets you choose between a grid view of all those in the call, and a focus view that automatically switches to the person speaking. Alternatively, if you only really care about one person in the call, you can use a ‘pin’ feature to stick with your view of them.

Via Engadget

Filed under: Apps Tagged: Skype, Skype for iOS, Skype for iPad, Skype for iPhone, Skype group video

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Apple’s chief chipmaker reveals how the iPad Pro was late & almost out-powered by the iPhone 6s

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A Bloomberg profile of Apple’s ‘chief chipmaker’ – SVP of hardware technologies Johny Srouji – talks about how the iPad Pro was launched behind schedule, and almost ended up being less powerful than the iPhone 6s.

The original plan was to introduce the iPad Pro with Apple’s tablet chip, the A8X, the same processor that powered the iPad Air 2, introduced in 2014. But delaying until fall meant that the Pro would make its debut alongside the iPhone 6s, which was going to use a newer, faster phone chip called the A9 […]

The iPad Pro would look feeble next to the iPhone 6s. So Srouji put his engineers on a crash program to move up the rollout of a new tablet processor, the A9X, by half a year.

While the piece predictably doesn’t reveal much we didn’t already know, it does contain one surprising fun fact about the original iPhone …

Srouji said that because the original iPhone had to piece together existing components from a range of suppliers, it couldn’t be as powerful as the company had hoped, with a low-powered processor, no front camera, connectivity limited to 2G and poor battery life. One of those components?

Elements from a Samsung chip used in DVD players.

It was disappointment in what could be achieved using existing components, said Srouji, that led Steve Jobs to conclude that Apple needed to design its own chips.

Steve came to the conclusion that the only way for Apple to really differentiate and deliver something truly unique and truly great, you have to own your own silicon. You have to control and own it.

The whole piece makes for an interesting background read.

Filed under: AAPL Company, iOS Devices Tagged: Apple Inc, Chips, iPad, iPad Pro, iPhone, iPhone 6s, Johny Srouji, Samsung, Steve Jobs

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Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking

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There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals.

So before sending your next email, pause for a few minutes and ask yourself: What is the goal of my email marketing? Is it to grow my subscriber database? Generate more leads? To convert more existing leads into customers?

Whatever you decide your goal is (and you can have more than one), the next thing you need to do is figure out which metrics you’ll need to track in order to determine how you’re progressing toward that goal.

Download our free email tracking template here to easily track your email campaign metrics. 

Let’s take a look at the metrics you should be paying attention to in your email marketing efforts. We’ll start with the metrics every email marketer should be tracking, and then we’ll take a look at how to tie certain metrics to your specific goals.

6 Email Metrics Every Marketer Should Include in Their Email Report 

1) Clickthrough Rate

  • What It Is: The percentage of email recipients who clicked on one or more links contained in a given email.
  • How to Calculate It: (Total clicks OR unique clicks ÷ Number of delivered emails) * 100
  • Example: 500 total clicks ÷ 10,000 delivered emails * 100 = 5% clickthrough rate

(Using either total clicks or unique clicks in the calculation above works, as long as you use the same approach consistently.)

Clickthrough rate (CTR) is likely the first answer you’ll get when you ask an email marketer what metrics they track. It’s what I like to call the “day-to-day” email marketing metric, because it lets you easily calculate performance for every individual email you send. From there, you can track how your CTR changes over time.

CTR is also frequently used for determining the results of A/B tests, as these tests are often designed with the intention of finding new ways to get more clicks in your emails. Clickthrough rate is a very important metric for all email marketers to be tracking, as it gives you direct insight into how many people on your list are engaging with your content and interested in learning more about your brand or your offer. Read this blog post to learn what a “good” clickthrough rate is, according to industry benchmarks.

(HubSpot customers: Click here to learn how to easily set up click tracking in your emails using HubSpot.)

2) Conversion Rate

  • What It Is: The percentage of email recipients who clicked on a link within an email and completed a desired action, such as filling out a lead generation form or purchasing a product.
  • How to Calculate It: (Number of people who completed the desired action ÷ Number of total emails delivered) * 100
  • Example: 400 people who completed the desired action ÷ 10,000 total email delivered * 100 = 4% conversion rate

After an email recipient has clicked through on your email, the next goal is typically to get them to convert on your offer — in other words, to take the action that your email has asked them to take. So if you’re sending an email to offer your audience the chance to download, say, a free ebook, you’d consider anyone who actually downloads that ebook to be a conversion.

Because your definition of a conversion is directly tied to the call-to-action in your email, and your call-to-action should be directly tied to the overall goal of your email marketing, conversion rate is one of the most important metrics for determining the extent to which you’re achieving your goals. (We’ll discuss more specific goal-related metrics later.)

In order to measure conversion rate on your emails, you’ll need to integrate your email platform and your web analytics. You can do this by creating unique tracking URLs for your email links that identify the source of the click as coming from a specific email campaign.

3) Bounce Rate

  • What It Is: The percentage of your total emails sent that could not be successfully delivered to the recipient’s inbox.
  • How to Calculate It: (Total number of bounced emails ÷ Number of emails sent) * 100
  • Example: 75 bounced emails ÷ 10,000 total emails sent * 100 = 0.75% bounce rate

There are two kinds of bounces to track: “hard” bounces and “soft” bounces.

Soft bounces are the result of a temporary problem with a valid email address, such as a full inbox or a problem with the recipient’s server. The recipient’s server may hold these emails for delivery once the problem clears up, or you may try re-sending your email message to soft bounces.

Hard bounces are the result of an invalid, closed, or non-existent email address, and these emails will never be successfully delivered. You should immediately remove hard bounce addresses from your email list, because internet service providers (ISPs) use bounce rates as one of the key factors to determine an email sender’s reputation. Having too many hard bounces can make your company look like a spammer in the eyes of an ISP. (Read this blog post to learn more about the difference between hard and soft bounces.)

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4) List Growth Rate

  • What It Is: The rate at which your email list is growing.
  • How to Calculate It: ([(Number of new subscribers) minus (Number of unsubscribes + email/spam complaints)] ÷ Total number of email addresses on your list]) * 100
  • Example: (500 new subscribers – 100 unsubscribes and email/spam complaints) ÷ 10,000 email addresses on the list * 100 = 4% list growth rate

Aside from the call-to-action metrics (CTR, conversion rates), you’ll also want to be keeping tabs on your list growth and loss. Of course, you should be aiming to grow your list in order to extend your reach, expand your audience, and position yourself as an industry thought leader. But believe it or not, there’s a natural decay of your email marketing list, and it expires by about 22.5% every year — which means that it’s more important than ever to pay attention to growing your subscriber list and keeping it at a healthy size.

5) Email Sharing/Forwarding Rate

  • What It Is: The percentage of email recipients who clicked on a “share this” button to post email content to a social network, and/or who clicked on a “forward to a friend” button.
  • How to Calculate It: (Number of clicks on a share and/or forward button ÷ Number of total delivered emails) * 100
  • Example: 100 clicks on a share/forward button ÷ 10,000 total delivered emails * 100 = 1% email sharing/forwarding rate

The rate at which your email recipients forward or share your email with others may not seem all that significant, but it’s arguably one of the most important metrics you should be tracking.

Why? Because this is how you generate new contacts. The folks on your email list are already in your database. So while conversion is still a primary focus, this doesn’t help you attract new leads. Encourage your readers to pass along your email to a friend or colleague if they found the content useful, and start tracking how many new people you can add to your database this way. (Read this blog post for tips on getting people to forward your emails.)

Keep a careful eye on your sharing rates to discover which types of articles and offers tend to get shared the most, and use that insight when you plan email campaigns in the future.

6) Overall ROI

  • What It Is: The overall return on investment for your email campaigns. In other words, total revenue divided by total spend.
  • How to Calculate It: [($ in additional sales made minus $ invested in the campaign) ÷ $ invested in the campaign] * 100
  • Example: ($1,000 in additional sales – $100 invested in the campaign / $100 invested in the campaign) * 100 = a 900% return on investment for the campaign

(Note: This is the most basic formula to calculate ROI — but there are several ways to approach calculating the ROI of your email campaigns. Depending on your type of business, you might prefer a different one.)

As with every marketing channel, you should be able to determine the overall ROI of your email marketing. If you haven’t yet, set up an SLA system whereby you assign different values to various types of leads based on their likelihood to generate revenue for your company.

How many of each of these types of leads did you generate via email marketing? How does this translate to potential revenue? Actual revenue? These are the types of metrics that will help you show your boss and your sales team how valuable email marketing is as a channel that drives real, tangible results.

How to Know Which Email Metrics to Track, Based on Your Goals

The goal of your email marketing may be very different from the goals of another company like yours, and may even vary within your own company over time. But again, it’s crucial that you determine exactly what it is you’re looking to achieve with your email marketing before you begin (or continue) to send and measure your emails.

Here’s how you can align your specific goal with key metrics.

Subscriber List Growth Rate

If your focus is on growing the top of your funnel — attracting more visitors to your site, signing up more blog subscribers, getting more people to use your free tools, that kind of thing — your goal will probably be growing your subscriber list. Your emails will likely contain calls-to-action such as “Subscribe to Our Blog” or “Join Our Weekly Email List.” So of course, the most important metric you should be tracking for this goal is the growth rate of your subscriber list. (Read this blog post for more detailed tips on how to grow your subscriber list.)

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Unengaged Subscribers

Just as you want to track and grow your subscribers, it’s also important to keep an eye on your unengaged subscribers — and consider removing them from your list altogether. Why? Because sending emails to people who aren’t engaged with your emails (called “graymail”) can hurt the deliverability of your email overall. Email clients might get tipped off by low engagement rates and deliver email from known-graymail senders straight to recipients’ “junk” folders, meaning your emails will technically get sent and delivered, but won’t necessarily be seen.

Here at HubSpot, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog, which included people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. Read this blog post to learn more about why and how we purged our subscriber list, and why you might consider doing the same.

Number of New (or Total) Leads Generated

Maybe instead of focusing on subscribers, you’d like to work on growing lead generation. If this is the case, you should be sending emails that offer lead generation content — in other words, content that requires the viewer to fill out a lead capture form in order to access it.

If the goal of your email marketing is lead gen, you should be tracking how many leads you’re capturing every day, and every month. You can decide to focus on all leads generated, or only new ones added to your database, depending on your priorities. 

Lead-to-Customer Conversion Rate

Finally, let’s say you want to focus more toward the middle/bottom of your marketing funnel, and convert more of your existing leads into customers. If this is your goal, the emails you’re sending will likely provide content more closely related to your business and your product or service. Your calls-to-action may include “Get a demo,” “Watch a Video of Our Product in Action,” or “Start a Free Trial.” If this is your goal, you should be tracking changes in your lead-to-customer conversion rate.

As obvious as this all seems, you’d be surprised how many email marketers determine their goals and then don’t bother to track their progress against them. Make sure that you’re able to track how closely you’re trending toward your goal at any point during the month, and that you’re looking carefully at any changes in these metrics month over month.

Unreliable Email Marketing Metrics

It’s worth mentioning that there are also a couple of email marketing metrics that really aren’t worth tracking closely.

Open Rate

What It Is: The percentage of email recipients who open a given email.

Most email marketers are still bent over backwards trying to optimize their subject lines for higher open rates. While this can have a positive impact — and more opens are a great thing — they really should be focused on optimizing their clickthrough rates, instead.

The fact of the matter is that open rate is actually a very misleading metric for a few reasons. Most importantly, an email is only counted as “opened” if the recipient also receives the images embedded in that message. And a large percentage of your email users likely have image-blocking enabled on their email client. This means that even if they open the email, they won’t be included in your open rate, making it an inaccurate and unreliable metric for marketers, as it underreports on your true numbers.

Note: You can get some value out of open rate as a metric if you use it as a comparative metric. For instance, if you compare the open rates of this week’s email send to last week’s email send (both to the same lists) it might give you some insight since the variables are somewhat controlled.

Unsubscribe Rate

As with open rate, the unsubscribe rate isn’t a reliable picture of the health of your email list. Many subscribers who are tired of receiving email messages from your brand won’t bother to go through the formal unsubscribe process. They’ll just stop opening, reading, and clicking on your email messages.

That’s why it’s much more effective to measure subscriber engagement by clickthrough rates and conversion rates. From there, you can keep an eye out on unengaged subscribers so you can consider removing them at some point, like we went over earlier. Checking your monthly unsubscribe rate is helpful for calculating your overall list growth rate, though, so do keep an eye on it every once in a while.

The bottom line? Be smart about which metrics you’re tracking, and make sure you’re able to effectively measure your individual email performance, the health of your email list, and your progress toward your overarching goals. As long as you’re able to determine each of those, you’re on the right track for more effective email marketing.

Editor’s Note: This post was originally published in March 2014 and has been updated for accuracy and comprehensiveness.

free email marketing tracking template

 
free email marketing tracking template E

Civil rights groups and tech companies express support for Apple’s stand against the FBI

tim-cook-privacy

Civil rights organizations have expressed strong support for Apple’s resistance to a court order instructing it to create special firmware that would allow the FBI to break into an iPhone – with tech companies doing the same, albeit in a weaker fashion.

The Electronic Frontier Foundation (EFF) posted a statement in which it said that it applauded Apple for standing up for the rights of its customers, and would be making its views known to the court.

Essentially, the government is asking Apple to create a master key so that it can open a single phone. And once that master key is created, we’re certain that our government will ask for it again and again, for other phones, and turn this power against any software or device that has the audacity to offer strong security […]

EFF applauds Apple for standing up for real security and the rights of its customers. We have been fighting to protect encryption, and stop backdoors, for over 20 years. That’s why EFF plans to file an amicus brief in support of Apple’s position.

The Verge notes similar support from both the American Civil Liberties Union (ACLU) and Amnesty International …

ACLU staff attorney Alex Abdo said that the court order was unconstitutional, and Apple deserved praise for its stance.

This is an unprecedented, unwise, and unlawful move by the government. The Constitution does not permit the government to force companies to hack into their customers’ devices. […] Apple deserves praise for standing up for its right to offer secure devices to all of its customers.

Amnesty’s Deputy Director of Global Issues Sherif Elsayed-Ali echoed the widespread view that the case would set a dangerous precedent.

Apple is right to fight back in this case: the FBI’s request, which would in practice require Apple to rewrite its operating system to weaken security protections, would set a very dangerous precedent. Such backdoors undermine everyone’s security and threaten our right to privacy.

Unsurprisingly, Edward Snowden also tweeted his support for Apple, describing it as “the most important tech case in a decade” and quoting a NYT piece that argued that if the US government was allowed to access iPhones, the Chinese government would demand the same.

I noted yesterday that other tech giants had remained quiet, but a number of them have since voiced their support for Apple’s stance – though as we noted on 9to5google, not always in the most unequivocal of terms.

Google CEO Sundar Pichai posted a series of five tweets in which he said the case could set “a troubling precedent.”

Important post by @tim_cook. Forcing companies to enable hacking could compromise users’ privacy. We know that law enforcement and intelligence agencies face significant challenges in protecting the public against crime and terrorism. We build secure products to keep your information safe and we give law enforcement access to data based on valid legal orders. But that’s wholly different than requiring companies to enable hacking of customer devices & data. Could be a troubling precedent. Looking forward to a thoughtful and open discussion on this important issue.

Microsoft chose not to issue a statement directly, but instead quoted a statement on the Reform Government Surveillance website, an organization of which the company is a member.

Reform Government Surveillance companies believe it is extremely important to deter terrorists and criminals and to help law enforcement by processing legal orders for information in order to keep us all safe. But technology companies should not be required to build in backdoors to the technologies that keep their users’ information secure. RGS companies remain committed to providing law enforcement with the help it needs while protecting the security of their customers and their customers’ information.

WhatsApp CEO Jan Koum, however, used stronger language in a Facebook post in support of Apple.

I have always admired Tim Cook for his stance on privacy and Apple’s efforts to protect user data and couldn’t agree more with everything said in their Customer Letter today. We must not allow this dangerous precedent to be set. Today our freedom and our liberty is at stake.

A clear majority of 9to5Mac readers also support Apple’s stance. Some 86% of you said that Apple should maintain its current position, while 11% felt the company should cooperate with the FBI and 3% were indifferent. This is down from the 93% support expressed prior to the San Bernardino shootings and subsequent court order, but this is not surprising – we of course always feel sympathy for the victims and loved ones of specific attacks. But, as the old saying has it, hard cases make for bad law.

Filed under: AAPL Company Tagged: AAPL, ACLU, all writs act, American Civil Liberties Union, Amnesty International, Apple Inc, California, court order, edward snowden, EFF, Electronic Frontier Foundation, Encryption, FBI, Federal Bureau of Investigation, Google, iPhone, Microsoft, privacy, San Bernardino, Security, Tim Cook, WhatsApp

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Checklist: How Well is Your School’s Site Optimized for SEO?

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You’ve created awesome content. You have students, alumni, and faculty all contributing. Is anyone reading it? Can anyone find it? The Internet is a crowded and noisy place. With all your effort in creating outstanding content, don’t let it go to waste. Don’t overlook search engine optimization (SEO).

Well, we’re not going to let you. Here’s an 8-point checklist you can use to review your school’s SEO quality.

1) Review your Current Content

 The best starting place is to optimize the content you’ve already published. Do a review of both on- and off-page SEO. Some of the on-page elements you want to review are:

 Page Titles and Meta Descriptions: Visitors see this when your link comes up in search results and on social media. It’s why they’ll click on your link instead of others’ in the search results (or not).

Meta tags and body copy: Don’t stuff these with keywords. Google doesn’t like that anymore and it could hurt you. Focus on your primary keyword in the meta tag. Your body copy should be easily read by a human and not feel stilted or forced because of your keyword usage. Tip: Read it aloud. If it sounds odd, it’s probably stuffed with keywords and could do with some quick editing to simplify the language.

Image alt-text: Google can’t read pictures. The alt-text describes the image so Google can index it. (It’s also important for assisted-learning devices, so that voice-recognition systems can read what that image is to the blind.)

Off-page SEO means high-authority backlinks. Write top-notch content that answers the most pressing questions. Then other sites will link back to it. Also remember to link to your own content. Your blog is helpful here. 

2) Research Keywords

Don’t make assumptions about what topics are important to potential students and their parents. Research what they’re searching for. Here’s a great step-by-step process for researching keywords.

Keep in mind that using keywords for ranking isn’t what it used to be. Mindless repetition of a keyword won’t help your ranking. In fact, it will hurt it. Google knows what you’re up to. 

Optimizing around a keyword means using related terms as well. An information page on accelerated programs will necessarily include terms like “real-world experience” and “translate to course credit,” or similar phrases. If the page repeats “accelerated program,” Google doesn’t think it has anything substantive to say.

We always emphasize: write for humans. For example, if you’re writing a post on how students can use their past professional experience to speed up their degree, use valuable terms related to the keyword that are human-friendly such as “past work experience,” “course credit,” and “academic transfer credit.”

3) Create Pillar Content

Pillar content is evergreen, core content around which you build your SEO. These are your program pages, history of the institution, and its values pages. Pages you can link back to from your other content. They’re high traffic pages with several meaningful conversion points.

Each page of pillar content should be optimized around one keyword. While these pages are evergreen, do freshen them up. Google doesn’t like stale content.

4) Update or Redirect Old Pages

You can update pillar content by adding some new, relevant information. Perhaps have a section of each program page share the latest information — e.g. a new hire or new course.

 Some pages will just be old and inaccurate. Perhaps you no longer run a program. Or a teacher has left, so their bio page should be taken down. Don’t take the old bio or program page down. Instead, redirect the link to fresh, current content such as the new teacher who is teaching that class or subject. You can do that with a permanent 301 Redirect.

5) Use Social Media as an SEO Tool

Because it is. More social media content is getting indexed by Google, so it can turn up in search results. High social sharing also impacts the trust and authority factor of the page, which affects ranking. Last, people search in social media directly. Hashtags, keywords. According to Search Engine Land: “YouTube is arguably the second largest search engine on the Web.”

Make sure all your school’s social profiles are complete and include relevant keywords. Review your content for share-ability. Do your headlines stand out? Are the images sized right?

6) Have a Plan for Mobile Optimization 

More search is happening on mobile devices than on computers. While prospective parents may be searching from a desktop, your prospective students certainly aren’t. Google has started marking sites as “mobile friendly” in its mobile search results. How will it see your pages? You can test it out here.

 Keep your mobile content short. Use clean layouts that are easy to scan. HubSpot users can use our Smart Content to keep the mobile screen clean. It can remove extraneous content and options.

7) Create a Great User Experience

Visitors will leave your site quickly, i.e. “bounce,” if they can’t find what they’re looking for. Or if they just don’t like how it looks. Or find it hard to read. Having a high bounce rate on your pages kills your SEO.

When visitors spend a lot of time on a page, Google reads that as a sign of trust and authority. And that means good things for your ranking.

So pay attention to your website design. Are the navigation options clear? Do they take you where intended? How many clicks does it take for someone to get to the content they want? Use your personas to create clear areas that appeal to each. Separate out content by area of study, or grade level, so people find what’s interesting to them quickly. 

Website design also includes the visuals. Mobile or computer – make your pages clean and easy to read. Images and subheadlines can break up text and make the reading experience much more enjoyable. 

8) Reassess It All

 Alright. You’ve gone through the whole checklist. Now test, analyze, and adjust to see if the results are there. Compare the SEO performance for different program pages. Analyze how they differ and why. What can you learn from your best performing pages to use on those that need a boost?

Look at bounce rates, time on page, number of inbound links, how many pages a visitor looks at. How fast do different pages load? 

Here is a list of tools we put together to help you analyze your website’s SEO metrics.

Like content publishing, SEO is an on-going process. It goes much easier once you get the production process and performance reports in place. Your SEO process helps ensure that content gets created and published with SEO optimization in mind. The performance reports will tell you how that’s going.

 Good SEO makes sure your content is getting in front of the people looking for it. After all, new students can’t enroll if they won’t read your content.

The Ultimate Guide to Inbound Marketing for Schools