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iPad boosts market share as tablet market declines; Amazon overtakes Samsung – IDC
The iPad boosted its market share in the final quarter of last year, achieving very slight growth as the tablet market as a whole declined, reports IDC.
The company attributes Apple’s ‘solid lead’ to a balance of entry-level and iPad Pro shipments.
Apple maintained a solid lead in the holiday quarter driving growth both through its lower-priced 9.7-inch iPad as well as its newly refreshed iPad Pro products. While the lower-price iPad has continued to drive a strong consumer upgrade cycle, the shifting focus is to iPad Pro and its potential in the commercial and education segments …
Some developers receiving Search Ads report emails for apps that aren’t theirs
In a rather embarrassing screw up, some developers are receiving report emails from Search Ads Basics featuring details for apps that aren’t theirs. This includes information that is usually confidential such as number of installs from the ad campaign as well as how much was spent.
There doesn’t seem to be any kind of systemic Apple ID hack; it just looks like a buggy email daemon is sending out the wrong information to different people.
Which Technologies Do Your Customers Actually Want to Use in 2018? [Infographic]
When it comes to emerging technology, there’s a lot to keep up with.
There’s virtual reality. Then, there’s augmented reality. But wait! There’s more — like mixed reality.
And to think, we haven’t even gotten to artificial intelligence and cryptocurrency yet.
As marketers, it’s our job to examine these technologies in a way that determines how much we need to use them strategically — and how they can benefit, or get the attention of our audiences.
The question, then, is this: Which emerging technologies should we prioritize?
Luckily, Code Computerlove partnered with OnePoll to answer that very question, and conducted some research to find out how consumers really feel how emerging technology trends in 2018.
Even better: Their findings, so very conveniently, have been compiled into the intriguing infographic below.
7 Twitter Hashtag Research Tools for Marketers
Do you use hashtags for marketing campaigns on Twitter? Looking for hashtag tools to help improve your use of hashtags? In this article, you’ll find seven hashtag tools for researching and reporting on Twitter hashtags. Why Is Researching Twitter Hashtags Important? Twitter users often follow hashtags that pertain to their interests, so social media marketers […]
This post 7 Twitter Hashtag Research Tools for Marketers first appeared on .
– Your Guide to the Social Media Jungle
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via socialmediaexaminer
NYPD begins deploying iPhone 7 & 7 Plus to officers as it officially moves on from Windows Phone
As initially reported last year, The New York Police Department is moving away from Windows Phones after two years with the platform. Replacing some 36,000 Windows phones are iPhones, which are now being rolled out to police officers…
Apple’s health team loses veteran researcher after less than two years
How iCloud helped investigators track down one of the world’s worst spammers
Report suggests Apple could begin 2018 product launches next month
Supply chain source Digitimes is out with a new report today highlighting Apple’s suppliers involvement in upcoming product launches. The site claims that Apple could begin upgrading its various product lines as early as next month, but fails to offer specific information about what products are potentially on the docket…
021: iPhone 7 replacement program, why Telegram was pulled, and HomePod updates | 9to5Mac Daily
Today we’ve got a new replacement program for iPhone 7, the explanation behind Telegram being abruptly pulled from the App Store last week, and a few updates on HomePod and Apple Music.
9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
Music journalist Alex Gale named head of Apple Music editorial
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Review: Bowers & Wilkins PX are the best portable headphones on the market
I’m a hard sell when it comes to headphones. Sound quality comes before anything else, even though I haven’t ventured into the 4-figure headphone territory. As reference, I’ve owned AirPods, Oppo PM-3s, Sennheiser HD600s, and Audio-Technica M50x’s in the past.
A trend you’ll see in my headphone selections are that I try to be as close to neutral frequency as possible – aside from the M50x’s which were a mistake as my first pair of headphones, but I’d rather not get into that. And AirPods make the list for their convenience features.
Then enter the Bowers & Wilkins PX, beautifully designed headphones that happen to compare closely to AirPods, but deliver on sound quality.
Review: August Smart Lock Pro works with HomeKit and Z-Wave Plus, Doorbell Cam Pro lights up the night
August unveiled its latest generation of smart locks and doorbells last fall with its improved Pro lineup, and we’ve had a chance to test out some of the new features. Smart Lock Pro includes upgraded internals and Z-Wave Plus support, while Doorbell Cam Pro adds a useful floodlight for scaring off intruders and seeing visitors in the dark. Check out our hands-on below:
iPhone growth becoming less predictable, analyst says, as Apple relies increasingly on services revenue
UBS has shared a new analyst note today describing some of the challenges and opportunities Apple faces as the iPhone hits maturity. In addition to a greater dependency on services for revenue, UBS believes the predictability of Apple’s quarterly performance is noticeably decreasing.
Canary firmware adds support for Person Detection
Canary will be rolling out Person Detection to all of its customers over the next two weeks, as promised. The company claims that the update is automatic and nothing needs to be done on the user’s end.
YouTube Will Start Labeling State-Funded News Content, but There’s a Big Problem
Last Friday, YouTube announced it would be work to further curb the spread of propaganda on its channel — this time, by adding a designated label to state-funded content.
As part of YouTube’s overall work toward greater transparency into the content shared on its site, videos uploaded by news creators that receive any degree of public or government funding will be labeled as such.
The label will appear below the video itself, and above its title broadcasters, as per the example below:
Source: YouTube
The news came via a blog post penned by YouTube News Senior Product Manager Geoff Samek, who explained the efforts are part of those to “get [news] right” on its platform, “helping to grow news and support news publishers on YouTube in a responsible way.”
It’s a move — much like other YouTube changes we’ve reported on in recent months — likely in response to scrutiny received for its role in the 2016 U.S. presidential election.
YouTube was largely blamed for allowing the spread of political propaganda on its site — not only allowing polarizing content from RT (a Russian-government-backed news outlet) to go unflagged, but also allegedly spending significant time growing its presence through the platform.
Source: Office of the Director of National Intelligence
But there’s a problem. Not all “state-funded” media is created equal.
With this new labeling system, publicly-funded news outlets like the U.S.-based PBS (Public Broadcasting Service) — which has aired famed shows including “Sesame Street” and “Frontline,” as well as exclusively syndicating British programs like “Downton Abbey” — will receive the same classification as the likes of the RT.
In other words: The same rules apply to two very different content creators receiving different levels of public funding. PBS will be labeled as a “publicly-funded American broadcaster,” and RT as “funded in whole or in part by the Russian government.”
And while those labels do provide some distinction, it still muddies YouTube’s news broadcasting waters. As opposed to serving as a government-sponsored media outlet like the RT, for instance, PBS runs according to funding rules designed to “ensure the complete editorial independence of producers from influence by underwriters.”
And while PBS does receive a small amount of government funding — which has faced recent threats of elimination — it is not federally-run.
That leads to fears of confusion among viewers who might not be familiar with such news broadcasters as PBS, and the unintentional alignment of it with propaganda content.
“PBS is an independent, private, not-for-profit corporation, not a state broadcaster,” said PBS in a statement. “YouTube’s proposed labeling could wrongly imply that the government has influence over PBS content, which is prohibited by statute.”
While YouTube itself has acknowledged it doesn’t “expect it to be perfect,” the presence of a glaring flaw before the feature is rolled out is one that many find less than encouraging.
On one hand, says HubSpot Brand Marketing Associate Henry Franco, “It seems like another step in the right direction in terms of verifying content, as platforms like YouTube seek to redeem their credibility.”
But at the same time, Franco explains, the lack of verification might not even be the issue. “The real problem isn’t that brands are good at deceiving. It’s that viewers don’t do the work in identifying what is or is not factual.”
“It all boils down to psychology,” he continues. “People tend to believe what aligns with their existing values.”
I’ll be keeping an eye on this feature as it rolls out. As always, feel free to weigh in with thoughts or questions on Twitter.
Apple’s Southlake, Texas store set to close on March 4th in continued renovation rollout
Apple has announced on their retail website that the company’s Southlake Town Square location in Southlake, Texas will close for renovations on March 4th.
Apple Watch knockoff promises 45-day battery life, heart rate tracking, and more for under $100
The latest Apple Watch clone is now available and offers an interesting amount of features for a sub $100, iOS-compatible wearable.
9to5Toys Lunch Break: Apple Watch Series 1 $180, iPad mini 4 $300, Bose SoundSport Wireless Earbuds $199, more
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