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HomePod Diary: I want another one for sure, maybe two more

I wrote last time that one of the tests of truly useful technology is how quickly it stops feeling like a luxury and starts feeling like something you wouldn’t want to live without.

For me, streaming music started out as a luxury – something I used to supplement my own collection of music – and has turned into my primary music source. Not just because it gives me access to music that would otherwise have cost me a fortune, but also because For You playlists have introduced me to more new artists than I could count.

I’m finding that HomePod is moving rather rapidly into the same category: a gadget I wouldn’t want to be without.

A month on, I can report that HomePod has definitely completed that transition …

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Apple leaks official release notes for macOS 10.13.4 in French, update includes iMessage Business Chat and eGPU support

For the latest macOS 10.13.4 beta seed, the update notes merely say ‘This is the latest version of the macOS High Sierra developer beta and is recommended for all Apple developers’ in English locales as normal for pre-release builds. However, it seems Apple has accidentally published the final full release notes in some other languages.

The release notes indicate that iMessage Business Chat will be available on macOS, as well as formally supporting external GPU (eGPU) systems. You can read the full French release notes for the upcoming High Sierra update, with an English translation, after the jump …

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How to Delete Your Instagram [Easy Guide]

Instagram doesn’t always make us feel our best. While the photo-sharing platform encourages creativity and has become a powerful tool for brands, usage of the app has also been connected to increased levels of anxiety and depression among young people.

If you’ve finally tired of Instagram’s endless stream of FOMO-inducing vacation pics, slime videos, and former Bachelor contestants selling hair vitamins, this quick guide will walk you through temporarily disabling or deleting your account for good.

Before you proceed, keep in mind that deleting your account cannot be undone. Once you move forward, your profile, photos, videos, comments, likes, and followers will all be permanently removed from the app. 

If you’d rather just take a break and temporarily disable your account, follow the steps below instead. Temporarily disabling your account means that your profile, photos, videos, comments, and likes will all be hidden until you reactivate your account by logging back into Instagram.

How to Create a Facebook Ad That Works With WhatsApp Business

Do your prospects and customers prefer WhatsApp to Messenger? Wondering how to create a Facebook ad that integrates with WhatsApp Business? In this article, you’ll discover how to set up a WhatsApp Business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click. Why Combine […]

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– Your Guide to the Social Media Jungle

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The Definition of Advertising in Less Than 50 Words

Ads in 2018 are anything but straightforward — but that’s kind of the point.

Consider for a minute that this green rainbow is an ad:

mcdonalds-shambow-ad

McDonald’s “Shambow” light installation, Chicago, St. Patrick’s Day 2018 (Image via Adweek)

And this “Ketchup” jersey is also an ad:

ketchup-ad

Doritos’ limited edition Ketchup streetwear line (Image via Adweek)

Once easily defined in terms of medium, today’s ads are designed to slip seamlessly into our lives without causing noticable disruptions (whether or not they always succeed in this area is another story entirely).

With advertisers working harder than ever to create unexpected (and undetected) ad experiences, a clear definition of advertising is more difficult than you might think to pin down. If you’re here, I’m guessing you’re looking for a succinct, simple definition of advertising. Maybe even — and I’m reaching here — in 50 words or less? I won’t delay you further.

To be considered an ad, messages don’t need to specifically mention a product or service. In fact, many of the ads you encounter on a daily basis are more about cultivating a general sense of awareness for a brand than directly influencing buying decisions right away. 

As a general rule of thumb, if you think it’s an ad, then it probably is.