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How to keep apps from disappearing from your iPhone by turning off app offloading

Have you noticed apps disappearing from your iPhone or iPad? There might be a simple explanation to what’s going on, a new feature that automatically offloads unused apps from your iOS devices. Follow along for how to turn this feature off.
watchOS 4.3 beta 6 for Apple Watch developers now available

Apple has released watchOS 4.3 beta 6 for registered developers to test on Apple Watch. We’ll dig in to the new version and detail changes below.
Apple shares fun ‘Unlock’ iPhone X ad showcasing the convenience of Face ID

Apple’s Face ID unlocking feature on the iPhone X is a joy to use. It almost feels like there’s no passcode to your phone as it’s such a seamless experience. A new ad released by the company takes this to a literal extreme.
Apple sends out invitations to developers for workshop in Paris

Apple has begun sending out a limited number of invitations to a developer workshop. It’ll be held next week at the Station F start-up incubator in Paris.
Steve Jobs signed employment application nets over 3x estimated pre-auction value of $50,000

We reported last month that several rare items signed by Steve Jobs would be going up for auction. Now, the auctions have been completed and one of the most sought after items went for over $170,000, three times its estimated value.
9to5Mac Happy Hour 164: MacBook lineup predictions, Siri status report, Apple unveils two events

This week Benjamin and Zac discuss the latest MacBook update rumors, The Information’s report on Siri’s history and why Apple has struggled to scale it, a surprise Apple education event announcement mid-episode, Apple’s Texture acquisition and Eddy Cue’s appearance at SXSW, and Apple unveiling dates for WWDC 2018.
9to5Mac Happy Hour is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play Music, or through our dedicated RSS feed for Overcast and other podcast players.
Sponsored by CaseCo: Win an Apple HomePod + $500 gift cards from Caseco & 9to5Mac [Giveaway] + Get 30% off Caseco cases & accessories with promo code “9to5Mac30off” (Expires 3/31)
Apple releases iOS 11.3 beta 6 for iPhone and iPad

That new iOS 11.3 beta from Monday. It’s already out of date. In a special Friday release, Apple has seeded iOS 11.3 beta 6 to registered developers to test on iPhone and iPad. We’ll dig in to the new version and detail any changes below.
Amazon Alexa gains ‘Brief Mode’ with less verbose remarks after doing simple tasks

Recently, Amazon added a ‘Follow-Up Mode’ to its Echo line of devices, which allows users to repeatedly say commands to the assistant without saying “Alexa” again. The company even added a ‘feature’ where the Echo would laugh at you sporadically. Today, the tech-giant is adding a ‘Brief Mode’ which disables the chatter aspect of the Echo, and replaces it with a simple chime once a task is completed.
Kode with Klossy coding program launching this summer, includes Swift programing language

Kode with Klossy is a coding program the encourages girls to learn code and become leaders in tech. The program originally launched in 2015, but today it is announcing that the program will continue this summer.
Kode with Klossy is completely free, and is available for girls ages 13-18, with a limited 1,000 slots available. The program will be expanding to 15 camps in 12 cities in 2017 to 50 camps in 25 cities across the United States.
9to5Toys Lunch Break: Apple Watch Nylon Band $10, Kensington Messenger Bag $25, Logitech iPad Pro Keyboard $76, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. more…
With Twitter for Mac dead, here are the best Twitter apps for Mac

Last month, Twitter announced that it was ending support for its desktop Mac Twitter client. The app had been abandoned for months (years?) before that, so it wasn’t exactly a huge loss, but it meant that I needed to migrate to a new app.
Believe it or not, I’ve used Twitter for Mac until the very end. Below is my roundup of the best Twitter client apps for Mac currently available: Tweetbot, Twitterrific and TweetDeck. Personal preference is a big factor here, so I separated out some individual impressions too …
Apple announces creative education events around the world on March 27

Apple is sending out invitations to an education event on March 27. Using the tagline ‘Let’s take a field trip,’ Apple says that the event will focus on ‘creative new ideas for teachers and students’ …
KGI: Apple laptop sales to grow ~15% in 2018, beating iPhone and iPad YoY growth

Apple’s line of MacBook laptops is likely to show better year-over-year growth in unit sales than both the iPad and the iPhone, according to a new report from KGI. The analyst predicts Mac laptop unit shipments will rise between 13-16% in 2018, compared to about 7-10% for iPad and a maximum of 6% for iPhone.
Obviously, in absolute unit sales iPhone dwarfs everything else, but it is no longer the growth powerhouse. Wearables have been Apple’s best growth area in recent quarters, and KGI estimates that Mac sales will rise steadily this year compared to 2017.
Apple patent describes three ways to make a screen-based MacBook keyboard feel real

When Steve Jobs unveiled the original iPhone in 2007, he made much of the fact that other smartphones of the time had physical keyboards. That was, he said, an inflexible approach when you didn’t need a keyboard all the time, and where the optimal keyboard layout may depend on which app you’re using.
The same argument could be made for a laptop, but while an on-screen keyboard is fine for small amounts of typing, it can never replace a physical laptop keyboard – unless it could act and feel like a real one. And that’s what Apple tackles in a new patent application …
How The Internet of Things (IoT) Is Changing Customer Relationships [Video]
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Niantic now lets you login to Pokémon GO with your Facebook & Google accounts

Niantic is keen to ensure you never get locked out of your Pokémon GO account, now giving you the option to login using Facebook or Google as well as your Pokémon Trainer Club account …
How to Build a Facebook Ad Funnel

Do you want more conversions from your Facebook ads? Wondering how funnels can help? To explore how you can build Facebook ad funnels that improve conversions, I interview Susan Wenograd. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, […]
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– Your Guide to the Social Media Jungle
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Does Buying Instagram Followers Work?
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your first couple thousand followers.
There are plenty of services available that allow you to buy 1,000 followers for the price of a small Starbucks latte. But of course, if it really was that cheap and easy, everyone would be doing it. So what’s the catch? Is buying Instagram followers legal and safe for your business? Is it a worthwhile investment?
Here, we’ve gone ahead and covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works. We’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand.
Can you buy Instagram followers?
Yes, you can. There are plenty of cheap services available that allow you to buy 1,000 followers for as little as $10 USD. But you’re only paying for a number: many of those followers are either bots or inactive accounts, which means they’ll never engage with your posts.
As a quick Google search will reveal, there are many cheap services you can use to buy Instagram followers. For about $6 USD, you can get 500 followers, and for about $10 USD, you can get 1,000 followers.
The vast majority of these purchasable followers, however, are either bots or inactive accounts.
When you buy Instagram followers, you’re paying for a number alone. Engagement is not guaranteed, or even likely.
In addition to buying followers directly, you can also pay services to strategically follow other accounts on your behalf based on your preferences (location, hashtag usage, account type, and gender). Ideally, those followed accounts will then follow you back.
With this option, your followers are more likely to be real people, but engagement is still unlikely. Since you can’t even guarantee these accounts will follow you back, it’s a risky investment. Most accounts won’t follow you back, and even if they do, they probably aren’t going to be long-term, loyal, or active followers.
If your priority is simply to have a big follower count, than these services can definitely help you. When your number of organic followers dips, these services even replenish your pool with other followers.
But remember the risks: these followers will probably never like or comment on a post, and if you’re caught with a ton of fake followers, you could ruin your credibility with your real audience.
Think of it this way: would you keep following an account if you saw that most of their “loyal audience” were inactive accounts or bots? I’m guessing not. It could seem deceitful, and lead you to believe the brand couldn’t get authentic followers through content alone.
Should you buy Instagram followers?
It’s not a good idea to buy Instagram followers. The purchased followers are likely bots or inactive accounts, so they won’t engage with your posts. This means your posts won’t show up on Explore Pages, or on your real audience’s newsfeeds. It will also make it hard to measure metrics.
And how helpful, really, are 10,000 followers that don’t engage with you? Engagement is key to how Instagram’s algorithm displays posts to users. Without likes or comments, your post probably won’t show up on your audience’s newsfeeds, and it also won’t show up on any Explore Pages.
Having a lot of followers could convince users to follow you organically, but it’s not a guarantee.
Users might notice you don’t have a ton of engagement on your posts, which could deter them from following you. If you have 10,000 followers but only four likes per post, it won’t take people long to realize something is up.
Without real followers to engage with your content, your posts are essentially hidden from everyone except your unauthentic audience. Plus, your fake followers won’t share your post on any of their channels. And they won’t discuss your brand in real life with friends or family, because, well … they don’t exist in real life (no offense, bots).
It’s also practically impossible to measure how well your target audience is connecting with your brand if a high percentage of that audience isn’t real. How will you measure posts that do well with your real audience if those bots and inactive accounts skew the ratio?
If you don’t know how well your posts are doing or what your real audience thinks, you’ll never convert your Instagram followers into real customers. And isn’t that the point?
Ultimately, if you pay for Instagram followers, you aren’t paying for quality, real-life followers. You’re paying for a blank number. And since Instagram’s algorithm is largely tied to engagement, not followers, buying followers isn’t a long-term solution. In fact, it isn’t really a solution at all.
Take the time, energy, and money that you would’ve dedicated to buying followers, and focus instead on building genuine relationships with a real audience. If your content is engaging and authentic, your loyal followers will spread the word and engage with your brand without needing any bribes.
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