Ever wanted to write out a word, but realized you weren’t quiiite sure how to spell it? We all face this challenge every once in a while, and the internet — or autocorrect — isn’t always there to save the day.

This is when we need to put ourselves in the shoes of a spelling bee contestant. When they’re up on stage and encounter a word they don’t know how to spell, what do they do?

Spelling is an important business skills. “English spelling is often confusing and seems illogical, but proper spelling serves many good purposes,” writes Mignon Fogarty, also known as “Grammar Girl.” Not only does it give you more credibility in the workplace, it also makes your writing more clear for readers and ensures everyone’s on the same page.

To help you sharpen your skills, we teamed up with the folks at Market Domination Media to create an infographic that explores four helpful techniques for spelling words you don’t know. Check them out, practice them, and soon you’ll be spelling new words correctly the first time — every time.

Share this Image On Your Site

<p><strong>Please include attribution to http://blog.hubspot.com with this graphic.</strong><br /><br /><a href=’http://ift.tt/1RB9Ktz’><img src=’http://ift.tt/1GIHBjB’ alt=’spelling-words-infographic’ width=’669px’ border=’0′ /></a></p>

Which spelling technique is your favorite? Do you have any more to add to this list? Share with us in the comments.

Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task.

Between outlining, deciding on a design, filling it out, and finalizing the details, it’s not uncommon for a few questions to pop up.

Where’s the best place to start? Are some steps better to take before others? How can you make sure you aren’t missing anything? And how on earth do you master those essential — yet slightly technical — design tricks that can take a presentation from good to great?

We’re here to make the process a little easier for you. With the following tips in your arsenal, you’ll be able to navigate PowerPoint much more fluidly and give a standout presentation that’ll leave your audience wanting more.

Click here to download 20 examples of top-notch PowerPoint presentations and get tips for creating one of your own.

Outlining Your Content

1) Decide on a working title and the main takeaways.

Beyond picking a topic, your first step should be coming up with a working title for your presentation. A working title is more specific than a topic: Think “How the Right Nutrition Can Strengthen Your Kids’ Bones” instead of “Raising Healthy Kids.” Keep in mind that a compelling presentation title is much like a compelling blog post title: short, accurate, sexy, and valuable. 

Once you’ve got your working title, make a list of the main takeaways of your presentation to begin giving it some structure. This’ll help you stay focused when writing your outline and elaborating on those sections.

2) Create a short text outline with your audience in mind.

As you begin outlining the content of your presentation in more detail, it’s important to keep your specific audience in mind. A presentation on any topic should sound different if you’re speaking to an audience of college students versus an audience of investors, for example. The tone, words, design, and delivery of your presentation should all cater to your specific audience for maximum impact.

Ask yourself: What do your audience members already know? What new information can you teach them? What are they expecting from your presentation? What’s going to be interesting to them? What will keep them focused and engaged? Then, make choices during every stage of the presentation process accordingly.

3) Formulate your content as a narrative, if possible.

This may not apply for more formal presentation that have rigid structures (like performance reports), but for presentations that have more flexibility, presenting your content as a narrative can be much more compelling.

Stories appeal to people’s emotional side in ways that information, facts, and figures can’t. They help you relate to your audience — and in turn, they’ll make you and your message far more interesting to your audience. They also help make complicated concepts more easily understandable to your audience, who may not share the same experience level or work in the same industry.

4) Collect data and examples.

While sweeping statements can help you set the stage, supporting those statements with evidence will make your argument more interesting and credible. Data and examples give your argument content, and people will understand what you’re saying much better.

But don’t just slap random stats on your slides and expect to “wow” your audience. Be sure your data comes from a reputable source and that you’re presenting it in a way that’s easy to understand, like through accurate charts and graphs. 

Finally, don’t overwhelm your audience with too much data. According to psychologist George Miller, we can only remember approximately five to nine bits of information in our short-term memory at any given time. Keep that in mind as you collect your evidence.

Outlining Your PowerPoint Design

Now that you have an idea of what you’re going to be talking about and how you’ll be laying it out, it’s time to open up a new PowerPoint presentation and apply those basic design elements.

5) Pick a color scheme.

Before you begin translating your text outline into PowerPoint, you’ll want to start by adding some very basic design elements to your PowerPoint slides. First, choose a color scheme — one that has enough contrast between colors to make colors stand out. Whether you decide to use two, three, or four different colors in your presentation is up to you, but certain color combinations go together better than others. Read the sections on creating color schemes in this blog post to figure out a good color combination.

Image Credit: HubSpot Marketing Blog

6) Design your slide backgrounds.

In PowerPoint, less is more. You don’t ever want to let the design distract from your message. But at the same time, you want to get more creative than a plain, white background — even if you’re going for a very simple design.

The three main ways to add a background design to a PowerPoint presentation are: 1) to use a predesigned template from PowerPoint; 2) to create a custom background using a solid color; or 3) to create a custom background using an image. Here’s how to do each of those things.

(We also have a few general PowerPoint templates available for download here, which come with a series of videos to teach you some basic PowerPoint creation tips.)

How to Browse Predesigned Templates in PowerPoint

PowerPoint comes with a series of predesigned templates to choose from.

To browse these templates on a Mac: Click on the slide or slides you want to add the background to. Then, click the “Themes” tab at the top of the screen.

You can either scroll through your options up there, or you can access the themes gallery in a bigger window by hovering your mouse over the theme previews and clicking the drowndown arrow that appears below them.

Right-click the background style that you want. To apply the background style to the selected slides, click “Apply to Selected Slides.” To apply the background style to all of the slides in your presentation, click “Apply to All Slides.”

To browse these templates on a PC: Click on the slide or slides you want to add the background to. Then, click the “Design” tab at the top of the screen. In the “Background” group, click the arrow next to “Background Styles” to open up the theme gallery.

Image Credit: Microsoft Office Support

Right-click the background style that you want. To apply the background style to the selected slides, click “Apply to Selected Slides.” To apply the background style to all of the slides in your presentation, click “Apply to All Slides.”

Pro Tip: You can also apply any PowerPoint presentation or template you already have as a theme, even if it doesn’t show up in the theme gallery. To do that, click the “Browse Themes” option you’ll find at the bottom of the dropdown themes gallery, and navigate to wherever the given presentation, template, or theme is located on your computer. Then, click “Apply.”

How to Create a Custom Background Using a Solid Color

Want your slide background to be a simple, solid color? The steps to do this are almost identical on a Mac and a PC.

Simply right-click the slide(s) you want to add a background color to, then click “Format Background.” In the window that appears, click “Fill” and then “Solid.” Notice you can also adjust the gradient or make the background a pattern. Click “Apply” at the bottom to apply the changes.

How to Create a Custom Background Using an Image

Sometimes, making the slide background a high-definition image can really make that slide pop. It also encourages you to cut down on text so that only a few keywords complement the image. PowerPoint makes it easy to create a custom background using an image you own.

Image Credit: HubSpot’s PowerPoint Templates

First, choose your image. Size matters here: Be sure it’s high resolution so that it can fill your slide without becoming blurry or distorted. Here are the 17 best free stock photo sites to help you find some large, great quality images.

To create a custom background using an image on a Mac: Click the slide that you want to add a background picture to. To select multiple slides, click a slide and then press and hold CTRL while you click the other slides.

Next, click the “Themes” tab at the top of your screen. In the “Theme Options” group, click “Background,” then “Format Background.”

In the window that appears, click “Fill,” then “Picture or Texture.” To insert a picture from a file, click “Choose Picture…” and then locate and double-click the picture you want to insert. If you want to use this picture as a background for just the slides you selected, click “Apply.” If you want to use the picture as a background for all the slides in your presentation, click “Apply to All.”

To create a custom background using an image on a PC: Click the slide that you want to add a background picture to. To select multiple slides, click a slide and then press and hold CTRL while you click the other slides.

Next, click the “Design” tab at the top of your screen. In the “Background” group, click “Background Styles,” then “Format Background.”

Image Credit: Microsoft Office Support

In the window that appears, click “Fill,” then “Picture or texture fill.” To insert a picture from a file, click “File” and then locate and double-click the picture you want to insert. If you want to use this picture as a background for just the slides you selected, click “Close.” If you want to use the picture as a background for all the slides in your presentation, click “Apply to All.”

Filling In the Content

7) Use your text outline to outline your slides.

Now that the most basic design work is done, it’s time to start filling in the information on your slides based on the text outline you created earlier. First, create a skeleton of how your slides will flow by adding a title slide, all your header slides, and maybe a few supporting slides in between.

These slides shouldn’t be complex — just titles and headers, a few tidbit of information, some details you want to remember down the road, and only the one or two images you’re positive you want to use. You’ll add more slides and fill in the rest of the information and images later, I promise.

8) Start with a strong opening.

Now it’s time to give your presentation a little bit of flavor. Whether you like it or not, your audience is going to make value judgments about you, your organization, and your message within the first minute of your presentation. Your first impression means a lot — and people will remember it, too. In fact, Frederick Hansen Lund’s law of primacy in persuasion states that people remember most vividly what they hear at the beginning of a speech. 

Want to ensure you start your presentation with a bang? The folks at the London Speaking Bureau suggest beginning with a dramatic, sharp opening, like a challenging question or poll: “Everybody close your eyes. Now raise your hand if you’ve ever been rude to someone.” You might also use a powerful statistic or a personal story that your specific audience can relate to.

However you choose to begin, be sure it engages your audience immediately — both intellectually and emotionally.

9) Fill in the text on your slides using concise language.

Your slides are there to support your speech, not replace it. If your slides contain too much information — like full sentences or (gasp) paragraphs — then your audience members won’t be able to help but read the slides instead of listening to you. Plus … that’s boring. Instead, use slides to enhance keywords and show visuals while you stand up there and do the real work: telling a story and describing your data.

When it comes to your slide text, focus on the main phrases of a bullet point, and cover details verbally. We recommend using up to three bullet points per slide and making any text as simple and concise as possible. A good rule of thumb is this: If you’re using more than two lines per slide or per idea, then you’ve used too much text. Depending on the type of presentation, two lines might even be a little text-heavy.

Are you planning on sending your slides to your audience afterward? If you’re concerned about putting enough information on the slides for people to understand your presentation when they go back to it later, you can always add little details into the slide notes in PowerPoint. You can find the Notes pane at the bottom of your PowerPoint screen, right below your slides. Click and drag the edge of the pane to make it larger or smaller.

10) End with a strong, take-home message.

A lot of people get lazy with the end of their presentations, but you want to end with a bang, just like you started with one. Leave your audience with something they’ll remember; something that’ll make them think — and maybe even mobilize.

Here are some ideas for how to end your presentation from Peter Jeff:

• The bookend close: Refer back to your opening, and then reiterate the message you want your audience to remember.
• The challenge close: Challenge your audience to apply what you have told them in the speech.
• The echo close: Focus on one word in a quotation and emphasize that word to echo your final point. For example, the following speech ending echoes the word “do” five times: “Let’s do it together. We’ve heard what we have to do. We’ve seen what we need to do. Now is the time to do it, and, together, we can do it.”
• The repetitive close: Structure a single phrase in a repetitive format builds to a crescendo ending. Here’s an example: “Architects cannot renovate it. Businesses cannot incorporate it. Churches cannot inculcate it. Developers cannot innovate it. Engineers cannot calculate it … Only you can orchestrate it.”
• The callback close: Refer back to a story you started during your speech but didn’t finish telling. Then, pick up the story and close it around your theme. 
• The quotation close: Use a well-known quotation to garner the audience’s attention.

11) Brainstorm your final title with someone else.

Once all your content is there, you’re ready to finalize your title. First, refine your working title as best you can on your own. Is it compelling and interesting enough to engage your audience from the very start? Does it accurately reflect your presentation? 

Next — and this is important — connect with someone else to brainstorm the final title together. Read this blog post for a helpful walkthrough on writing a great title and title brainstorming with others.

Filling In Your PowerPoint Design

12) Choose a font that’s easy to read.

Choose either one font to use throughout your presentation, or two (one for your headers and one for your body text) that contrast each other well. Here’s a list of 35 beautiful fonts you can download for free to get you started.

If you decide on two fonts, your header font should be bold and eye-catching, and your body text font should be simple and easy to read. (For more guidance on what fonts work best together, take a look at this visual guide.)

13) Embed your font files.

Fonts changing from one computer to another is one of the most common problems PowerPoint presenters have — and it can really mess up your presentation and flow. What’s actually happening in this case is not that the fonts are changing; it’s that the presentation computer just doesn’t have the same font files installed.

If you’re using a PC and presenting on a PC, then there is a smooth workaround for this issue. When you involve Mac systems, the solution is a bit rougher.

On a PC: When you save your PowerPoint file, click “Save As” and then “Save Options.” Then, select the “Embed TrueType fonts” check box and press “OK.” Now, your presentation will keep the font file and your fonts will not change when you move computers (unless you give your presentation on a Mac).

On a Mac: In PowerPoint for Mac 2011, there’s no option to embed fonts within the presentation. So unless you use ubiquitous typefaces like Arial or Tahoma, your PowerPoint is likely going to encounter font changes on different computers. The best way to avoid this is to save the final version of your presentation slides as JPEGs, and then insert those JPEGs onto your PowerPoint slides. In other words, make each slide a JPEG picture of your slide. (Note that the file size of your PowerPoint will increase if your presentation includes a lot of JPEGs.)

Mac users can easily drag and drop the JPEGs into PowerPoint. If you don’t use actions in your presentation, then this option works especially well.

If you want your presentation to appear “animated,” then you’ll need to do a little tinkering. All you need to do is save JPEGs of each “frame” of the animation. Then, in your final presentation, you’ll just display those JPEGs in the order you’d like the animation to appear. While you’ll technically have several new slides in place of one original one, your audience won’t know the difference.

If you’re a Mac user and want to use this option, then be sure to add this to your checklist as the final step.

14) Adjust the font sizes.

Once you’ve chosen your font, you can start playing around with font size. Carefully choose the font sizes for headers and text, and consistently use the same font face and sizes on all your slides to keep things clean and legible. Be sure your font is big enough so even the audience members in the way back of the room can read them.

15) Adjust line and character spacing.

The biggest PowerPoint no-no is using too much text on a slide. The most effective slides use text sparingly and present it in a way that’s easy to read. One trick to make text more legible without changing the font size or layout is to increase or decrease the space between each line and each letter.

To adjust line spacing:

Select the text you’d like to adjust. On the “Home” tab, in the “Paragraph” group, click “Line Spacing” and choose “Line Spacing Options.” In the Paragraph dialog box’s “Spacing” section, click the “Line Spacing” dropdown list and choose “Exactly.” In the “At” text box, adjust the value accordingly. Click “OK” to save your changes.

To adjust character spacing:

Select the text you want to change. Then, on the “Home” tab, find and click the “Font” button.” Choose “Character Spacing Options” from the dropdown menu. Adjust spacing as needed.

16) Add images.

Great visual cues can have a huge impact on how well your audience understands your message. Using gorgeous images in a slide presentation is the perfect way to keep things interesting.

It’s important, though, that you don’t use images to decorate. This is a very common mistake. Remember: Images are meant to reinforce or complement your message, but they can be distracting. Focus on finding high resolution images so that they look good when expanded without becoming blurry or distorted.

If you don’t have your own images to use, check out our roundup of the 17 best free stock photo sites.

Pro Tip: If you’re finding that the background of an image is distracting, you can actually remove it before putting it into your presentation directly inside PowerPoint — no Photoshop required. Read this blog post for instructions.

17) Use multimedia, but sparingly.

Using multimedia in your presentation, like video and audio, can be an effective way to capture your audience’s attention and encourage retention of your message. In most cases, it’s best to avoid using more than one or two video or audio clips so you don’t detract from your talk or your message.

PowerPoint lets you either link to video/audio files externally, or embed the media directly in your presentation. You should embed these files if you can, but if you use a Mac, you cannot actually embed the video. We’ll get to that in a second.

PC users: Here are two great reasons to embed your multimedia:

1. Embedding allows you to play media directly in your presentation. It’ll look much more professional than switching between windows.
2. Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

Mac users: You need to be extra careful about using multimedia files. You’ll always need to bring the video and/or audio file with you in the same folder as the PowerPoint presentation. It’s best to only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder.

If your presentation is going to be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format. That can get complicated, so if you want to use PowerPoint effectively, consider using the same operating system for designing and presenting no matter what (if that’s something you can control).

18) Design your title slide.

The title of your presentation is often the first impression it gives off — especially if it’s going to be on display as people file in to your presentation — so it’s important to put some time and careful thought into its design.

Here are 20 layout ideas for PowerPoint title slides from Chris Lema:

19) Add any consistent elements, like your company logo.

There’s a reason this is at the end. If you add things like your logo that you want to be in the same place on every slide, any adjustments you make to individual slides could slightly alter the alignment … and you’ll have to go back and adjust them all over again.

Preparing For the Presentation

20) Review and edit your slides.

Spend some time on your own flipping through your slides while practicing your talk. Make sure you can check all of the following off the list:

• Your slides flow well and align with your talk.
• Your slides are free of all grammatical, formatting, or design errors.
• Your multimedia files work.
• You’ve double-checked any mathematical calculations you made yourself.
• You’ve properly attributed any statistics, data, quotes, ideas, etc. to the original source.
• You’ve double-checked you’re actually allowed to use the photos/images you used. (Don’t skip this step. Here’s a cautionary tale about internet copyright law.)
• You’re sure nothing in your presentation could potentially harm any of your partners, stakeholders, audience members, or your company.
• You’ve checked with a friend that nothing in your presentation might offend certain people in your audience — or, if so, that it’s worth it.

21) Know your slides inside out.

The best presenters don’t read off your slides, so it’s important to prepare and practice your presentation ahead of time. You never want to be the person finalizing your talk or presentation half an hour before an event … that’s just poor planning. Plus, what if the projector fails and you have to give your talk without slides? It can happen, and if does, you’ll be incredibly happy you spent so much time preparing.

22) Practice using “presenter view.”

Depending on the venue, you might have a presenter’s screen available to you in addition to the main projected display that your audience can see. PowerPoint has a great tool called “Presenter View,” which includes an area for notes, a timer/clock, a presentation display, and a preview of the next slide.

Make sure “Presenter View” is turned on by selecting it in the “Slide Show” tab of your PowerPoint.

To practice using “Presenter View,” open the “Slide Show” tab within PowerPoint. In the “Presenter Tools” box, click “Presenter View.”

23) Bring your own laptop and a backup copy of your presentation.

This isn’t just a bonus step — it’s an essential one. Technology can mess up on you, and you need to be prepared. Between operating systems or even between different versions of Microsoft Office, PowerPoint can get a little wonky. One way to avoid problelms is to ensure you have all the right hardware with you. Bring along your own laptop when you’re presenting, just in case.

Even if you bring your laptop, but especially if you for some reason cannot, bring a backup copy of your PowerPoint file on a flash drive.

What other tips do you have for nailing PowerPoint presentations? Share with us in the comments.

According to a recent national survey, to stay competitive colleges and universities “are focusing on branding and marketing far more than in previous years.” For many schools, the emphasis and investment is shifting toward building brands that differentiate from the competition and, for some schools, this includes hiring marketing leadership from the corporate world.

Despite an increased investment in marketing, at most schools marketing and admissions fail to work with any increased synergy to drive undergraduate enrollment.

Instead, we see two extremes in higher education. Either marketing departments are working on institutional goals like branding and are removed from day-to-day promotion, or marketing departments play the role of internal agency and creative service provider to admissions.

In either case, there’s often a sense that admissions is doing the “real work” of recruiting students and driving revenue, while marketing is playing more of a supporting role to drive campaigns, creative, and brand efforts.

The Traditional Undergraduate Recruitment Process

Despite the widespread shift to digital, undergraduate enrollment processes remain largely unchanged. Sure, prospects can find student life and program information on school websites and complete an online “inquiry” form or sign up to receive email rather than snail mail, but the process of engagement remains very similar to process before the internet existed: personal interactions, campus tours, snail mail, and a slow response cycle.

Why Digital, Why Now?

A full embrace of digital can change the admissions process by allowing for more visibility into the funnel and more informed investments of time and money. Without a doubt, the demand for digital engagement exists. Across student types and schools, the website is consistently ranked as the number one research tool used by prospective students.

Breaking Down Barriers Between Marketing and Admissions

Reinventing the admissions process for colleges and universities to leverage digital requires reimagining how admissions, marketing, and IT work together. For-profit schools and a number of graduate programs have already changed their admissions process to include digital and they are reaping the benefits. It’s time for other schools to follow suit and create a structure in which marketing and admissions form a partnership that produces a more efficient recruitment and enrollment system.

To make the shift to increased collaboration through digital marketing, marketing and admissions need to change make three cultural shifts:

1. Align around a common business goal. Both groups must agree that the business goal is to reach students and generate revenue. The business goal needs to have a commonly defined metric: “Increase student applications by 4%”.
2. Put data tracking in place from end-to-end. Marketing and admissions need to know the impact of a recruitment campaign on recruitment. Currently, most marketing groups know how many clicks the campaign generated, but not how many applicants were created.
3. A quicker tempo. A shift to digital means more data is available. Both groups need to more frequently analyze the data and change course accordingly. For most schools, data reporting happens “after-the-fact.” In the new digital world, data review happens in real time before the admissions cycle ends.

By partnering to reduce admissions’ risk of falling short of their numbers, both departments can become more efficient and learn more about their “customer.”

The Advantages of Digital Engagement

A digitally-engaged audience offers colleges more touch points to to educate, engage, and influence prospects. More importantly, digital channels provide more data and allow colleges to track, analyze, and understand prospect’s behaviors and motivations.

Let’s take a look at a few ways digital channels can be used to track and influence prospects.

Increasing Yield by Influencing the Funnel

Let’s start with one example: the undergraduate enrollment funnel. A typical enrollment funnel runs from prospect to inquiry to application to acceptance to matriculated. In 2014, DePaul University in Chicago started with 300,000 names to generate 20,000 applications to matriculate 2,500 students.  Their rate of return is less 1%.

If the funnel is looking weak, a go-to solution is add more names into the top of the funnel or lower admissions standards. But with new digital tools such as personalization, marketing and admissions can engage and influence prospective students already in the funnel.

Incorporate Website Personalization

Real-time website personalization allows a website to build a profile of a site visitor based on the content the user views as well as other digital attributes. For example, if a user visits the business degree section of your school’s website, her interest in “business” is captured in her profile. Then, based on profile attributes, your website can start personalizing her experience. The personalization is done automatically and in real-time. Other attributes such as location, time on site, and number of visits can also be used to personalize the experience. Once a user shares personally identifiable information – such as an email address – all of this past history can be associated with an individual user and their history can be passed along to admissions.

3 Ideas for Website Personalization

• Conduct extensive user research to learn about the motivations of their prospects – such as, job advancement or job changer – and to create user segments for each of their primary offering areas: education, health care, law, business, etc. Once a website visitor’s preferences are identified, the user is added to one or more of the segments. Using insights based on the user research, the school can tailor the website messages and images to “speak” more directly to the prospect.
• Review analytics to understand the behaviors of website visitors before they completed an inquiry form. Use that information to personalize which CTAs appear on your site, where on your site they appear, and when. Research has shown that personalized calls to action increase conversions by 42%.
• Engage students from corporate partners with personalization by using the website domain of corporate partners to identify site visitors coming from a specific channel. You can use this attribute to change text on the website to promote and highlight tuition discounts.

Uncovering the Stealth Applicant

A growing challenge for admissions are stealth applicants – i.e., applicants who never fill out a request information form or visit campus, but apply to the school. By partnering with marketing and installing better tracking, admissions can “see” and “watch” a prospect on the website.

This “stealth” tracking can show how many times users visited the website and which content they viewed. The availability of this data allows admissions groups to “qualify” or “lead score” prospects and make wiser choices about their follow-up.

After acceptance letters are mailed, admissions counselors can “watch” the website for activity from prospects. They can be provided with more data about the behavior of admitted students on digital channels. Rather than cold calling students or sending generic emails to engage them, real-time data about the prospect’s engagement with the school’s website can help admissions counselors know who to follow up with and on what topics.

What Are the Benefits of Marketing and Enrollment Working Together?

More data allows marketing and admissions to make better decisions, use budget and staff more wisely, and make decisions in real-time.

• Save money. If a program or region is not producing results, resources can be redirected to more productive regions.
• Save time. Staff have better data to prioritize one-on-one phone calls or emails.
• Immediate feedback from the market. Many schools start graduate programs based on the interest of a faculty member. A digital first and data-driven approach can market test programs.
• Test ideas. Collaboration allows groups to test ideas and measure the impact.

Ultimately this approach results in success for both marketing and admissions. Marketing can be transformed from a cost-center into a critical portion of the revenue generating process because they can prove their impact. Admissions can succeed in recruiting the right students and hitting their numbers. And together, they can help provide critical market data that ensures the institution is developing the right programs and offerings.

Starting Small: How to Begin Collaboration

Making this shift in strategy and approach is exciting and also overwhelming for many schools. And, in many cases, it requires socialization from one of the groups. So, if you’re excited, here are four ways to start this shift at your school.

1. Bring data to the conversation. Start with the data you have access to using your analytics platform to begin to identify user behavior. Presenting even basic website data helps people start catching a vision for making data-driven decisions. And, it helps people start asking questions and seeking answers.
2. Use available analytics data to start educating admissions and changing the conversation. Next, in your analytics platform, marketing should set up conversion goals on campus visit forms, lead generation forms, and the application so you can start quantifying the impact of the website on the admissions funnel.
3. Map the customer journey. Talk to students about their research and decision-making process. You want to understand which content is important at different points in their process and then look to improve your website to meet these needs.
4. Ask for data and manually collate. Ask for data from admissions and IT and try tying it to the website. This may be manual at first, but it starts the conversation.

What the future looks like

Marketing and admissions working together is a cultural change. It requires marketing to be more goal focused and better at using data. It requires admissions to be more flexible and work in real-time to respond to people’s needs. But when they work together, they can achieve the business goal of attracting students, increasing revenue, and advancing the goals of the institution.

Have you ever watched a movie where you find yourself really rooting for the main character? How about when young Forrest Gump breaks free of his leg braces and escapes the bullies on bikes?

It’s hard not to let out a little, “Run, Forrest, run,” while you’re watching it, right?

Likeable people tend to have that effect on us. From the way they respond to situations to the way in which they carry themselves, they make it easy for us to respect and appreciate them. They make us want to be on their team. 

In the workplace, likeability is incredibly important. Whether you’re managing a group of people or looking to work your way up through the ranks, your ability to form positive relationships will make it that much easier. 

Want to be more likeable? Try these seven things today.

7 Little Ways to Be More Likeable

1) Remember people’s names (and use them).

“I’m horrible with names.”

It’s a phrase we’ve all heard — or used ourselves — a million times. Trouble is, this often signals to people that you simply don’t care. 

Considering the value of introductions in the world of business — it’s a starting point for turning strangers into acquaintances, and acquaintances into customers — this is a habit worth shaking. 

So while there are a number of factors that could be preventing you from registering and remembering someone’s name upon meeting them, here are some of our favorite tricks for combatting them:

• Repeat it. Ever play the “name game” in school? The one where you say your name and then recall the names of those who went before you? Studies show that students can recall 75% of their classmates’ names after participating in the game for just 30 minutes. Point being, try repeating the name immediately after the person tells you to make it stick. 
• Make a connection. When it comes to new information, research has shown that our ability to store information in our long-term memory is influenced by the connections we’re able — or unable — to make to that information. So whether the person you just met has the same name as your college roommate or sounds like the name of your favorite TV show character, making an effort to draw a parallel will help you in the long run.
• Offer an introduction. Networking your way around a room? It’s easy to become overwhelmed when you’re meeting a bunch of people at once. Before you let someone’s name slip away from you, make it a point to introduce them to one of your friends or other new acquaintances, advises Credit Donkey’s Cassy Parker. 

2) Mind your mobile manners.

Have you ever seen the video of the Chicago Bull’s mascot pouring a drink over a fan’s head who was too distracted by his phone to kiss his girlfriend on the kiss cam? What a jerk, right?

Point being, likeability has a lot to do with the interactions people have — or don’t have — with you. If you’re one of those people who treats their phone like a third arm, it’s likely that you’re closing yourself off from engaging in a lot of those meaningful interactions. 

So while it may be tempting to Instagram your lunch when you’re out with friend of colleague, pulling out your phone isn’t always appropriate. In fact, 88% of people feel that whipping out your phone at the table is generally not a “cool” thing to do, according to a study from Pew Research. 

In an effort to strengthen the relationships in your life, try being more present.

4) Ask questions of others.

Ever been trapped in a one-sided conversation at a networking event? You know the other persons’ life story — how many kids they have, where they vacationed on their honeymoon, what type of car they drive — and yet, they haven’t asked you a single question about yourself. 

How rude. 

Becoming more likeable relies heavily on your ability to make connections with people. However, in order to do so, the conversation needs to lend itself to a little give and take.

Need help coming up with a few go-to ice breakers? Check out this awesome list of conversation starters to try out at your next networking event. 

5) Smile more.

“If you see a friend without a smile, give them one of yours.”

This was my mom’s high school yearbook quote, and a valuable piece of advice for anyone looking to build positive relationships with others. This is because our emotional expressions, while often overlooked, are used by those around us to build perceptions.

In fact, according to a study from Penn State University, people who smile appear more likeable, courteous, and competent. 

If that’s not reason enough to smile, two Swedish studies from 2002 and 2011 confirmed that other people’s smiles suppress the control we usually have over our facial muscles, causing us to smile. Talk about insta-likeability …

6) Do good deeds. 

When’s the last time you did something nice for someone? Was it unsolicited? 

Psychologist Sonja Lyubomirsky asked students to carry out five weekly “random acts of kindness.” These acts could include anything from helping out a friend with a project to buying a meal for someone less fortunate. At the conclusion of the study, Lyubomirsky found that students reported higher levels of happiness than the control group. 

The lesson? Good deeds influence our well being. They make us happy. And happiness is contagious. 

“There are a lot of positive social consequences to being kind: other people appreciate you, they’re grateful, and they might reciprocate,” explains Lyubomirsky. 

Need some inspiration? Here are a few “random acts of kindness” you can carry out in your office:

• Buy the person that sits next to you a coffee
• Send positive feedback to a team member 
• Leave cookies in the kitchen 
• Tape an inspirational quote to the mirror in the bathroom
• Write an appreciative note for the receptionist
• Give someone a compliment in the elevator 

7) Express empathy. 

Our ability to detect, understand, and feel another’s emotions plays a huge part in the way we form connections and build relationships. It also influences the way people perceive us — both personally and professionally. 

A workplace study conducted by the Center for Creatively Leadership took a look at the role of empathy in the professional lives of 6,731 leaders from 38 countries. The results revealed that not only was empathy positively related to job performance, but also that managers who expressed empathy towards their reports were viewed as better performers as well. 

If nothing else, this study proves that empathy is something we value, as it’s rooted in understanding. And the more we understand one another, the easier it is to relate and communicate.

If empathy is something you struggle with, try to keep these tips in mind:

• Listen. Before you chime in, allow the other person to make their point entirely. Sometimes we only hear half the story, which causes us to act or respond in a way that doesn’t make sense.
• Keep an open mind. Rather than concerning yourself with always being right, do your best to remove any bias. This will help you see the situation for what it is, not what it isn’t.
• Ask questions. If you don’t fully understand where someone is coming from, ask them to clarify. Sometimes empathy can be achieved through asking questions that reveal more context. 

What are some other things that likeable people do? Let us know in the comments section below.