In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. And sometimes, like all great students, that means you need to hit the books.

There is a wealth of business and marketing books out there for new or even seasoned marketers to indulge in, but with so many options, it can be difficult to know which ones deserve the time of day.

In this article, I’ve shared a collection of ten must-reads that every marketer should have on their business bookshelf.

From growth hacking and copywriting to performance and PR, each title touches upon an essential part of the inbound methodology, in hopes that you’ll walk away with a well-rounded understanding of it as you turn the last page.

Don’t worry; there won’t be a pop quiz after this, but I can’t guarantee it won’t show up on the test during your next team meeting.

So, grab your Kindle (or if you’re like me, your old school bookmark), here are the 10 books every marketer needs to have in their library.

1) Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

When I first started at IMPACT, this is all that anyone would talk about. I just sat there thinking “Dang, am I the only one who’s never seen a purple cow before?”

Ok, no. I never really thought that, but I would’ve considering how popular the book was in the office and throughout the industry.

In Purple Cow, world-renowned Marketer and Author, Seth Godin, urges businesses big and small to create remarkable products (or offer remarkable services); things that people in their industry would talk about and would ultimately market and sell themselves.

While the book offers a great deal of inspiration and noteworthy examples, it also ends with an actionable checklist for creating a remarkable product.

Overall, it is a must-read for any budding entrepreneur.

2) Inbound Marketing: Attract, Engage and Delight Customers Online by Brian Halligan and Dharmesh Shah

No one is more at the forefront of inbound marketing than HubSpot’s Brian Halligan and Dharmesh Shah. In this must-read, the technology giants outline the intricate Inbound Methodology in a way that is easy to understand and follow.

From using your website as a marketing hub to attract leads, right down the sales funnel, this read from Halligan and Shah is a wonderful introduction to the world of inbound marketing for any beginner.

3) All Marketers Are Liars by Seth Godin

Another page-turner from Seth Godin, All Marketers Are Liars talks about the importance of authentic storytelling as a brand and the role it plays in inbound marketing.

It is scientifically proven that human beings respond to stories. They make messages easier to remember and make a deeper emotional impact than standalone statements. It is because of this that Godin, contrary to his title, calls all great marketers storytellers, not liars.

He then goes on to use examples of organic products, the Goodyear Blimp, and even Cold Stone Creamery to illustrate the power of marketing an authentic story and how to do so effectively.

4) Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne explore the idea that success lies in making your competition irrelevant. In other words, businesses need to create “clear waters”, free of competition, in order to corner their market and thrive.

As the team explains, this is achieved through offering unmatched value using these four principles:

1. Creating uncontested market space by reconstructing market boundaries,
2. Focusing on the big picture,
3. Reaching beyond existing demand
4. Getting the strategic sequence right

5) Growth Hacker Marketing by Ryan Holiday

Much like Purple Cow, Growth Hacker Marketing starts from the ground-up, arguing that great marketing starts with the product at hand. If you’re creating a product that people actually want and need, then half of your battle is already won; you won’t have to sell it to the masses, they’ll demand it.

With this strong product to begin with, Holiday teaches that businesses then need to think-outside of the traditional marketing avenues and make use of low-cost digital alternatives. He helps illustrate his point using examples from his own meteoric rise in marketing as well as stories from tech giants like Hotmail, Dropbox, and Instagram.

6) Marketing Performance Blueprint by Paul Roetzer

While in it, Paul Roetzer of PR 20/20 tackles inbound from more of an agency standpoint, Marketing Performance Blueprint has a number of valuable insights for marketers in general.

Aside from his personal research and experience, Roetzer shares the processes, tools, and strategies needed to build successful, performance-driven organizations, while also touching upon creating remarkable customer experiences and building a strong team.

7) The New Rules of Marketing & PR by David Meerman Scott

This addition to our collection is now in its fifth edition — so I think it’s safe to say that it’s just that good.

In this must-read, international best-selling author and marketer, David Meerman Scott, teaches traditional marketers how to use both new and old methods to reach modern buyers. From social media and blogs to press releases and online video, Scott lays out all of the basics for any marketer looking to balance the inbound and outbound worlds.

8) Everybody Writes by Ann Handley

I have to admit; I’m a bit of F-Ann Girl.

Inbound marketing success depends greatly on the quality of content that you produce, and quite frankly, no one produces more high-quality content than Ann Handley in my book.

In her baby, Everybody Writes, Ann teaches readers how to write more valuable, relatable copy that will truly resonate with their target audience and increase conversions. In addition to these content creation tips, Ann also includes a long list of resources that you can use to keep learning and get your message out to even more people.

(Not to mention, with her unique sense of humor and pop culture references this one’s full of tweet-worthy quotes.)

9) Youtility by Jay Baer

Are you helping or selling? That’s the question Jay Baer poses to businesses in this New York Times Best-Seller.  

As he explains, Baer believes that if you sell a product to someone, you get a customer for today, but if you help that person through valuable content, a unique experience, and a high-quality product, you’ll have a customer for life.

With this in mind, his book teaches businesses how to be “genuinely and inherently useful” in order to stand out from their competition. In an age where everyone (and their mom) can create and share content, this is the only way your brand can stand out from the noise and Jay wants to make sure you do.

10) The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

Last, but not least, The 22 Immutable Laws of Marketing strives to investigate the “science” behind marketing success. According to the authors, all successful marketing campaigns can attribute their accomplishments to the 22 laws outlined in their book.

Using examples from big brands like Nordstrom and Crest, Ries and Trout help prove their point and show you how to apply the 22 laws to any organization’s marketing.

Successfully recruiting new employees to your team is a grueling process. It can take months to find someone who’s the perfect fit for both the position and company culture — and sometimes, when the going’s really rough, it can be tempting to settle on someone who’s good … but not great.

But bad hiring decisions are not only frustrating for you and your team, they can also jeopardize the longevity of other valuable employees, slow down productivity, and cost your company money.

So what should hiring managers look for in candidates to ensure they aren’t setting themselves up for failure? Check out the infographic below from Rymax to learn more about the negative impact of a bad hire and the qualities to look for in job candidates. (And read this blog post for 10 of the best job interview questions to ask candidates, and what to look for in their answers.)

If you look at how product pages take shape from company to company, you’ll notice they truly run the gamut. Some go for the direct approach and put up an image of their product with short explanations of why visitors should want it. Other companies create elaborate pages with moving parts and fancy coded elements.

Of course, some companies fare better than others at creating awesome product pages. We prefer to focus on the positive, so here are 15 examples that we think are really admirable. They nail it with messaging, value propositions, and promoting their product features in a persona-friendly way.

After checking out these pages, why wouldn’t you want to buy their product?

Click here to download even more great website design examples. 

15 Drool-worthy Product Landing Page Designs

1) Bellroy

Bellroy sells wallets that are thinner than your typical wallet. Now there’s definitely value to having a skinnier wallet, but how do you really get the consumer to understand the value of something like that?

To do that, they broke up their product page into three stages: understanding the problem, how to fix the problem, and how Bellroy can help you with the problem. There’s even an interactive section that shows how the skinny wallet will fill up in comparison to a different wallet: As users move a slider back and forth along a line, both of the wallets fill up with cards and cash, helping them see firsthand the problem Bellroy’s skinny wallet solves.

[Click here to see Bellroy’s full product page.]

2) Wistia

Wistia is a video hosting and analytics company that allows you to get detailed analytics about how your videos perform. When I first went to their product page, I seriously could not tear myself away. It’s engaging, entertaining, and has a dog in the featured video. (Seriously, what more could you want?)

Let’s dive into what really makes this product page stand apart. First, we’re presented with five, colorful graphics illustrating their tools’ value propositions, followed by two calls-to-action in case that’s all we needed to see. As we continue scrolling, we see the video along with information about Wistia’s capabilities for that video, including adding calls-to-action, email collectors, video heatmaps, and viewing trends.

The perfect way to explain a visual platform is to make a product page that demonstrates the abilities of that visual platform. The entire page lets users see all of Wistia’s features and how they’d fit into their day-to-day.

[Click here to see Wistia’s full product page.]

3) Square

Square is a mobile payments company that merchants can use to collect payments from their customers. Their product marketing challenge is showing the world why they’re an easier alternative than your typical cash register. Their product page clearly lays out those reasons in a very visual way.

The main headline of each section of this product page has bold, succinct copy: “Small credit card reader, big possibilities” — so that a visitor immediately knows what Square is.

The rest of the page is laid out really clearly with bold headlines (which kind of read like answers to frequently asked questions), lots of white space, succinct copy, and appropriate graphics or photos. Anyone digging deeper into each section can easily understand exactly how Square works from the time someone comes into a store and picks out something to purchase to the time payment is processed.

4) Rent the Runway

Some companies, especially ecommerce companies, have hundreds of thousands of product pages. The online dress rental company Rent the Runway is one such example. Each one of their product pages for individual dresses has everything you’d expect it to: images of the dresses, measurements, fabric, price, and reviews. So what makes them really different? The exceptional detail in their “Stylist Notes” and “Size & Fit” sections.

These sections go above and beyond with details that are clearly, carefully curated from stylists and reviewers. They don’t just explain what a dress is made of and how it looks; they cover details like exactly how it fits on every part of your body, which undergarments should be worn with it, and which body types it looks best on. Information like this not only delights customers and encourages their trust, but it also makes them more confident in their buying decision.

5) Coin

Coin is like a credit card, except it’s one card that holds the information of all your other credit cards. In other words, instead of filling your wallet with two credit cards, a debit card, three gift cards, and two rewards cards, you can fill your wallet with one card: Coin.

Whereas other product pages depend on text that highlights product differentiation, this page depends on a viewer taking in all of the visual elements. To start, there’s a video at the top that really does answer all of your questions about how Coin works. What about my rewards cards? Yes. What if I lose the card? It alerts you when it isn’t near your phone. And it goes on and on. 

As you scroll down, you see the real magic of this page. Coin provides their product positioning and differentiation, but also shows you how it works by taking you through a visual journey of the Coin card. 

6) Oreo

If you’ve seen any of Oreo’s marketing, you shouldn’t be surprised they’re on this list. But sometimes, being well known can actually make it harder to create a product page. Let’s see how they did it.

Oreo’s focus on their product page is showing how Oreos can help you unleash your imagination, dare to wonder, and become a generally happier person. It features a series of videos, one after another. In one about sharing Oreos with friends, the lyrics go, “If I gave ’em to my friend in the hallway, would he keep an optimistic outlook all day?” This page takes an out-of-the-box (pun intended) approach to marketing what could be thought of as just an ordinary cookie.

Oreo also has a unique approach to the design of this page. Even though Oreos are just black and white, the page is wonderfully colorful, from the videos to the backgrounds to the graphics.

[Click here to see Oreo’s full product page.]

7) Fitbit Charge

Before I started writing this post, I asked a few people for suggestions on their favorite product pages — and you’d be amazed how many people immediately recommended Fitbit. So I checked out their site … and they were right.

The page starts off with a value proposition, not a feature list. Specifically, it’s a hero image of people hiking a mountain, presumably wearing Fitbits, along with the copy, “Energize your day.” As you scroll down the page, it goes through four quick steps explaining how the product works (and why it’s valuable).

As an example, the feature is tracking everything you do from walking to running to sleeping. Why does it matter? So you can have this information at your fingertips and have something to beat. When users click on a feature explanation, the image to the right animates to show what you’d see on the screen on a Fitbit when activating that feature.

Aware that users will likely walk away from their page not remembering all of the specific features, Fitbit was sure to focus on conveying the difference each feature will make in their lives. Well played.

[Click here for Fitbit Charge’s full product page.]

8) Volkswagen

Volkswagen takes an interactive approach to their product marketing. Instead of listing out all of the features you can have in a car, they walk you through the process of actually building your car. As you go through that process, Volkswagen highlights the different features you could choose, then gives you a preview of what the car will look like and how that will affect the price.

(If you want to see a regular product page, they’ve got that, too.)

[Click here to see Volkwagen’s full product page.] 

9) Seattle Cider

The folks at Seattle Cider claim their cider is “not your standard cider.” Well, neither is their product page. It’s a beautifully designed page that reads kind of like a story. It begins with attractive, up-close images of their cider selection, which happen to have really cool label designs. As you scroll, they explain what differentiates Seattle Cider’s product from other, similar products using descriptive words.

But my favorite part is what comes next: a really cool, interactive story of how the cider process works from start to finish, which plays for users as they scroll. This is an example of surprising and delightful user experience that goes above and beyond your typical product page by showing not only the products they sell, but how they’re actually made.

[Click here to see Seattle Cider’s full product page.]

10) OfficeSpace Software

OfficeSpace Software sells facility management software to help you manage your office space. Their product page is very clear and direct. 

Each section of this product page is dedicated to a different feature. The headline explains the feature, and the subheadline explains why this feature is important as you evaluate different software. That makes it easy for prospects to quickly digest what the product offers, but also get into more detail about its value proposition if they choose to. There are also clear calls-to-action if someone wants to learn more about a particular feature. 

[Click here to see OfficeSpace’s full product page.] 

11) Orangina

This carbonated citrus drink has been around since 1935, and it has exactly four products: original, red orange, light, and tropical. So how do they make their product page special?

For one, they made it a lot of fun to explore. When you hover your mouse over any of the blocks, the picture or icon will animate: the bottles dance around, the orange slices in half, and the thermometer drops. The animated images and bold colors fit in perfectly with the Orangina brand’s bold, fun personality.

Also, you might notice that some of the blocks are actual products, while the others are simply tips and details about their products. If you don’t have a lot of products to sell, consider interspersing them with tips and information about the products you do have available.

[Click here to see Orangina’s full product page.]

12) Roku

Roku sells a variety of digital media players that solve different problems. Their biggest challenge is clearly conveying to their potential customers which players do what. To combat this, Roku does a great job of laying out all the different player options in a clean, color-coded features matrix.

Some of the highlights: They organize the products by price, include pictures, and include “Add to cart” call-to-action buttons both at the top and the bottom of the matrix since anyone who scrolls to the bottom will lose the first CTA above the fold.

[Click here to see Roku’s full product page.]

13) Mango Languages

Mango Languages creates “lovable” language-learning experiences for libraries, schools, corporations, government agencies, and individuals. On their homepage, they have illustrated calls-to-action for each of these buyer personas — from public libraries to government offices to homeschool teachers. Each of those calls-to-action leads to a different product page that’s colorful, clearly written, and very comprehensive.

Take a look at the example for homeschool teachers below. Like every other part of their website, it exudes their friendly, approachable, and helpful brand personality. The video couldn’t be more delightful. (A mango in a top hat playing the guitar? Yes, please.) As you scroll, you’re greeted with clear value propositions that use playful language that’s true to brand — for example: “Keep a language-learning transcript to stay ready for your kiddo’s next step.” Everything about the page says easy, fun, and effective.

[Click here to see Mango’s full product page.]

14) PaletteApp

Like Volkwagen, PaletteApp took the interactive approach for their product page. They help make designers’ lives easier by leveraging the world’s largest digital database of architectural products and materials. They have a lot of products — from flooring to countertops — and the goal of their product pages is to make it easy for designers to find and collect the products they like.

Notice in the screenshot below how users can hover their mouse over each product to request a sample, add it to their library, or add it to their personal palette. They also make it easy for users to filter by application, price, product type, color, and manufacturer. With so many products available, PaletteApp does an impressive job of making it easy to whittle down your choices.

[Click here to see PaletteApp’s full product page.]

15) Minwax

To help users find what they’re looking for more quickly and easily, Minwax actually has a Product Finder module on their product page.

The Product Finder functions like a sort of quiz: It asks you a series of multiple-choice questions, like “What kind of project is it?” and “What are you looking to do?” Once you answer the questions, it’ll spit out recommended products. In addition, they include a “Don’t Forget” list that lists the tools you’ll need to do what you’re trying to do — like safety glasses, gloves, sandpaper, masking tape, and so on. Helpful tips like this go above and beyond a normal ecommerce product page.

[Click here to see Minwax’s full product page.]

What other great product pages have you seen, and what makes them great? Share with us in the comments.

Editor’s Note: This post was originally published in March 2014 and has been updated for accuracy and comprehensiveness.

>

 

When it comes to discounts and coupons during the holiday season, it seems like everyone is doing it. If retail giants are knocking a big percentage off their prices, a small ecommerce company like yours must do the same to keep up, right?

The problem with discounts and dollar savings is that your new lower prices might confuse buyers. See, if they get a great deal on your products now, they won’t want to pay the higher regular prices when they return. The value of your products will be firmly set at the lower amount. And that’s no good, is it? So, what can you do to keep up with the big box giants without offering discounts? Believe it or not, the options are endless.

Offer Choices

One reason a buyer may head over to a bigger ecommerce store is the sheer amount of choices. The smaller companies just can’t offer as many, can they? And choices don’t just end at the products you offer, either. You should definitely give them more to choose from, but then give them better payment options, shipping selections, and even customer service outlets.

Offer Easy Payment

Let’s talk about the payment options for a minute. Do you still accept only credit cards for your sales? If so, you’re probably losing a lot of customers at the checkout page. The more you can streamline payment, the more your buyers will complete the sales.

There are a few reasons for the incomplete sales at this point. The first is simply that people have become accustomed to instant gratification. If they can go to Amazon and click one button to make a purchase, then that’s what they’ll do. Then, of course, there are the mobile shoppers who really don’t want to enter their credit card info over and over on tiny screens with tiny buttons. As the number of mobile shoppers flies through the roof this holiday season, you can’t afford to miss out on those buyers.

Offer Free Shipping

Whether your offer for shipping lasts only through the holidays or sticks around all year, this is one of the biggest offers you can make to your buyer. See, they’re not just leaving your checkout page because you don’t offer enough payment options. They’re also running scared when they see the total price with shipping added. Maybe you can’t afford to ship everything for free, and that’s okay. By offering an option for free shipping with the purchase of a certain dollar amount, you might just increase your average order value, too.

Offer Multichannel Experiences

How can your buyers make purchases? How can they reach you? How do they receive information about your company and your holiday offers? The more avenues you offer into your business, the more people you’ll attract. Buyers should be able to reach you, to interact with your brand, and to make purchases whenever and wherever they choose. Social media, apps, email, phone, your blog, and most importantly your website—these are all channels through which your buyers will want to reach you.

Offer Information and Education

Many of the people shopping with your company during the holiday season are just there to buy something for loved ones. They don’t have any intention of coming back. Does that mean you should let them be? No way! Make sure they’re armed with all the information they need to make smart choices. Whether you do that through blogs, tutorial videos, or gift guides.

Offer Stunning Service

Through it all, what will really set you apart from the big box stores offering massive holiday sales is your service. You can afford to make the season bright for every last person who buys from you. That means you must have someone available at all times, ready to answer questions through phone calls, social media, and email. Your returns and exchanges should be hassle-free and delivered with a smile. Above all, keep the promises you make, listen to your customers, and be completely honest.

Now you’re ready to face the holiday season, and you won’t have to give a single discount to compete with the big box retailers.

Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?)

But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit. Little did I know that in my quest to stop biting my nails I’d unlock something much bigger for myself — both personally and professionally. It was mindfulness.

What’s that? According to the folks at U-Cal Berkeley’s Greater Good Science Center, mindfulness is about “maintaining a moment-by-moment awareness of our thoughts, feelings, bodily sensations, and surrounding environment.” 

For me, it’s helped me make better decisions, listen more, and above all, be present. Amidst the chaos of our busy, multi-screen, let-me-bookmark-that-because-I-don’t-have-five-minutes-wait-what-was-I-doing? lives, mindfulness helps me return to a more centered self.

And more and more people are getting in on it — Oprah, Jerry Seinfeld, Katy Perry, Anderson Cooper, and even some companies, too. So what can you do to get in on the goodness? I’ll tell you. Here’s how I met mindfulness. 

Meet Paul: My Meditation Guy

I knew that guided meditation and hypnosis was probably a good bet to kick the nail-biting habit. So, I reached out to Paul Gustafson, a Boston-area consulting hypnotist. Gustafson helps people — via guided meditation and hypnotic suggestion — with anything from quitting smoking to overcoming a fear of flying.

I sat down with him for three, 30-minute sessions where he talked me into a deep relaxation and then, as I reached a deep meditative state, he provided guidance and suggestions for me to figuratively cut the cord of my past nail-biting behavior. From there, I kept his guided meditation recording on repeat. 

“The immediate benefit of guided meditation is profound relaxation,” Gustafson told me. “It’s impossible to be stressed or to worry while enjoying deep meditative bliss. One of the long-term benefits of meditation is that the relaxation becomes the rule rather than the exception. People who meditate are happier, less affected by the pace of day-to-day life. They’re healthier, and more productive.”

Paul has become an oft-invoked name at my house. My wife, also a marketer, has gone to see him and notes that it’s been entirely transformative in finding her chi, both in and out of work. (After all, anyone with small children can attest to the need for mindfulness.)

How Mindfulness Contributes to Better Marketing

Mindfulness is a terrific asset for today’s marketers … but you’re probably wondering where the data is, right? 

Well, a recent study conducted by researchers at INSEAD and The Wharton School of the University of Pennsylvania found that 15 minutes of mindful meditation could help a person make better decisions. That same study shows that mindfulness “can reduce confirmation bias and overconfidence, allowing decision makers to better differentiate between relevant and irrelevant information.”

Considering the vast information available to marketers, having a filter for the superfluous can let you focus on what’s most important and make decisions accordingly.

Gustafson has helped patients deal with stress related to dealing with a boss, or co-worker, too. “I’ve had many clients come to me because of work-related stress. When someone repeats a stressful response to certain situations it becomes a pattern. Over time, patterns become rooted and people feel powerless to change the situation. Guided meditation offers access to this level of thought, enabling individuals to release and become free of unpleasant patterns,” he told me.

Some companies are getting on board the mindfulness train, too. 

I’m lucky enough to work for a company that values its employees’ approach to work, rather than just the output. HubSpot’s received quite a bit of buzz around our amazing perks, but the one I take full advantage of is the Nap Room in our Cambridge office. For me, it’s a meditation chamber. Just 20 minutes of guided meditation — or slow, deep breathing as the hammock gently rocks back and forth — will clear the mind and bring a sense of focus that even the strongest cup of coffee can’t conjure.

A Recipe for Mindfulness: How to Get Started

So, what do you say? Want to give it a try? Here’s your (simple) recipe for mindfulness …

Ingredients:

• A quiet spot
• An open mind
• 20 minutes daily

Add to taste:

• Headphones, with guided sessions
• Popular apps for reminders or self-guided meditation

Some tips:

• Wake up earlier. Akin to the adage that a trip to the gym in the morning gives you more energy, a trip to mindfulness early in your day sets your mind up for success, too. You don’t even have to leave the comfort of your bed. Just put on the headphones as you awake.
• Let meditation tuck you in at night. At the other end of the day, it’s entirely acceptable and effective to fall asleep as you meditate. If you’re using a guided meditation track, whether you’re awake or asleep, your mind is taking in the information.
• Make a meeting out of it. Set up a recurring daily calendar item so that others don’t cut into your “mindfulness meeting.” My colleague Steve Haase has written quite a bit on meditation and mindfulness. Haase and other colleagues sit in silence for 20 minutes on Wednesday mornings to clear their minds for the day.
• Deep breathing. Sometimes the biggest rewards come from the smallest of actions. Deep breathing falls into that category. Take deep breaths throughout the day when you feel overwhelmed, overstimulated, or just need to top off the mindfulness tank.
• Resist temptation. For many of us, our instincts when idle — in line at the grocery store checkout, in the elevator, at the traffic light — are to fill the void with a few swipes of the screen. Don’t do it. In much the same way that good ideas sometimes arrive whilst in the shower, lying in bed, or even sleeping, simply being present can be the difference in finding clarity or that elusive good idea you’ve been chasing.
• Don’t expect perfection. Are you going to enter a state of deep bliss every time you sit down to meditate? Probably not. Your mind will wander. Just like some runs or workouts feel better than others, so too do meditation sessions. No two are alike.

Yields:

• Open to opportunities. If you expect a lot from yourself, you’ve probably experienced the anxiety of your expectations actually getting in the way of success. With mindfulness, you can open yourself up to the moment. You can focus less on the eventual outcome (though mindful of that goal) and instead be present to new ideas.
• Don’t sweat the small stuff. Do I get worked up still? Sure (ask my wife). But more often I can find myself navigating stressful situations with a bit more grace or awareness of solutions rather than focusing on frustrations.
• A planful approach. A less cluttered, focused mind tends to provide more room for planful thought. I’ve found myself able to pull together a thoughtful response or tidy plan in less time.
• Be here. Take it from Bill Murray. We do our best when we’re present. But it’s not easy.

Has meditation made you a better marketer? Do you have tips to share for being more mindful? Leave your thoughts in the comments section below (or find me on Twitter: @thaneberle).