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Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team’s Slack channel. It didn’t take long for someone to comment that barely one-fourth of the experts featured in the article were women.

These types of influencer round-ups are all over the web, but very few of them highlight more than a small handful of female leaders. This lack of inclusion is nothing new, but it got us thinking: Why not put together a list of awesome female influencers to inspire future, more inclusive round-up posts?

So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders.

Before we jump in, it’s important to note that this list is by no means exhaustive. These influencers were suggested by members of our team, and we encourage you to keep the conversation going on Twitter. Tweet at us to share a female leader — big or small — who inspires you.

59 Female Marketing & Growth Influencers To Follow

1. Tiffany Da Silva @Bellastone

Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co.

2. Christina Rice @CRicePR

Christina is the founder of LuxeLife Media Inc., and was the Director of Public Relations for global fashion brand, Akademiks.

3. Joanna Wiebe @Copyhackers

Joanna is co-founder of Airstory, the creator of Copy Hackers, and and has optimized copy for companies like Intuit, BT, Tesco, Crazy Egg, and MetaLab.

4. Majora Carter @majoracarter

Majora is CEO of Majora Carter Group, and CEO of Startup Box. In 2010, Fast Company named Majora one of the 100 most creative people in business.

5. Crystal Washington @Cryswashington

Crystal is a technology marketing strategist, professional speaker, and author of two books, One Tech Action and The Social Media Why. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. 

6. Claire Suellentrop @ClaireSuellen

Claire is a co-founder and Chief Marketing Officer of Userlist.io, the founder of Love Your Customers, and co-host of Forget the Funnel. She was also the Director of Marketing at Calendly.

7. Joanna Lord @JoannaLord

Joanna is Chief Marketing Officer of ClassPass, a tech advisor, and blogger at Entrepreneur.com, MarketingLand.com, and JoannaLord.com.

8. Bozoma Saint John @Badassboz

Bozoma is the Chief Brand Officer at Uber. She was also Head of Global Consumer Marketing for Apple Music and iTunes.

9. Annie Cushing @AnnieCushing

Annie is the founder of Annielytics, a boutique marketing agency that specializes in web analytics, data visualization, and SEO.

10. Janet Choi @Lethargarian

Janet is the Director of Marketing at Customer.io, a curator at A Song A Day, and has written for publications including 99U, Fast Company, The Next Web, Business Insider, and Lifehacker.

11. Jes Kirkwood @Jeskirkwood

Jes is the founder and Managing Director at marketHER.org, and helps drive organic growth for B2B tech companies, including InVision and Contently.

12. Val Geisler @Lovevalgeisler

Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. She has been featured in the Huffington Post, Fast Company, and Teachable.

13. Eliana Murillo @Eliana_Murillo

Eliana is the founder and Head of Multicultural Marketing at Google. She is also a member of Nielsen’s Multicultural External Advisory Council and co-chair of the Hispanic/Latino Advisory Council. 

14. Nichole Elizabeth @NikkiElizDemere

Nichole is in charge of Community Growth at Zest.is, and is also co-founder and Community Manager at SaaS.community.

15. Alex Hisaka @Alexhisaka

Alex is the Senior Manager, Global Content Marketing, LinkedIn. IBM named her one of seven women who are reshaping digital marketing, and TopRank Marketing included her on its 2017 list of “50 Influential Women in Digital Marketing.”

16. Purna Virji @Purnavirji

Purna is the Senior Manager of Global Engagement at Microsoft, a keynote speaker, and a columnist for Search Engine Land and Moz. She was ranked by PPC Hero in 2016 as the #1 Most Influential PPC expert in the world. 

17. Jessica Meher @Jessicameher

Jessica is the VP of Marketing at Notarize, Inc., a startup advisor and mentor, speaker, author, and founder of Girl Capital.

18. Kimberly Bryant @6Gems

Kimberly is the founder and Executive Director of Black Girls Code.

19. Henneke Duistermaat @HennekeD

Henneke is the founder of Enchanting Marketing, the author of two books about writing and blogging, and a regular contributor to marketing blogs like KISSmetrics and Copyblogger. 

20. Keesa Schreane @KeesaCamille

Keesa is the executive producer and host of the You’ve Been Served podcast, and manages global content marketing for Thomson Reuters.

21. Jade Phillips @Lifeofaworkgirl

Jade is the blogger behind The Life of a Working Girl, a contributing writer for We are Social Media, and the founder of #BizGalz. 

22. Rita Cidre @Ritacidre

Rita is the founder of Anda Pa’l and a marketer, author, and designer. She was also the Marketing Director at Zillow. 

23. Hila Qu @HilaQu

Hila is VP Retention and Experiments at Acorns. She was also a PM Growth professional at Growthhackers, and won the 2017 Hero Award and the 2016 Einstein Award.

24. Ginny Mineo @Ginnymineo

Ginny is the Director of Platform at NextView Ventures.

25. Anum Hussain @Anum

Anum is the co-founder of Acciyo, co-authored the book, Twitter for Dummies, and represents Rough Draft Venture’s presence at MIT Sloan. She won BetaBoston’s 25 Under 25 in 2015.

26. Laura Weidman Powers @Laurawp

Laura is the co-founder and CEO of Code2040. She was also a Senior Policy Advisor for the White House Office of Science and Technology Policy.

27. Ellie Mirman @Ellieeille

Ellie is the Chief Marketing Officer at Crayon. She was also the VP of Marketing at Toast.

28. Meghan Keaney Anderson @Meghkeaney

Meghan is the VP of Marketing at HubSpot, and the host of The Growth Show. Meghan is also an advisor at Evertrue, Help Scout and United Way.

29. Amrita Gurney @AmritaGurney

Amrita is the VP of Marketing at CrowdRiff.

30. Stella Garber @Startupstella

Stella is a Product Marketing Lead for Trello, and was previously VP of Marketing at Trello.

31. Gigi Rodgers @RodgersGigi

Gigi is a Marketing Content Manager at Strikingly, a weekly Inbound.org contributor, and a Social Media Content Creator.

32. Mathilde Collin @Collinmathilde

Mathilde is co-founder and CEO of Front App, which is currently used by Tesla, Cisco, Dropbox, and Inside.com, as well as thousands of other customers.

33. Andrea Hill @Afhill

Andrea is the founder of Frameplay Consulting LLC, and an Innovation Consultant at Frameplay.

34. Yael Kochman @Yaelkochman

Yael is the partner and CEO of Re:Tech, a speaker, and a blogger. She was also Head of Content and Inbound Marketing at Mapp Digital. 

35. Beverly Jackson @BevJack

Beverly is the VP of Social Strategy at MGM Resorts International. She was also the Head of Social Marketing at Yahoo, and delivered record-breaking digital and social engagement results for the 54th Grammy Awards.

36. Dyan Khor @DyanKhor

Dyan is a Growth Marketing Manager at LevelUp, as well as a Venture Coach at IDEA: Northeastern University’s Venture Accelerator.

37. Luvvie Ajayi @iLuvvit

Luvvie wrote the New York Time’s bestseller, I’m Judging You. She has also spoken at Google and curated Essence’s Woke 100 list.

38. Michelle Kim @Michellejeank

Michelle is Vice President of Marketing at Amplitude Analytics. She was also the Director of Demand Generation at Okta.

39. Alicia Shiu @AliciaShiu

Alicia is the Growth Marketing Manager at Amplitude Analytics.

40. Sheryl Schultz @Sherylschultz

Sheryl is the founder of CabinetM, and a career startup marketer. She’s also the Board Director for The Capital Network.

41. LaSandra Brill @LaSandraBrill

LaSandra is the Head of Integrated Digital Marketing at NVIDIA. She’s been named top 50 Influential Digital Marketers by Top Rank Marketing Blog, and Top 40 Digital Strategists by Online Marketing Institute. 

42. Shama Hyder @Shama

Shama is the founder and CEO of Zen Media, a keynote speaker, a bestselling author, and a media correspondent. She was voted Top 30 Under 30 by Inc. Magazine and Forbes.

43. Kathryn Finney @KathrynFinney

Kathryn is the founder and Managing Director of digitalundivided (DID). She received the Champion of Change Award from the White House and was featured in Marie Claire’s 10 Women to Watch.

44. Veronica Byrnes @Veronicabyrnes

Veronica is the Manager of Consumer Experience, Digital Marketing at The J.M. Smucker Company. She was also the Account Director at Brand Networks.

45. Pam Didner @PamDidner

Pam is a marketing consultant, keynote speaker, and author. Her work has appeared in publications including the Guardian, the Huffington Post, Content Marketing Institute, and others, and she wrote the book Global Content Marketing.

46. Marie Haynes @Marie_Haynes

Marie owns Marie Haynes Consulting Inc. She’s also a contributor to Search Engine Watch and Moz, and a regular speaker at Pubcon, SMX, and other conferences.

47. Joy Hawkins @JoyanneHawkins

Joy Hawkins is the owner of Sterling Sky, a Google Top Contributor, and often speaks at various search engine marketing conferences such as SMX & LocalU.

48. Melissa James

Melissa is the President and CEO of The Tech Connection, founder of Black Tech Boston Meetup, and founder of the Inclusive Innovation Leadership Conference.

49. Aleyda Solis @Aleyda

Aleyda is an international SEO consultant, speaker, and author. She has written for Search Engine Land, State of Digital, and Moz, and is the author of the SEO book, SEO. Las Claves Esenciales.

50. Laura Lippay @Lauralippay

Laura is an SEO consultant, and has worked with brands including Red Bull, several Microsoft, Yahoo and AOL entertainment and lifestyle properties, Netflix, Icelandair, Nylon Magazine and others.

51. Ann Smarty @Seosmarty

Ann is the founder of MyBlogU.com, and is a freelance SEO consultant.

52. Emily Grossman @Goutaste

Emily Grossman is the Director of App Strategy at MobileMoxie, and has spoken about mobile application marketing at national and international conferences.

53. Julie Joyce @JulieJoyce

Julie is the owner and Director of Operations at Link Fish Media, and one of the founding members of the SEO Chicks blog.

54. Rhea Drysdale @Rhea

Rhea Drysdale is the Chief Executive Officer of Outspoken Media. She has also worked in-house with a startup, Fortune 1000, and multi-channel retailer.

55. Amanda Spann @Amandaspann

Amanda is the founder of Happii, and a marketing consultant who specializes in product launch campaigns for new and emerging brands. She was voted Business Insider’s 30 under 30 Women in Technology.

56. Ada Chen Rekhi @Adachen ‏

Ada is the founder and COO at Notejoy, as well as a startup advisor.

57. Adelyn Zhou @Adelynzhou

Adelyn is co-founder and Head of Marketing at TOPBOTS, a growth advisor, and a contributor at Forbes.

58. Mari Smith @MariSmith

Mari Smith is a social media consultant, keynote speaker, co-author of Facebook Marketing: An Hour a Day, author of The New Relationship Marketing, and contributor at Social Media Examiner. Forbes named her one of the Top 10 Social Media Power Influencers four years in a row.

59. Gina Gotthilf @Ginag

Gina is VP of Growth and Marketing at Duolingo, and founder of Global Ginga.

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community. People talk about how it’ll change the world daily. And you can’t throw a rock without hitting a company with AI in the name these days.

But what about real world uses for AI? Where do marketers start using AI to solve actual problems they have? All the speculation and theory is interesting. But at the end of the day, we marketers have KPIs and business goals to hit.

Don’t worry, we got you covered. Let’s start with a common marketing challenge:

You want to get more people to read your blog posts. More people reading means more opportunities to convert those readers into prospects. More prospects means more opportunities to sell. More sales equal happy executives, which equal happy marketers.

Turns out, there are AI tools that can help you get more readers in several different ways. And they can help you starting right now.

Write Better Posts

Better posts equal more engaged readers. Period. But it’s not always easy to improve your writing or your team’s writing quickly. AI is here to help. Grammarly is a tool that uses AI to recommend better writing. It can tell you what grammar mistakes you’ve made and how to fix them. It can also offer powerful recommendations to improve your tone and style.

The result is writing that captures attention. For an individual blog writer, it’s a critical tool to stay at the top of your game. For teams, it can transform the quality and effectiveness of your entire blog.

Blog About What People Want to Read

You can write the world’s best post, but it doesn’t matter if it’s on a topic your audience doesn’t care about. How do you find compelling and popular blog topics?

There are a few AI-powered tools that can help with this, too.

Crayon uses AI to give you intelligence on what competitors are doing online. The tool analyzes over 100 different types of data online from seven million sources. It tracks changes to competitor websites over time. And it uses AI to display the most meaningful insights from competitor activity.

These insights reveal much about a company’s messaging and content strategy. That gives smart marketers lots of material for their own blogging. You can determine what topics matter most to audiences and where gaps exist to fill with your own content.

You might also combine Crayon with HubSpot’s Content Strategy tool. The Content Strategy tool uses AI to help marketers discover new content ideas. You’ll get suggestions on topic clusters to pursue. You can also determine which opportunities are worth spending time writing about.

Together, these two AI tools offer powerful topic generation capabilities. You might actually find yourself with too many great topics to write about.

Engage Readers More

Your existing readers may love your content. But how often are they consuming more than one post per session? Are they served fresh content before they leave your site? Most importantly, are they served additional content they actually care about?

Personalization is key to engage readers and keep them coming back for more.

An AI tool called Uberflip can help you do it better. Uberflip uses AI to catalog the topics you’ve written about. The tool then recommends content to visitors based on what they’ve already read on your site.

It’s a scalable way to make sure every blog reader stays on-site longer and reads more.

Find More Readers for Your Blog

Aside from creating great content, how do you find more readers? One way is by going to where they congregate online. A tool called Pathmatics can point you in the right direction. Pathmatics uses AI to show you digital advertising information for hundreds of brands.

You can see how much a brand has spent on ads. You can also see what ads it runs. Most importantly for our purposes, you can see where the brand advertisers. This information can tell you where audiences like yours hang out online.

For instance, you could use Pathmatics to see where your competitors advertise most. From there, pick top industry sites that may align with the blogging you do. Voila! You have some good ideas on who to pitch for your guest posting strategy.

Scale Your Blogging and Create More Posts

The more good content you can publish, the more eyeballs you’ll get on your blog. After all, you’re giving more people the ability to find, share, and link to your blog.

But this requires you to scale blogging. And that’s no easy task, especially for a large organization.

If you’re an enterprise looking to scale your blogging, Acrolinx is worth a look.

Acrolinx uses AI that reads and analyzes your content. Then, it uses what it learns to make sure everyone follows brand standards and guidelines. No matter how many writers you have across the world, they’ll stay on the same page. All posts are on-brand and follow your style criteria exactly. That frees up a lot of time normally spent tweaking, formatting, and editing for consistency. That time can then be used for more high-quality blogging.

Another tool for enterprises looking to scale is BrightEdge. BrightEdge’s suite of AI-first products make content production a lot easier.

On one hand, the company’s solution automates production tasks. Say goodbye to tedious things like adding header tags, cross-linking, and optimization.

On the other, BrightEdge will tell you which types of content may perform well for your brand. That saves you a ton of time, and increases confidence in the ROI of blogging efforts. BrightEdge can also recommend ways to rank your content and keep readers engaged.

After all, you can’t get more readers if executives shut down your blogging because it doesn’t work.

For more actionable advice on how to use AI in your marketing, subscribe to the Marketing AI Institute. We regularly publish expert advice and case studies on how AI can supercharge your marketing.

Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online.

In 2018, ecommerce is more popular than ever before. For many people, it has replaced brick-and-mortar stores as the preferred way to shop. Mobile devices have greatly contributed to the rise of ecommerce: it’s estimated that mobile will account for 70% of all ecommerce traffic by the end of this year alone.

Social media sites like Facebook have further helped ecommerce gain popularity. Facebook reported an advertising revenue of $9.16 billion in the second quarter of 2017 (which is a 47% increase since the second quarter of 2016), and 87% of Facebook’s overall advertising revenue comes from mobile devices. As social media sites merge with ecommerce platforms like Shopify, more people will begin integrating ecommerce into their daily shopping habits.

Ecommerce isn’t going anywhere, and it’s only going to keep getting bigger: According to Digital Commerce 360, ecommerce will account for 17% of all retail sales by 2022.

Types of Ecommerce

There are three primary types of ecommerce transactions:

• Business to Business (B2B), in which one business sells directly to another business.
• Business to Consumer (B2C), in which a business sells directly to consumers.
• Consumer to Consumer (C2C), in which one consumer is selling to another via auction or social media (eBay and Craigslist are good examples of this, but so is Facebook marketplace).

Although online shopping is the most obvious form of ecommerce, online banking is technically also considered ecommerce.

Benefits of Ecommerce

Ecommerce is beneficial for businesses in a few major ways: it can reduce costs by limiting the expenses of owning and running a physical store. It’s faster and more convenient than most traditional business transactions, and it can reach consumers in areas where geographical barriers would have prevented the expansion of physical retail locations.

Investing in ecommerce can also increase revenue: it allows businesses to reach more customers than physical locations alone, and also has big potential to influence more in-store purchases.

For consumers, ecommerce reduces costs by offering you more options. For example, if you go to Best Buy, you must pay Best Buy prices for a TV. Online, you can compare Best Buy TV costs to Target TV costs, or you can check out identical TV brands on eBay, Craigslist, Facebook Marketplace, and countless other sites. Essentially, ecommerce lets you compare prices with the entire world, rather than just your geographical region, which can afford you the luxury of choosing the best brand for your budget.

As ecommerce evolves, it’s important to keep an eye on ecommerce trends. Even if you’re a brick-and-mortar shop, you can still benefit from learning about ecommerce, since ecommerce is a good indicator of what consumers expect and want from their shopping experience.

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

Sure, they’re pretty open about that fact that they’re doing this for everyone’s own good — each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

That said, there are a number of tools out there — some free, some paid — that help you to look at your own site the way that Google sees it.

These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. In this post, we’ll walk through 10 such tools that all help you run a site analysis like a marketer … and a Google bot!

12 SEO Monitoring and Keyword Tools for 2018

1. Google’s Webmaster Tools

Cost: Free

Purpose: Site Analysis

Perhaps the best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.

For example, Google’s Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site’s been hacked.

Another great feature of Google Webmaster Tools is PageSpeed Insights. This SEO tool measures the performance of both your desktop and mobile site in terms of speed. With mobile search queries surpassing desktop searches, page speed is becoming increasingly important to businesses that want to hold on to their visitors.

“PageSpeed Insights evaluates how well a page follows common performance best practices and computes a score from 1-100 that estimates its performance headroom,” according to Google Developers. That score can be Good, as in 80 or above; Medium, as in 60 to 79; or Low, as in 0 to 59.

2. SEMrush

Cost: Free

Purpose: Keyword Research

SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. The website offers numerous toolkits, one of which is an SEO toolkit.

Below is one of the toolkit’s flagship features, allowing you to plug in a website page to see for what keywords it’s ranking, what the page’s rank is for that keyword, the keyword’s monthly search volume, and more.

The rest of the SEO toolkit allows you to compare your page performance to competition, analyze backlinks from other websites to your site (also known as link building), research appropriate keywords, and take advantage of similar on-page SEO opportunities.

3. HubSpot’s Website Grader

Cost: Free

Purpose: Site Analysis

Back in 2007, HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities. Because a lot has changed since then, the company has released a new and improved version of the tool.

Website Grader is an online tool that generates personalized reports based on the following key metrics:

• Performance. The tool will analyze your site’s page size, requests, speed, and similar key SEO metrics.
• Mobile Readiness. The tool will see if your website is mobile-friendly in terms of responsiveness and viewport settings.
• SEO. The tool will determine if your website is easy to find — both by humans and bots. This determination will take factors like page titles and meta descriptions into consideration.
• Security. The tool will look for things like an SSL certificate. This serves as a way to prove to visitors that your site is both authentic and safe for contact information submissions.

All you need is your website URL and an email address to get started. Simply plug in your information and you can expect a score (1-100) as well as a detailed report in a matter of seconds.

Aside from Website Grader, HubSpot also has a handful of paid SEO tools to help you better direct your efforts.

For example, within the HubSpot Blogging App, users will find as-you-type SEO suggestions. This helpful inclusion serves as a checklist for content creators of all skill levels. HubSpot customers also have access to the Page Performance App, Sources Report, and the Keyword App. The HubSpot Marketing Platform will provide you with the tools you need to research keywords, monitor their performance, track organic search growth, and diagnose pages that may not be fully optimized.

4. Check My Links

Cost: Free

Purpose: Link Optimization

To ensure that your links on a webpage — whether external or internal — actually work, consider Check My Links.

This broken-link checker makes it easy for a publisher or editor to make corrections before a page is live. Think about a site like Wikipedia, for example. The Wikipedia page for the term “marketing” contains a whopping 711 links. Not only was Check My Links able to detect this number in a matter of seconds, but it also found (and highlighted) seven broken links.

The tool highlights all the good links in green, and those that are broken in red, making it easy to spot the ones that don’t work or are no longer active.

5. BuzzStream

Cost: Free 14-day trial, then paid plans from $24/mo

Purpose: Link Building

BuzzStream might be the most inexpensive way to manage your outreach to the people who can provide inbound links to your website.

Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who’s accepted each link request. Your link building queue looks like this:

Image via BuzzStream

BuzzStream helps you identify candidates for outreach based on their industry and how engaged they are across various social networks — so you know who will be most receptive to your backlink request and boost your ranking on Google.

6. Moz’s Pro Tools

Cost: Free 30-day trial, then paid plans from $99/mo

Purpose: Site Analysis

The Moz Pro subscription serves as an all-in-one tool for increasing your business’ search ranking. Moz’s collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their overall efforts. 

For example, the Crawl Test tool employs Moz’s own web crawler, RogerBot, to analyze up to 3,000 links on a given URL. Once completed, users then receive an email report that details the data for each page the site links to.

Image via Moz

This is super helpful if you’re looking to identify “crawlability” factors, such as duplicate content and redirects that could be influencing your SEO performance.

7. UpCity’s SEO Report Card

Cost: Free

Purpose: Share of Voice

SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against your competitors.

In exchange for a bit of your contact information, SEO Report Card will serve up a report that covers the following:

• Rank Analysis. A snapshot of where your website ranks on Google, Yahoo!, and Bing. Your ranking is based on the main keyword you select when putting information in to build the report.
• Link Building. A detailed account of the number of websites that link back to your site.
• On-Site Analysis. A look at how successful you were in incorporating your main keyword throughout your site.
• Website Accessibility. A section focused on your site’s load time and ease of accessibility for crawlers.
• Trust Metrics. An overview of your site’s level of trust or authority.
• Current Indexing. An indication of how many of your site pages have been indexed.

8. Woorank

Cost: Free 14-day trial, then $49/mo for a Pro Plan or $149/mo for a Premium Plan

Purpose: Site Analysis

Woorank‘s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.

Each report is divided into eight sections:

• Marketing Checklist
• SEO
• Mobile
• Usability
• Technologies
• Social
• Local
• Visitors

Spanning across 70+ metrics, it would be hard — if not impossible — to not uncover opportunities for improvement.

As a bonus, Woorank makes it easy for users to download their reviews as branded PDFs. This makes company-wide distribution and presentation more streamlined than ever.

9. Screaming Frog’s SEO Spider

Cost: The LITE version is free (with limitations*), and the paid plan is $160/year

Purpose: Site Analysis

The Screaming Frog SEO Spider is a search marketer’s best friend.

Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process — especially for larger websites. It could take hours or days to manually evaluate the same URLs.

Take a closer look at how it works:

The Java program is fairly intuitive, with easy-to-navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you’re using Optify, Moz, or RavenSEO to monitor your links or rankings for specific keywords — you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools.

*Pricing limitations include: You can only scan 500 URLs per website, and you don’t have full access to configuration options and source code features. To remove these limitations, users can purchase a 12-month license for around $160/year.

10. Found’s SEO Audit Tool

Cost: Free

Purpose: Site Analysis

Want to rise above your competitors on search engine results pages?

(Who doesn’t?)

The SEO Audit Tool by Found is an easy-to-use tool for marketers looking to identify (and solve) common SEO errors on a website.

Simply enter your URL and receive an instant automated SEO audit of your site. Found’s SEO Audit Tool is broken down into three main parts:

• Technical issues. This reports on factors like domain canonicalization and XML sitemaps.
• Content issues. This focuses on influential factors like keywords and meta data.
• External link analysis. This aims to evaluate the quantity and quality of external links.

Similar to Woorank, once you run a report, the tool makes it easy for you to download the results as a PDF to be easily shared within your organization.

11. Remove’em

Cost: $249 per domain or a subscription option starting at $99/mo

Purpose: Link Building

Have you ever purchased links? Spammed the comments section on a string of blogs using the same message and link? If so, we’ll forgive your bad judgment just this once … but Google won’t.

Artificial or unnatural links have the potential to seriously hurt your search ranking. To clean them up, check out Remove’em:

This helpful tool scans your backlink profile and turns up a list of contact information for the links and domains you’ll need to reach out to for removal. Alternatively, the tool also allows you to export the list if you wish to disavow them using Google’s tool. (Essentially, this tool tells Google not to take these links into account when crawling your site.)

12. Varvy’s SEO Overview Tool

Cost: Free

Purpose: Site Analysis

This SEO auditing tool provides users with information regarding their domain strength, links, image SEO, social counts and mentions, page/technical SEO, page speed, and more.

The comprehensive report is prepared in less than a minute, and dives deep into different aspects of your website’s performance. You’ll notice that the tool employs green checks, red Xs, and yellow exclamation points to denote the severity of the issue.

One the our favorite features is the detailed image overview:

This section of the report focuses on the strength of the images your website employs by analyzing the alt text. If you’re using too many words, missing alt text, or the alt text appears weak, the tool will notify you so that you can make any necessary changes.

Getting Started

You’ll never get a look behind the Google curtain to learn everything they know (or don’t know) about your site. But by leveraging SEO best practices and getting the most out of tools like those listed here, you can greatly increase the chances that your website will show up in response to the right search queries.