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Facebook Freebooting: What Marketers Need to Know

ms-facebook-freebooting-560

Do you use video in your marketing? Want to make sure your copyright is protected? There are simple steps you can take to brand your videos so you’re protected if people upload them to Facebook as their own. In this article you’ll discover how to protect your video content from freebooting on Facebook. What Is Freebooting? Freebooting […]

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Social Media Examiner – Your Guide to the Social Media Jungle

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The Tips & Tools You Need to Tweet Smarter This Holiday Season [Webinar]

Thinking of strategies to close out the year strong?

The holiday season serves as the perfect time to reach new audiences and showcase your “always-on” marketing strategy. Trouble is, the end of the year tends to be a little hectic, and finding the time to plan and launch new campaigns can be pretty overwhelming for most marketers. 

How does one figure out how to tap into a new audience? Is there a right and a wrong way to leverage the holidays? What about optimization? There’s got to be a way to optimize your efforts, right? 

You need answers and we’ve got them. That’s why we’re teaming up with Twitter for a live global webinar on Wednesday, November 4th to cover tips and tools for activating valuable audiences during this time of year. 

Ready to go out with a bang and start 2016 off right? Tune into the webinar to learn:

  • How to implement an “always-on” strategy that takes advantage of Twitter’s unique capabilities
  • How to reach new audiences and generate more leads and customers
  • Quick tips on optimizing your campaigns
  • How to harness the holidays to close out the year strong
  • And more on how to finish strong in 2015

twitter-logo Click to Tweet: 

How to go #beyondmarketing this holiday season

“Learn how to go #BeyondMarketing this holiday & reach your goals with this webinar from @TwitterSmallBiz & @HubSpot http://hubs.ly/H01h2qv0”

  free webinar with HubSpot and Twitter

5 Ways to Use Storytelling in Your Social Media Marketing

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Do you want to use storytelling in your social media marketing? Are you looking for inspiration? Building your social media campaigns around stories helps you stand out from other brands, and grab the attention of consumers. In this article you’ll discover five ways to use storytelling in your social media marketing. #1: Pay Attention to Story Structure […]

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Social Media Examiner – Your Guide to the Social Media Jungle

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The Logic Pros: Creating precise multi-tap delay/echo patterns with Delay Designer

The Logic Pros-Delay Designer-016

In this week’s episode of The Logic Pros, we are continuing our tour of some of Logic’s most powerful in-house effects and tools. Delay FX are one of the most commonly used and versatile options in any producer/programmers arsenal, and Logic Pro X’s built-in Delay Designer happens to be one of our favorite options out there:

The Logic Pros-Delay Designer-07While there are many fantastic and comparable Delay FX plug-ins available for LPX, like the Waves Super-Tap plugs, we still find ourselves going back to Delay Designer time-and-time again because of its easy-to-use UI and highly-customizable possibilities.

Delay plug-ins come in many shapes and sizes, but you might consider Delay Designer a hybrid feedback/mutli-tap delay. It uses feedback emulation to offer everything from warm/ambient echoes, to harsh swells and over-the-top rings. But it also offers multi-tap echoes, which are essentially repeats or Taps of the dry signal you are applying the delay effect to. With Delay Designer, these Taps provide a much more precise and deliberate control over the echo pattern, allowing for very particular/custom-made rhythms. Things get even more interesting because the dual-mode filter, transposition, panning options and more, can all be applied on a per-Tap basis. This essentially means we can set the low and high pass filters (both with resonance control), tuning and panning, separately for each Tap or echo in our delay pattern, not to mention the additional feedback controls.

In order to build our own custom delay patterns, all we need is a basic understanding the UI and how to manipulate and edit our own patterns:

The Logic Pros-Delay Designer-02

On the top left we have the Sync section. From here we can choose to sync the timeline on Delay Designer to the BPM of our Logic session. For our case today, let’s activate the sync button (highlights in red when activated) so our custom pattern locks to the tempo of our song. Below that button we have the grid and swing sections, feel free to set these to taste, but we will be able to change these at anytime while making our delay pattern.

Over on the top right we have the Master section and along the bottom is the Tap parameter bar, but first let’s dive into the Main display section in the middle:

The Logic Pros-Delay Designer-010

From here we get a graphical representation of the Taps that make up our delay pattern, along with the various values for each of the built-in parameters mentioned above. Along the bottom of the LCD like display is the timeline where we can simply click to create Taps. You’ll notice this timeline like strip is set to the same grid value you chose in the Sync section. We can experiment with various rhythms placing as many taps as we wish until something is working.

Note: the Autozoom button on the top right of the Main display, will quickly snap the view of the timeline and Taps in to focus. You can also click and drag on the slightly brighter bar below the Autozoom button to navigate through your Taps manually (dragging up and down will zoom you in and out).

The Logic Pros-Delay Designer-011

Along the top of the Main display there are 5 color-coated parameter View buttons. These allow us to choose which of the parameters to edit on the Main display. When Level is selected, our Taps effectively turn into blue faders and we can click and drag each of them to the desired volume. Just below the View buttons along the top of each Tap are the Toggle buttons that do something different for each of the 5 options. In the case of Level tab, they are basic mute switches. The same editing features apply to the Cutoff, Reso(nance), Transp(ose) and Pan tabs:

The Logic Pros-Delay Designer-012

With the Cutoff parameter, dragging up from the bottom on each Tap alters the High Pass filter’s cutoff frequency and dragging from the top does the Low Pass cutoff frequency. In the Cutoff tab, the Toggle buttons allow you to bypass the filter completely or not for each tap. The Reso(nance), is very much like the Level option, except we are choosing the percentage of filter resonance for each Tap. The Reso Toggle buttons offer up some tonal options with a choice between a 6 or 12db slope for the resonance peak.

The Logic Pros-Delay Designer-014

The Transp(ose) section allows us to tune each tap up or down an octave by semi-tones (hold shift while dragging for micro-tuning) and its Toggle buttons are simple bypass switches. The Pan section is also much like you would think allowing for stereo panning on each Tap, and the ability to flip the left and right channels with the Toggle buttons.

The Logic Pros-Delay Designer-06As if, after all that, the plug-in wasn’t living up to its name, there is still one more very important module on the Delay Designer UI to cover: Feedback. Even with nothing more than a simple activation switch, a pull down menu, and a level control, Delay Designer’s feedback can offer up some very warm ambience, lush harmonic smudges and more. Now one thing to keep in mind here is that after turning the Feedback module on (it will be highlighted red above the “Feedback” label) we don’t have a separate feedback level for each tap, but rather in succession. For example, if you had 4 taps total (A, B, C, D) setting the pull down menu to Tap A will apply feedback to just Tap A. Setting it to Tap B will apply the effect to A and B.  And Setting it to Tap C will effect Taps A, B and C etc.

And that is the bulk of it. With a basic understanding of the Main display, Sync and Feedback sections we are able to able easily create custom-made echoes and delay patterns. But we’ve also put together a few suggestions on how to make your Delay Designing a little faster, along with some alternate methods for creating patterns:

The Logic Pros-Delay Designer-08

The Tap parameter bar along the bottom of the UI is basically another way to do everything above. We can select which tap to edit in the middle with each of the available parameters on either side. For some this may be a more organized way to edit pattern FX, but for me personally I prefer the graphical representation of the pattern in the Main display. But even if you don’t use it, it can be a handy way to quickly take a glance at a particular Tap’s filter and pan settings, for example.

Copy and Paste Taps. Simply highlight a Tap on the Main display by clicking it, then hold Option while dragging it to a new position to double it. In fact, we can Shift click, or click and drag the background of the main display, in order to select and copy multiple Taps or even entire motifs.

The Logic Pros-Delay Designer-09

Sweeping parameter changes. Hold Command and then click and drag across the Taps in the Main display to create flourishes of parameter value changes across a series of Taps.

WARNING: the following step will likely erase the current pattern you have up.

The Logic Pros-Delay Designer-04Perform your own Tap pattern by hand. Using those Start and Last Tap buttons below the Sync section we can click or perform our own patterns in with a mouse or hardware control. Simply click the Start button to begin recording your pattern, and then click the Last Tap button on the last hit of your pattern to stop the recording process.

In fact, we can easily map both of these buttons to our hardware controllers if performing them with a MIDI controller interests you. You can learn all about mapping your MIDI controller to functions in Logic right here.

The Logic Pros-Delay Designer-03

Copying and Pasting sound parameters from Tap-to-Tap and more. Right-clicking (or Control clicking) any Tap in the Main display will bring up some secondary functions, including the ability to copy the entire set of parameters from one Tap to another. We also have the ability to delete Taps or even speed their particular delay times up by a factor of two or slow them down in half. All of these options offer some particularly interesting experimentation possibilities, along with a host of convenient features for quickly altering a pattern.

If you have any interesting tips or pointers for using Delay Designer be sure to drop them in the comments below. And as usual, we will try to answer all the questions sent our way.

The Logic Pros is a regular series exploring all of the most interesting gadgets and software for making music on your Mac/iOS devices. If there is any gear you would like us to take a closer hands-on look at, let us know in the comments section below or shoot us an email.

More The Logic Pros:

Filed under:
How-To
, Tips and Tricks Tagged: cutoff, Delay Designer, Echo, filter, Logic Pro X, LPX, multi-tap delay, Plug-ins, Reso, resonance, the logic pros, Transp, UI

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How-To
, and UI.

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Apple debuts three new iPhone 6s ads showcasing ‘Hey Siri’ and new camera features

Screen Shot 2015-10-25 at 2.23.14 PM

Apple today has shared three new advertisements for iPhone 6s to its YouTube channel. These new ads come just days after the company debuted seven new ads for Apple Watch. Today’s new iPhone 6s ads are called “The Camera,” “Crush,” and “Flip a Coin,” each highlighting a specific feature of the device.

“Crush” is a fifteen second ad spot that stars Jamie Foxx. Foxx appeared in Apple’s last wave of iPhone 6s ads highlighting Apple Music and 3D Touch. In today’s ad, Foxx is getting dressed in front a mirror and uses the “Hey Siri” functionality of iPhone 6s to ask how he looks.

The second ad shared today is called “The Camera” and is a one-minute clip. As you can guess by its name, the ad highlights all of the new camera features found on iPhone 6s, including front-facing Retina Flash and higher-quality selfies, 1080p slow-mo video, Live Photos, 4k video, and 3D Touch shortcuts.

“Flip a coin” also stars actor and musician Jamie Foxx and shows the star holding two movie scripts in his hand, trying to decide which film to choose. Foxx, unable to make a decision, then uses “Hey Siri” to ask the virtual assistant to flip a coin to help him decide.

Last week, Apple shared a single new iPhone 6s ad that focused on 3D Touch and also starred Jamie Foxx. The ad used the tagline “The only thing that’s changed is everything.”

View Apple’s new advertisements below:



Filed under: iOS Devices Tagged: ads, iPhone, iPhone 6s, iphone 6s plus, Siri, video

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13 Science-Backed Reasons Why Your Brain Craves Infographics [Infographic]

 

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.

Think back to your first memory: Can you still see the watermelon pink dress you wore? Do you remember the unique checkered pattern of your father’s jacket?

Our memories are often linked to visual and sensory elements, while the words spoken or read can be more hazy. That’s because our brains have a high capacity for storing visuals in our long-term memory, while text enters our working memory, which is limited. 

This contributes to why infographics and the inclusion of visual content in online information has been so successful. Readers crave visual breaks from the overload of text-based information that floods our daily browsing and work-related activities. 

NeoMam Studios studied how people process visual information, how visuals affect the way we read, and why graphics are so appealing. Discover the science behind why our brains crave infographics:

13-reasons-why-your-brain-craves-infographics

  10 free infographic templates in powerpoint

Video demonstrates using 3D touch screen iPhone 6s to weigh objects, opens up new use cases

iPhone 6 scale

Developer Simon Gladman today demonstrated the use of the iPhone 6s display as a way to compare weights of an object, here denoted in a percentage of touch, on Apple’s 3D or Force Touch display.

The app called Plum-O-meter is currently a jailbreak option for tinkerers. I think it is unlikely that this will hit the Official App Store because it likely makes private API calls to acquire the data. However, it does show yet another device the iPhone can replace. Full video follows.

 

Filed under: AAPL Company Tagged: Apple Inc, AT&T, iPhone

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Educator on iPad Pro: Huge potential, but pricey for students & Smart Keyboard disappoints

ipad-pro
We’ve already seen the Disney and Pixar teams go hands-on with Apple’s upcoming iPad Pro and now Apple is showing the device off to people in other fields. Fraser Speirs, the head of Computing and IT at Cedars School of Excellence, says he attended  a preview event in London to try out the iPad Pro and spent about an hour with it. Speirs took to Twitter to voice some of his thoughts about the usefulness of iPad Pro in education and in general…

Regarding the Apple Pencil, Speirs said that it was “extremely impressive” and the “best iPad stylus” he has ever used with near-perfect palm rejection. He noted that there was no perceptible lag and that it offered a direct drawing a writing experience – huge for animation and note taking. Speirs said the Pencil was “weighty but not heavy” and very balanced, much like a quality pen.

When it comes to the size of the device, Speirs used an interesting analogy: “iPad Pro is more like carrying a binder where the Air is a document folder.” He noted that the overall size was bigger than he expected, making for a very wide and expansive work space. Due to the increased weight of the device, Speirs said that the most comfortable carrying position will most likely be forearm cradling.

Regarding the keyboard setup, Speirs said the Smart Keyboard is a “bit fiddly” and that while it’s a decent enough option, there’s a lot of material to “flip n’ fold,” likening it to a newspaper. The on-screen keyboard has been much enhanced, Speirs noted though, saying it’s definitely a step-up in power.

In terms of software, Speirs was very fond of the multitasking capabilities, saying “it’s like two iPads stuck together.” He also said it’s very enjoyable toward entirely on one half of the display, meaning there won’t be much switching in and out of the multitasking interface, which is huge for research and note taking in education. Speirs also noted that the general performance of the device was excellent and that even in some apps that weren’t yet optimized for the larger display there were no visual issues.

In terms of the device’s usefulness in education, a market that Apple definitely hopes to penetrate with iPad Pro, Speirs said the device has huge potential, especially for teachers. He said that while the device is too expensive in its current state for mass deployment to students, but it’s a “potentially awesome” device for teachers. Speirs explained that for kids growing up with iOS, the iPad Pro could be useful in a college environment, as well.

In the end, Speirs said that “If you’re the kind of person who uses Editorial, Keynote, Pythonista, Office, Adobe, Omni and Panic apps, you should look at iPad Pro.” He said that while content consumption on the device is great, the true selling point is its creativity and productivity features.

It’s also important to note that Apple told Speirs that it will offer a non-keyboard Smart Cover and a silicone back cover for iPad Pro, but no Smart Case. You can read much more about Speirs’ impressions of the iPad Pro on his Twitter account.

Filed under: iOS Devices Tagged: Education, iOS, iPad Pro, Smart Keyboard, Smart Pencil

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Apple faces $5M class action suit over iOS 9 Wi-Fi Assist feature using too much data

wi-fi-assist

Apple is now faced with yet another class action lawsuit claiming that the company failed to properly educate or warn users over the potential for iOS 9’s Wi-Fi Assist to use substantial amounts of cellular data. The lawsuit arose after users complained that Wi-Fi Assist resulted in significant overages after going over their data allowance…

The suit — first uncovered by AI and filed in San Jose — states that because some users don’t understand how the feature works, it caused them to use more data than they were expecting. It’s alleged that costs resulting from Wi-Fi Assist exceed $5 million. The suit also claims that Apple’s explanation on the extra use of cellular data arrived too late.

Apple is accused specifically of negligent misrepresentation, violating California’s Unfair Competition Law and violating the False Advertising Law.

“Defendant’s above corrective action, however, still downplays the possible data overcharges a user could incur. Reasonable and average consumers use their iPhones for streaming of music, videos, and running various applications — all of which can use significant data. Defendant’s corrective statement does not disclose any basis for its conclusion that an average consumer would not see much increase in cellular usage.”

Wi-Fi Assist is a useful feature added to iOS 9 which automatically switches users to cellular data when Wi-Fi signal becomes to weak to be useful. But, in the case, it’s stated that the plaintiffs — William Scott Phillips and Suzanne Schmidt Phillips — incurred overages on their iPhone 5s units after they upgraded to iOS 9.

It’s not unusual for Apple to face controversy after device or software releases. In fact, it would be unusual if the company didn’t face a lawsuit of some kind for its products not working as expected. Whether that’s because they drop signal, bend a little too easily, or because kids spend too much money on in-app purchases.

For those wanting to check, you can toggle Wi-Fi Assist on/off by heading to Settings in your iPhone or iPad, then hitting ‘cellular’. You’ll find the Wi-Fi Assist option by scrolling right to the bottom.

Filed under: iOS, iOS Devices Tagged: Apple, cellular, iOS 9, iPad, iPhone, lawsuits, Wi-Fi Assist

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DOJ says Apple should be forced to unlock encrypted user data if asked by government

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Earlier this week, Apple stated that it would be nearly impossible for it to access the data on a passcode-locked iOS device running iOS 8 or later. The company also noted, however, that even if it were possible, it would not feel comfortable doing so as to not tarnish the trust it shares with its customers. The Department of Justice has now dismissed that argument, saying that Apple should be required to unlock encrypted data because iOS is “licensed, not sold” to customers (via DailyDot).

“Apple designed, manufactured, and sold [the phone] that is the subject of the search warrant,” the government told U.S. Magistrate Judge James Orenstein. “But that is only the beginning of Apple’s relationship to the phone and to this matter. Apple wrote and owns the software that runs the phone, and this software is thwarting the execution of the warrant.”

The specific case in which the U.S. government needs an iPhone unlocked relates to executing a search warrant on a suspect indicted for possession of methamphetamine. Apple argues that decrypting a phone in one case would set a precedent that would only burden the company in the future, taxing its resources, employees, software, and equipment. “This burden,” Apple said, “increases as the number of government requests increases.”

The DOJ, of course, rejected this argument, saying that Apple shows no attempt to quantify the burden of which it speaks, nor does it show any evidence.

Apple also argues that aiding government requests for user data would hurt its reputation to the public due to the level to which sensitivity to digital privacy has risen. The company says that this harm to its reputation to could have a lasting economic impact. Earlier this week, Tim Cook spoke out against software backdoors, again voicing Apple’s support for privacy for its customers

As you would expect, the DOJ also rejects this argument, again saying Apple provided no concrete evidence to support its claims.

The government rejected this argument, saying that Apple offered no concrete evidence that reputational concerns constituted an “undue burden” as defined by law.

Filed under: AAPL Company, iOS Tagged: Apple, Government, legal, User Data

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Apple poaches Nvidia deep learning exec for rumored self-driving car project

carplay-apple

Following CEO Tim Cook saying that the car industry is ripe for a major disruption, Re/code reports that Apple has hired Jonathan Cohen, Nvidia’s director of deep learning. While many only associate Nvidia with phone and computer chips, the company has recently been entering the car market, specifically in the form of autonomous vehicles.

Nvidia has recently started selling its chips to car manufacturers, who then use those chips to power cameras and radars that do the behind-the-scenes work of allowing a car to drive autonomously. The deep learning of the chips is a form of artificial intelligence that allows companies to train computers to process patterns from a large view of visual data, i.e. through a camera.

Jonathan Cohen has been the director of Nvidia’s deep learning since 2008. He documented his move to Apple on his LinkedIn page, noting that the transition occurred this month. Specifics on Cohen’s role at Apple are unclear, however, with his bio simply reading “Software at Apple.” Prior to his time at Nvidia, Cohen had a stint at Sony Pictures, working on simulation technology.

Apple’s rumored self-driving electric car has been in the news a lot recently. Earlier this week, Ferrari chairman and Fiat Chrysler CEO Sergio Marchionne stated that he believes Apple is in fact working on a car. It’s also important to note that Apple’s Eddy Cue also holds a seat on Ferrari’s board and has for three years.

Apple is believed to be developing an electric vehicle under the codename Project Titan, with the company already testing the vehicle at a secret test track. Regarding the possibility of entering the car market, Tim Cook earlier this week said that the company’s focus is CarPlay, but teased: “We will see what we do in the future.”

Filed under: Apple Car Tagged: Apple, Apple Car, Autonomous car, Ferrari, Nvidia, Tesla

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Review: Mophie’s Juice Pack H2Pro is a truly waterproof iPhone 6 case with 110% extra battery life

mophieh2pro-8

I’ve written a pretty comprehensive guide to the best iPhone 6 battery cases, but up until this point, truly waterproof iPhone 6 battery cases have been rare. LifeProof’s Frē Power was first shown in January at CES, and Mophie’s Juice Pack H2Pro ($130) was announced in May, but only made it into stores after the iPhone 6s was announced.

Both of these cases promise military-spec drop protection, but they have different strengths: the power experts at Mophie promise better battery life, while the drop and waterproofing experts at Lifeproof promise better protection. H2Pro has a 2,750mAh battery versus Fre Power’s 2,600mAh battery, and Fre Power guarantees 2 meters of drop or water submersion survival, versus H2Pro’s 1.2 meter protection. Here’s what I found when testing the H2Pro…

Key Details:

  • Rare combination of iPhone 6 waterproof case + battery pack
  • 2,750mAh battery delivers 109% charge for the iPhone 6
  • Promises to be safe submerged in 1.2m of water for 30 mins
  • Typically nice Mophie design, with typically premium price

mophieh2pro-7

Juice Pack H2Pro isn’t much bigger than a non-waterproof iPhone 6 battery case, thanks to the typical Mophie millimeter-conscious design I’ve come to appreciate in many prior Juice Pack cases. Roughly 6″ tall by 2.9″ wide by under 0.7″ thick at its largest points, H2Pro combines the ease of installation LifeProof has guaranteed in its waterproof cases — there’s a front frame and a back frame, nothing more — with the clean lines and soft curves of a typical Juice Pack. The iPhone 6’s side buttons and switch are covered, but totally usable thanks to nicely integrated protectors, while the phone’s ports are covered with pop-open rubber caps that need to be put back in place to guarantee a completely watertight seal.

mophieh2pro-5

Worth noting: I tested the Juice Pack H2Pro with the original iPhone 6. Since the iPhone 6s is a little larger than the 6, makers of tight, form-fitting cases aren’t necessarily guaranteeing that their products will fit the newer iPhone, and Mophie hasn’t made any assurances with the H2Pro. The sled inside the back frame is tight enough that the iPhone 6s might have an issue squeezing in.

mophieh2pro-1

You can choose from jet black, blue and white, pink and gray, or white and gray color schemes, each with clear plastic protectors on the screen, cameras, and LED flash. A Home Button cover continues to work with Touch ID fingerprint scans, and Mophie includes a second screen protector to enhance the screen performance of the iPhone 6 while inside or outside the case; it works reasonably well without the second piece of film. A cleaning cloth, micro-USB charging cable, and headphone port extender cable are also included, though ultra-thin 3.5mm headphone plugs (such as Apple’s) could work without the adapter.

mophieh2pro-6

I was partially surprised by how the iPhone 6 worked as a phone while inside H2Pro. It’s no shock that the speakers’ volume level is reduced somewhat by the watertight enclosure, such that speakerphone and handheld phone calls are both a little quieter than they would be with a bare iPhone 6. Compromised outgoing audio is fairly common in watertight cases. But having noticed some complaints online about muffled audio on the other side of calls — alleged problems with microphone pass-through — I tested specifically for this issue and asked my caller how I sounded on the other end. After a very brief period of audio level adjustment, she said, I sounded normal. So don’t expect sonic perfection, but by waterproof case standards, H2Pro does just fine.

mophieh2pro-9

Rated IP68 “against the invasion of dust, foreign objects and water immersion up to 1.2m for 30 minutes,” H2Pro also passed an indoor water submersion test on my side without any evident moisture intrusion. The case has a brightly colored O-ring on its rear frame’s inner edges, and not a drop of water made it past the O-ring into the case’s core, where the iPhone 6 rests against a Lightning connector for charging. I would feel very comfortable taking an iPhone 6 inside H2Pro to my favorite local testing spot, Niagara Falls, if the weather was a bit warmer than it is near the end of October.

mophieh2pro-4

From a battery performance perspective, H2Pro is solid. I was able to more than completely refill the iPhone 6 with H2Pro’s integrated 2,750mAh battery, achieving a 109% total recharge. That involved bringing a completely dead iPhone 6 up to 100%, then an additional 9% when the device was partially discharged. This is better than the “100% extra battery” Mophie promises, and in line with what I’d expect from a battery of this capacity given the performance of other iPhone 6 battery cases. My only small charging-related gripe is the two-button power/remaining power indicator system: neither button is labeled, so you need to learn which activates the case’s battery, versus which shows you the remaining power using four white LED lights.

mophieh2pro-3

Would I recommend H2Pro? Well, it does what it promises to do: it’s waterproof and delivers (more than) a complete battery recharge to the iPhone 6 inside. Additionally, it’s easy to open and close, which I don’t take for granted with waterproof iPhone cases. Expect to compromise a little on sonic performance once your iPhone’s sealed in, but that’s no huge surprise given how most waterproof cases work, nor is the price, which includes a waterproofing premium over Mophie’s otherwise comparably-equipped Juice Pack Air. If you really need to combine these features in a single case, there aren’t many other options; lower pricing, bigger drop and waterproof guarantees, and a little less battery life might swing you to LifeProof’s Frē Power, instead.

Manufacturer:
Mophie
Price:
$130
Compatibility:
iPhone 6

More From This Author

Check out more of my editorials, How-To guides, and reviews for 9to5Mac here! I’ve covered a lot of different topics of interest to Mac, iPad, iPhone, iPod, Apple TV, and Apple Watch users. In addition to my popular guide to the best Apple Watch docks and stands, I’ve recently discussed how to safely prepare and wipe your iPhone for resale or trade-in, and how to get the best iPhone trade-in price to help buy an iPhone 6s, amongst many other topics.

Filed under: Reviews Tagged: 2750maH, battery case, iPhone 6, juice pack, Juice Pack H2Pro, Mophie

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Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe

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There’s an old saying that goes, “The best way to a man’s consumer’s heart is through his stomach.”

Think about it: We swoon over free samples at the mall, grab one too many treats when we come face-to-face with a candy bowl on someone’s desk, and broadcast practically every meal we eat on Instagram.

As a society, we love food. That’s really all there is to it.

Traditional advertising on the other hand … not so loved. When it comes to mediums such as billboards, many businesses struggle to determine whether or not it’s worth the investment anymore — except for these brands, that is.  

By combining food and advertising, the following 10 brands were able to create some jaw-dropping creations that commanded the attention of their hungry audience. 

10 Billboards That Make You Want to Take a Bite 

1) Virgin Media Cheese Billboard

This is nacho average advertising campaign. (Too cheesy? Sorry. I couldn’t resist.)

In 2010, Virgin Media — with the help of artist Prudence Staite — created a billboard that proved that dreams really do come true. Weighing in at just under 250 pounds, the ad for its broadband campaign was made entirely out of cheese. Yes, cheese.

Image Credit: Virgin Media

The masterpiece took Staite and her team eight days to create. Once completed, it underwent a 100-hour chilling process before the big reveal. 

“I have been asked to craft many a strange thing in my time, but a cheese billboard certainly takes the biscuit, or should I say cracker,” joked Staite.

2) Mr. Kipling’s Cake Billboard

“Let them eat cake,” thought the British baked goods company Mr. Kipling when it decided to create a massive billboard made entirely of sweet treats.

Image Credit: The Drum

During the course of seven hours, artist Michelle Wibowo carefully placed 13,360 colorful cakes to create a design worth drooling over. With the words “Life is better with cake” piped playfully over the edible background, the display was a showstopper.

While it was almost too pretty to eat, the company handed out pieces of cake to lucky passersby at the Westfield shopping center in Sheperd’s Bush, where the billboard was constructed.

3) KOO’s Canned Food Billboard

In honor of World Food Day 2013, Owen Kessel and Levergy joined forces to help KOO (South Africa’s No. 1 food brand) create the country’s first edible billboard.

Image Credit: Levergy

To stay true to KOO’s commitment to giving back, the team created a billboard made entirely of canned food. Once revealed, the 2,104 cans used in the process were passed out to members of the community.

When all the cans were removed, a hidden message was revealed: “KOO, helping to feed a nation.”

For more on this inspiring campaign, check out the following video:

“In a country where 12 million people go to bed hungry every single night, it’s beautiful thing for us in advertising to be part of an initiative that helps those people,” said Nicole Glickman, who worked on the campaign.

4) McDonald’s McFlurry Billboard

This past July, McDonald’s in the Netherlands created a heat-activated billboard housing 100 McFlurry cups. The empty cups were locked behind glass that would open up if, and only if, the temperature reached more than 101 degrees Fahrenheit.

Image Credit: AdWeek

Many eager people waited in anticipation as the temperature climbed. And when it hit just the right degree, the glass opened allowing individuals to grab a cup that they could redeem for a McFlurry at the nearest McDonald’s.

Check out the video below to watch the sweet release in action:

5) Coke Zero’s Drinkable Billboard

75 valves, four high-pressure pumps, 16 sensors, and a whole lot of Coke Zero made up the 23,000-pound billboard found in White River State Park in Indianapolis during the NCAA Men’s Final Four competition.

The massive advertisement functioned as a “drinkable billboard,” equipped with an enormous straw which hooked up to a public drinking fountain. The straw stemmed from a large Coke bottle and sprawled across the billboard, taking shape into the words “Taste It.”

Image Credit: AdWeek

Coke skillfully tied the advertisement back to basketball by reporting that the billboard ran on enough compressed air to fill all of the basketballs used during the tournament.

6) GranataPet’s Food Dispenser Billboard

In 2011, Germany-based pet food company GranataPet, created an interactive billboard that encouraged people to check in to the location on Foursquare in exchange for a treat for their four-legged friend.

This campaign served as a creative way to engage potential customers while also introducing a new brand of food to pet owners. 

7) Carlsberg’s Beer Billboard

“Probably the best poster in the world,” read the eye-catching green sign outside the Truman Brewery in London’s Brick Lane this past April.

What was so special about it?

Well, other than the fact that it was a nice shade of green, it also came equipped with a beer tap. Enough said.

Image Credit: The Independent

Those lucky enough to stroll past the billboard could take five and enjoy a free, ice-cold beverage. (There were staff members on-site to check IDs, of course.)

8) McDonald’s Lettuce Billboard

McDonald’s attempted to grow its business … by growing a billboard?

In an effort to promote the fresh ingredients used in McDonald’s salads, the fast-food chain planted thousands of heads of lettuce on a billboard and waited patiently for the seedlings to grow.

Image Credit: This is not ADVERTISING

When the seeds finally bloomed, they revealed a clever message, “Fresh Salads.”

According to McDonald’s Cannes Lions International Advertising Festival entry, more than 500,000 salads were sold during the campaign period, deeming it an overall success.

9) Thornton’s Chocolate Billboard

After reporting a “difficult” start to the year back in 2007, British chocolate company Thornton’s used 10 chocolate bunnies, 72 chocolate eggs, and 128 chocolate panels to turn things around.

Image Credit: PopSugar

The first of its kind, Thornton’s chocolate billboard was a bold advertising move … while it lasted. The display — which took three months to prepare — was gobbled up by people in just three hours.

Sounds like a success, if you ask me.

10) The Fairtrade Foundation’s Banana Billboard

To raise awareness for banana farmers living in poverty, The Fairtrade Foundation and banana farmer Foncho Cantillo worked side by side to create a billboard made entirely out, yup, you guessed it … bananas.

Image Credit: London24

The South London billboard — made of 5,000 bananas and taking 11 hours of assembly later — proudly displayed a raised fist holding a banana.

The best part? At the close of the campaign, all the bananas were donated to local food banks and Battersea Park Children’s Zoo. (We imagine the latter resulted in some very happy monkeys.)

What was your favorite edible campaign? Let us know in the comments section below. 

download the best marketing and advertising campaigns

Twitter Publish: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Introduces Publishing and Storytelling Tools: Twitter announced a new ecosystem of publishing and storytelling tools that “easily turn unique […]

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Pandora blames Apple Music launch for low listener growth, but says impact was ‘muted’

Eddy Cue and Jimmy Iovine at Code Conference via Re/code

Eddy Cue and Jimmy Iovine at Code Conference via Re/code

Pandora is announcing its Q2 2015 financial results today and as expected blamed the launch of Apple Music in June for low growth in listeners and an overall loss vs last quarter. While the company confirmed that it did indeed witness lower than normal growth numbers for the quarter, it described the overall impact of Apple Music as “muted”:

…we expected some short‐term impact to our audience  growth as listeners tried this highly‐promoted new service. I am pleased to say that, given the scale of press and consumer attention on this launch, the impact on our active users and listening hours was muted

Pandora officially reported 78.1 million monthly active users, an increase of 2% from last year, while its total listener hours increased 3% from last year to 5.14B. The company pointed out that the numbers mark an overall increase from the year ago quarter, but it also represents around 1 million fewer listeners since the previous quarter and launch of Apple Music.

The company previously warned investors that it would likely notice a drop in audience growth due to the launch of Apple’s new service during its Q2 earnings call.

Despite a clear impact from Apple Music, today the company’s CEO and president Brian McAndrews noted that the June 30th Apple Music launch impact was on par with what the company “experienced during the launch of Apple’s radio service in 2013,” seemingly downplaying the overall success of the service and any potential loss of market share to Apple.

Earlier this week Apple CEO Tim Cook revealed the first official Apple Music numbers confirming the service has gained 6.5 million paid subscribers and 15 million total subscribers since its launch on June 30th. Apple is offering a 3 month free trial, which is one of the reasons Pandora expected to take a hit on its listener numbers. For the earliest adopters of the service free trials ran out on September 30, but it’s likely Apple will convert more users that were late to sign-up for the service in the months to come as more free trials expire.

Apple is also yet to launch the Android version of Apple Music, which it confirmed is on the way and just today leaked in some screenshots from an early beta.

Filed under: Apple Music Tagged: active listeners, Apple Music, audience, growth, loss, muted, Pandora, Q2 2015, subscribers

Check out 9to5Mac for more breaking coverage of Apple Music, Apple Music, and Pandora.

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Review: Sena’s Leather Watch Case gives horologists a luxe platform for the Apple Watch

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Horologists, it is said, are very different from casual watch users. They actively collect watches, protect them, and care about small design and functional details in ways average people would shrug off. Apple designed the Apple Watch to appeal to everyone, but it proudly chased horologists with both software features (customizable faces/complications) and industrial design elements, winning the attention of some serious collectors in the process.

Moreso than most of the best Apple Watch docks and stands I’ve covered, Sena’s new Leather Watch Case ($80) is really a horologist’s accessory, not made for the average Apple Watch user. It’s a bespoke leather box designed to do little more than hold the Apple Watch inside, primarily for travel but alternately as a nightstand or desktop dock. Like many of Sena’s other luxurious leather products, you may not find it in a local store, and it may specifically appeal to a narrow niche of people with a lot of spare money. But it’s undeniably well-made — the product of judicious use of black grain leather, a gunmetal accent ring, and hidden magnets. Read on for the details…

Key Details:

  • 3.6″-diameter luxury leather travel case/dock for Apple Watch
  • Seals magnetically to protect Watch while in transit
  • Great use of materials, including hidden magnets
  • Expensive given the simple functionality, but still nice

senawatchcase-5Roughly 3″ tall and 3.6″ in diameter, the Leather Watch Case arrives as a set of five pieces: an oversized, thick fabric drawstring bag, a large leather-covered lid, a small leather-covered base, a gunmetal plastic cord manager, and a velvet lined center platform. All of the parts look as luxe as one would expect given the asking price — as fancy as a tuxedo, though understated, and my review sample’s grain was much finer than the version shown on Sena’s site. Similarly, a Sena logo embossed on the front is almost invisible unless light hits it just the right way.

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To assemble the Case, you wind a self-supplied Apple Watch Magnetic Charging Cable around the cord manager, place the velvet platform around and behind Apple’s charging puck, then place the plastic assembly inside the base with the USB cord sticking out. This enables you to connect the cord to a wall power adapter or computer; you can also tuck the cord into the base for storage during travel.

senawatchcase-3

The three aforementioned pieces can be used alone to create an Apple Watch charging dock, or you can add the fourth piece, turning the lid upside down and placing the base inside of it. This elevates the Watch roughly 3″ above a flat surface, around an inch higher than some of the Apple Watch docks I’ve tested, and a nice height for seeing the screen in Nightstand Mode.

senawatchcase-4

Functionally, the only particularly cool surprise in the Leather Watch Case is the stealthy use of magnets in the gunmetal cord manager. They keep all three of the bottom pieces together when the lid is off, and also keep the lid on tightly enough that you’ll need to deliberately separate it from the base. Speaking for myself, I wouldn’t feel comfortable tossing a premium (and scuffable) leather case into a backpack or suitcase without protection, but that’s why the drawstring bag is included.

senawatchcase-7

One thing that’s arguably missing from the Leather Watch Case is a battery. Given Nomad’s work on the Pod (reviewed here) and upcoming Pod Pro, this oversized circular form factor strikes me as making a lot of sense for something that doubles as an on-the-go charging dock and travel case. But while the battery-laden Pods are made from hardened metal and not cases, the Leather Watch Case is soft and has no integrated charging ability. It’s inevitable that some company will put the two concepts together in a (more expensive) do-it-all travel battery case for Apple Watch.

senawatchcase-8

As it is, Sena’s Leather Watch Case is pretty much the definition of a luxury product: something most people won’t need, but with enough frills that some people will be willing to buy in anyway. Beyond the horology crowd, it has appeal as a sub-$100 gift for an Apple Watch-loving spouse who already has the Watch and band of their dreams. The Leather Watch Case is currently available at a discounted preorder price of only $70, which will rise to $80 when Sena starts shipping units out in mid-November.

Manufacturer:
Sena
Price:
$80 ($70 preorder)
Compatibility:
Apple Watch

More From This Author

Check out more of my editorials, How-To guides, and reviews for 9to5Mac here! I’ve covered a lot of different topics of interest to Mac, iPad, iPhone, iPod, Apple TV, and Apple Watch users. In addition to my popular guide to the best Apple Watch docks and stands, I’ve recently discussed how to safely prepare and wipe your iPhone for resale or trade-in, and how to get the best iPhone trade-in price to help buy an iPhone 6s, amongst many other topics.

Filed under: Apple Watch, Reviews Tagged: Apple watch, Leather Watch Case, Sena, Sena Cases

Continue reading more about Apple watch, Apple Watch, and Reviews at 9to5Mac.

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New screenshots purportedly show Apple Music for Android ahead of release

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New screenshots of what is reportedly the beta version of Apple Music for Android have been published, providing what may be a first look at Apple’s first second foray into app development on Google’s competing mobile platform.

The screenshots, included below, show most of the features users would expect, such as Beats 1 availability and the “For Me” recommendations page. Apple Music Connect, the social network for musicians built into the service, is also included.

Aside from radio streaming, Apple Music for Android includes support for browsing and playing the full Apple Music catalog. Interestingly, Apple has opted to provide some new features that aren’t supported on iOS, such as the ability to change the size of the cache used to store offline music.

In bringing its software to Android, Apple has taken a slightly different approach from Google’s own iOS apps. While Google’s apps attempt to mimic the company’s Material Design principles—even going so far as to include custom-made toggle switches and other elements—Apple relies on UI elements built into Android rather than attempting to recreate the iOS versions of them. The main navigation has even been moved from an iOS-like tab bar to a more Android-friendly slide-out sidebar.

Despite this, the company hasn’t managed to stick completely to Google’s design guidelines and has injected some of its own style into the app. For example, the For Me page almost identically mirrors its iOS counterpart.

The images appear to be legitimate and match up with the design Apple teased during the Apple Music announcement at WWDC this year. Not every feature of the app is shown off in the screenshots below, but you can get a feel for how the app will look and behave from the gallery below.

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Filed under: Apple Music Tagged: Android, Apple Music

Visit 9to5Mac to find more special coverage of Android, Apple Music, and Apple Music.

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9to5Toys Lunch Break: 13” Retina MacBook Pro $1,080, Twelve South accessories up to 70% off, App of the Week, more

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Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.

Today’s can’t miss deals:

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Apple 13-inch Retina MacBook Pro (newest model) 2.7GHz/8GB/128GB: $1,080 shipped (Reg. $1,299)

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Save up to 70% on Twelve South Apple Accessories: BookBook for iPad Air $45 shipped (Orig. $80), more

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App Store Free App of the Week: Dr. Panda’s Mailman ($4 value)

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Best Buy lands the first major blow in this year’s battle for holiday shoppers

Amazon thinks leaving your house is over-rated, expands Prime free same-day delivery service

Dell Black Friday Ad Leak: Gears of War Xbox One w/ Fallout 4 + controller $300, VIZIO 60-Inch 4K HDTV $800, more

More new gear from today:

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Daily Deals: Logitech Performance Mouse MX $45, SanDisk 64GB Flash Memory Card for MacBook Air $44, more

More deals still alive:

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iPad mini 2 Wi-Fi 16GB in Silver or Space Gray: $230 shipped (Reg. $269)

Get a 64GB Wi-Fi iPad Air 2 for less than Apple charges for 16GB: $490 shipped (Reg. $599)

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proXPN VPN: Premium Lifetime Subscription for $39 ($375 value)

New products & more:

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The MiniBrew launches on Indiegogo as an iPhone-connected way to make your own beer

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Bird of Prey’s prone-style bicycle puts the rider facedown while riding

Filed under: Tips and Tricks Tagged: 9to5Toys, Amazon, app deals, App of the Week, Best Buy, Black Friday, Daily Deals, Dr. Panda’s Mailman, free apps, Gold Box, Retina MacBook Pro, Twelve South, video games

For more news on Tips and Tricks, 9to5Toys, and Daily Deals continue reading at 9to5Mac.

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